Gingerly Media Marketing

03/28/2025

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗽𝗼𝘀𝘁 𝗲𝗮𝗰𝗵 𝘄𝗲𝗲𝗸? You’re not alone!

Consistency on social doesn’t have to mean reinventing the wheel every time you sit down to create content.

Let’s simplify things with the 𝟰 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁—my go-to framework for small biz owners who want to show up with clarity and purpose (without burning out).

Here’s how to work smarter with these content pillars:

𝟭.Entertainment 🎭 – This is your hook. Think Reels, trends, or behind-the-scenes clips that grab attention and show your brand personality.

𝟮. Inspiration ✨ – Share your mission, your “why”, or success stories. Give your audience a reason to believe in your brand and values.

𝟯. Teaching 📚 – Offer something useful. Tips, how-to’s, or myths you’re busting in your industry. Show off your expertise—without gatekeeping.

𝟰. Advocacy 🧭 – Guide your people to take action. Think resources, recommendations, collabs, or gentle nudges toward your services.

𝗣𝗿𝗼 𝗧𝗶𝗽: Rotate through these weekly.
Map out 1 post from each category = 4 days of value-packed content without the overwhelm.

Save this for later and let it guide your next content planning session.

You’ve got this—and your feed is about to glow up.

𝗟𝗜𝗞𝗘 ❤️ 𝗦𝗔𝗩𝗘 📌 𝗦𝗛𝗔𝗥𝗘 ✉️ if this helped!

👩🏼‍🦰

𝗪𝗮𝗻𝘁 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝘁𝗶𝗽𝘀? DM me your email address and I’ll send you over my 𝗙𝗥𝗘𝗘 Instagram Audit workbook.

12/31/2023

Hello 2024! Are you ready to take your business to new heights? Then the New Year is the perfect time! Gingerly is here to help you soar to success as your dedicated marketing manager. 🎯

With my expertise and passion for all things marketing, I’ll develop a winning strategy tailored to your unique business goals. Together, we’ll reach your target audience, build brand awareness, and drive those coveted sales. 💪

Why choose Gingerly as your marketing manager? Here are a few reasons:

1️⃣ Experience: I’ve worked with diverse industries and have a proven track record of delivering outstanding results. 🏆

2️⃣ Innovation: I stay up-to-date with the latest marketing trends and techniques, ensuring your business stays ahead of the competition. 💡

3️⃣ Personalized Approach: I take the time to understand your brand, audience, and objectives, crafting a customized strategy that speaks directly to your target market. 🎯

4️⃣ Data-Driven: I believe in the power of analytics! I’ll closely monitor key metrics and make data-driven decisions to continuously optimize your marketing efforts. 📊

5️⃣ Collaboration: Your vision is my priority! I’ll work closely with you to ensure a seamless partnership and open communication every step of the way. 🤝

👩🏼‍🦰 Ready to strengthen your business in 2024? Let’s join forces and achieve greatness together! DM or email today to discuss how I can contribute to your unstoppable success.

12/25/2023

Merry Christmas! 🎄

Thank you to everyone for a wonderful year. Here’s to serving you still in 2024. Happy New Year!

10/10/2022

We repeat, “You are 𝗡𝗢𝗧 alone!” 🫶🏼

19.86% of adults are experiencing Mental Illness. That’s equivalent to 50 million Americans.

10.6% of our youth (2.5 million) cope with depression. A number that has increased by 197,000 from last year.

𝗛𝗲𝗹𝗽 𝗶𝘀 𝗔𝗟𝗪𝗔𝗬𝗦 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲. If you or someone you know if struggling or in crisis call, text or chat 24/7

988 Su***de and Crisis Hotline
𝗖𝗮𝗹𝗹, 𝗧𝗲𝘅𝘁 𝗼𝗿 𝗖𝗵𝗮𝘁 𝟵𝟴𝟴
1-800-273-TALK

https://988lifeline.org

08/02/2022

PNG, SVG, JPEG, BITMAP.. What does it all even mean? Let’s dive right in to why Vector is the top choice for your company’s logo.

Top 5 Reasons 𝗩𝗲𝗰𝘁𝗼𝗿 𝗶𝘀 𝗤𝘂𝗲𝗲𝗻 👑

𝗜𝗺𝗮𝗴𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆. The overall image quality of your design is of utmost importance. Having a pixelation design with jagged corners and distorted color patterns can leave your audience unimpressed.

𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆. This is the biggest benefit by far. Vector images remain sharp and crisp at any size ratio. They are never pixelated or blurry making them the clear choice for company logos.

𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆. Vector designs are simple to have created and can be saved in many different formats. For existing logos a company can “Vectorize,” or trace, your logo into a vector.

𝗠𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻. No need to re-draw an entire image before editing. Vectors allow you to manipulate a small portion of a design, saving time, and money.

𝗪𝗲𝗯 𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆. Small but mighty! The smaller file size of vector allows designs to be transferred across the web, and loaded, at faster speeds. Clients now see images in seconds!

Ready to design or vectorize? Send me a DM. ✌🏻

🎶 “Don’t be a hard rock. When you really are a gem.” -Lauryn Hill

07/20/2022

07/18/2022

Fear of 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆, being 𝗷𝘂𝗱𝗴𝗲𝗱, and 𝗳𝗮𝗶𝗹𝘂𝗿𝗲 are some of the fears that kept me from starting out a new business, especially a creative one.

Each proposal, design, and idea is an open door for criticism and rejection. BUT if you don’t try you don’t fly. Am I right!? Learning how to accept criticism that will transcend your skills to the next level is crucial in growth.

With each new client and design I’m learning to open those doors of vulnerability and gain more confidence to climb out on that limb.

“Go out in a limb. That’s where the fruit is.” - Jimmy Carter

07/17/2022

But in reality, it feels like I’ve been preparing for this chapter my whole life. Starting at a very young age my love for design and eye for aesthetics was extraordinary. Having a degree in Merchandising & Marketing from SCAD doesn’t hurt, but it’s the years of real life experiences I’ve acquired that makes this more fulfilling. It’s like finding the missing piece to a puzzle, left unfinished for years. Each one of these experiences has crafted me into the Designer & Marketing specialist that I am today.

Right out of high school I began working at our family manufacturing facility designing updated marketing materials and aiding in a more cohesive brand identity. Modeling, and later becoming a Fashion Assistant for a local magazine, taught me about lighting, posing, and composition in photography. As a Retail Manager I learned how to motivate and coach others to reach their top performance, and meet or exceed sales goals, all while developing a high level of standards for Customer Service. As a buyer and merchandiser for e-commerce I learned about product photography, web analytics and the importance of SEO. Real Estate, with its entrepreneurial structure, taught me how to run a business and how to market myself both on social media and within my local community. Being a Realtor was as close to the mark as I’d thought I’d find, until today.

After years of being a stay at home mom of two wonderful kiddos I felt the calling to find another extension of my identity. To fulfill my need for creativity and ownership. So, I started to visualize myself doing all the things I loved. I wrote lists and tried to find connections from my past experiences to lead me to my next endeavor. Then it happened… I got a phone call for help.

I always thought of myself as a “Jack of all Trades,” but it turns out it took all of those experiences to become a master (ok, not quite master) of one. The one!

Don’t give up! Don’t quit! Keep trucking down the line, you never know what’s up ahead. ✌🏻 🤍

07/12/2022

Before the design work begins a 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 should be in place. Like a map, a solid brand strategy should create a clear direction to your brand’s identity. From your logos, to your color story, to your presence on social media. Establishing a clear strategy in the beginning alleviates confusing your target audience and maintains a consistent, engaging message across all platforms.

Here are 𝟱 𝗧𝗜𝗣𝗦 to help you create a clear and direct Branding Strategy:

❶ Determine your target audience. Who is your ideal customer? Creating a model “customer” can help aid you in this process. What are her favorite brands? Stores? Music?
❷ Make a statement about who you are and what your business stands for. There should be a clear connection between the name you choose and the products you sell or services offered.
❸ Create a killer Mission Statement. What are your company's objectives and how will they benefit your target market?
❹ Know your Values. What principles and beliefs does your company stand for? What are your standards?
❺ Talk it up. Identify what makes your band unique. How do you solve a problem? Why should customers choose you over competitors?

🙃 If you’re still feeling a little overwhelmed by the branding process I’m here to help! Let’s set up an exploration call and see how Gingerly can help establish a solid brand strategy for you.