Talk Radio Advertising

10/28/2022

Insightful words from Elon Musk, "I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you...low relevancy ads are spam, but highly relevant ads are actually content!"

04/20/2022

This is interesting.
https://www.businessinsider.com/map-where-people-moved-during-pandemic-domestic-migration-nyc-la-2022-4?nr_email_referer=1&utm_source=Sailthru&utm_medium=email&utm_content=Business_Insider_select&pt=385758&ct=Sailthru_BI_Newsletters&mt=8&utm_campaign=Insider%20Select%202022-04-14&utm_term=INSIDER%20SELECT%20-%20ENGAGED,%20ACTIVE,%20PASSIVE,%20DISENGAGED,%20NEW

The pandemic shook up US counties' populations as Americans looked for cheaper living or a more idyllic lifestyle. Insider mapped the overall results.

08/25/2020

https://hbr.org/2020/08/dont-cut-your-marketing-budget-in-a-recession

04/10/2020

Best time to increase market share! When you competition stops advertising.
https://www.forbes.com/sites/bradadgate/2019/09/05/when-a-recession-comes-dont-stop-advertising/

With talk of a possible economic slowdown, numerous case studies have pointed out that marketers should not cutback on their advertising. Those advertisers that maintain their "share of voice" or change their ad message to emphasize value, often end up with a higher "share of market".

03/30/2020

Some insightful words during these difficult times.
https://www.youtube.com/watch?time_continue=107&v=kHaM_7l5-Gw&feature=emb_title

How to advertise when people are anxious, distracted, and afraid. It's not about features and benefits. It's about relationships.

11/22/2019

A great ad from the 1990s that makes you think.

04/04/2017

https://www.mediapost.com/publications/article/292799/iab-digital-tv-radio-improve-purchase-intent-by.html

Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%.