Burrelles

06/04/2024

Boy Scouts Rebrand, Commencement Speech Controversy and the PGA in the News: May Roundup

This post is part of our monthly roundup series, where we identify hot topics in the media that PR pros and communicators should be aware of, along with our takes on them. Feel free to offer feedback or add your comments! From a century-old organization undergoing a much-needed rebranding to

05/28/2024

Why Storytelling Matters in Healthcare Marketing and PR: In a world where healthcare decisions are deeply personal, storytelling can bridge the gap between clinical expertise and human emotions.

Stories captivate audiences. Fostering emotional connections is crucial in healthcare. This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Why Storyt

05/21/2024

Public relations pros are pivotal in shaping corporate reputations, cultivating positive relationships with stakeholders, and managing public perception. also play a role in promoting mental health awareness…

The conversation surrounding mental health has undergone a significant transformation in recent years. No longer confined to the shadows, discussions about mental well-being have entered the mainstream, gaining recognition as a crucial aspect of overall health. Observed during May each year, Ment

05/14/2024

Social media is about creating social media content that everyone, including people with all forms of disabilities, can access and interact with.

How Social Media Accessibility Helps Engagement (by Be Accessible Inc.)

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. GAAD aims to get people talking, thinking, and learning about digital accessibility and inclusion — and the more than one billion people with disabilities/impairments. Social media accessibility is about creating social media co

05/07/2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness.

The winning PR measurement formula lies in leveraging the strengths of both AI and human expertise... by Tressa Robbins.

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. In this time of transformation, there is increasing pressure on PR professionals to demonstrate how

05/06/2024

Women are working harder than ever before, and their stress levels show it. Companies must do better in supporting today’s working women, and not just during May—Mental Health Awareness Month.

04/30/2024

NEW! Where Our Attention Was This Month — From Hoops Controversies to Total Eclipse Chips: April Roundup

This post is part of our monthly roundup series, where we identify hot topics in the media that PR pros and communicators should be aware of, along with our takes on them. Feel free to offer feedback or add your comments! What an eventful month it's been! From heated controversies in women's coll

04/23/2024

Is your brand resonating with your target audience? Understanding the impact of your PR campaigns has never been more crucial in a hyper-connected, information-saturated world.

Media monitoring provides crucial insights that inform strategy adjustments and more...

Is your brand resonating with your target audience? Media monitoring provides crucial insights that inform strategy adjustments. Understanding the impact of your PR campaigns has never been more crucial in a hyper-connected, information-saturated world. With precise media monitoring data, you

04/16/2024

When people think about influencer marketing, they usually picture interactions between businesses and consumers.

However, a quiet revolution is happening in the business-to-business (B2B) world, where influencers are reshaping the landscape in new and interesting ways...

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive...

04/09/2024

Merging public relations with social media marketing into a single, powerful force is key to:
📢 amplifying brand messages,
🎇 sparking real-time engagement and
👥 building lasting connections with your audience.

By guest contributor Brandon Leibowitz.

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Understanding the synergy In today’s digital age, the fusion of public relations (PR) with soc

04/02/2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any media relations or PR pro!

By Tressa Robbins.

As PR pros, we're all about crafting captivating content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? That's where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-p

03/26/2024

📢 NEW! March PR/Comms Roundup:
The Royal Blunder in Trust and AI Copyright, Misinformation and Elections

This post is part of our monthly roundup series, where we identify hot topics in the media that PR pros and communicators should be aware of, along with our own takes on them. Feel free to offer feedback or add your comments! The Royal Blunder A photo of Kate Middleton, shared by Kensington Palace

03/19/2024

A new era of exploration and innovation is unfolding, reshaping the landscape of travel experiences and hospitality services — and the PR pros’ role is critical to the overall success of the brand’s business.

By Craig Nolden.

In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19. As we stride through 2024 toward Spring Break and the Summer travel season, a new era of exploration and innovation is unfolding, reshaping

03/12/2024

Building a brand presence can be tricky if you’re new to the tech industry, but a robust social media and PR strategy can supercharge your efforts and help build a reputation quickly.

Social Media and Tech Startup PR Strategies, by contributor Katie Brenneman.

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide t

03/05/2024

At a time when misinformation (and disinformation) spreads like a virus, the credibility and legitimacy of earned media are invaluable. At the same time, it is undeniable that earning media coverage has become more challenging...

By Tressa Robbins.

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Right? If you answered yes, you’d be wrong! Securing earned media is still the highest priority for most public relation...

02/27/2024

📢 NEW! Our 'hot topics' column on issues that communications and public relations pros should be aware of — along with our own takes on the issues.

Check out the February PR Roundup: Super Bowl LVIII — Record Viewership, the Ads and the 'Taylor Effect'

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. This month, we identify myriad factors that helped propel the big game to the most-watched Super Bowl in history. Viewership History is

02/20/2024

⚙️ How to use explainer videos to nurture brand recognition and permanence in public relations and marketing.

"Every day, countless brands compete for attention on popular digital channels, yet only a few leave a lasting mark in people's memories." ~ Yum Yum Videos CEO Victor Blasco

Every day, countless brands compete for attention on popular digital channels, yet only a few leave a lasting mark in people’s memories. Yet it’s important to note the secret to this lasting impact isn’t solely in the messaging but also in the presentation. After all, by creating short yet mea...

02/13/2024

NEW: Ultimate Guide to Ecommerce for Social Media 2024

✅ We dive into social commerce and its power as a game changer in the ecommerce industry.

✅ Plus, we arm you with practical strategies to make the most out of social media for your ecommerce endeavors.

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce, by Tim Robinson, contributor.

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media i...