09/13/2024
Digital Marketing insight = volume matters. I'm a boxing coach and I coached the last 20 years. Digital Marketing is similar to boxing and the similarities between boxing success and marketing success are worth noting below.
1) Getting punched is normal, it's going to happen, spend as little time as possible thinking about it. This is a key point and aligns with Public speaking fears. It's scary to take the leap and put yourself out there = do it anyway.
2) The biggest hurdle to face is myself. Creating a ton of great content is hard and takes a ton of time. Similar to outreach, the more automated content creation is, the less value it is likely to provide. The opportunity for innovation is between high volume and low quality = fast iteration. Keep swinging long enough and you'll win.
3) "Everyone has a plan until they get punched" is as true in digital marketing as it is in boxing. Good plans don't survive the first punch. Reality: planning is for the planner, not creating a plan. The "act of" is the only significant variable. Reality: follow your audience. Lead with the audience over business strategy. Good demand trumps good planning.
