Brkthru

08/23/2024

Congratulations Authenticators – You're Our 10th Brkthru U Graduating Class!

14 recent additions to the Brkthru team just completed their week-long onboarding and training during Brkthru U, becoming our 10th class since launching the program in December 2022. They named themselves Authenticators, and their energy, enthusiasm and passion was on full display.

The August 2024 class brings the total number of Brkthru U graduates close to 200 – new hires and veteran employees – who have graduated from this hands-on, interactive training that covers our commitment to service, Core Values and brand pillars, how we work and processes, department overviews, our clients and key verticals, and The Brkthru Way.

This week, our Detroit Hub (one of 19 regional employee hubs across the country) hosted the Authenticators for a dinner of famous Detroit pizza.

Brkthru U classes are held at the Detroit Training Center in Southfield, MI, our 7,000 square-foot facility that includes two training rooms, modular open space and offices, and state-of-the art audio-visual technology.

With a business model based on service, aligning all employees to the Ethos of Yes ensures Brkthru continues to receive a greater-than-90% overall satisfaction score from our clients. Brkthru was also just named for the third year-in-a-row to the Inc. 5000 of America’s Fastest-Growing Private Companies.

If you’re a digital media pro who might be curious about a company that invests time and resources to onboarding and training, swing on over to our careers page to check out the open positions:

https://brkthru.com/careers/

08/13/2024

At #2001, Brkthru’s on the Inc. 5000 for Third Year in-a-Row!

It’s not our first time - we also made the list of America’s Fastest-Growing Private Companies in 2022 and 2023. This year Brkthru is #2001, joining an exclusive group of fewer than 10 percent of Inc. 5000 honorees that have made it for three consecutive years.

“Making the Inc. 5000 was never a goal,” said Co-Founder & Managing Director Andrew Sklerov, “But it sure feels great to join this exclusive club year after year.”

Companies on the Inc. 5000 are categorized into 33 industries, with the second-largest category being Advertising and Marketing (Digital is the largest).

Brkthru is an impressive #196 out of 500 in the Advertising & Marketing category in 2024.

Here’s why it matters: according to Inc., “As most entrepreneurs know, revenue growth requires more than a great idea. It takes skilled team members, customer relationships, operational excellence, and cash flow.” We couldn’t have said it better.

“I couldn’t be prouder of our team of nearly 200 digital media professionals for their daily commitment to serving our clients and the work they do every day on behalf of their campaigns,” said Jeff Hastedt Co-Founder & Managing Director. “We founded Brkthru on service, and our sustained growth proves that’s a successful business model.”

What is the Inc. 5000? The Inc. 5000 list is an annual ranking of the fastest-growing privately owned companies in the United States. Ranks are determined based on revenue over a three-year period.

Companies that make Inc. 5000’s Fastest Growing Private Companies list have proven to be serious players in their industries. They’ve shown they can run consistently successful businesses that are poised for future growth.

All 5000 companies named to the list are featured on Inc.com and the September issue of Inc. magazine, a distinguished honor. In addition to the overall rankings, companies are ranked by industry, metro area, revenue, and number of employees.

But let’s be honest — companies are only as successful as their teams. The Inc. 5000 list is a powerful way for outstanding teams to receive the recognition they deserve.

Partner with Brkthru: an Inc. 5000 Honoree. Our team is pretty great, and we’re thrilled that Inc. 5000 noticed — three years in a row.

“We’ve continued to prove ourselves by managing successful digital advertising campaigns for advertising agencies and advertisers in just about every industry across the United States,” said Jonathan Mellinger, Brkthru President. “But we wouldn’t have been listed among the Inc. 5000 Fastest-Growing Companies without our amazing team, customers, and partners.”

At Brkthru, our goal is to serve as the digital media team managing successful turnkey advertising campaigns delivered on any digital device. To learn more about who we are and what we do, check out brkthru.com and reach out today!

08/08/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑪𝒐𝒖𝒓𝒕𝒏𝒆𝒚 𝑱𝒐𝒏𝒆𝒔

𝐓𝐞𝐥𝐥 𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐣𝐨𝐛𝐬 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐁𝐫𝐤𝐭𝐡𝐫𝐮.
I’ve had previous roles as a Media Buyer, Search Engine Marketing Manager, a Sales Associate, and as a Barista. I believe my role as a Barista prepared me the most for my career - I learned to communicate & connect with the variety of customers I served, doing my part to create a memorable & inclusive experience. Managing for a family-owned business demonstrated to me the grit, passion, and energy required for building a successful team & business - a mindset I carry with me.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐬 𝐭𝐨 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨?
For professional growth, I enjoy listening to “Talent Development Hot Seat” and “HR Superstars”. I also love “Ologies” for deep learning dives into a variety of topics, and “And That’s Why We Drink” for a perfect blend of true crime & paranormal.

𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚𝐧𝐲𝐨𝐧𝐞 𝐟𝐚𝐦𝐨𝐮𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐦𝐞𝐞𝐭?
I would love to meet Patti Smith. She’s a true female punk-rock pioneer, singer-songwriter, author, and poet. I haven’t met her (yet), but I did share an airplane with her son on the way to host our Brkthru U February Class.

𝐖𝐡𝐚𝐭 𝐬𝐤𝐢𝐥𝐥 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐥𝐞𝐚𝐫𝐧?
The ability to practice a growth-mindset. A growth-mindset spurs curiosity, novelty, and expands our thinking, creating brain space for simple yet innovative solutions.

𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐣𝐨𝐛?
Witnessing the comradery & sense of belonging that forms during our collaborative learning experiences is rewarding & inspiring to me, because I believe building genuine human relationships is a big part of what makes us feel fulfilled in the work we do, and unleashes our potential to do our best work. The caliber & expertise of our talent also inspires me and gives me confidence in the experience we provide for our clients.

08/01/2024

Brkthru Mid-Summer Hub Hangouts!

Brkthru employees beat the summer heat by gathering recently in their respective cities for our Hub Hangouts.

The Charlotte hub had a great time enjoying St. Louis style pizza. It was this North Carolina hub’s biggest turn out yet.

For its July hangout, our Cincinnati hub enjoyed relaxing pedicures and conversation, and after headed out to indulge in Brkthru employees' favorite day of the month - Pizza Friday!

Our Tampa hub had a great time bowling, having appetizers and endless conversation that made for a fun few hours. This hub welcomed its newest hub member, and two hub members realized they graduated from the same high school (one year apart). Rumor has it, the conversation was so great the bowling alley told this hub they were bowling too slow.

Our Hub Hangouts are an opportunity for groups of Brkthru employees in 19 hubs across the country to get together once a month at a location of their choosing to socialize and spend quality time together.

If joining a team of professionals who come to work every day to manage successful digital media campaigns for their clients and still take time to socialize and spend time together sounds interesting, it is. Check out our open positions at https://brkthru.com/careers/

07/18/2024

View our latest podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” to review how this year’s record spend will impact advertising campaigns.

Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers.

Two digital media experts from Brkthru, Director of Sales Development Matt Zornes and Strategy Manager Morgan Stroyeck, share their observations, insights and a few recommendations for how digital media can get you and your campaigns through the next few months.

If you're an advertising agency or advertiser, the oncoming juggernaut of paid political advertising leading up the November election is sure to affect your ...

07/02/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑹𝒐𝒔𝒂𝒍𝒊𝒏𝒂 𝑴𝒖ñ𝒐𝒛

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐦𝐨𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐁𝐫𝐤𝐭𝐡𝐫𝐮 𝐚𝐧𝐝 𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐜𝐮𝐥𝐭𝐮𝐫𝐞? The people. We are a family, & everyone helps each other. We spend months without getting together, but when we meet at an offsite it's like no time has passed.

𝐖𝐡𝐚𝐭 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐚𝐭 𝐁𝐫𝐤𝐭𝐡𝐫𝐮? The Boston Media offsite was amazing & memorable. BTU is also memorable. Shout out to my BTU team because we were the best.

𝐀𝐧𝐲 𝐡𝐨𝐛𝐛𝐢𝐞𝐬? Cooking & baking is relaxing. I subscribe to magazines & buy cookbooks all the time.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐨𝐥𝐨𝐫? Purple, the color of royalty 😜

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐡𝐨𝐥𝐢𝐝𝐚𝐲? Christmas. I spend it with family & friends. There is food everywhere. Christmas back home is fun, festive, & full of activities. Makes me miss home.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐦𝐨𝐯𝐢𝐞𝐬 & 𝐬𝐡𝐨𝐰𝐬? Rom Coms (especially late 90s early 00s), Disney. Marvel. Mean Girls, A Lot Like Love, How to Lose a Guy in 10 Days, 10 Things I Hate About You, Wolf of Wall Street. I have many shows that I love, but Friends is the one I can rewatch a million times.

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐭𝐚𝐲 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐢𝐧 𝐚 𝐫𝐞𝐦𝐨𝐭𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭? I write down my to do’s, I have endless lists. When I want to focus on ONE task for a longer while, music or a podcast help me block out the noise.

𝐖𝐡𝐢𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐯𝐚𝐥𝐮𝐞𝐬 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮? Communication, Trust, & Positive Attitude.

𝐖𝐡𝐢𝐜𝐡 𝐰𝐨𝐫𝐤 𝐩𝐞𝐫𝐤 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞? Besides being remote, Pizza Friday. I love pizza.

𝐖𝐡𝐚𝐭’𝐬 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐁𝐫𝐤𝐭𝐡𝐫𝐮? We work with all types of clients & DSPs and learn about different aspects and sides of digital advertising.

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐚𝐛𝐨𝐮𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐞𝐝𝐢𝐚? The technology aspect of it; How much data is available and how it's always changing.

06/25/2024

Advertisers: Be Authentically Proud Year-Round

How can you better reach the LGBTQ+ market during Pride and every month, and be even more genuine and authentic? Hear from two well-known and respected leaders in media and LGBTQ market:

Jeff Hastedt, Brkthru Co-Founder & Managing Director and Todd Evans, President & CEO, Rivendell Media discuss brands that have gotten it right, and a few that could do a better job. A few thoughts:

• Show your brand’s support year-round. Don’t just change your logo to a multi-colored background for a month as an easy marketing ploy.
• Make a charitable donation. Give to a relevant organization or good cause that helps to provide resources, supports or helps to the gay or LGBTQ community.
• Avoid “rainbow washing.” And if your company makes a mistake, own up to it and apologize.
• Foster an environment in your own company where everyone can be their authentic selves every day.

Brands that acknowledge and respect LGBTQ demand will be ready to claim greater market share.

If you are an advertisers or marketer interested in showing your support this Pride and every month, reach out to us Brkthru. We’ve successfully managed hundreds of digital advertising campaigns reaching the LGBTQ+ community. And, along with partners like Rivendell Media - with more than 40 years of experience representing 95% of LGBTQ media – we work with advertisers and agencies to reach LGBTQ community every day.

https://brkthru.com/pride-podcast/

06/21/2024

Brkthru Media Team in the Motor City!

The 48-member team of Brkthru media dynamos gathered at our Detroit Training Center this week for their summer department offsite. Theirs was the first department offsite at our recently opened 7,000-square foot facility in Southfield, MI.

“This week, the Brkthru Media team got together for our annual department offsite,” said Brkthru Vice President of Media Tom Leone. “It’s always wonderful to meet in person, and this time it was at our brand-new Detroit Training Center.”

During their meetings, the team emphasized the importance of thinking beyond the metrics by emphasizing tangible business results for our clients. By leveraging our platform agnostic approach, collaboration across Search, Social and Programmatic, they can make a positive impact to our client’s bottom line.

“Of course, no offsite is complete without some fun on the water,” Leone continued. “On Thursday night, we set sail on the Detroit Princess for some food, drinks and a lot of laughs!”

06/19/2024

Shut out of advertising in live sports?

Hear how Brkthru gets you in the game with streaming sports opportunities that reach millions of live sports viewers across the country.

In our video podcast “30 Minutes w/Brkthru: Streaming Sports,” veteran industry pros talk about the disruption in regional sports networks, the non-network entities that outbid others for programming rights, escalating costs that shut local advertisers and agencies out of advertising in live sports, and how Brkthru has a unique solution of streaming digital properties.

Click the link below for access to this informative video podcast featuring Brkthru President Jonathan Mellinger and VP of Sales Development Nathan Foster:

Brkthru shares how advertisers and agencies can reach the millions of live sports viewers who have been shut out of live sports programming. Brkthru Presiden...

06/04/2024

Many brands will show support of the LGBTQ+ community prominently during Pride month, yet many have a long way to go in representing diversity and inclusivity. True support must be more than rainbow-hued posts.

Consumers are giving a more watchful eye to how the brands they buy participate in Pride, and companies must go deeper than rainbow advertising, website headers, social media posts and packaging. Brands are watched for authenticity and are being called out for purporting to support the LGBTQ+ community even when some companies have a history of donating hundreds of thousands of dollars to support anti-LGBTQ+ legislation.

It makes sense for companies to support the LGBTQ+ community, given estimates it’s now a $4.7 trillion worldwide market. Called “pink money,” it is no longer fringe. LGBTQ+ members are the fastest-growing minority segment in America in terms of spending power.

Financial services company Credit Suisse recently noted that their stock basket of LGBTQ-inclusive companies consistently outperformed the overall market. Publicly traded companies that choose to pursue pink money and overall solidarity with the q***r community deliver above-average financial performance. The LGBTQ+ community is a loyal and lucrative market when properly engaged; pink money is a powerful economic force, and pink money donations will increasingly influence issues and political campaigns in coming years.

How can your organization better reach the LGBTQ+ market and make your Pride month genuine? A few thoughts from Brkthru:
Normalize year-round awareness and support

​Embrace it within the business. It’s one thing to project an image of being a company that values equal rights for the LGBTQ community, but another to live by those standards.​ At Brkthru, we foster an environment where all employees can be their authentic selves every day.

Make it last. If you’re serious about LGBTQ rights, then show it all year round. Don’t just change your logo to a multi-colored background for a month as an easy marketing ploy.

Make a charitable donation. Give to a relevant organization or good cause that helps to provide resources, supports or helps to the gay or LGBTQ community.

​Avoid “rainbow washing.” If a brand opts to build a campaign around Pride but has taken actions in the past that fly in the face of the cause, it can be viewed as shallow and opportunistic.

The Pink Money monsoon is coming. Brands that figure out how to acknowledge and respect LGBTQ+ demand will be ready to claim greater market share.

If you are an advertisers or marketer interested in showing your support this Pride and every month, and reaching the LGBTQ+ community and its supporters, reach out to us Brkthru. We’ve successfully managed hundreds of digital advertising campaigns reaching the LGBTQ+ community.

06/02/2024

70 Employees Provide 500 Service Hours During 14 Volunteer Events!

For the third year, Brkthru team members gave their time, energy and hearts performing community service for “31 Days of Service” during our anniversary month of May.

We sorted donated clothing, packed food at pantries and delivered meals to help fight hunger, bought and assembled gift bags for a shelter, cared for pets at a humane society, served drinks and food, tended to public greenspaces, made donations, and packed clothing and supplies children and families in need.

Recently …

· Our Tampa Hub volunteered again this year at the Humane Society of Tampa Bay, and this time donated their monthly hub hangout budget and then received a behind-the-scenes tour before their dog-walking shift started. HSTB currently has more than 800 animals in their care between in the shelter and in foster care.

· The Brkthru Philly Crew spent an afternoon at Cradles to Crayons for the second year, checking clothes for quality and sorting into outfits to package up for children.

· Our Cincinnati Hub enjoyed a tropical-themed happy hour while assembling care packages that contained basic necessities for women. These bags were delivered by hub members to Anna Louise Inn (Women’s Shelter) and will help women who are victims of domestic violence.

Through our 31 Days of Service program, our founders Jeff Hastedt and Andrew Sklerov support Brkthru employees with time off to conduct much-needed service in their local communities.

Core Values: Caring and Contribution!

05/31/2024

Two mighty Brkthru Hubs conducted their community service recently during our “31 Days of Service”:

• The Brkthru Charlotte, NC, team spent a day cleaning up a local greenway.

• Our Boston crew went to Cradles to Crayons for a day full of sorting and packing children’s clothing. Their group was able to put together 35 completed totes of clothing!

This month-long event supports Brkthru employees as they give back to their local communities across the country. It’s another way Brkthru demonstrates how important service is – for our clients, in our communities and to each other.

05/30/2024

Ohio Hubs Represent for Brkthru “31 Days of Service.”

Members of three Brkthru Hubs in the Buckeye State performed their community service in Columbus, Cincinnati and Medina, OH, during our “31 Days of Service,” commemorating Brkthru’s anniversary month of May. Employees across the country demonstrated our Core Value of Contribution by performing acts of community service. From Ohio:

· Brkthru Columbus Hub members Colleen Buzza and Matt McCague assembled furniture at The Furniture Bank of Central Ohio, helping to provide furniture for families affected by homelessness, domestic violence and other crises.

· Graphic Design Jaime Grzybowski, a member of our Remote Hub, served adults and children in need at Cups Café, a restaurant-style free kitchen in Medina, OH.

· Regional Director of Client Success Debbie Perkins, her daughter and two friends, prepared healthy snacks at Cincinnati’s Ronald McDonald House, which provides a home for critically ill children and their families while they get the care at Cincinnati’s Children’s Hospital.

31 Days of Service is another way we at Brkthru express our commitment to service – for our clients, in our communities and to each other – this time by supporting employees with the time off to give back to their communities. We’re sharing all this week how Brkthru team members across the country conducted community service.

05/29/2024

3 More Brkthru Hubs Perform Community Service in May!

Members of our Charlotte and NC Triangle hubs, and the VA 757 hub, contributed to our “31 Days of Service,” commemorating Brkthru’s anniversary month of May by performing acts of community service.

· The Brkthru Charlotte Hub volunteered to do a park cleanup day along a local greenway.

· Our NC Triangle Hub volunteered at the The Food Bank of Central & Eastern North Carolina that provides food for friends and neighbors facing hunger in 34 counties in central and eastern North Carolina.

· The VA 757 Hub joined Scott Memorial United Methodist Church for their Fresh Food Wednesdays drive-thru for the second year in a row. This is the largest food pantry in the city of Virginia Beach!

31 Days of Service is a meaningful expression of the Brkthru commitment to service – for our clients, in our communities and to each other – by supporting employees with the time off to give back to their communities. We're sharing all this week how our team members across the country conducted their community service during May.

05/28/2024

Brkthru Dedicates 31 Days of Service in May!

“31 Days of Service” commemorates Brkthru’s anniversary month of May by supporting employees with the time off to give back to their communities.

We're sharing all this week how our team members across the country conducted their community service:

· 13 members of the Brkthru Detroit Hub performed their “31 Days of Service” at the Capuchin Services Center, which assists 228,000 Detroit neighbors annually with emergency food and clothing.

· The NY Hub volunteered at the Sharing Shelf, working through dozens of bags of donated clothes, inspecting them for quality - recycling clothes that were past their prime and sorting high-quality donations into appropriate gender and size bins. They donated gift cards to the Sharing Shelf so families in need can purchase new socks and underwear.

· Our Austin Hub did their part at the Mobile Food Pantry service, helping to provide Central Texans in need with food staples where local food assistance services are not available or cannot keep up with demand.

31 Days of Service is a meaningful expression of our commitment to service – for our clients, in our communities, and to each other. Thank you, Detroit, Austin and NY hubs, and all the Brkthru employee volunteers who generously give back to their communities.

Core Value: CONTRIBUTION!

05/28/2024

Brkthru Dedicates 31 Days of Service in May

“31 Days of Service” commemorates Brkthru’s anniversary month of May by supporting employees with the time off to give back to their communities.

We're sharing all this week how our team members across the country conducted their community service:

· 13 members of the Brkthru Detroit Hub performed their “31 Days of Service” at the Capuchin Services Center, which assists 228,000 Detroit neighbors annually with emergency food and clothing.

· The NY Hub volunteered at the Sharing Shelf, working through dozens of bags of donated clothes, inspecting them for quality - recycling clothes that were past their prime and sorting high-quality donations into appropriate gender and size bins. They donated gift cards to the Sharing Shelf so families in need can purchase new socks and underwear.

· Our Austin Hub did their part at the Mobile Food Pantry service, helping to provide Central Texans in need with food staples where local food assistance services are not available or cannot keep up with demand.

31 Days of Service is a meaningful expression of our commitment to service – for our clients, in our communities, and to each other. Thank you, Detroit, Austin and NY hubs, and all the Brkthru employee volunteers who generously give back to their communities.

Core Value: CONTRIBUTION!

05/24/2024

Brkthru U May ’24: Our 9th So Far!

18 recently hired employees at Brkthru completed the week-long onboarding and training during Brkthru U, becoming our ninth class since launching the program in December 2022.

To-date, 176 Brkthru employees – new hires and veteran employees – have graduated from the hands-on, interactive training that covers our commitment to service, Core Values and brand pillars, how we work and processes, department overviews, our clients and key verticals, and The Brkthru Way.

This is the second Brkthru U class held at our new Detroit Training Center in Southfield, MI. The 7,000 square-foot facility includes two training rooms, modular open space and offices, and state-of-the art audio-visual technology.

With a business model based on service, aligning all employees to the Ethos of Yes ensures Brkthru continues to receive a greater-than-90% overall satisfaction score from our clients.

If you’re a digital media pro who might be curious about a company that invests time and resources to onboarding and training, swing on over to our careers page to check out the open positions.

05/24/2024

May ’24 Platinum Performers: Way to Go!

Seven more members of the Brkthru team joined the prestigious group of Platinum Performers. During our May 2024 all-company Town Hall, tributes went to Laura Schratzmeier, Josh Erhardt, Chris Piedade, Maggie O’Connor, Vincent Lepore, Katherine Taylor and Gabrielle Adduci.

Brkthru Platinum Performers put clients first by finding ways to say yes, seek out creative solutions to challenges, lend a hand to their colleagues and maintain a positive attitude.

Way to go Platinum Performers!

05/20/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑲𝒆𝒍𝒔𝒆𝒚 𝑺𝒉𝒂𝒘

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐭𝐚𝐲 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐢𝐧 𝐚 𝐫𝐞𝐦𝐨𝐭𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭? It’s key to have a dedicated workspace. I could work from the comforts of my couch, but rarely do because I miss my wide walnut desk and two monitors!

𝐖𝐡𝐚𝐭 𝐬𝐤𝐢𝐥𝐥 𝐬𝐡𝐨𝐮𝐥𝐝 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐥𝐞𝐚𝐫𝐧? Excelling at Excel! If you’ve ever said, “There has got to be an easier way of doing this.” when working with data, I guarantee there’s a dozen ways to do it more efficiently in Excel!

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐩𝐞𝐭𝐬? My house is a zoo! We have a Brittany spaniel mix (Nolie), basset/beagle (Béla), pug (Walter), four cats (Petunia, Azalea, Digitalis, and Garfunkel), and a flock of backyard chickens.

𝐃𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐫𝐞𝐚𝐝? Reading is one of my hobbies; there are 300+ books scattered around the house! At my wedding, I carried a book bouquet down the aisle instead of flowers. I bundled my favorite book (Watership Down) along with my husband’s (The Silmarillion), tied together with lace and wildflowers.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐬? RadioLab, Freakonomics, This American Life, and Criminal.

𝐈𝐟 𝐰𝐞 𝐡𝐚𝐝 𝐚𝐧 𝐨𝐟𝐟𝐢𝐜𝐞 𝐭𝐚𝐥𝐞𝐧𝐭 𝐬𝐡𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐚𝐥𝐞𝐧𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐡𝐚𝐫𝐞? I have a curious knack for writing ditties about advertising sung to the tune of popular songs (e.g. “How to Optimize Guide” parodying “American Pie” by Don McLean).

𝐈𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐥𝐞𝐚𝐫𝐧 𝐚 𝐧𝐞𝐰 𝐬𝐤𝐢𝐥𝐥 𝐢𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐜𝐡𝐨𝐨𝐬𝐞? To quickly learn to play the banjo. I love bluegrass music of all kinds – traditional, newgrass, slamgrass, and all other offshoots!

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐡𝐚𝐩𝐩𝐲 𝐝𝐨𝐢𝐧𝐠 𝐚𝐭 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐞𝐬𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞? I secretly wish for a zombie apocalypse, so I could seek out a self-sufficient community and volunteer for tending the veggie garden. In the meantime, I’m happy watering our media campaigns with love and watching their performance grow!

05/15/2024

The Brkthru Leadership Team gathered in Boston last week for its Spring Offsite, bringing together leaders in Client Success, Client Services, Media, Analytics, Sales Development, Organizational Management, Finance, Strategy, Measurement & Performance, Marketing and Executive Team.

This incredibly talented group focused their attention on doing even more of what makes Brkthru a valued digital media partner – the unsurpassed level of service we provide clients. This is how Brkthru has become a leader in digital advertising for independent agencies and advertisers, and by consistently managing successful campaigns for local, regional and national clients in nearly every vertical.

We took time to mark the special occasion of Brkthru’s launch seven years ago and mark the seventh anniversaries of founders Jeff Hastedt and Andrew Sklerov. There was also an occasion to anoint our recently promoted president, Jonathan Mellinger, as “King Pin” during an evening of bowling. We had more gutter balls than strikes and spares, but few were seriously keeping score.

05/06/2024

Brkthru again honors a new group of the Platinum Performers - team members who consistently perform at a level of five out of five stars:

Ashlee Catalutch
Tyler Reaser
Ryan Stuart
Chris Harang
Ben Coburn
Jason Lamoreaux

These six consistently exhibit the characteristics that embody the Brkthru culture and work ethic. They put our clients first while maintaining a positive attitude, lend a helping hand to colleagues, and find ways to say yes for colleagues and clients.

Way to go Platinum Performers!

05/02/2024

𝐇𝐚𝐧𝐠𝐢𝐧𝐠 𝐎𝐮𝐭 𝐰𝐢𝐭𝐡 𝐁𝐫𝐤𝐭𝐡𝐫𝐮

Brkthru team members joined up in seven locations across the country recently for Hub Hangouts, and to take advantage of warmer Spring weather. This month …

❒ Our 757 VA Hub had a lovely Happy Hour Hangout at the beach

❒ Margaritas were on the menu for the Austin Hub

❒ The Tampa Hub relaxed with competitive putting at PopStroke (and had one hole-in-one)

❒ Brkthru’s Philly Hub got some swings in at Top Golf

❒ Cincinnati Hub gathered for brunch at A Taste of Belgium

❒ The Dub Hub (DFW) escaped to an escape room

❒ Our Miami hub was pampered with pedicures

❒ And the Boston Hub went to Boda Borg, an escape room and then a brewery.

Our Hub Hangouts are an opportunity for groups of Brkthru employees in hubs across the country to get together once-a-month at a location of their choosing to socialize and spend quality time together.

04/24/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑹𝒂𝒄𝒉𝒆𝒍 𝑪𝒐𝒍𝒍𝒊𝒏𝒔

𝐓𝐡𝐫𝐞𝐞 𝐰𝐨𝐫𝐝𝐬 𝐭𝐨 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞 𝐁𝐫𝐤𝐭𝐡𝐫𝐮?
Exciting, Innovative, Strategic

𝐒𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞! I am a Recruitment Supervisor. I help bring new employees to the Brkthru team by partnering with department heads to match skilled candidates to open positions on their team.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐣𝐨𝐛? I love getting to talk to candidates and learn about their career journey & goals. It brings me joy to match folks with open positions to help them find a job that will be fulfilling for them long-term. Being a part of Brkthru’s continued growth is exciting and rewarding.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐨𝐥𝐨𝐫?
Green!

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐠𝐚𝐦𝐞? See hobby question. I have never met a game I didn’t like! I’ve been enjoying playing the PGA Tour video game. It’s relaxing & low key. I really enjoy playing board games & card games with my partner. We make it our mission to try every 2-player game we can find! I recommend trying out the 5 Crowns card game or Azul board game. 🙂

𝐖𝐡𝐚𝐭 𝐬𝐞𝐚𝐬𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭?
I genuinely love every season; each one has so many beautiful things about it. I am craving Spring so I will go with that.

𝐖𝐡𝐢𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐯𝐚𝐥𝐮𝐞𝐬 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮? Positive Attitude has always resonated with me because approaching each day and interaction with positivity can alter your experiences for the better. Work can be challenging, no matter where you are, so the knowledge that everyone around you is working towards the same goal with a positive attitude can make work challenges easier (and even fun) to solve together.

𝐖𝐡𝐚𝐭 𝐚𝐝𝐯𝐢𝐜𝐞 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐠𝐢𝐯𝐞 𝐚 𝐜𝐚𝐧𝐝𝐢𝐝𝐚𝐭𝐞 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦? Come to the interview process prepared and authentically yourself. Do research on the team and the company and bring some examples of your past job successes and challenges to showcase your expertise. Have a strong understanding about what we do so you can be prepared to showcase how your skills can be an asset!