06/19/2024
"Hello everyone,
We are thrilled by the enthusiastic support that has fueled our company's growth and our mission to uplift independent artists and original music. Today, we are delighted to introduce Heather Jordan, our new booking agent, who joins us in advancing this vision.
Thank you for your continued support and partnership as we embark on this exciting new chapter and let’s all welcome Heather to the team and hear a little bit about her.
“Raised in Northwestern Pennsylvania, I pursued my higher education at the University of Pittsburgh, earning dual Bachelor's Degrees in Hospitality and Business Management, complemented by a minor in Economics. Following graduation, I embarked on a career in management in South Florida, eventually assuming leadership responsibilities at a prominent casino on the Las Vegas Strip, where I rose to the role of Assistant General Manager of Food & Beverage by age 26. However, realizing the demanding nature of the role and its financial rewards, I decided to return to my passion for bartending.
With an extensive 18-year tenure in bartending, I have cultivated my skills in diverse urban landscapes such as Miami, Las Vegas, Chicago, and Phoenix, spanning a spectrum from casual dive bars to upscale nightclubs, major festivals, and luxurious resorts.
One pivotal evening, following the conclusion of a festival, I encountered Roosters Country in Mesa,AZ and was captivated by the remarkable voice of the performer on stage. (Dejan). This encounter led to a significant friendship with Angie and a deep admiration for Dejans band, “Last Train to Juarez”. Over the subsequent years, as our friendship flourished, I developed a profound appreciation for their dedication to independent music. Witnessing Angie's passion for booking independent artists and Dejan's commitment to his band "Last Train to Juarez," I was inspired to become more involved.
Driven by their passion and determination, I made the decision to join their journey, eager to contribute to their vision and support independent music.
I was deeply impressed by the dedication and effort Dejan and Angie invested in building DNA Booking. Witnessing the company's potential, I was inspired to expand my involvement and become a part of their game-changing journey. Angie graciously took me under her wing, providing mentorship and imparting her extensive knowledge in booking. Her ongoing guidance is invaluable as I continue to learn and grow in this role.
I am enthusiastic about contributing to the company's growth and furthering our mission to support independent artists, ensuring they thrive on the road and sustain the vitality of original music. I eagerly anticipate the opportunities ahead to make meaningful contributions to DNA Booking's success.”