Journal of Sustainable Marketing

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Journal of Sustainable Marketing

JSM is a double-blind, peer-reviewed journal that serves global academic, managerial, and public pol

The Journal of Sustainable Marketing (JSM) is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world.

12/31/2024

Happy New Year 2025!

On behalf of the Journal of Sustainable Marketing's Editorial Board, we wish you a year filled with inspiration, success, and impactful research.

2024 was an incredible year for the journal, with a submission rate increase of over 190% compared to 2023! We will soon announce the exact number of submissions and the acceptance rate for 2024.

This remarkable achievement reflects the dedication and trust of our community, and we couldn’t be more grateful.

We extend our deepest gratitude to the incredible efforts of the journal's leadership: Professor Dana Alden, our Editor-in-Chief; Associate Editors Elif Karaosmanoglu, Rafael Currás Pérez, Karolos A. Papadas, Gergana Nenkov, Rodoula Tsiotsou, and Preeti Shroff-Mehta; and Managing Editor Ahmad Aljarah. Their commitment has been instrumental in this success.

Thank you to all our authors, reviewers, and the entire Editorial Review Board for their invaluable contributions. Your dedication and hard work continue to drive the journal's mission forward.

We are also honored to welcome John Friend from the Shidler College of Business, who has recently joined JSM as our new Editorial Assistant.

As we enter 2025, we remain committed to fostering innovation, collaboration, and meaningful contributions to sustainable marketing. We also reaffirm our dedication to the Platinum Open Access model, which publishes accepted papers free of charge and makes them freely accessible to everyone.

Thank you for being an essential part of our journey!

12/30/2024

The December Issue is Out!

We are pleased to announce the publication of the December 2024 issue of the Journal of Sustainable Marketing. The issue is now available online at: https://luminousinsights.net/journals/jsm/issues/Volume5-Issue2.

This issue features a diverse collection of thought-provoking articles:

Research Article
When Transformation Deters Recycling: The Role of Privacy Concerns
Aylin Cakanlar, Gergana Nenkov, and Karen Winterich
https://doi.org/10.51300/JSM-2024-126

Research Article
The Customer Experience is a Key Factor at Every Stage of the Transaction: Before, During, and After
Juan Camilo Mejía and Rafael Currás Pérez
https://doi.org/10.51300/JSM-2024-128

Commentary
Stakeholder Silos and Corporate Sustainability Integration
Esben Rahbek Pedersen
https://doi.org/10.51300/JSM-2024-124

Research Article
Building Stakeholder Trust Through Industry Leadership in Sustainable Development
Anna Nyquist
https://doi.org/10.51300/JSM-2024-130

Research Article
Ethical Biographies: Product Provenance and the Pursuit of Ethical Consumption
Todd Weaver, Pam Scholder Ellen, and Carolyn Curasi,
https://doi.org/10.51300/JSM-2024-125

Research Article
Strategic Sustainability in Branding: A Grounded Theory Approach to Developing a Sustainable Branding Model in Ports
Sima Alipour, Morteza Maleki MinbashRazgah, Davood Feiz, Azim Zarei, and Shahryar Sorooshian
https://doi.org/10.51300/JSM-2024-129

Research Article
Environmental Concern and Price Value in Electric Vehicle Adoption: Examining Intentions of Indian Consumers
Faiz Hasan, Mohd Danish Kirmani, Neha Zaidi, and Asad Rehman
https://doi.org/10.51300/JSM-2024-131

We extend our heartfelt thanks to the reviewers, editors, and authors whose invaluable contributions have made this issue possible.

As we move forward, we encourage you to submit your manuscript for consideration in future issues of the Journal of Sustainable Marketing.

For submission guidelines and additional information, please visit: https://luminousinsights.net/journals/jsm.

Wishing you all a happy and prosperous New Year!

12/09/2024

We are happy to share the publication of the first paper in the special issue Fashion and (Un)Sustainable Behavior in the Journal of Sustainable Marketing.

The paper, titled "Beyond Green Promises: How Concrete Information Sparks Pride and Drives Sustainable Fashion", by Sarah Lisa Arnesen, Nils Magne Larsen, and Anders Hauge Wien, explores the relationship between trust and pride and their combined impact on sustainable consumption in the fashion industry. The study hypothesized that concrete marketing communications would enhance consumer trust, which in turn would directly, and indirectly via increased pride, encourage sustainable consumption intentions.

For more details about this insightful study, visit https://doi.org/10.51300/JSM-2024-127.

Submissions are still open for our special issue on Fashion and (Un)Sustainable Behavior, edited by Lisa McNeill and Judy Zaichkowsky. Learn more: https://luminousinsights.net/journals/jsm/si/fsb

To submit your paper for consideration in the regular issue of the Journal of Sustainable Marketing, please visit: https://luminousinsights.net/journals/jsm

11/29/2024

Reviewers are the cornerstone of any successful academic journal. Since the launch of the Journal of Sustainable Marketing, our editorial team has been working closely with reviewers to ensure constructive and timely feedback on submitted manuscripts and upholde the journal's commitment to academic excellence.

We are pleased to announce that our publisher, Luminous Insights, has partnered with Web of Science (Clarivate) to offer Reviewer Recognition Service. This initiative allows us to formally acknowledge the invaluable contributions of our esteemed reviewers on Web of Science.

As part of this initiative, all past reviews will be verified on Web of Science very soon, and all upcoming reviews will be automatically verified, ensuring proper recognition for the dedication and expertise of our reviewers.

We extend our heartfelt thanks to all reviewers and the broader community who continue to support the Journal of Sustainable Marketing.

We are working diligently to ensure the journal meets the highest standards and are preparing to apply for indexing by Web of Science next year.

Together, we are building a platform for impactful research that addresses the critical challenges of our time.

If you are interested in contributing as a reviewer, we would be honored to have you join us. The Journal of Sustainable Marketing values reviewers who provide constructive, timely feedback, and helping authors enhance the quality of their research. Please contact our Editor-in-Chief, Dr. Dana Alden, at [email protected], or reach out to any of our Associate Editors to express your interest.

11/28/2024

Thank You for Your Contributions!

We extend our sincere gratitude to all who have submitted their work to the special issue on "Fashion and (Un)Sustainable Behavior".

Our Editor-in-Chief, Dr. Dana Alden, in collaboration with the special issue guest editors—Professor Lisa McNeill (Otago Business School, New Zealand) and Professor Judy Zaichkowsky (Simon Fraser University, Canada)—and our reviewers, is diligently working to provide constructive and timely feedback on all submissions.

Important Announcement: The submission deadline has been extended to December 31, 2024.

For more information and to submit your manuscript, please visit: https://luminousinsights.net/journals/jsm/si/fsb

11/22/2024

Reminder: The submission deadline for RISM2025 is approaching!

Haven't you submitted your research yet? There's still time! Submissions remain open until December 1, 2024.

This is a unique opportunity to present your work and engage with a global community of scholars and practitioners dedicated to advancing sustainable marketing.

Details: www.rism.world
Call for Papers: rism.world/call_for_papers
Submission Instructions: https://rism.world/submission_guidelines
Submit Here: https://easychair.org/conferences/?conf=rism2025

RISM2025 is organized in collaboration with The European Marketing Academy (EMAC), sponsored by the Journal of Sustainable Marketing and the University of Hawai‘i - Shidler College of Business, supported by ServCollab, and hosted by ESIC University in Madrid.

Co-Chairs:
Dana Alden, Elif Karaosmanoglu, Rafael Currás Pérez, Preeti Shroff-Mehta, Rodoula Tsiotsou, Gergana Nenkov, Karolos A. Papadas, and Ahmad Aljarah.

We look forward to welcoming you in Madrid!

11/13/2024

RISM2025: The Countdown Is On!

Thank you to everyone who has submitted their research so far! Your contributions are already helping to shape an impactful program for RISM2025.

For those who haven’t submitted yet, there’s still time! Submissions close on December 1, 2024.

For details, visit: www.rism.world
Call for Papers: rism.world/call_for_papers
Submission instructions: https://rism.world/submission_guidelines/
Submit here: https://easychair.org/account2/signin_timeout?l=938393672022625339

We’re excited to welcome Karen Winterich (Pennsylvania State University, USA) as our keynote speaker, alongside an esteemed expert panel featuring:

Ray Fisk – Texas State University, USA
David A. Griffith – Texas A&M University, USA
Azra Kacapor Nurkic – Co-founder and CEO of the Institute for Development Impact, USA
Katherine White (Kate White) – University of British Columbia, Canada

RISM2025 is organized in collaboration with The European Marketing Academy (EMAC), sponsored by the Journal of Sustainable Marketing and the University of Hawai‘i - Shidler College of Business, supported by ServCollab, and hosted by ESIC University in Madrid.

Co-chaired by Dana Alden, Elif Karaosmanoglu, Rafael Currás Pérez, Preeti Shroff-Mehta, Rodoula Tsiotsou, Gergana Nenkov, Karolos A. Papadas, and Ahmad Aljarah.

Please reshare this post to help us spread the word! Let’s work together to drive sustainable marketing forward.

We look forward to seeing you in Madrid!

11/02/2024

We are excited to announce that Dr. Katherine White (Kate White), Professor of Marketing and Behavioural Science at the University of British Columbia, will join the Research Innovations in Sustainable Marketing: A Global Symposium (RISM2025) as an expert panelist!

Dr. Katherine White serves as Senior Associate Dean, Equity, Diversity, Inclusion, and Sustainability at UBC’s Sauder School of Business. Her influential research on ethical, prosocial, and sustainable consumer behaviors has gained worldwide recognition. Author of “The Elusive Green Consumer” in Harvard Business Review and over 60 research articles, Dr. White has earned numerous awards, including the Canada Clean 50 Award for sustainability thought leadership, the AMA William L. Wilkie Marketing for a Better World Award, and the Journal of Marketing/Sheth Best Paper Award. Her work on sustainable behavior change with organizations like Lululemon, Starbucks, Unilever, and The United Way has had far-reaching impact.

Dr. White also serves as Associate Editor for the Journal of Marketing Research and the Journal of Consumer Psychology and is on the editorial review boards of the Journal of Consumer Research and the Journal of Marketing.

For more details about Dr. White, please visit: https://rism.world/
Call for Papers: https://rism.world/call_for_papers/
Submission Instructions: https://rism.world/submission_guidelines/
Submit your work: https://easychair.org/conferences/?conf=rism2025
Submission Deadline: December 1, 2024.

RISM2025 will be held in collaboration with the The European Marketing Academy (EMAC), sponsored by the Journal of Sustainable Marketing and the University of Hawai‘i - Shidler College of Business, supported by ServCollab, and hosted by ESIC University in Madrid, Spain.

Symposium Co-Chairs: Dana Alden, Elif Karaosmanoglu, Rafael Currás Pérez, Preeti Shroff-Mehta, Rodoula Tsiotsou, Gergana Nenkov, Karolos A. Papadas, and Ahmad Aljarah.

Looking forward to seeing you in Madrid!

10/28/2024

We have recently received inquiries about Article Processing Charges (APCs) for the Journal of Sustainable Marketing (JSM) and whether such fees might be introduced in the future. While APCs have become common for SCOPUS-indexed, open-access journals, JSM remains committed to prioritizing impact and community over-commercialization.

Our policy reflects our publisher’s mission: “Free to Publish, Free to Access.” We emphasize supporting researchers from all backgrounds, especially those in developing countries. JSM is now a platinum open-access journal, meaning it will continue to be free to publish and free to access as long as Luminous Insights publishes it.

To sustain this mission, our Managing Editor has recently partnered with Open Collective Europe, a non-profit organization based in Belgium, where they have established a dedicated collective page for JSM on the Open Collective platform, hosted by Open Collective Europe. This initiative underscores our commitment to a transparent, community-supported model for long-term accessibility and provides the opportunity for any individual, institution, research center, or organization to be part of our mission. You can learn more about our collective on Open Collective: https://opencollective.com/skf/projects/jsm.

Since our launch in 2020, the support of our community, editorial board, publisher, and main sponsor, the Shidler College of Business, has enabled us to remain focused on impact and keep the journal accessible to all without financial barriers. We will continue to uphold this commitment.

10/21/2024

We are excited to announce that Professor Constantinos N. Leonidou has joined the Journal of Sustainable Marketing Editorial Review Board!

Professor Leonidou, a Professor of Marketing and Business Administration at the Open University of Cyprus, is a distinguished scholar with a verified academic profile. His main research and teaching interests include corporate sustainability and responsibility, business ethics, international marketing, business models and strategies, and business relationships.

Over the years, Over the years, he has contributed to leading journals such as the European Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, and the Journal of International Marketing, among others. In addition to his extensive publication record, Professor Leonidou serves as an Associate Editor for the Journal of Business Research and is a member of the Editorial Review Board of the Journal of International Marketing.

We are confident that his extensive expertise will help advance the journal’s mission of promoting sustainability in marketing practices.

Please join us in welcoming Professor Leonidou to the board!

You can explore his published works by visiting his https://scholar.google.com/citations?hl=en&user=b5Wjsl0AAAAJ&view_op=list_works&sortby=pubdate.

10/10/2024

We are happy to announce that the Journal of Sustainable Marketing has received its first Scopus CiteScore (via CiteScore Tracker, updated monthly)!

This milestone wouldn't have been possible without the hard work and dedication of our incredible authors, the valuable contributions of our reviewers, and the ongoing support of our esteemed editorial board. We extend our heartfelt thanks to everyone involved in making this achievement possible. Your commitment to advancing sustainable marketing research is truly making an impact!

Stay tuned as we continue our mission to drive positive change in the field of sustainable marketing

10/08/2024

We are pleased to share that the Journal of Sustainable Marketing was successfully presented at the 15th EMAC Regional (Fall) Conference held at ISEG - Lisbon School of Economics & Management.

Special thanks to our Associate Editor, Professor Elif Karaosmanoglu, for the successful presentation, and our gratitude goes to the conference organizing committee, including Professors Márcia Maurer Herter and Sandra Miranda de Oliveira, for their outstanding work in hosting this excellent event.

We are looking forward to seeing you all at the second edition of Research Innovations in Sustainable Marketing: A Global Symposium (RISM2025) at ESIC University, in collaboration with The European Marketing Academy (EMAC).

For more details about RISM2025, visit: https://rism.world/
For the Call for Papers, visit: https://rism.world/call_for_papers/
For submission instructions, please visit: https://rism.world/submission_guidelines
To submit papers, please visit: https://easychair.org/conferences/?conf=rism2025

10/04/2024

We are happy to share that our Editor-in-Chief, Dr. Dana Alden, along with Associate Editors Professors Preeti Shroff-Mehta, Karolos A. Papadas, Gergana Nenkov, Rodoula Tsiotsou, Elif Karaosmanoglu, and Managing Editor Ahmad Aljarah, recently held a productive meeting to discuss the exciting future direction of the Journal of Sustainable Marketing. The team continues to work hard to push the boundaries of sustainable marketing research and ensure Journal of Sustainable Marketing remains at the forefront of impactful scholarship.

We also invite you to participate in the Research Innovations in Sustainable Marketing: A Global Symposium (RISM2025)! Join us in shaping the future of sustainable marketing.

Visit www.rism.world for more details.

09/25/2024

We are pleased to share that our Editor-in-Chief, Dr. Dana Alden, recently delivered a successful workshop on sustainable business teaching and research at Waseda Business School (Graduate School of Business and Finance, Waseda University, Tokyo).

In addition to discussing research initiatives in the field, Dr. Alden provided information on the Journal of Sustainable Marketing, which is gaining the attention of leading researchers, business managers, and policymakers around the world.

Many thanks to Dr. Tomoko Kawakami from Waseda Business School for her kind invitation.

09/19/2024

We are pleased to announce that Eduardo B. Andrade, Professor of Marketing and Academic Director of the MSc Climate Change, Management & Finance (CCMF) at Imperial College Business School, United Kingdom, has joined the Editorial Review Board of the Journal of Sustainable Marketing (JSM).

Professor Andrade's research explores how people feel, think, and make decisions in critical areas such as sustainability (e.g., the psychology of environmental perceptions and considerations), inequality (e.g., social class and marketplace discrimination), and health (e.g., healthy food intake and health policy adherence).

His work has been published in top-tier journals across multiple disciplines, including marketing (Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research), medicine/public health (Lancet, Public Health Nutrition, Preventive Medicine, JAMA Network Open), psychology (Psychological Science, Nature Human Behavior), and environmental sciences (Climatic Change), among others.

We invite you to explore Professor Andrade’s extensive body of research by visiting his Google Scholar profile: https://scholar.google.com/citations?user=IKDqYOoAAAAJ&hl=en

Join us in celebrating Professor Andrade's appointment to JSM as we look forward to his invaluable contributions to the journal.

09/15/2024

We extend our heartfelt thanks to everyone who has already submitted their research to Research Innovations in Sustainable Marketing: A Global Symposium (RISM2025).

If you haven't submitted yet, there's still time to be a part of this impactful global platform! Submissions are open until December 1, 2024, and we encourage you to take this exciting opportunity to showcase your work and shape the future of sustainable marketing.

For more details about RISM2025, visit: rism.world
For the Call for Papers, visit: rism.world/call_for_papers
For submission instructions, please visit: rism.world/submission_guidelines
To submit papers, please visit: easychair.org/conferences/?conf=rism2025

RISM2025 will bring together top minds from around the world, held in collaboration with The European Marketing Academy (EMAC), sponsored by the Journal of Sustainable Marketing and the University of Hawai‘i - Shidler College of Business, supported by ServCollab, and hosted by ESIC University in Madrid, Spain.

RISM2025 is co-chaired by Dana Alden, Elif Karaosmanoglu, Rafael Currás Pérez, Preeti Shroff-Mehta, Rodoula Tsiotsou, Gergana Nenkov, Karolos A. Papadas, and Ahmad Aljarah.

We look forward to seeing you all in Madrid!

09/06/2024

We are pleased to share that the Journal of Sustainable Marketing will be presented in the "Meet the Editors" session at the 15th Regional Conference of The European Marketing Academy (EMAC) in Lisbon, Portugal.

Professor Elif Karaosmanoglu, Associate Editor of the Journal of Sustainable Marketing, will represent the journal at this prestigious event. The session is scheduled to take place in person on September 27, 2024, in Lisbon.

We extend our best wishes to the conference organizers, the ISEG - Lisbon School of Economics & Management, and all attendees for a successful and engaging event.

For further details about the conference, please visit: https://www.iseg.ulisboa.pt/event/emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-society/

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Sheridan, WY
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We cordially invite you to contribute to our collective endeavor by submitting high-quality papers that enrich the field of sustainable marketing to the Journal of Sustainable Marketing. The Journal of Sustainable Marketing welcomes the following types of submissions: - Research articles - Review articles - Commentaries - Case studies - Managerial insights To make a submission, please visit our website: https://luminousinsights.net/journals/jsm/ Join us in making a substantial impact on the progression of this vital discipline.