Siebenthaler Creative

01/28/2025

Paywalls, PR, and pitching placement. The "leave no stone unturned" approach to PR pitches means yes, include publications that have paywalls. Here's why, with supporting stats.

Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think? Paywalls seem to be cropping up on every news site, cutting off stories that once would have been freely available to the public. Just this week, CNN announced it will charge users who […]

01/24/2025

The digital book burning continues, not with fire and smoke and ash and ember, but quietly, with the flick of a piece of html code - we won't ever know what's been stolen from our collective history. https://bit.ly/4h2ubSu

01/13/2025

I get it. "Shakin' that ess" is a barely double entendre take off on a pop song whose roots go directly to Groove Armada's Gram'ma Funk's slightly salacious "I See You Baby" shakin' that ass, shakin' that ass 1999 album Vertigo. While imitation is the sincerest form of flattery, if you're going there do it right. https://bit.ly/40wqIGa

When Sabrina Carpenter shakes a tumbler filled with coffee, oats and brown sugar, the world takes note. Artists Equity created the spot for Dunkin'.

12/31/2024

Chris Penn's masterful summary of the good, bad, and worse of in this year-end review of the benefits, and major threats, of generative artificial intelligence. Bonus: written so normal humans can understand. https://bit.ly/4fIuPDf

The Good, The Bad, The Ugly

12/30/2024

Pentagram designed a unique typeface for Rivian. The result is a freshly legible aesthetically pleasing design solution to not only set the brand apart, but to help drivers and passengers interpret all the visual cues while driving. https://bit.ly/4fEGR0u

A custom typeface for the American electric vehicle manufacturer reflects its spirit of innovation and adventure.

12/28/2024

Googie - a style I didn't realize existed, and a look I took for granted. At its best, colorful, and fun. Too often, though, a blight on the landscape. https://nyti.ms/3Pg4LVi

The car-centric architectural style, characterized by neon signs and dramatic rooflines, is now endangered. Its admirers mourn the loss of the ideals it represented.

12/27/2024

Visual appeal is the essence of exhibit . The difference between professional and DIY is easily seen. Considering the cost of live event , the temptation to cut costs by eliminating design budget could be catastrophic. https://bit.ly/4iQveX5

Baffled by the best way to use images to make a grand impression on the trade show floor? This handy guide to designing graphics will clear up the details so you can focus on the creativity.

12/17/2024

If you've ever tried to find something you saw on a social channel a few days ago but couldn't, you understand the core benefit of having your own website. https://bit.ly/3P0frHp

The internet felt like a limitless expanse of free expression. Now I usually end up at the same three or four websites.

12/03/2024

this article from Guardian offers a timeline for recent political messaging on social media, and discusses what might be done to preserve real journalism and prevent platform disinformation... https://bit.ly/3Z9yVy0

Tech leaders’ politics are encoded into their platforms – and with Trump’s ascent, they have direct access to the Oval Office

12/02/2024

Legendary automaker jaguar, ne Jaguar, is much in the news these days for their reworking of a universally recognized logotype. This article, which includes an "avocado toast" reference to the design, discusses what many of us are feeling. https://bit.ly/4gg8qOs

Is Jaguar’s logo a bold embrace of chic modernism or a minimalist misstep, and what does its transformation say about the soul of branding…

12/01/2024

users, this mini-tutorial is a genius lifesaver for placing and organizing images in your design layouts; make auto fit image is turned on first... https://bit.ly/3CS65L1

In this InDesign how-to video, Khara Plicanic demonstrates the power of the Gap tool. This tool is super helpful when arranging and controlling relationships...

11/29/2024

What's in a title? For Beatles'64, the just out Martin Scorcese retrospective on Beatlemania, it's about applying period appropriate type design. https://bit.ly/4g9UpBL

Randy Balsmeyer of "Beatles '64" talks title design.

11/26/2024

This (free to read) Philadelphia Inquirer column delivers tips on getting the most bang out of your LinkedIn account. https://bit.ly/4eNc5C0

Changing how and when you post to LinkedIn can help you grow your business and boost your brand.

11/14/2024

What's in a name? Whether it's a new startup, product, newsletter, or service, naming - and its sibling, tagline - is too often overlooked or farmed out to a committee ill equipped for the creative challenge. Case in point: a big-time and FAIL for this fresh sports franchise. https://bit.ly/4fniJjE

We unpack the naming, design, and branding horror show that is the NWSL's newest franchise, BOS Nation.

11/12/2024

Stat of the day - X exodus continues as Bluesky picks up users (still a fraction of Threads). Both have pluses, minuses in terms of features, ease of use, Threads remains firmly in grasp of owner Mark Zuckerberg's Meta (Facebook, Instagram). https://bit.ly/3YGXodT

Social media platform has become a ‘refuge’ from the far-right activism on X, experts say, after Elon Musk teamed up with Donald Trump

10/17/2024

Graphic Design USA's 2025 list of the country's top design schools it out, and there's something here for everyone seeking a career in the visual arts of . https://bit.ly/3NseLtN

GDUSA presents our favorite institutions or programs that prepare students to work in professional graphic design. The mix is unique: it includes venerable institutions dedicated to art and design;…

09/29/2024

“Florida cannot evacuate itself out of its hurricane problems,” said Maryann Ference, “the old plan doesn’t work anymore. We invited all these people to stay in Florida. So we need a plan to stay.”

No answers for the future, but this free to read account of one person in one town summarizes the scope of the problem facing Floridians...

Some residents evacuated, some rode out the storm. All were dealing Saturday with an aftermath of ruin.

09/20/2024

Why companies post ghost jobs, and ways to avoid taking the bait. Ghost jobs suck - if you're one of the many, many millions who've spent precious time and resources chasing that next dream gig, you may find a little bit of solace in reading the article. https://bit.ly/4ese1A8

Some companies post "ghost jobs" — positions that don’t exist or that they never intend to fill — to job boards. Here’s why, and how job seekers can detect them.