06/14/2025
Why do so many people record family events, only to never watch the footage again?
As a longtime TV journalist (three Emmy nominations and a couple of decades in newsrooms), I’ve seen this over and over: people take hours of video at graduations, youth sports games, and award ceremonies… and then those videos collect digital dust.
Why? Because they’re recording the wrong things.
It’s not your fault. Most people hit record and try to capture the entire event, from start to finish. But that’s a recipe for a giant, boring file no one has time to watch.
Here’s a better approach, one that we used in newsrooms for years:
Get the highlights.
You don’t need to film the entire soccer game or every name being called at graduation. Get the big moments—the walk across the stage, the goal (yes, this can take time), the hug afterward.
Then capture the heart.
Pull the kid aside. Hit record. And ask a few simple questions:
What is this event, and what does it mean to you?
What was your favorite part?
Least favorite part?
Did anything funny happen?
What did you learn today?
Let them answer in their own words. Don’t rush. Don’t coach. Just be quiet and listen. Awkward silences are your friend! Let the subject (your kid) fill them.
That’s the stuff people remember.
Later, you can overlay those candid, adorable answers with your best shots of the event. Suddenly, you’ve got something people actually want to watch again, because it tells a story. A real one.
And that’s exactly what I do at Clear Eyed Media.
In the legal world, I use this approach (and others) to help lawyers build compelling settlement videos that combine key evidence with real human storytelling. So the other side feels what happened, not just sees it.
In personal projects, I help families turn birthdays, anniversaries, and life milestones into emotional, unforgettable tribute videos—using cell phone footage, old home videos, and heartfelt interviews.
Whether it’s for a case or a celebration, I believe great video doesn’t come from capturing everything. It comes from capturing what matters.
Want to create something that actually gets watched—and remembered?
Let’s talk.