NAE Answer the Call
For a brand anthem with a goal of invigorating people to partner with the National Academy of Engineering, we had to be innovative with our storytelling. It’s engineering, after all: the field that takes us beyond the status quo and executes solutions previously unimagined. How to capture something so broad and all-encompassing, while giving justice to its incredible attention to detail?
Hundreds of meticulously-selected, high-quality stock videos represent all the intricacies within our world that we owe to engineering. Across planet, health, climate, space, and security, engineering is interwoven into the fabric of nearly everything we touch and see. But it’s not just about the details. There are the big ideas and the larger ecosystems.
Welcome, match action cuts. Paper airplane to in-the-sky airplane. Tiny plant samples in the lab to fruitful organic farms. Threading all the details together in edit was paramount for this multi-faceted anthem to communicate a cohesive, galvanizing message about the power of engineering.
In collaboration with eye-catching imagery, on-screen copy starts the conversation with second-person narrative, immediately calling upon the audience to engage with the accelerating momentum towards which engineering propels us into the future. As challenge-seekers ourselves, we relate to the exciting pursuit of what’s possible, always believing that it’s not if, but when.
National Academies of Sciences, Engineering, and Medicine #nationalacademyofengineering #nationalacademies #nationalacademiesofsciencesengineeringandmedicine #engineering #innovative #storytelling #stockvideo #planetearth #climateengineering #outerspace #spaceengineering #securityengineering #ecosystem #videoeditingskills #videoediting #secondpersonnarrative #challengeseeker #notifbutwhen
Bitchin' Rides
Editor Hannah Panos cut episodics for the ninth season of Bitchin’ Rides. And they straight-up slap.
“The Bitchin’ Rides project was extra exciting for me because my cousin, Nick, worked at Kindig-It and was on the show a few years back. I remember watching the first few seasons to see him, plus I have a lot of family in Salt Lake City, so I’ve always been a fan of the show. I guess you could say “small world”!
Cutting them was also really fun because I love the fast-paced nature of the cuts. Fitting all the sound bites, SFX, and shots you want from an entire episode into a 15-second cut is one of my favorite challenges.
So not only did I enjoy getting to cut the episodics but getting to show them to my family made the project extra special.”
Dave Kindig Kindig-it Design MotorTrend MotorTrend TV MotorTrend+ Kindig-it Design & Bitchin' Rides Official Group Justin Kanner Heather Roymans Thomas von Heijne #videoeditor #episodicpromo #episodic #bitchinrides #thisslaps #kindigitdesign #saltlakecity #smallworld #videoediting #videoeditingskills #soundbites #sfx #soundeffects #creativechallenge #family #familylegacy #davekindig #kevdogg #motortrend #motortrendtv
Ghostober: Halloween
As Ghostober has crept and crawled its way to the main event, Halloween, it just felt wrong not to craft this holiday-centric promo, reminding fans that Ghostober shall ignite the fright tonight. Packing the edit with horrifying bites, scary shadows, and creepy creatures, we raise goosebumps once more to end Ghostober with a frightening bang.
Megan Gygax Ki Yong Yi Justin Kanner Heather Roymans #discoveryplus #travelchannel #ghostober #ghostober2022 #halloween #creepy #scarystories #spooky #horror #october #spookyseason #tvpromo #pumpkin #fall #happyhalloween #trickortreat #autumn #scary #horrormovies
Pool Portal to Hell
The lore of Ghostobers past take us all the way to the ‘80s (ok, 2020) to a VHS-inspired custom shoot complete with powder blue pumps and tropical-patterned outdoor tablecloths. The only things missing? Fanny packs around tucked-in shirts and Aqua Net infused feathered hair. Where are they? Oh. Right. Maybe we should ask the monster in the pool if its seen them around…
Using the brilliance of ‘80s horror films to inspire the cinematography and main title animation, we collected iconic references to channel the Friday the 13th vibe. #AlterEgoShoots
Ki Yong Yi Justin Kanner Heather Roymans #ghostober #behindthescenes #bts #moodygrams #peoplescreatives #mist_bestshots #onsetlife #onset #horrormovies #horrorart #cthulu #1980s #80shorror #80svibes #vhsaesthetic #fannypack #aquanet #leicafilmfriends #leicacommunity #soft_vision
Ghostober Trailer
The chill in the air has returned, and that can only mean one thing… Ghostober is back. To brew this spooky campaign, we headed over to our cauldrons and stirred up the ingredients to concoct the perfect spell.
One :60 Ghostober Core promo (feast your eyes on it above)
Core cutdowns with over 100 deliverables
Halloween centric promos, to ignite the fright once more
A coven’s worth of key art statics
A heavy-handed dash of attention to detail
A dozen pinches of creativity
One dollop of fearlessness (ok, but actually, these were some scaryyyyy stories)
As masters of spell work, we knew these scripts’ ghostly incantations had to be the most chilling bites from the many horrifying episodes, alongside spine-crawling VO. Before the spell could be cast, our editors used their keen eyes for the best jump scares and rhythmically placed movements, making the charm most powerful. But the sorcery wouldn’t be complete without the many layers of thrilling sound design, complete with a ripped-apart-and-recomposed library track and lightning bolt SFX.
If you dare, the case study goes even deeper within the lore of Ghostober’s 2022 launch campaign: https://www.alteregocreates.com/featured-work/case-study/ghostober-2022
#AlterEgoTrailers Travel Channel discovery+ Ki Yong Yi Justin Kanner Heather Roymans Megan Gygax Rory Sheridan Tyler James Proctor Zak Bagans - Ghost Adventures Crew (GAC) Ghost Adventures Zak Bagans’ The Haunted Museum Eli Roth Ghost Hunters Dalen Spratt #travelchannel #discoveryplus #ghostadventures #ghostober #ghostober2022 #chillintheair #witchsbrew #spooky #tvpromo #promovideo #halloween #halloween2022 #scarystories #ghostly #voiceover #spellwork #videoeditingskills #jumpscare #sorcery #sounddesign #sfx #linkinbio #launchcampaign #mediacampaign #instagood #tvtrailer #videoedits #instagram #soundeffects
discovery+ Conjuring Kesha Trailer
“You will wolf down every ridiculous second of Conjuring Kesha.” - The Guardian
Creating the launch campaign for #ConjuringKesha has been a true adventure, from pre-pro to shoot to editing multiple spots. Now it’s time to share the ins-and-outs of this wild ride with you! Collaborating with our long term partners at #travelchannel on a truly high-concept creative, we harnessed the vibe of the series using #UnrealEngine. If any tool could transport us all on a journey worthy of our “Kesha in Wonderland” idea, it was Unreal Engine.
From one fantasyland to another, starring a 1970s hotel lobby, neon light portal, abandoned warehouse, haunted forest, and desolate star field, our custom-built Unreal sets by Jason Leta, lighting by The Little Giant Lighting and Grip Co., set design by Michaela Alaine Sulka, and wardrobe by @turnerturner set us up for success on this spooky spot. Tag in #ArriAlexaMiniLF and beautifully rehoused ’70s Canon K35 vintage lenses and we’ve artfully taken us back in time.
For this long lead trailer above, a new gem was added: episode footage. Screening was undeniably captivating for our team and led to many discussions about Kesha and her determination, curiosity, deep empathy, and willingness to go beyond her comfort zone to provide fun moments to feature.
Music was an essential character so custom was the only way to go. Rockstar composer @iamburnboy tailored his suspenseful piece to the edit, designing on-your-toes rises, falls, and long builds. As the buzz around this show continues to build, from Seth Myers to Rolling Stone, we are constantly thankful to our friends and collaborators at Travel Channel discovery+ Ki Yong Yi Jaycen Armstrong for taking us on this wild ride. For more of the trippy details, visit our case study (https://www.alteregocreates.com/featured-work/case-study/conjuring-kesha). Let’s Go!
@jen_pack_jak Late Night with Seth Meyers Rolling Stone @tandy_graham @electric_skillet @gomezica Erica Kern @abbi
Conjuring Kesha Rave Spot
“Some of the most fun I’ve had with television all year.” The Daily Beast
We wholeheartedly agree with you, Daily Beast. Travel Channel’s #ConjuringKesha is full of fun twists and turns, as was crafting this rave spot. Expect the unexpected as you venture into the unknown.
#AlterEgoShoots #kesha #newtvseries #thedailybeast #travelchannel #discoveryplus #twistsandturns #expecttheunexpected #ghosthunting #keshafan #kesharosesebert #queenkesha
Kesha Ki Yong Yi Justin Kanner Heather Roymans discovery+
Are your ears ringing? That can only mean one thing: the Belles. Are. Back! We got ready for the second season of OWN:’s Belle Collective by creating a launch spot, as well as this fiery “This Season On” spot above! Crafting this TSO was all about curating the core moments and personalities from the coming season. Each badass Southern Belle makes an appearance and asserts herself as Queen in her own way, helping to tell the story of season two. We found the perfect shots with the spiciest facial expressions: from domineering and annoyed to skeptical and angry, or even proud and joyful, the emotions are running high. Not to mention sad and entitled husbands that want to keep these business moguls down, and new Belles SoGucci and Aikisha making their entrance. They force the original Belles to make room, or face the fire.
We combined all the sass to tell you what the Belles are serving this season. Can there only be one queen of Jackson, Mississippi? Or will the Belles have to share the throne?
More gossip on this spot, as well as the launch piece: https://www.alteregocreates.com/featured-work/case-study/own-belle-collective-season-2-launch
#AlterEgoTrailers Tambra Cherie Lateshia Pearson Latrice Rogers Marie Monroe Abston JJ Williams Sophia Otis Williams Megan Gygax Justin Kanner Heather Roymans #bellecollective #launchcampaign #badass #southernbelle #queenbee #jacksonmississipp #blackownedbusiness #blackfemaleentrepreneurs #badasswoman
Discovery+: High Design
Our promo campaign for the new discovery+ joint, High Design, set our creative minds ablaze. Creating a buzz around this show meant packing in the bites and shots both strains of targeted viewers, interior design lovers and weed smokers, would enjoy. We rolled up the best bites from design expert Kim Myles and let it rip, allowing her to guide the spot with her high energy personality. Diving into the weeds of designing a business, even an herbally-influenced one, is about taking these dispensaries from dazed and confused to LIT. The college-dorm vibes we remember well (yes we’re calling out that marijuana leaf poster you still have in the attic) wasn’t working for these shops. Senior Editor Rory Sheridan made sure to place those “before” shots into the b-roll at the beginning of the piece, making way for Kim’s hard-working grind towards an elevated aesthetic and the “after” shots of her success.
We borrowed a nug of Kim’s genius in our graphics animations. Just as she takes marijuana’s key emblems and updates them with new shapes, textures, and colors, Senior Designer Jason Leta added a bright, fun color palette and dancing movements to the classic smoke clouds and weed leaves. We puff-puff-passed the soundscape over to Senior Sound Designer/Mixer, Tyler James Proctor, to ensure a fully-baked spot. He took to the bong and gave us the bubbling sound we know and love.
Ready for another rip? Hit up our case study for more BTS!! https://www.alteregocreates.com/featured-work/case-study/discovery-plus-high-design
#AlterEgoTrailers #promocampaign #highdesign #interiordesign #cannabiz #discoveryplus #blazed #interiordesignlovers #creativeminds #designexpert #highenergy #dazedandconfused #LIT #broll #graphics #animations #graphicdesigner #colorpalette #puffpuffpass #soundscape #sounddesigner #audiomixer #fullybaked #bongrip #happyfourtwenty #artanddesign #womeninbusiness #womenofcolorincannabis #creativesoninstagram
TLC 90 Day Fiancé launch
Our music-video-style concept for this season launch focuses on how non-verbal acting, a perfectly-paced edit, and expert directing can bring all the 90 Day binge-worthy love and tension to life. Knowing a shoot location with a breadth of scene options would be crucial, we were able to give each couple their own setting to honor the uniqueness of their relationship. Storytelling translates from faces and body language to the screen via a plethora of camera angles and moves including following, leading, dolly, and pans.
Just as we knew our location choice would be paramount to the story, we chose vintage Canon K-35 lenses to cater to a dreamlike, otherworldly aesthetic, teasing the new, somewhat unimaginable realities Season 9 will dive right into. As we’ll follow the lives of these (and more) couples while they face cultural exchanges and barriers most of us could never imagine, we’re guaranteed transportation into a world of high-stakes relationships on the verge of massive change.
Our TLC colleagues found the most fitting track, a cover of The Backstreet Boys’ “I Want it That Way” which highlights both the drama and the desire. Just as we’ve heard the song many times, but never with this arrangement or vocalist, we’ve seen 8 seasons of 90 Day Fiance, but never quite like this.
Don’t miss Season 9 on April 17th, 8/7c! And don't skip our case study on the ins and outs of our creative process, from pitch to production to edit! https://www.alteregocreates.com/featured-work/case-study/tlc-90-day-fiance
Justin Kanner Heather Roymans Jibri Bell Miona Bell Christy Carr Michelle Serafyn #AlterEgoTrailers #AlterEgoShoots #seasonlaunch #videoediting #videoeditingskills #femaledirector #90dayfiance #bingeworthy #onlocation #onlocationshoot #storytelling #cameraangles #vintage #canonk35 #dreamlike #otherworldly #season9 #culturalexchange #tlcnetwork #backstreetboys #iwantitthatway #drama
Tennis Channel: "World Stage" 2022 Brand
Shakespeare’s proto-existential “Seven Ages of Man” speech in As You Like It speaks of many inevitabilities through the passage of life; the phases we all go through as the days and years pass by. However, upon being asked by Tennis Channel to create their brand spot, we decided to stake a claim that there are some passions, some fandoms, that make the all-day and the everyday filled with more than the aging of a life and its exits and entrances. More than just playing those parts. For there’s hype, hope, and rally to be found on this stage of a world, and the place to find them is Tennis Channel.
Where athletes from all over the globe play their greatest parts, and where life is infused with a bold love for a sport that Tennis Channel serves constantly, broadcasting the world’s tournaments for all its devoted fans.
To stake this claim, we knew choosing the right stage was paramount. LA’s @svstudiosla proved to be the perfect choice, enabling us to utilize their 4K LED wall to communicate the larger-than-life feeling of watching these tournaments on Tennis Channel. Picking the most impassioned moments from Tennis Channel footage to play on the wall, we placed actors in front of it to take the message home: for tennis fans, watching these games is more than a passive viewing. It’s deeply emotional and immersive, as the intensity of the game transcends beyond the screen.
Our custom animatics and frame-by-frame shot list allowed for a beautiful execution on set, while a percussive hype track helped bring the footage all together in edit. The end product is a harmonious blend of our collaboration with the amazing Tennis Channel team and our passion for elevating your brand on the world stage.
For more on each serve, see our case study: https://www.alteregocreates.com/featured-work/case-study/tennis-channel-world-stage-brand-2022
#AlterEgoShoots Heather Roymans Justin Kanner Nathan Hoeft Julia Berrebi Tyler James Proctor Linas Virbickas Tandy Kyne T
For this delicious teaser, we set out to tell a purposefully sequenced story paying careful attention to pacing and world-building. In 15 seconds.
Coming in hot, we first introduce the talented personalities that OWN’s The Great Soul Food Cook-Off will highlight through competitions of culinary artistry. As anticipation builds for those first couple seconds, the tension finally reaches a boil, “LET’S GO!!” High-fiving, dancing, and fire flying illustrates exactly what this show will be cooking up: a vibrant celebration of soul food and Black culture. Then it’s time for the main course, taking us to close-ups of beautiful and tasty dishes, revealing the brilliance these chefs will be bringing to the table (discovery+) on Saturday, December 18th.
Craving the full recipe for this spot? --> https://www.alteregocreates.com/featured-work/case-study/great-soul-food-cook-off
OWN: Oprah Winfrey Network #thegreatsoulfoodcookoff #ownnetwork #OWN #discoveryplus #newshow #tvtrailer #delicious #talented #culinaryartistry #anticipation #letsgo #celebration #soulfood #blackculture #celebratingblackculture #cookingshow #videoediting #storytelling
Making an Exoneree: Brian Parnell
Making an Exoneree is a program found at Georgetown University dedicated to reinvestigating likely wrongful conviction cases. One of these ongoing cases is that of Brian Parnell. No footage nor eyewitnesses place Brian at the scene of the murder for which he was convicted. He was arrested for the crime 4 years after it took place despite having no connection to the victim. The police’s knock on Brian’s door relied upon a partial set of fingerprints that had other potential, uninvestigated matches. Despite the presence of other physical evidence at the scene that did not match his DNA, he was sentenced to life for this crime. The jury never heard from the eyewitnesses who corroborated his alibi of being on crutches at the time of the murder, as Brian’s defense attorney never called them to testify.
We were recently called upon to tell this tragic story through a most powerful medium: moving image. For Executive Producer Trish Tong and Junior Editor Hannah Testa, producing and editing this spot was extremely impactful.
Trish shares, “The Making an Exoneree: Brian Parnell piece was an eye-opening experience for me. As I started going through the interviews and hearing the stories, it became clear to me the importance of the project. The Brian Parnell story was more than a story that needed to be told, it was a story people needed to hear, and I feel fortunate to be part of the storytelling process. It feels good to be able to put a piece out into the world that has the potential to bring awareness, and create change in the world around us.”
Hannah was similarly affected by everything she learned while crafting a final cut that would give Brian’s story the justice it deserves, “As a true crime junkie I’ve always had a fascination with our criminal justice system, so I knew from the start I would be invested in the Brian Parnell piece. After hearing interviews, reviewing case studies, and learning about the misconduct in this case, I realized just ho
Sundance Now: Riviera
Our trailer for Sundance Now’s Riviera cuts straight to the chase: “the first time you kill someone...” With no time to waste, the piece gets you to open your eyes. At once, you’re watching exactly what the beginning promises. Killing becomes a part of who Georgina Clios is. Though perhaps it’s not that simple, because maybe this is always who she was.
Our goal was to create a balanced and expertly crafted tale with the glittery allure and heartbreak like that of a Fitzgerald story. Not too heavy-handed, not without thoughtful purpose. Glimpses of desolate pain and violence juxtapose the decoration of glamorous social gatherings and well-dressed expats. The sound bed the footage lays on is a mix of SFX and the splits of the music track, as we took each layer and designed it to be as lush and impactful as possible.
More of the juicy secrets on this cut can be found right here: https://www.alteregocreates.com/featured-work/case-study/sundance-now-riviera
#alteregotrailers #tvtrailer #notimetowaste #openyoureyes #georginaclios #decoration #glamorous #welldressed #expats #soundbed #soundfx #soundeffects #musictrack #impactful #sundancenow #frenchriviera #rivieratvshow #juliastiles #willarnett Riviera TV Show Will Arnett
D+: Carole Baskin's Cage Fight
She’s back (?!). How does one bear the privilege and responsibility of teasing such a triumphant, highly-anticipated return? Luckily, trailer making is our prowess. We whipped out our claws (Wacom tablets), and went to work.
For this trailer, we composed a full symphony, collaborating with Peter & team, who were awesome partners, from concept development through color grade.
Music was key. Justin suggested we go for the ultimate irony of classical, dramatic compositions to underscore a fascinating, dramatic character. Carole Baskin has become ingrained in our culture and it seems she’s here to stay, as is Beethoven’s 5th.
Our script highlights the stakes of Carole's pursuit and the challenges she and her team face, while developing and re-introducing her character. “Hey all you cool cats and kittens” and the heroic threat of battle in the last bite are essential pieces of Carole's persona. These bookends in our script reveal the duality in Carole, the two sides (alter egos, eh?!) in her charisma. A warm humanitarian or a fierce protector ready for war?
Stream #CaroleBaskinsCageFight on November 13th to find out. And get into the behind the scenes story of crafting this symphony: https://www.alteregocreates.com/featured-work/case-study/carole-baskins-cage-fight
Eric Diga Linas Virbickas Jason Leta Tyler James Proctor Heather Roymans Julia Berrebi discovery+ Nathan Hoeft #alteregotrailers #discoveryplus #carolebaskin #shesback #highlyanticipated #tvtrailer #prowess #clawsareout #wacomtablet #symphony #videoediting #postproduction #scripting #collaborating #conceptdevelopment #colorgrade
AMC+ : Killing Eve Trailer
Fascination with the archetype of the femme fatale has persisted since ancient mythological and biblical narratives, from Eve’s exile from Eden to Circe’s witchcraft in the Odyssey and Mohini’s clever enchantments across Hindu epics. Modern-day audiences remain insatiable for more. Perhaps that’s why AMC’s Killing Eve is met with such enthusiasm. It is not only a story of the femme fatale but contains something all the more relatable: a character who is just as obsessed with the archetype as we are. Well, actually, WAY more obsessed than we are.
In making this trailer for Killing Eve, we sought to rouse anticipation for season four and explore the obsession within the storyline that has kept viewers glued to the show since its start. Associate Creative Director Erica Kern lays it out for us in full-screen anadiplosis: femme fatale. fatal love. love sick. sick obsession. One thing leads to the other. No wonder Eve Polastri and Villanelle can’t stop chasing each other, and we can’t stop watching.
How do we take a fated couple so well known and make them mysterious? Senior Editor Nate Hoeft tactfully accomplishes a rug pull, not showing us Villanelle’s face until 5 seconds in and holding Eve’s face for another five and a half after that. It’s the spy world and a voiceover description of Villanelle that starts us off and primes us to see her. As our spot progresses, so does Eve’s and Villanelle’s entanglement and mutual fixation. Starting with many rapidly changing versions of Villanelle, we near the end of the trailer with quick cuts from her face to Eve’s, gradually pushing closer to each. Once we start struggling to keep up and differentiate, it’s Eve’s most primal moment, where she truly begins to mirror Villanelle after all.
Our case study takes you deeper into how we crafted this story arc of magnetic attraction: https://www.alteregocreates.com/featured-work/case-study/killing-eve
#femmefatale #obsessed #TVTrailer #anticipation #
Gunslingers "Nothing Else Matters"
When Chris Stapleton dropped his cover of Metallica's “Nothing Else Matters,” we were inspired to pick it up. We wondered what it would look like if we made a new version of our Gunslingers trailer by filling it with this lyrical, harmony-filled song. Were you wondering that too? We thought so. No worries. We got you ;)
Of course, our “cover” of the Gunslingers original wouldn’t be a true reimagining of the piece without new graphics, splashes of color, and a chance for the characters to introduce themselves. So compositing a darker background location for the text cards and using many overlays to add more layers of storytelling became key in this new design, echoing the layers of vocal harmony in the new soundtrack.
We also learned a fun fact along the way. Our Senior Sound Designer/Mixer, Tyler, worked with the actor who plays Bill Doolin (aka Nathan Sapsford) at Network Ten in Sydney, Australia: “I would record his VO when he was a host/VJ for the music video program, Video Hits,
Discovery+ Original: Gunslingers "Forsaken"
There ain’t no rest for the wicked, and no exceptions for the imaginations of CD and ACD duo, Heather Roymans and Erica Kern. Using footage from a campaign they crafted six years ago to highlight major characters from season two of AHC’s Gunslingers, we decided to go all-out with a new trailer. Drawing upon a more theatrical approach to capture the drama and mystique of the series now streaming on discovery+, Senior Editor Nate Hoeft and Senior Motion Graphics Designer Jason Leta took the materials from that shoot on location in New Mexico, and made it into what we present to you today: Gunslingers “Forsaken.”
Making this spot showed us how the magic of a kick ass shoot never really dissolves. After all, Heather and Erica got to work parallel to photographer Jason Elias that day, who we’ve relished working with a few times. And of course, working alongside THE Thomas Heijne, now Supervising Producer at MotorTrend. The techniques we used to give this footage a modern, dramatic flavor: an overlay of a burning candle over the charismatic gun-swinging of Butch Cassidy, a track Nate found himself that is at once brimming with swagger and mid-West twang, and a blend of characters and landscapes that builds a palpable, inescapable tension. Adding hints of wildness, adventure, and thrill with a new title treatment, using a fire-orange/red text color to allude to hellish, religious themes. The script which now delivers a level of complexity to the characters by exposing the juxtaposition between early-American religion and the murderous, gambling exploits of the new frontier. We’re willing to wager that you won’t be able to resist watching it more than once...back to back...maybe three times...
#aintnorestforthewicked #creative #imagination #alteregoshoots #creativedirector #femaledirector #femaledirectors #directorschair #collaboration #oldwest #powerteam #TVTrailer #editingvideo #editingmagic #motiongraphics #motiongraphicscollective #motiongraphicsdesign
AMC Premiere: Little Drummer Girl
Our suspense-building, fast paced cuts and a track that feels like a rapidly, dramatically ticking clock propel this trailer as we present the protagonist in her many iterations, from identity to identity and outfit to outfit. Drawn to The Little Drummer Girl in part due to its brilliant costume design in the ranks of The Queen’s Gambit and Normal People (two of our favorites), we ensured that this trailer was representative of Charlie’s multi-faceted wardrobe and its storytelling power, from retro 70s orange to striking Mediterranean blue. In scripting this spot, we dissolve Charlie’s thought process from conviction in her ability to hesitations and hints of wariness, as the voices of the men around her fill the empty spaces when her voice is unheard. With Sr. Editor Nate's masterful use of cleverly-timed on and off camera bites, we render some of the dialogue in the likeness of Charlie’s interior monologue, bringing us closer to her, and then, in a blink of an eye, further away. We chose to bathe the cut in moral ambiguity by withholding a clear indication of whether Charlie herself is the good or the “bad guy.” A resonant question at the very end rings of identity crisis and reminds us all not to confuse drama with reality.
#amcpremiere #trailermaking #makingatrailer #costumedesign #70svintage #trailers #movietrailer #igvideo #alexanderskarsgard #charifghattas #FlorencePugh #johnlecarre
The Holzer Files
In creating a fresh launch for TRVL's hit show, The Holzer Files, we were inspired by a range of paranormal movie trailers and a glitchy style of edit. Under the direction of prioritizing on camera talent over the more historical aspects of the show, we were sure to showcase plenty of authentic reactions as they investigated with modern ghost finding tech such as EVP.
Revamping investigations from the past featuring a bit of Holzer’s actual audio, we tied together overlapping case file elements, b-roll, and archival imagery to create a unique visual cross-section of old and new.
⬇Click below for our new Case Study on The Holzer Files:
https://www.alteregocreates.com/projects/case-study/the-holzer-files
#HolzerFiles #DiscoveryPlus #TravelChannel
