Abstrakt Marketing Group

We’re back with another A-Player Spotlight! Meet Keith, an Implementation Project Manager at Abstrakt. Keith started as a Partner Sales Representative three years ago, where he developed key communication skills that helped him grow into his current role. Outside of work, Keith is a professional wrestler, with steadfast support from his team—many of whom attend his matches! He truly values being part of his Abstrakt family. https://youtu.be/sUMUdrwdUKw

The Grow Show is Live! Today's episode features guest Tim Petsch of GrassWorx. #EntrepreneursCheatCode - Scott Scully talks about the importance of gathering employee feedback. Highlighting the dramatic productivity growth when employees feel heard and listened to. #MiningforGrowthGold - Tim Petsch talks about his experience as a leader with GrassWorx, LLC, and their strategies to find their niche in dog parks and apartment complexes nationwide. #TalesFromSales - Jeff Winters shares his approach to training new sales reps. Drawing a sports analogy, Winters advocates for getting reps on calls quickly to let them self-organize, rather than extensive classroom training. The segment emphasizes empowering sales teams and simplifying the sales process. Listen here: https://open.spotify.com/episode/03GK36O5hnMiDhZUIDdXqS?si=e69b400c55504da9

The Grow Show is LIVE! 💯 In today’s episode, Scott Scully and Jeffrey Winters break down their journey from a call-only prospecting model to a powerful omni-channel approach. From cold calls to emails, LinkedIn, social retargeting, and direct mail, this strategy—what Scott calls the #EntrepreneursCheatCode—can boost response rates by 30% and conversions by 50%. You don't want to miss this episode! https://open.spotify.com/episode/1J9Yh1oCTYdrDLzffWP1Tz?si=c5059d4b0f4f4b0f

🚨 New Episode Alert! 🚨 In this week’s episode of The Grow Show: Business Growth Stories from the Frontlines, we discuss the power of saying no and how it can transform your business. 💡 Featuring insights from Amanda Dinkelmann of Archford Capital, we dive deep into the importance of selecting the right clients, even when it's tough. Listen here: https://open.spotify.com/episode/7mGLE1V345anjkEOtrhIXb?si=617174dcfcf64e21

We're Back! This week's Grow Show is LIVE! Listen here --> https://open.spotify.com/episode/6SsNmA1NBWNKoIdnBiO9EX?si=3729dfe398c04920 #miningforgrowthgold - The hosts discuss a technique for handling the common "I'm not interested" objection during cold calls. The approach involves making an assumptive statement to prompt the prospect to clarify or correct their initial response, rather than just pushing past it. The hosts believe this can be an effective way to uncover the real reason behind the objection and have a more productive conversation. #50for50 -Scott Scully suggests that businesses should consider treating their customers more like members, providing exclusive benefits and services beyond just the core product or service. The hosts explore the idea of creating a membership model to foster a deeper sense of loyalty and engagement with customers. #talesfromsales - Jeff Winters provides advice for sales executives on finalizing their 2025 sales numbers earlier in the year. He warns against making short-term budget cuts that could negatively impact the following year's goals, emphasizing the importance of thinking long-term and avoiding knee-jerk reactions to current challenges. The hosts agree that finalizing numbers early can help motivate the team and avoid multiple budget adjustments down the line.

Taking a look back at last quarter, we’re proud of the team collaboration and hard work that drove our success. Check out this recap video to see the highlights and get a glimpse of the momentum propelling us into the next quarter. https://youtu.be/cXCknTYRDII

🔎 There are almost 20,000 high-volume keywords in the U.S. that get over 100,000 monthly searches. But surprisingly, 95% of keywords have fewer than ten searches a month, according to Ahrefs. To reach the right audience, you need to target the right keywords. The high-volume ones can bring a lot of traffic, but there's heavy competition. Focusing on more specific keywords can connect you to niche audiences and give you a better chance at ranking #1. The best strategy finds a balance between high-traffic terms and niche keywords. Knowing how to do this can really help you stand out. Want to find out which keywords can help your business the most? Let’s set up a free keyword audit today 👉 https://bit.ly/3VUlDVw

Recently, one of our roofing partners closed a deal worth $37k based on an appointment we set for them. And, the prospect let them know that if they do well on this initial job, additional opportunities within the company would bring the total to $66k. We'd say that all this took was a phone call... but in reality it took a great list, multiple phone calls and emails, discussions with the gatekeeper, pitches with the key decision maker, confirmation calls, and the magic of our partner's sales pitch and follow up process. It's not easy work, but it's worth it. Want to learn more about the value of outsourcing your sales development and start setting your sales team up for success? 👇 https://bit.ly/3RmvSPM

Google considers over 200 factors when ranking sites. It’s a complex system, but there are key elements you should prioritize: 🟢 Meaning – Your content should match what users are searching for. For example, if trends show that people are interested in learning about what's new in the IT sector for 2024, write a blog about the latest updates in IT—NOT general IT information or “new updates” that occurred in 2015. 🔵 Relevance – Optimize content to align with the intent behind key search terms. 🟡 Quality – Create valuable content that’s informative and relevant. For instance, when writing a blog about reasons to outsource cybersecurity, don't discuss the latest trends in data storage. There's a time and a place in another piece of content for that, and an outsourced-focused cybersecurity blog is not it. 🟣 Usability – Make sure your site loads quickly and is easy to navigate. If your website takes more than two seconds to load, you risk poor outcomes, so make sure it's up to speed. 🟠 Context – Tailor your content to the user’s location and preferences. If you want to only get business in your service region, emphasize your locality throughout web copy so you get the right leads. Staying ahead requires a comprehensive SEO strategy and a deep understanding of what Google values. Without the right expertise, it's easy to miss out on valuable traffic and lose ground to competitors. Message us today for a complimentary audit of your website: https://bit.ly/3ukyWn3

Is your sales team afraid to self source? Relying on inbound leads alone is not enough. With up to eight contact attempts and a strategic email series, we make sure no potential lead is overlooked. Our dedicated follow-up process keeps your brand in your prospect’s mind to increase your win rates. Curious about how our SDRs can help your team? https://bit.ly/3RmvSPM

Stop Losing To Competitors

Tired of losing deals to competitors? Here’s our CRO, Jeff's, approach: be brutally honest. When prospects mention a competitor, offer your genuine opinion—even if it’s not in your favor. This tactic positions you as trustworthy and knowledgeable. Buyers respect honesty, and it’s this transparency that will set you apart. Ready to win more deals? Start by being real.