Siebenthaler Creative

09/11/2024

09/09/2024

Saturation's the theme for this week's luscious newsletter selects from Aisha Made It. https://bit.ly/3MCggF1

09/05/2024

Guardian columnist Zoe Williams traces the arc of Twitter now X as the onetime darling of the internet social channel first rose to fame, then descended into infamy. Along the way she makes the case for new alternatives like Bluesky and Threads as worthy replacements. https://bit.ly/4dN5MyE

Ever since Elon Musk took over Twitter, I and many others have been looking for alternatives. Who wants to share a platform with the likes of Andrew Tate and Tommy Robinson?

09/03/2024

"Boar’s Head could not be reached for comment on Saturday." The gauntlet is just beginning for this previously perceived premium brand's self inflicted problems. Whatever lies ahead will closely resemble sausage being made as the legal ramifications start playing out.

A deadly listeria outbreak at the plant in Jarratt, Va., has residents worried about the town’s future.

08/31/2024

This beverage entry in the soda wars took a novel approach to their when first introduced, latest upgrade features fresh look, new flavors. Doing what it takes to stay relevant. https://bit.ly/3MsvNYc

The colorful soda brand that burst onto the scene during the pandemic, is leveling up with an updated look and a flavor revamp. They’ve teamed up again with Center (the original branding studio) to…

08/28/2024

the quickest conversion funnel path for premium paid tech support is to make sure the standard offering that comes free with your subscription 1) takes an eternity to answer before putting you on hold, and 2) is barely intelligible...

08/23/2024

What happens if you're a journalist and the digital receptacle of your life's stored work shuts down? When a URL is deleted, the Way Back Machine probably isn't nearly enough to salvage a career's archive. https://bit.ly/4dNiME4

From loading up the Wayback Machine to meticulous AirTables to 72 hours of scraping, journalists are doing whatever they can to keep their clips when websites go dark.

08/23/2024

Motorcycle and powersports aficionados worldwide are aware of Royal Enfield's historic reputation, from the original inception and in its 21st century brand reincarnation. Its latest model, the Himalayan 450, gets boosted in this global campaign demonstrating the go anywhere, anytime, anyways two-wheeler's capabilities. https://bit.ly/3MhLYHG

Droga5 London’s campaign inspires wanderlust in viewers for a road trip through the Himalayas on a Royal Enfield motorcycle.

08/22/2024

Swedish retail giant Ikea gets a sassy social media campaign from Memac Ogilvy KSA for its Bahrain market. The clever approach adds an "l" to the brand, resulting in a lyrical pronunciation that in turn is a gateway to a number of pun-ish idioms. https://bit.ly/3yNrOlH

Bahrain's IKEA Alsulaiman gets playful with words to engage with shoppers on social media.

08/21/2024

The history of graphic design really only dates back to the mid-20th century, and it exists today mainly due to one man's talent with calligraphy, design, and printing. https://bit.ly/3XbcNTZ

You might not know the name William Addison (W.A.) Dwiggins, but he’s one of the 20th century’s most important designers. Bruce Kennett’s beautifully-rendered biography of the des…

08/20/2024

You'd have to be of a certain age to note the similarity between the Harris-Walz campaign logo and Shirley Chisholm's pioneering political achievements in the '70s. The congresswoman and presidential nominee was the first to break the gender and color barrier at the national level. https://bit.ly/4dsPDhD

Kerning fans, this one’s for you.

08/17/2024

HubSpot surveyed marketing professionals on how they used in their campaigns. Responses included some less than obvious choices, and none included ( interest) reporter pitch list research. https://bit.ly/4dKgHJ4

Learn the different generative AI use cases in marketing and Jasper's Head of Enterprise Marketing's recommendations for adopting it yourself.

08/13/2024

Palm trees swaying on sandy beaches are so passe. Indie mag Miami Native has its finger precisely on the pulse of S. Florida's unique community, best epitomized by the otherwise lamentable iguana. https://bit.ly/46ISFMk

We hear how the title’s founders have articulated the intangible essence of Miami for both the local community and the Miami-curious slightly further afield

07/26/2024

When graphics and captions combine, it's Power Rangers Unite! Selected memes from The Daily Heller's Steve Heller, blending visuals and clever punditry to deliver unforgettable messaging on the upcoming election. https://bit.ly/4fhfyKD

Within moments of most globally publicized events, Adrian Wilson gets the memetic machinery rolling.

07/25/2024

Before peel 'n stick offset took over lick and stick gravure, in effect ripping the soul out of stamp collecting, stamps existed as much for their artistic content as for their commercial value for delivering mail. Pentagram takes a look at the fascinating period of poster stamp design. https://bit.ly/4fhVTdy

A publication by Pentagram showcasing a selection of modernist postal stamps.

07/16/2024

If you're wondering where podcasts for pros might be found, PRINT's on it with their Design Thinkers series. In this episode Paula Scher continues her practice of sharing wisdom and advice. https://bit.ly/3LqZHvj

Host and RGD President Nicola Hamilton talks with Paula Sher about her early career, life at Pentagram, and how she’s still designing well into her seventies.

07/12/2024

History (short read) of the Smiley Face graphic design and its evolution into an endless assortment of emojis reveals some fascinating details about the creator, not least of which is a unique distinction shared with I

… Or, how the smiley face gave rise to lazy literacy and artificial images that are designed to convey universal human emotions.

07/06/2024

Monotype's Type Trends 2024 is a free download that seeks to explain popular typographic design rends that might otherwise defy definition. Case in point: Profeshinal - which could just as easily have been called, Why? https://bit.ly/3xM9Xep

Type Trends 2024

07/03/2024

Tricked? Or trapped? Knowing the difference is the first line of defense. As for trick questions, knowing the topic is the key to avoidance. See Marissa Tomei's Mona Lisa Vito in "My Cousin Vinny", from the witness stand: "'Can you answer the question?' 'No, it is a trick question!'" https://bit.ly/3Y7SPL5

A trick question is designed to fool us into proposing the wrong answer (example below). A trap question, on the other hand, stops the train completely. A trap question demands an answer, and the a…

07/03/2024

Imagine having the confidence/audacity to live concept branding in front of the client! The founder of design firm Forward Media explains the how, when, and why, along with a bit of nostalgia of graphic design pre digital, when comps, markers, and PMS chips ruled. https://bit.ly/4eI4V3j

Edmond Huot’s design flies high.

07/01/2024

Designers, ADs, CDs, photographers, illustrators — in fact, anyone who enjoys visual creativity at all — sign up to enjoy This Week's Saves from 72andSunny's Sr. Creative Aisha Hakim. https://bit.ly/3zr52ju

06/29/2024

Looking for an informed conversation on the intersection of generated copy and images with legal considerations? Creative Circle's webinar provides an excellent overview of how the two should be approached. https://bit.ly/3xE6A9c

Should graphic designers embrace generative artificial intelligence in their work, or avoid it? Beyond the artistic considerations, the legal consequences of...

06/27/2024

The environmental cost for having the capability to generate a fake image with three thumbs is so far beyond belief that it defies comprehension.

Some data centers need as much energy as a small city, turning companies that promised a clean energy future into some of the most insatiable guzzlers of power

06/11/2024

I'm with Seth - take the time, because even if nothing comes of it it all goes towards improving your approach and sharpening your pitch skills... https://bit.ly/3Vi5asV

Every day, we shoot for unlikely outcomes. We send out our resume, pitch our book, ask for a donation, swipe right on a social network… There are two ways you can go: ONE: Realize that the od…

06/11/2024

Michelle Garrett's latest newsletter on best practices for CEOs as spokespersons contains excellent tips on how to improve results and prevent ooopsies in the public forum. Fallout from recent remarks by CEOs from Wendy's and Kellogg's top dogs sets the stage for the discussion. https://bit.ly/45Bj9yV

Why the C-Suite Needs the Communications Team As Its Right-Hand     There’s no doubt that a company’s executives can impact its public image and reputation – for better or worse.   I’ve been watching as more than one high-level executive at a well-known brand seems to be putting their f...

05/28/2024

social channel Post shuts down Friday, marking the end of a unique social experiment that actually paid modest stipends for content, while allowing for a mature, print centric look that offered a ton of flexibility in formatting - Title, plenty of room for long copy entries, and lots of other features - going to miss it...

05/28/2024

Didn't think it was possible to come up with a feel good post combining The New York Times and X-formerly known as Twitter, but here it is - free to read, man bites dog.

A litigation team built from the sharpest, funniest tweeters is suing Elon Musk.

05/18/2024

Whether you're an event planner or event attendee, Amanda Natividad's prescription for hosting a successful, and respectful, gathering is the value added blueprint that's long been needed. https://bit.ly/4atm1i3

Maybe. Maybe not. But I will try my darnedest.