HVH Media & Marketing

01/22/2025

🚨 BIG Instagram Changes Alert! 🚨 This week, Instagram is rolling out some major updates that you NEED to know:

👉 3-Minute Reels: Moving from 90-second reels to 3-minute reels. Get ready to dive deeper! You can now post longer, more detailed content to engage your audience like never before.

👉 Grid Size Update: Make sure your aesthetic is on point!
IG transitioned from the 1:1 aspect ratio to a taller 4:5 aspect ratio. This means that posts now appear as rectangles measuring 1080 x 1350 pixels, allowing for more vertically oriented content to be displayed without cropping.

Make sure you're updating your grid and planning your next posts with this in mind!

👉 Highlights on the Move: Highlights MIGHT BE getting a revamped position to keep your profile fresh and user-friendly.

👉 Edits App Coming Soon: Launching toward the end of February, Instagram’s new Edits app promises pro-level photo & video editing right at your fingertips! 🎨

With all of the issues with TikTok and CapCut, IG saw an opportunity to bring something new to the market. Using the app for edits will be favored. Consider this for your strategy moving forward.

Stay ahead of the game and use these changes to level up your content strategy. Which update are you most excited about? Let us know in the comments! 👇🔥

11/15/2024

The importance of social media branding — let’s chat about it.

Building your brand on social media is a multi-layered effort that requires you to take many things into account.

Which include:
→ Brand name
→ Logo
→ Mission statement
→ Brand Values
→ Brand font
& more!

Your customers should be able to understand who your brand is, what your values are, why they should trust you, and what your message is. From your visual identity, voice, and tone to how you interact with your followers and the stories you tell, it’s vital that you build a cohesive brand presence that your audience can recognize and trust.

Good, consistent social media branding is among the most powerful tools for fostering brand recognition and awareness – which can be the difference between somebody choosing to buy with your brand or your competitors.

Social media branding is a vital component of any marketing strategy and should constantly evolve to drive long-term success for your business.

10/23/2024

Social media without a strategy is like throwing together random ingredients, hoping to create a 5-star meal. News flash, it just doesn’t work that way. Key factors involved in creating a successful social media strategy:

1)Set goals that align with your business goals. Define what you want to achieve and dictate how you will invest your time and energy. This will also help track the right metrics while messing your ROI.

2)Identify who your target audience will be. In order to create a successful plan, you need to understand who you’re communicating with, down to their biggest pain point and most pressing need. The effectiveness of your communication will be based on how well you know your audience. This is key!
3)Select the right social media platforms wisely. Keep in mind that certain social platforms that work for others doesn’t necessarily mean it will work for you. Narrow down the social platforms you want to invest in.

4)Determine the metrics you want to measure. An effective social media strategy is built on performance and in order to get the most out of your data, keep what’s working and delete what’s not working. Try not to focus too much on generic metrics but instead focus on metrics that align with your goals.

5)Conduct a competitive analysis. Every now and then it’s important to check out what your competitors are doing in order to identify what’s working and and what’s not. This can help guide you to see what others are doing well and aren’t doing well and can help you improve your strategy.

6)Create engaging content and connect with your audience! Content is the driving force of social media but it’s important to keep in mind that engaging with your audience is KEY. Take time to respond to comments and DM’s, ask for feedback (this let’s them know you care about what they want and how they feel!), and engage with their content. Building a community is crucial when trying to grow a brand on social.

Your social media strategy is not a one and done deal, it’s okay to switch things up and evolve.

10/16/2024

We’re nothing without these life saving apps 🥲📱

These social media apps help us to stay organized and allow us to run our client accounts smoothly and efficiently. Not only do we use these apps on a daily basis, but so do our clients.

What else did we miss? Share with us your favorite social media apps… ⬇️ We’re always looking for new ways to improve our work flow.

10/14/2024

It’s no secret that social media is a great way to market your business.

You share your knowledge, you invite people to follow along your journey, you share vulnerable parts of you and your business for everyone to see but you start to wonder with all of the time you put into marketing, you’re left wondering why your content isn’t converting.

Sound familiar? We receive countless messages from businesses all over the world who face this problem and we know that it might look easy to think that someone holds the magic pill that’s going to make your content marketing work right away.

Do these sound familiar? ⬇️
“Purchase my IG/LinkedIn course so you know how to start making 50k in sales within the first 30 days” or “Do this/that to gain thousands of new followers on IG so you can get them to buy your stuff”… the list goes on.

We’re here to tell you it’s not as easy as these people make it seem. Conversions go deeper than just purchasing a course from someone who claims to have made $100k in sales their first year in marketing.

Swipe to learn the top 3 reasons why your posts aren’t converting the way you want them to →

In need of a marketing team who can help your business increase conversions? DM US “social” today and let’s get you closer to your goals!

07/31/2024

Congrats to our client on 100,000 downloads! 👏

We reached a huge milestone this week and are so excited to share that we hit 100k podcast downloads!

We are so grateful for the community we've built and appreciate each of you who have taken the time to listen to our weekly podcast episodes. We wouldn't be able to do it without you all!

To watch and/or listen to our podcast, it is available to listen on Apple Podcast, Spotify, YouTube, or wherever else your heart desires.⁠

07/25/2024

Everyone take a moment to wish a very Happy Birthday to this hard-working gal 🎂

You are loved and appreciated! Thank you for all you do to make great!

We hope you have the best time celebrating!

06/25/2024

So proud of the incredible as she graces the cover of this month ✨

Big things are coming angel 😇🤍

04/09/2024

Meet Tabia our incredible Digital Marketing Manager.

Tabia is an incredible talent boasting extreme creative capabilities and an affinity for fashion and aesthetic.

She brings a ton of magic to the HVH Media & Marketing team and we are so grateful for all of her years of hard work and dedication to the growth of the brand.

Everyone say "hello" to Tabia!

04/04/2024

We hate to break it to you, but social media IS a full-time job

It’s easy to underestimate the amount of time and energy it takes to create any kind of success in the social media space. You can’t just hope to put in a few hours a week into your social media and hope for overnight success. It just isn’t going to happen.

Just like anything else, you get out of it what you put into it. This is where a social media agency comes in. We do ALL of this for you!

Reasons why social media management is considered a full-time job:

— Establishing clear goals. Once these goals are established, the content can be tailored directly to achieve these goals.
— Knowing + Determining your audience. What are their interests, what kind of content do they respond the best to, etc… This requires a ton of time, analysis, and research.
— Developing a content strategy.
— Mastering paid ADS. Social media advertising requires expertise in understanding ad targeting, strategy, ad placements, and analyzing ad performance. This is something HVH specializes in which is a bonus! Not every marketing agency does.
— Engagement. Need we say more?
— Analyzing performance + EOM reports. Regularly reviewing social media metrics helps to see how well content is performing every month.

Managing social media is a multifaceted role that demands experience, knowledge, dedication, time, and effort. Outsourcing to an experienced social media agency will help benefit businesses in achieving their social media goals and driving results in a much shorter time.

If you’re ready to level up your social media, DM us “SOCIAL” to learn more about the services we offer

03/31/2024

Wishing a VERY HAPPY BIRTHDAY to our very own .Ceja!

We love you! Have the best day!

03/06/2024

Curious to know what we offer to help set you up for success on social media?

SOCIAL MEDIA STRATEGY: We develop a customized & successful social media strategy to establish a clear purpose and understand who your target audience is.

CONTENT CREATION: This is the fun part where we captivate on-brand content through images, videos, infographics, and written posts.

INFLUENCER MARKETING: We research and choose influencers that make sense for your brand to collaborate and promote your offerings for a wider reach and visibility. It’s a win-win situation.

COMMUNITY MANAGEMENT: We manage our clients social media accounts through strategically engaging with their target audience while also fostering meaningful connections.

PAID ADVERTISEMENTS: We execute social media ad campaigns to broaden your brands reach, brand visibility, and drive targeted traffic to clients website or landing pages.

Swipe to read the full breakdown. →

We’d love to work with you in 2024. DM us the word “social” to learn how we can make magic happen together! 🖤