Brkthru

12/13/2024

The Brkthru Analytics Team met this week at our Detroit Training Center, and focused on how they will continue to improve the already stellar level of service they provide to our clients.

This group, led by Vice President of Analytics Kevin Repine, reviewed major initiatives accomplished in 2024 and mapped plans for 2025, focusing on continued improvements of insights and storytelling, integrating AI functionality in our workflows and how Brkthru can find even more opportunities to improve the impact of our client’s media campaigns.

We’re fortunate to have such a talented team of analytics professionals at Brkthru analyzing and interpreting data, because we know 75% of marketing organizations in the United States do not have even one analytics professional on staff. At Brkthru, we have 12.

They rounded out their offsite with Axe Throwing at Detroit Axes and were joined by Brkthru Co-Founder and Managing Director Jeff Hastedt. Axes were thrown, food and good times were had, and zero limbs were harmed.

12/09/2024

If you’re a small business owner, operator or marketer attending or exhibiting at this Wednesday’s SmallBusinessExpo at the Atlanta Convention Center at Americas Mart, stop by booth 439 to chat with Kriston Delisio, Patty Racener and Christy Hicks from Brkthru.

These pros from our Sales Development and Client Success teams will be sharing how Brkthru manages successful digital media campaigns for clients in just about every industry, helping attract new customers, open new locations, and recruit new talent.

Thousands of entrepreneurs will attend this week’s show, meeting with hundreds of exhibitors and gaining access to expert-led workshops, keynote speakers, and the solutions they need to grow.

See you at SBE Atlanta!

11/27/2024

How is your cannabis business promoting and Black Friday? The holiday weekend is approaching quickly, but there’s still time to get your brand out there.

Our President Jonathan Mellinger talks advertising for the holiday rush with Green Market Report. Read the story here: https://bit.ly/491Ydm8

Cannabis retailers are ratcheting up discounts this year, but the more aggressive promotions may be cutting into the holiday's actual value.

11/25/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑱𝒆𝒏𝒏𝒊𝒇𝒆𝒓 𝑩𝒓𝒊𝒏𝒏

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐚 𝐝𝐚𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞? As the Client Services Development Specialist, I work closely with the client services team and across other departments in developing new hire and ongoing department training initiatives, delivering and facilitating materials that promote engagement and recall, while also measuring and working to continue to improve training programs.

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐦𝐨𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐣𝐨𝐛? I enjoy working alongside other Account Directors and team members to identify where we can provide more training and resources to our client service team, helping them grow!

𝐀𝐬 𝐚 𝐜𝐡𝐢𝐥𝐝, 𝐰𝐡𝐚𝐭 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐠𝐫𝐞𝐰 𝐮𝐩? I always had an interest in marketing and advertising. My aunt worked for a newspaper, and it intrigued me! Fast forward 20+ years to working in advertising agencies with all types of media from newspaper, to outdoor, to TV/Radio, and digital, finding my way over to the vendor partner side has been a great experience!

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐡𝐚𝐩𝐩𝐢𝐞𝐬𝐭 𝐝𝐨𝐢𝐧𝐠? Spending time with my family and seeing them enjoy something. We go to a lot of concerts together. We’ve been to shows from 80’s and 90’s cover bands to One Direction, Taylor Swift, Zach Bryan, Morgan Wallen, and more together.

𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐝𝐨 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐫𝐨𝐥𝐞? I was an Account Director. While it was hard to shift away from direct, daily communication with those team members, my new role gives me the opportunity to connect with them and others across the departments! Utilizing experiences from my previous role helps with many of the resources we are continuing to build for Client Services.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐞 𝐲𝐨𝐮 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐰𝐨𝐫𝐤? Willing to learn! Digital advertising is changing every day. I want to always keep an open mind and be willing to learn more, so it can be shared across the team.

11/01/2024

More than 50 members of the Brkthru team participated this week in our Fall 2024 Client Success offsite.

Topics covered were the latest updates in digital media tactics, campaign attribution and management, and of course, Brkthru’s competitive advantage of service (we consistently receive an overall client satisfaction score of greater than 90%).

Brkthru executive leadership team, and leaders from media and performance and measurement, worked with our client success, sales development and business development on what’s on the horizon in 2025.

The three-day sales meeting was held in our very own 7,000-square foot Detroit Training Center in Southfield, MI.

10/16/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑩𝒆𝒏 𝑪𝒐𝒃𝒖𝒓𝒏

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐚𝐛𝐨𝐮𝐭 𝐁𝐫𝐤𝐭𝐡𝐫𝐮? The people. Brkthru only brings on the best people. We’re all good humans, so it’s easy to work here when everyone just wants to do the right thing. The ability to travel for work. I will happily hop in my car or plane and go to any town to work. For me, it’s a huge perk.

𝐇𝐨𝐰 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨? I’m at the front-end of our client relationships. I spend my work time maintaining current relationships and looking for new partners that need help with digital media.

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐡𝐨𝐛𝐛𝐢𝐞𝐬? In the winter I’m involved with Hockey. I play and ref, so on the weekends, I’m always at the rink. In the summer, you can find me on the golf course or on the water. This year I got to play in a game while my brother refed me.

𝐖𝐡𝐞𝐫𝐞 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐠𝐨 𝐟𝐨𝐫 𝐯𝐚𝐜𝐚𝐭𝐢𝐨𝐧? Italy and an Alaskan Cruise!

𝐖𝐡𝐚𝐭 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐣𝐨𝐛𝐬 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐁𝐫𝐤𝐭𝐡𝐫𝐮? I was in radio, on-air and programming, before I came to Brkthru.

𝐖𝐡𝐢𝐜𝐡 𝐰𝐨𝐫𝐤 𝐩𝐞𝐫𝐤 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞? Besides the ability to travel for work, I greatly appreciate having your home office be your home base. In today’s world, the lines between work time and personal time can mix or be blurred, so working from your home office is great. Also, I never miss a Pizza Friday!

𝐖𝐡𝐚𝐭 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞𝐬 𝐲𝐨𝐮? Helping people grow or get the job done. Internally, we’re a very supportive group, both in department and company wide. When it comes to helping clients, there’s always that great feeling for everyone when you can check the box for a job well done!

10/03/2024

For the first time ever, Brkthru is happy to announce our initial set of Core Value Award winners.

These awards help us celebrate employees who embody, exemplify, and uphold our Brkthru values in their interactions with both our internal teams and our clients. Together, these awards represent individuals that care deeply about our people, help foster a trusting environment, drive effective communication, and continuously showcase a positive attitude.

The Catalytic Communicator: Alyssa Ostrout

The Caring Champion: Kathleen DeMers

The Trust Triumphant: Maggie O'Connor

The Positive Attitude Ambassador: Meghan Moore

The Courageous Contributor: Courtney Jones (she/her)

Each of these individuals was nominated by their leaders and then selected through peer-to-peer voting as our winners for each award. Congratulations to September 2024 Brkthru Core Value Award winners!

10/01/2024

Congratulations September ’24 Platinum Performers!
Several times each year, senior leadership at Brkthru names Platinum Performers, those select employees who always put clients first by finding ways to say yes, seek out creative solutions to challenges, lend a hand to their colleagues and maintain a positive attitude.

While we were at the Borgata Casino & Resort in Altantic City, NJ, for our Fall All-Company Meeting we acknowledged the performance of seven more:

Allison Kordys
Bailey Blair
Jaime Grzybowski
Lauren Mangini
Meghan Moore
Stacey Bradley
Ying Yao

Way to go Platinum Performers!

09/27/2024

🚀 Brkthru is Excited to be at the Digital Western Michigan University Career Fair today in Kalamazoo, MI!

Stop by to meet Corey Dulll and Emily O'Connor at the Brkthru booth!🌟

This event is a goldmine for future digital marketing professionals looking to dive into the world of strategy, sales, business development, content creation, and data analytics. 🎯 With WMU’s renowned digital marketing and advertising programs, students are primed to lead the future of media. Come meet us at the WMU Student Center, 2-5 PM.

See you there! To learn more, visit brkthru.com hashtag hashtag hashtag

09/26/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑳𝒂𝒖𝒓𝒂 𝑺𝒄𝒉𝒓𝒂𝒕𝒛𝒎𝒆𝒊𝒆𝒓 𝑯𝒂𝒏𝒅

𝐇𝐨𝐰 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨?
I help advertisers get the most out of their advertising budgets by aligning campaigns to advertiser campaign goals (KPIs) in programmatic and (or) social buying media at efficient pricing.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐩𝐨𝐫𝐭𝐬 𝐭𝐞𝐚𝐦?
NY Yankees, NY Rangers, and NY Giants. You can take the girl out of NY, but you cannot take the NY out of the girl.

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐩𝐥𝐚𝐲 𝐚𝐧𝐲 𝐬𝐩𝐨𝐫𝐭𝐬?
I was a competitive swimmer from ages 7 through 13.

𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐡𝐨𝐛𝐛𝐢𝐞𝐬?
I read A LOT. This year I had a goal of reading 125 books but will probably end up reading 146 based on the pace I am currently at. (P.S. Add me as a friend on Goodreads: Laura Schratzmeier)

𝐓𝐞𝐥𝐥 𝐮𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐭𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐞 𝐮𝐬.
I used to be very shy.

𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐡𝐢𝐥𝐝𝐡𝐨𝐨𝐝 𝐦𝐞𝐦𝐨𝐫𝐲?
Going to the park with my dad or my cousins and swinging on the swings. To this day, there is nothing a little swing can't help.

𝐖𝐡𝐢𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐯𝐚𝐥𝐮𝐞𝐬 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭?
All the core values. I have never worked at a company that lives and breathes said core values. Culture isn’t something that is just spoken about here; it just is.

𝐖𝐡𝐚𝐭 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐦𝐨𝐬𝐭 𝐩𝐫𝐨𝐮𝐝 𝐨𝐟?
I’ve been lucky to win multiple awards at my previous company, but in May I was awarded Platinum Performer, and it was an honor to be recognized for working hard for our clients.

09/23/2024

The Brkthru team of nearly 200 employees gathered recently at the Borgata in Atlantic City for our Fall 2024 All-Company Meeting with the theme of Brkthru Empire!

In addition to our typical semi-annual, all-company get togethers of business updates, key initiatives and department breakouts, this time we included an in-person signing day for our yearly One Day Sale.

Members of the Brkthru Client Success, Sales Development, Business Development, Client Services, Media, Strategy and Analytics departments worked side-by-side reaching out to clients to finalize orders, and those from Operations, Finance, HR and Organizational Management worked to process orders, provide updates and keep everyone energized.

It was our most-successful One Day Sale ever – we booked an impressive number of campaigns for current and new clients, locking in plans for Q4 2024 and to help clients get a jump on 2025 with upfront specials on paid digital media campaigns.

The Brkthru Empire theme continued in the evening with a celebratory dinner where employees came dressed in 1920s Speakeasy attire (congratulations again Karen Cuce and Andy Ernst for winning the contest).

We also welcomed new employees, celebrated anniversaries, and recognized the contributions of a special group of employees with Founders Cup, Platinum Performers and new Core Value awards.

This was an action-packed offsite, demonstrating again that a company founded on service to its clients and saying YES! accomplishes great things when we work together.

08/23/2024

Congratulations Authenticators – You're Our 10th Brkthru U Graduating Class!

14 recent additions to the Brkthru team just completed their week-long onboarding and training during Brkthru U, becoming our 10th class since launching the program in December 2022. They named themselves Authenticators, and their energy, enthusiasm and passion was on full display.

The August 2024 class brings the total number of Brkthru U graduates close to 200 – new hires and veteran employees – who have graduated from this hands-on, interactive training that covers our commitment to service, Core Values and brand pillars, how we work and processes, department overviews, our clients and key verticals, and The Brkthru Way.

This week, our Detroit Hub (one of 19 regional employee hubs across the country) hosted the Authenticators for a dinner of famous Detroit pizza.

Brkthru U classes are held at the Detroit Training Center in Southfield, MI, our 7,000 square-foot facility that includes two training rooms, modular open space and offices, and state-of-the art audio-visual technology.

With a business model based on service, aligning all employees to the Ethos of Yes ensures Brkthru continues to receive a greater-than-90% overall satisfaction score from our clients. Brkthru was also just named for the third year-in-a-row to the Inc. 5000 of America’s Fastest-Growing Private Companies.

If you’re a digital media pro who might be curious about a company that invests time and resources to onboarding and training, swing on over to our careers page to check out the open positions:

https://brkthru.com/careers/

08/13/2024

At #2001, Brkthru’s on the Inc. 5000 for Third Year in-a-Row!

It’s not our first time - we also made the list of America’s Fastest-Growing Private Companies in 2022 and 2023. This year Brkthru is #2001, joining an exclusive group of fewer than 10 percent of Inc. 5000 honorees that have made it for three consecutive years.

“Making the Inc. 5000 was never a goal,” said Co-Founder & Managing Director Andrew Sklerov, “But it sure feels great to join this exclusive club year after year.”

Companies on the Inc. 5000 are categorized into 33 industries, with the second-largest category being Advertising and Marketing (Digital is the largest).

Brkthru is an impressive #196 out of 500 in the Advertising & Marketing category in 2024.

Here’s why it matters: according to Inc., “As most entrepreneurs know, revenue growth requires more than a great idea. It takes skilled team members, customer relationships, operational excellence, and cash flow.” We couldn’t have said it better.

“I couldn’t be prouder of our team of nearly 200 digital media professionals for their daily commitment to serving our clients and the work they do every day on behalf of their campaigns,” said Jeff Hastedt Co-Founder & Managing Director. “We founded Brkthru on service, and our sustained growth proves that’s a successful business model.”

What is the Inc. 5000? The Inc. 5000 list is an annual ranking of the fastest-growing privately owned companies in the United States. Ranks are determined based on revenue over a three-year period.

Companies that make Inc. 5000’s Fastest Growing Private Companies list have proven to be serious players in their industries. They’ve shown they can run consistently successful businesses that are poised for future growth.

All 5000 companies named to the list are featured on Inc.com and the September issue of Inc. magazine, a distinguished honor. In addition to the overall rankings, companies are ranked by industry, metro area, revenue, and number of employees.

But let’s be honest — companies are only as successful as their teams. The Inc. 5000 list is a powerful way for outstanding teams to receive the recognition they deserve.

Partner with Brkthru: an Inc. 5000 Honoree. Our team is pretty great, and we’re thrilled that Inc. 5000 noticed — three years in a row.

“We’ve continued to prove ourselves by managing successful digital advertising campaigns for advertising agencies and advertisers in just about every industry across the United States,” said Jonathan Mellinger, Brkthru President. “But we wouldn’t have been listed among the Inc. 5000 Fastest-Growing Companies without our amazing team, customers, and partners.”

At Brkthru, our goal is to serve as the digital media team managing successful turnkey advertising campaigns delivered on any digital device. To learn more about who we are and what we do, check out brkthru.com and reach out today!

08/08/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑪𝒐𝒖𝒓𝒕𝒏𝒆𝒚 𝑱𝒐𝒏𝒆𝒔

𝐓𝐞𝐥𝐥 𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐣𝐨𝐛𝐬 𝐲𝐨𝐮 𝐡𝐚𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐁𝐫𝐤𝐭𝐡𝐫𝐮.
I’ve had previous roles as a Media Buyer, Search Engine Marketing Manager, a Sales Associate, and as a Barista. I believe my role as a Barista prepared me the most for my career - I learned to communicate & connect with the variety of customers I served, doing my part to create a memorable & inclusive experience. Managing for a family-owned business demonstrated to me the grit, passion, and energy required for building a successful team & business - a mindset I carry with me.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐬 𝐭𝐨 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨?
For professional growth, I enjoy listening to “Talent Development Hot Seat” and “HR Superstars”. I also love “Ologies” for deep learning dives into a variety of topics, and “And That’s Why We Drink” for a perfect blend of true crime & paranormal.

𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚𝐧𝐲𝐨𝐧𝐞 𝐟𝐚𝐦𝐨𝐮𝐬 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐰𝐨𝐮𝐥𝐝 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐦𝐞𝐞𝐭?
I would love to meet Patti Smith. She’s a true female punk-rock pioneer, singer-songwriter, author, and poet. I haven’t met her (yet), but I did share an airplane with her son on the way to host our Brkthru U February Class.

𝐖𝐡𝐚𝐭 𝐬𝐤𝐢𝐥𝐥 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐥𝐞𝐚𝐫𝐧?
The ability to practice a growth-mindset. A growth-mindset spurs curiosity, novelty, and expands our thinking, creating brain space for simple yet innovative solutions.

𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐣𝐨𝐛?
Witnessing the comradery & sense of belonging that forms during our collaborative learning experiences is rewarding & inspiring to me, because I believe building genuine human relationships is a big part of what makes us feel fulfilled in the work we do, and unleashes our potential to do our best work. The caliber & expertise of our talent also inspires me and gives me confidence in the experience we provide for our clients.

08/01/2024

Brkthru Mid-Summer Hub Hangouts!

Brkthru employees beat the summer heat by gathering recently in their respective cities for our Hub Hangouts.

The Charlotte hub had a great time enjoying St. Louis style pizza. It was this North Carolina hub’s biggest turn out yet.

For its July hangout, our Cincinnati hub enjoyed relaxing pedicures and conversation, and after headed out to indulge in Brkthru employees' favorite day of the month - Pizza Friday!

Our Tampa hub had a great time bowling, having appetizers and endless conversation that made for a fun few hours. This hub welcomed its newest hub member, and two hub members realized they graduated from the same high school (one year apart). Rumor has it, the conversation was so great the bowling alley told this hub they were bowling too slow.

Our Hub Hangouts are an opportunity for groups of Brkthru employees in 19 hubs across the country to get together once a month at a location of their choosing to socialize and spend quality time together.

If joining a team of professionals who come to work every day to manage successful digital media campaigns for their clients and still take time to socialize and spend time together sounds interesting, it is. Check out our open positions at https://brkthru.com/careers/

07/18/2024

View our latest podcast “30 minutes w/Brkthru: The Hot 2024 Political Season” to review how this year’s record spend will impact advertising campaigns.

Predicted to top $12.32 BILLION, this avalanche of money will lead to tightening inventories, increasing rates, bumped schedules – and will affect all advertisers, agencies and marketers.

Two digital media experts from Brkthru, Director of Sales Development Matt Zornes and Strategy Manager Morgan Stroyeck, share their observations, insights and a few recommendations for how digital media can get you and your campaigns through the next few months.

If you're an advertising agency or advertiser, the oncoming juggernaut of paid political advertising leading up the November election is sure to affect your ...

07/02/2024

𝐁𝐫𝐤_𝐢𝐧𝐠 𝐓𝐡𝐫𝐮 𝒘𝒊𝒕𝒉 𝑹𝒐𝒔𝒂𝒍𝒊𝒏𝒂 𝑴𝒖ñ𝒐𝒛

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐦𝐨𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐁𝐫𝐤𝐭𝐡𝐫𝐮 𝐚𝐧𝐝 𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐜𝐮𝐥𝐭𝐮𝐫𝐞? The people. We are a family, & everyone helps each other. We spend months without getting together, but when we meet at an offsite it's like no time has passed.

𝐖𝐡𝐚𝐭 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐚𝐭 𝐁𝐫𝐤𝐭𝐡𝐫𝐮? The Boston Media offsite was amazing & memorable. BTU is also memorable. Shout out to my BTU team because we were the best.

𝐀𝐧𝐲 𝐡𝐨𝐛𝐛𝐢𝐞𝐬? Cooking & baking is relaxing. I subscribe to magazines & buy cookbooks all the time.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐜𝐨𝐥𝐨𝐫? Purple, the color of royalty 😜

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐡𝐨𝐥𝐢𝐝𝐚𝐲? Christmas. I spend it with family & friends. There is food everywhere. Christmas back home is fun, festive, & full of activities. Makes me miss home.

𝐅𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐦𝐨𝐯𝐢𝐞𝐬 & 𝐬𝐡𝐨𝐰𝐬? Rom Coms (especially late 90s early 00s), Disney. Marvel. Mean Girls, A Lot Like Love, How to Lose a Guy in 10 Days, 10 Things I Hate About You, Wolf of Wall Street. I have many shows that I love, but Friends is the one I can rewatch a million times.

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐭𝐚𝐲 𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐢𝐧 𝐚 𝐫𝐞𝐦𝐨𝐭𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭? I write down my to do’s, I have endless lists. When I want to focus on ONE task for a longer while, music or a podcast help me block out the noise.

𝐖𝐡𝐢𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐯𝐚𝐥𝐮𝐞𝐬 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮? Communication, Trust, & Positive Attitude.

𝐖𝐡𝐢𝐜𝐡 𝐰𝐨𝐫𝐤 𝐩𝐞𝐫𝐤 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞? Besides being remote, Pizza Friday. I love pizza.

𝐖𝐡𝐚𝐭’𝐬 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐛𝐨𝐮𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐁𝐫𝐤𝐭𝐡𝐫𝐮? We work with all types of clients & DSPs and learn about different aspects and sides of digital advertising.

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐢𝐤𝐞 𝐚𝐛𝐨𝐮𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐞𝐝𝐢𝐚? The technology aspect of it; How much data is available and how it's always changing.

06/25/2024

Advertisers: Be Authentically Proud Year-Round

How can you better reach the LGBTQ+ market during Pride and every month, and be even more genuine and authentic? Hear from two well-known and respected leaders in media and LGBTQ market:

Jeff Hastedt, Brkthru Co-Founder & Managing Director and Todd Evans, President & CEO, Rivendell Media discuss brands that have gotten it right, and a few that could do a better job. A few thoughts:

• Show your brand’s support year-round. Don’t just change your logo to a multi-colored background for a month as an easy marketing ploy.
• Make a charitable donation. Give to a relevant organization or good cause that helps to provide resources, supports or helps to the gay or LGBTQ community.
• Avoid “rainbow washing.” And if your company makes a mistake, own up to it and apologize.
• Foster an environment in your own company where everyone can be their authentic selves every day.

Brands that acknowledge and respect LGBTQ demand will be ready to claim greater market share.

If you are an advertisers or marketer interested in showing your support this Pride and every month, reach out to us Brkthru. We’ve successfully managed hundreds of digital advertising campaigns reaching the LGBTQ+ community. And, along with partners like Rivendell Media - with more than 40 years of experience representing 95% of LGBTQ media – we work with advertisers and agencies to reach LGBTQ community every day.

https://brkthru.com/pride-podcast/