Social Language Consulting

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Social Language Consulting

At Social Language Consulting we're all about growing your brand presence and increasing sales throu

01/30/2025

Save and share this guide with your people and teams! 📌

We are one month into 2025 and social media is abuzz with changes! These are some of the important Instagram changes that have been rolled out recently that could be useful to you and your strategy.

We believe this is only the beginning of several big changes coming to the platform this year, so keep your eyes and ears open!

How do you feel about the new grid? Are you a fan or missing the previous sizing? 👇

01/15/2025

If you’re confused on what’s currently happening with TikTok, here is a breakdown of where the app is at. 👩🏼‍💻

A lot can happen between now and Sunday, so we suggest ALWAYS diversifying your social media strategy. If you’re only creating and uploading content on TikTok, it’s time to make a change! Even if the app remains available for use on Sunday, anything can happen in the future. Make sure you are creating content across a few different platforms. And back up your TikTok content asap!

Drop any questions below and we will answer as best we can!

12/19/2024

SEM aka search engine marketing is SO important and it’s equally as important to truly understand what you’re doing before investing money!

That’s where Jenna aka comes in! Jenna is a Social Language SEM partner and is a true expert in the space.

With over 10 years of experience in the search engine marketing (SEM) industry, Jenna brings a highly
technical and data-driven approach to every client and project. Her career began in 2015 at the then #1 SEM
agency in New York City, where she managed over $6 million in ad spend and worked with renowned brands such as Strava, Glossier, Blue Cross Blue Shield and KeyBank.

Over the last six years, she’s successfully established and grew her own consulting agency, serving a diverse portfolio of clients.

➡️ Interested in leveling up your SEM in 2025? Reach out and we can help!

12/13/2024

What an exciting few months it’s been! I am so grateful for our new clients, the addition of our AMAZING Social Media Manager, Taylor and new friend/SEM partner Jenna! (More to come on that!)

2025 is looking bright and we are so looking forward to the new year. ✨

If you’re looking for social media or digital marketing support, reach out to us!

12/05/2024

To say that working with has been a dream, would be an understatement!

This building and design team has an incredibly impressive book of business and it’s easy to see why. Talent, professionalism and dedication to detail are all things you can expect when working with LM Design and Build. 🙌

11/26/2024

Marketing and retail people wellness check in! How’s everyone doing out there?! This is a crazy time of year, don’t forget to take care of yourself and set yourself yourself up for success by:

1. Scheduling all social media content in advance! Planning your social media content in advance will alleviate so much stress when it’s time to post. Scheduling in advance also allows you to be more strategic and thoughtful with your captions and content.

2. Search for trending audios and music you want to use on reels in advance and save them to your music! Don’t wait until the last second to find the perfect audio.

3. Edit all of your holiday social media content in advance and save everything to a folder so that you don’t have to search for content on your phone.

4. Keep engagement high on social platforms by commenting on other posts, interacting with your followers, sharing stories daily and responding to DM’s.

Keep up the good work you’ve got this! ✨

11/19/2024

Always striving for self improvement, yet remaining self aware. 😜
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We see you small business owners! The daily hustle can be hard, especially during this time of year. Keep reminding yourself you’ve got this! 💪

11/17/2024

If there’s one thing that’s certain with social media marketing it’s that it never stops changing. 💯

Adapting, being flexible and open to new ideas is key if you want to see any real impact from your social efforts.

Here are a few must-haves every growing business should have in their 2025 social media marketing tool belt:

1. Original content and original ideas: while we love hopping on a trend (come on, sometimes they’re really fun), what we’re seeing performed the best across all industries is original content and original ideas. This can be fun/funny content, educational, showcasing a unique experience or emotional. And it’s totally possible for it to be a mix of all of these things.

2. Human connection: at the end of the day people just want to be heard, seen, validated or understood. If you can connect with your audience and a real way through your social media content strategy you will automatically be ahead of the game.

3. IRL (in real life) events, PR campaigns and activations that feed your social media content strategy. We predict that providing real value off-line for your followers will continue to gain momentum in the new year.

What’s in your 2025 social media strategy? Drop it below!

11/06/2024

✔️ 3 social media marketing pillars we stand firmly by:

1. Connection is everything
2. Storytelling is essential
3. Clarity is necessary

What are your thoughts? What do you like to see from businesses on social media? 👇

11/01/2024

Social media marketing funnels do not have to be complicated. 💯

[ And they’re going to look different for every business depending on their service offering or their product.]

When done correctly, marketing funnels that begin on social media can be highly effective at bringing in leads and/or sales. The key? You MUST have the following points in place:

1. A super strong service or product that you are fully confident in that has proven results.

2. Consistent and quality content on social media that delivers value, showcases an experience or a lifestyle.

3 Content that shares why your product or service works through a strong brand and purposeful storytelling.

4. An automated system that funnels people through this strategy.

5. A really strong free offer that people actually want to download view or experience. This is so important and it’s often where most businesses fail when it comes to a social media marketing. Simply offering “something” for free and thinking it will be appealing enough for people to want will not work.

6. Strong follow through.

Do you have a marketing funnel in place? How has yours worked for your business?

10/28/2024

Cozy season has begun. 🍁✌️

You can find us:

✔️ Contenting (it’s a word, right?)
✔️ Hunkering down and going all in on client work
✔️ Baking sourdough on repeat
✔️ Rocking clogs
✔️ Self-caring

What’s on your cold weather hunker down list?!

10/25/2024

Do cover images on reels make a difference or impact your reach? The answer is both yes and no! Keep reading 👇

Cover images can make a difference when it comes to grabbing your viewer’s attention, especially when they have text on them. Think about it, if you’re browsing on social media and you see a reel with a cover image that says something you’re interested in, you’re more likely to click on it.

👉 When it comes to brand and page aesthetics, cover images are a good way to keep your social pages uniform and “on brand.” Our advice is to always merge brand with performance. If your brand look and aesthetics are deterring views, it might be time to add text to cover images or adjust your approach.

If you’re adding text to your cover images - add phrases and info that will draw your ideal audience in! Ensure the text is easy to read and stands out in a sea of content.

Feeling like nothing is working? Keep testing and trying new methods! Or reach out to us at [email protected]

10/10/2024

The good news? This may mean less work for you.

The bad news? All of your hard work on finding hashtags may not be paying off. Adam Mosseri, CEO of Instagram recently shared that hashtags don’t necessarily increase your reach or visibility on Instagram.

They are useful for categorizing content or when users utilize Instagram as a search engine, they may search a hashtag to find information about that topic.

For example, if you are traveling to a new area and you want to find an Instagram worthy food spots you may search a food related hashtag for that area to discover options.

The verdict? They can be useful depending on your industry or business but don’t spend a lot of time researching or inputting them.

Instead, the CEO of IG urged users to focus on QUALITY CONSISTENT content above all else!

What’s your take? Are you still using hashtags?

10/05/2024

Fall dates you may not want to miss! ✨

You could find a “national day” to talk about every day but the majority of them are really just noise. Pick the dates that make the most sense for your business and get in on a trending conversation around that event or holiday!

09/25/2024

Whenever we begin working with a new client, regardless of their goals, we always start strategizing on how we can start delivering value to their audience.

➡️ From there we can tailor this value driven content based on their goals.

Without providing value through education, entertainment or experience, it’s almost always impossible to gain traction or see results with your social strategy.

If you’re trying to figure out how you can start adding value asap, here are a few easy ways to make it happen:

👉 Share a hack within your space that has helped you and could help your audience.

👉 Showcase lifestyle aspects of your business that could help your customer envision the experience they’ll get when choosing your products or service.

👉 Choose a funny trending audio that makes sense for your business and tailor it for your audience.

09/09/2024

Here’s the wild thing about not investing time in organic social media content…other than the possible cost of a social media agency or manager, it’s fairly low cost. But it has the potential for MAJOR business benefits.

It’s not like hiring an advertising agency, hoping the right people drive by your billboard, playing the guessing game with which newspaper or magazine you think people still read or producing a commercial. Quality organic social media content has the power to reach THOUSANDS, if not MILLIONS of people.

It doesn’t matter if you’re starting from scratch or have been on a platform for years, with the right content, you can reach your target market rapidly. 💯

➡️ This doesn’t mean they will immediately buy what you’re selling.

🙌 But it does mean you will immediately start building a relationship with them.

What’s holding you back from taking advantage of the power from social media? ⬇️

09/08/2024

These are a few of our favorite things. ✨

Sending you all of the good vibes for a productive, mindful and happy week.

09/03/2024

Social media marketing doesn’t have to be complicated and we’ve found that when you focus on delivering tried and true VALUE - you’ll see success. 🙌

Don’t get caught up in the nitty gritty of what works for that expert or what so and so told you to do.

Focus on delivering value through education and entertainment, showcasing the experience and lifestyle your products/service provides and include the trends that make sense for your brand. 👑

Address

Saratoga Springs, NY
12866

Telephone

+15186052973

Website

http://www.thesociallocalist.com/

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Sometimes we’re just REALLY excited about a piece of content. 😂😅😍 #socialmediaagency #socialmediamarketing

This is one of the most common misses with social media marketing, because it’s easy to forget! Ensuring that connection and humanness is at the forefront of your social media strategy is so important! Even if you have a brand in the luxury space, you still want to connect with your ideal audience. It can be easy for this to get lost in the shuffle of sales, trends and informative content. However, it’s often the “secret sauce” behind many businesses that have a successful social media strategy. 💯 In 2025, rethink your social media strategy and identify: is my audience feeling seen, hear and understood?

It’s always such a pleasure working with the ladies at @complexionsspa in Albany and Saratoga! In order to have a winning social media strategy and produce great content it takes two to tango. It’s important that the clients we work with are willing to trust our ideas, trust the process and be willing to be involved in the content themselves!

Tune in to hear all about clean beauty and skincare from industry experts @actabeauty and @ak47.anna Co-Founder of @fix_wellness_and_beauty ! - If you missed the live and have a question, feel free to drop it below or DM us! 🤍

Toxic trait: hitting the panic button whenever a client says “can we talk?” 🥵😅 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Anyone else?? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 👉 As someone who does not love a meeting or phone call request without a brief explanation, I/we make sure to never do that to anyone else!

Having a business with a well supported marketing team ensures that social media marketing is a success and a tool, instead of a place you spin your wheels. 😩 When you utilize the right marketing tools and strategies for your business, it actually benefits social media and growing your following. > PR creates more brand awareness and curiosity leading to research on your social media pages. > Events expose your brand to new customers driving them to look you up on social media. > An updated and clean website builds brand trust encouraging customers to trust what you share on social media. > SEO and ads target your ideal customer and pull them into your social media pages. And if you only focus on growing IN social media, you’ll lose out ALL of those amazing customers waiting to find you!

But why does it change every month? 😵‍💫😭😭😅🫠 If you’ve ever had issues giving your social media agency access to your profiles, trust that it isn’t you and it isn’t them…it’s just a pain. 💯

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About us!

At The Social Localist we're all about growing your brand presence and increasing sales through the use of strategic social media and digital marketing. Maintaining a digital presence isn't just beneficial, it's necessary for business growth. The Social Localist specializes in growing your local brand by connecting with your target audience, engaging in conversations and converting those relationships to customers.