Active Ingredients

Active Ingredients We're a creative agency with a passion to help good brands become great. And cat people.

At Active Ingredients, we share a passion to help good brands become great, increasing our clients’ potential for positive impact through digital-forward marketing. We’re experts in our disciplines, but we’re also surfers, musicians, food bloggers, cyclists, environmentalists, bakers, runners, kale-eaters and dog people.

We’re hiring! Our team of food-loving creatives is looking for a Freelance Senior Designer to join our team. Learn more ...
03/21/2024

We’re hiring! Our team of food-loving creatives is looking for a Freelance Senior Designer to join our team. Learn more and apply: https://activeingredients.com/jobs/freelance-senior-designer

We're working to build a healthier world by helping food and technology brands create positive impact.

"Working with Active Ingredients on this campaign was as much fun as it was successful! AI’s genius “Cheeseboard for Din...
11/16/2023

"Working with Active Ingredients on this campaign was as much fun as it was successful! AI’s genius “Cheeseboard for Dinner” framework provided the inspiration we needed to enhance and modernize our photography, and with these assets in place, created compelling content and delivered on a strategy that saw incredible results."
- Bonnie Kaufman, Associate Brand Manager, Marin French Cheese Company

Thanks Bonnie ☺️ — we loved working with you on this! Read the full case study here: https://activeingredients.com/digital-marketing-agency-case-studies/marin-french-cheeseboard-campaign

10/30/2023

1 in 8 children face hunger during summer months when they lose access to school meal programs. O Organics grabbed this issue by the horns with a bold plan to donate 28 million nutritious meals to the families that need them most.

We were proud to help O Organics drive positive sentiment and create emotional resonance with consumers through a heavily-tested social advertising strategy, soup-to-nuts campaign video, and tactical communications plan for ongoing activations.

The bolt is lit.⚡️ Great food is on the table. 🍓 Good vibes are in the house. 🤙 When we *bring joy* to work sessions the...
08/08/2023

The bolt is lit.⚡️ Great food is on the table. 🍓 Good vibes are in the house. 🤙 When we *bring joy* to work sessions the results are exponentially better, so we built it into our agency's core values.

07/25/2023

Connection to family and community is a key pillar for Crystal Creamery. We brought out the family-focused side of their brand with a fun kids ice cream party scene.

Crystal Creamery is California’s oldest family-owned dairy with milk delivered fresh daily from local farms. Our second ...
07/25/2023

Crystal Creamery is California’s oldest family-owned dairy with milk delivered fresh daily from local farms. Our second scene captured this all-important “fresh from the farm” brand story.

07/25/2023

Throughout our 5 year partnership with we’ve discovered that their audience is drawn to themes of nostalgia surrounding the brand's wholesome heritage and long history. Our recent photo and stop-motion video shoot was designed to deepen this emotional connection.

Each scene touched on a key aspect of their brand story. This first aimed to make mouths water in a retro 50s diner setting.

Concept & Creative Direction: /
Photographer:
Food Stylist:
Prop Stylist:
Food Assist:

Genova is the leading brand of premium canned tuna, yet despite a top-notch product, their brand positioning and voice n...
06/26/2023

Genova is the leading brand of premium canned tuna, yet despite a top-notch product, their brand positioning and voice needed more differentiation from the fierce competition. We dove deep to reframe their narrative and create a compelling new voice to elevate them from the sea of sameness, and help the brand create more powerful connections with consumers.

See the case study: https://activeingredients.com/digital-marketing-agency-case-studies/genova-seafood-brand-narrative-and-voice

Active Ingredients isn't just a boutique creative agency. We're a tight-knit group of fun-loving, food-obsessed marketin...
06/13/2023

Active Ingredients isn't just a boutique creative agency. We're a tight-knit group of fun-loving, food-obsessed marketing minds. After a long hiatus of in-person gatherings, we got the full team back together for a retreat right here in Sausalito. Our time was filled with planning and brainstorming, a beautiful hike (seen here), plain ol' bonding, and lots—and lots!—of delicious food.

Want to join in the fun? https://activeingredients.com

01/05/2023

Cheers to a fantastical, food-filled 2023! Looking forward to the most delicious year yet. 🥂 🎉 😋

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2302 A Bridgeway
Sausalito, CA
94939

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We've been working on some exciting projects 🤩 see all our food-forward work: https://activeingredients.com/digital-marketing-agency-case-studies

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We’re a digital brand building agency.

Active Ingredients is a team of digital business builders. We're strategists, designers, storytellers and tech gurus with a clear purpose: to help build kick-ass digital brands. We listen closely, dive deep to understand your business, and create strategies that tee you up for success on web, email and social. It’s what we love to do.

We also believe in doing things the right way. Our studio runs on 100% clean energy, and we donate our time and money throughout the year to nonprofits working to solve social and environmental issues.

And because we’re Californians, we’re also athletes, musicians, kale-eaters and dog people. We think you’ll love working with us.