It was a normal Halloween until the toilet paper showed up! OMG SO MUCH TOILET PAPER! The crew from Sensible Concrete really knows how to TP a house!
The Art of Bracketing - Capturing Every Detail with HDR
At RBA Marketing, we believe that photography is not just about capturing a moment; it's about capturing every detail, nuance, and emotion that the scene evokes. To achieve this level of precision, especially in interior photography—whether residential or commercial—we employ a technique known as bracketing. For each photograph, we typically shoot a bracket of nine exposures. This approach allows us to create High Dynamic Range (HDR) images that are both compelling and realistic, representing the property with stunning accuracy.
What is Bracketing?
Bracketing in photography involves taking several shots of the same scene at different exposure levels. By adjusting the exposure settings between each shot, we can capture the full range of light and shadow within the scene. This technique is particularly useful in interior photography, where the contrast between bright windows and shadowed corners can be too extreme for a single exposure to handle effectively.
Why Nine Exposures?
At RBA Marketing, we typically shoot a bracket of nine exposures. This extensive range allows us to capture every possible detail, from the darkest shadows to the brightest highlights. By having such a broad range of exposures, we ensure that no detail is lost, no matter how subtle. This is crucial in interior photography, where the goal is to present the space in the best possible light—literally and figuratively.
Creating HDR Photos
Once we've captured our bracketed exposures, the next step is to merge them into a single HDR image. This process combines the best elements of each exposure, resulting in a photo rich in detail and color. The final HDR image offers a more realistic representation of the scene, closely resembling what the human eye perceives in real life.
Merging Different HDR Settings with Flambient Editing
To achieve the most accurate and aesthetically pleasing results, we often merge different HDR settings using
Getting ready Livestream the 49th Annual Gatlinburg Midnight Parade #LovinLifeInTheSmokies #RBAMarketing #skypark #GatlinburgskyPark
The stuff we put Rich Benjamin through. Thanks for being a good sport.
Breakfast Post Shoot. Thank you The Park Vista...a Doubletree Hotel
Mid shoot The Park Vista...a Doubletree Hotel
Up at 4:30, Filming at 5:15 am The Park Vista...a Doubletree Hotel #videoproduction #digitalmarketingagency #rbamarketing
My upbringing was pretty regular, in a classic blue-collar family. My mom worked as a secretary for a trucking company, while my dad owned a small construction business. He was incredibly hard-working, and I owe my strong work ethic to him. From my mom, I learned the lesson that with enough determination, I could achieve anything.
Not long ago, I was creating content for our clients at Sensible Concrete Works LLC. It’s work I genuinely enjoy because it allows me to be both creative and helpful in promoting their services. The task at hand was to film the process of spreading gravel for concrete floors. On my way to the site, I was wondering how to make filming gravel interesting. But once I arrived, everything fell into place. My past experiences in construction, from my childhood and early adult years, came flooding back. These memories helped me create a piece that not only showcased the process but also connected deeply with my own personal history.
It's 17 degrees in Sevierville and this is what the roads are like. Stay safe people.
Filmed some fantastic footage today at Recharge Yourself Massage and Wellness. Brand new... Salt Therapy Room, Salt Yoga Room, Bamboo Massage, Thai Massage, and Couples Relaxation Massage
🌟 Showcasing Our Latest Masterpiece for Visit CMA Fest.com 🌟
🚀 RBA Marketing: Where We Don't Just Do Digital, We Redefine It 🚀
🎥 Is Your brand missing out? Not on our watch!
In a nation with a whopping 244.4 million digital video viewers, we make sure your brand isn't just seen, it's remembered.
91% of consumers are starving for more brand video content. We're the buffet they've been waiting for.
Join the 86% of top marketers using videos – but with a twist only RBA can provide.
Short-form videos? 66% of consumers are obsessed. Good thing we're the masters.
👑 Elevate Your Brand. We're Not Just Good; We're The Best. Period.
🔥 Aspect Ratios? We've Got Them All, and Then Some:
Horizontal (The HD Titan): 16:9 ratio, 1920 x 1080 pixels.
Vertical (Portrait Virtuoso): 9:16 or 4:5 ratio, pixel perfection.
Square (Symmetry's Finest): 1:1 ratio, maximum pixel impact.
📞 Be a Part of the Elite. Call Now: (865) 328-7990
👉 Schedule a meeting: https://i.mtr.cool/mzxdymdcla
#RBAMarketing #CMAFestSuccess #DigitalRulers
RBA Marketing and Media embarked on an extraordinary journey starting September 22, 2023. Our mission was to capture a once-in-a-lifetime event: the historic transformation of the Knoxville Sunsphere, an iconic symbol of the city, returning to its original PANTONE® Classic Blue color.
In collaboration with Visit Knoxville and Certa Pro Painters of East Tennessee, we were entrusted to document this significant moment in Knoxville's history. Our team dedicated themselves to this project, aiming to not just capture the transformation but to tell a story of revival and community pride.
This project has not only immortalized a significant moment in Knoxville's history but also demonstrated the power of visual storytelling in capturing and preserving our collective memories. The Sunsphere, now standing tall in its original glory, continues to be a beacon of the city's resilience and a symbol of the community's shared experiences.
Your next project deserves to be remembered. Just like the Sunsphere's transformation, every project has a story waiting to be told, a history waiting to be captured. RBA Marketing and Media is here to document your journey with the same passion, expertise, and attention to detail.
To document your next project, call RBA Marketing and Media, where your story becomes a part of history.
www.rbamarketing.com
#MemorableMarketing, #RBAMarketingMedia, #TransformativeStories, #SunsphereTransformation #VisitKnoxville, #CertaProPaintersOfEastTennessee
