Website Promotion

06/30/2022

If your website is a retail space that sells actual products, then it is a good idea to create a Google Merchant Center account.
Google has made the Merchant Center more accessible and open for most.
This allows you to post all your products, either paid listings or FREE LISTINGS, on various Google platforms including:
Google Shopping
YouTube
Google Search
Google Images
Google Lens
Don't miss out on taking advantage of this opportunity to be listed all over Google.

https://www.google.com/retail/solutions/merchant-center/

Help customers find your products for free with Google Merchant Center solutions. Promote your products across Search, Shopping, YouTube and the web.

04/05/2022

10/22/2021

Title Tag Length -
Gary Illyes, a Google Webmaster Trends Analyst, has stated that there is no limit to title tag lengths with Google.
Finally, this old and speculative notion can be put to rest.
All along, the SEO industry has incorrectly recommended using no more than 70 characters in a title tag.
This recommendation came about because 70 characters in the title is basically all Google will show in its SERPS (Search Engine Results Page).
In other words, if one uses more than 70 characters (actually, it's all about pixels - but that's another discussion) in a title tag, then whatever comes after 70 will not be shown in Google.
True enough, but that's not the point.
As an SEO, I can tell you from experience that Google will utilize characters beyond 70 when it tabulates the ranking of a page.
In other words, the characters after 70 do matter!
I've seen this proven time and again, and I use more than 70 in my titles frequently.
However, that doesn't mean you should start using unwieldy and over-long title tags.
Don't go crazy. Google recommends being both descriptive and concise, and use the least amount of characters to describe a webpage.
The closer a word is to the front of the tag, the more weight it has. But using words after 70 still counts.
So, use more than 70 characters if you need to, in order to help with ranking for that extra keyword or keyword phrase. It will help with ranking, even though it doesn't show in the Google title in the SERPS.

https://www.searchenginejournal.com/google-title-tag-length/400682/

05/08/2021

Core Web Vitals - Google Ranking Factor

Google is using Core Web Vitals to determine how well a webpage performs, and the effect on people that visit the page in regards to page loading speed and other data. If you have a website, you should be utilizing the Core Web Vitals report to enhance and improve your pages. Google will reward you with better rankings.

https://support.google.com/webmasters/answer/9205520?hl=en

12/29/2020

Big Google Update Expected in May 2021 -
A new update from the Google search engine is expected this spring/summer. Presently named 'Google Page Experience', this update will focus on bringing better rankings to websites that enhance the user experience. Google will be looking for signals that show intrusive interstitials, how fast a webpage loads, if a page is https instead of http, and if it is mobile friendly.

02/21/2020

Google My Business Description has no Impact on Rankings -
A lot of testing has been done by many in the SEO community, and it seems that the description that is used for the Google My Business listing has no effect on ranking locally in Google. This is in reference to the description that the owner writes for their Google My Business listing.

https://searchengineland.com/no-the-google-my-business-description-does-not-impact-ranking-329176

marketing

After a lot of testing by many since the help center update, we can safely say the description has no impact in the 3-pack.

11/14/2019

10/21/2019

Says H1 Headings Good to Use on Web Pages -
Google does not require H1 tags, but they are a major ranking factor, so your website should have them
Using multiple H1's on one page (google says - no limit!)
H1, H2, H3, H4 can and should be used to make an 'outline' of the web page
Helps inform visitors to your page what the page is about
Heading tags should not be used to fill with keywords but rather to disseminate the differences and commonalities of each section a web page
In other words - no keyword stuffing - use , H2 etc. to convey information in a cohesive and connected manner
https://www.searchenginejournal.com/google-h1-headings-seo/328459/

Google's John Mueller answers why H1 headings are useful but not critical

06/07/2019

Warning Signs of a Bad SEO - This article contains some good tips and warning signs when hiring an SEO or internet marketing company. Most important - don't hire an SEO or company who guarantees rankings. Don't let them take total charge of your website. They may hold you hostage when you want out.
https://www.searchenginejournal.com/warning-signs-bad-seo-digital-marketing-agency/304547/

Is your SEO or marketing agency dishonest? Do they only want to take your money? Beware of these five telltale signs of bad agencies.

03/12/2019

02/13/2019

It always pays to be safer and more secure on the web.
Here's a helpful article from CNET on 'How to set up Google's two-step verification'.

https://www.cnet.com/how-to/set-up-google-two-step-verification/

To better protect your digital life, specifically your Google account, turn on two-factor authentication for your Gmail account. With a few minutes of setup time, your account will be much more secure -- with very little hassle.

10/03/2018

The widely used and prominent Google Maps is adding some new features:
A new tab called 'Commute' will allow real time connection to traffic information in order to help users reach their destination.
Google Maps will also provide information to those who use public transport via bus, subway, trains etc. It gives the user particulars including departure times, arrival times, and the current location of buses, trains, and subways.
Another cool feature is a group planning component so you can collaborate with relatives, friends etc. to plan an event.
https://www.zdnet.com/article/google-maps-gets-new-features-for-commuters/

The new features and integrations are designed for driving, taking public transit or doing both.

06/08/2018

Google and Artificial Intelligence - Google is at the forefront of the future of AI, and how it will affect our lives as time goes on. Google has released a statement of principles that they will adhere to in their development of AI. https://t.co/hUyvHQIZyC

We’re announcing seven principles to guide our work in AI.

06/08/2018

Google and Artificial Intelligence -
As AI becomes more prevalent and technology keeps moving forward, many people are expressing concern over the direction of AI. Google especially is at the forefront of the future of AI, and how it will affect our lives as time goes on. Concern over what could happen if AI technology falls into the wrong hands is just one example of the many questions that are being raised. Google CEO Sundar Pichai has released a statement of principles that Google will adhere to in their development of AI: "We recognize that such powerful technology raises equally powerful questions about its use. How AI is developed and used will have a significant impact on society for many years to come."

Read More:
Google AI Principles: https://blog.google/topics/ai/ai-principles/
Google Tries Being Slightly Less Evil https://www.vanityfair.com/news/2018/06/google-tries-being-slightly-less-evil

We’re announcing seven principles to guide our work in AI.

03/29/2018

Google is giving more credence to websites that are secure. This means that websites that are using https instead of (or along with) http in their url will have an improved ranking over those that are using http alone. https://t.co/RqLQIR3Pkw

Protect your site and your usersWhat is HTTPS? HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the use

03/29/2018

Google and Https (Secure Websites) -
Google is giving more credence to websites that are secure. This means that websites that are using https instead of (or along with) http in their url will have an improved ranking over those that are using http alone. Even though you may not have any reason to make your site secure, you still will want your site to be so. Having https means that any information passed along by a visitor to your site (such as through contact forms, shopping carts etc.) will be encrypted, making for a safer internet for individual users and the internet overall. Reasons to migrate to https include encryption and improved authentication and data integrity. Google's move to favor secure websites is a good idea, and all website owners should migrate over to https. Most hosting companies are now making this process quite easy. Take a gander at your hosting control panel, and you will most likely see an option for it. Make sure you click the option for the 'Permanent SEO-safe 301 redirect from HTTP to HTTPS'. If you don't want to mess with it, then contact your hosting company and they will do it for you.

Read more:

Let’s Encrypt - https://letsencrypt.org/ A free open-sourced encryption certificate. You will need a certificate in order to have proper https.

Google - Secure your site with HTTPS - https://support.google.com/webmasters/answer/6073543?hl=en

HTTP to HTTPS: How to guide on securing a website https://searchengineland.com/http-https-seos-guide-securing-website-246940

Let’s Encrypt is a free, automated, and open certificate authority brought to you by the non-profit Internet Security Research Group (ISRG).

03/28/2018

Google AdWords is an excellent way to immediately drive qualified traffic to your website. We optimize campaigns using keywords effectively and manage ads for optimum performance & budget.
https://t.co/oVUpWhgTq8

Google Adwords help and services. We will help you signup and figure out the best solution for using Google Adwords.

03/28/2018

Google AdWords is an excellent way to immediately drive qualified traffic to your website. We optimize campaigns using your keywords effectively, and manage your ads for optimum performance and best use of your budget.
https://www.web-promotion-specialist.com/googleadvertising.htm

Google Adwords help and services. We will help you signup and figure out the best solution for using Google Adwords.