09/11/2024
As they say, "I don't know who needs to hear this, but...".
Please do not engage with any pages or individual profiles that claim to be Shaun Evans. Those pages might send you messages or respond to your comments (often inviting you to message them privately). They are not Shaun, they are not even FANS of Shaun, and they are not affiliated with him in any way whatsoever. Shaun does not have any social media presence.
Here's what is really going on, with an example (see picture below). Hopefully, this will help someone to see other fake pages for what they are, too.
pages with large number of followers are bought and sold. When a page changes hands, its name is changed and all of its contents (posts, images, etc) is erased, while its followers - who are largely unaware of what happened - continue to follow it. The page's new owners then begin posting new content, often AI-generated and automated, while actively trying to engage with their target audiences. The huge number of extant followers obviously helps as it tends to make potential new followers think that the page is legitimate.
Why would anyone do this?
Facebook pays for likes; it's called a "performance bonus". In the spirit of transparency: with 10K followers, we make about $4 a month from posting original content roughly once a week. Now imagine a page with 500K followers that posts (non-original, mostly stolen) content daily, tailors it to maximize user engagement, and actively promotes it. Farmed engagement is an extremely lucrative business.
Soliciting private messages is, too, a classic scam strategy: a credulous user will be chatted up and eventually asked for money. Sometimes, more elaborate tactic is used that might lead to identity theft.
In addition, an "impostor" page might sell unauthorized merchandise.
Telltale signs of these pages:
- A page has a name that is clearly engagement bait. Fraudulent use of names and trademarks is rampant, but in our example, note the laughable - albeit obviously irresistible for some - "privatechat" part.
- A page has a large number of followers, but only a few very recent posts.
- A page has no reviews, or has irrelevant reviews.
- All its posts are bland/generic in nature: pictures are low-quality screenshots from promo materials, Pinterest, or other pages' posts. There is NO ORIGINAL CONTENT. The content writer usually shows a very superficial knowledge of the subject, but tries very hard to be relatable and "cute". In the screenshot below, an old fan picture is used with a first-person phrase utilising a bit of trivia easily found by doing a quick Google search on Shaun. (The result is a post that makes him look a preening idiot.)
- An effort is made to make the page appear genuine. In the screenshot below, the page uses a "Facebook verified" checkmark as its profile picture. It's a trick; obviously it's not verified, but a cursory glance might make one think that it is. Other strategies might include using the word "official" in the name, etc.
- A page actively seeks engagement, sending private messages and responding - often in a very cloying/solicitous manner and in ungrammatical English - to user's comments on other pages.
For your own safety, and for the sake of supporting original content as opposed to the endless flow of recycled, often AI-generated s**t, stay away from pages like this.