A Five & Dime Story

12/01/2023

Twenty-five years ago, as news broke about the imminent closure of the iconic Santa Fe Woolworths, Deborah Potter turned to her husband, Earl, with a plea, "Earl, we simply cannot afford to lose yet another establishment on the plaza. You must take action."

A Five and Dime Story
The Five & Dime General Store stands as a true embodiment of Americana,
a testament to human creativity and innovation. Originally conceived to preserve the local essence, spirit, and purpose of the historic Santa Fe Plaza, it has since evolved into a nationwide celebration of Americana, seamlessly blending everyday essentials with vintage curiosities and cherished memorabilia. Over the course of twenty-five years, Five & Dime General Store has grown to become an indispensable destination for both tourists and locals, beckoning crowds in search of souvenirs, refreshments, or the renowned Frito Pie. With nine locations spanning every time zone, Five & Dime's enduring charm thrives from one coast to another, fostering a sense of shared childhood memories and community unity. Through Five & Dime, the enchantment and nostalgia of a bygone era are brought to life for a new generation to cherish.

Earl Potter, Executive Producer
Timothy Harrier, Producer
Sarah Kanafani, Director
Faerl Marie Torres, Writer
Timothy Harrier, Creative Director
Qontez George, Art Director

Presented by Santa Fe International Film Festival(SFiFF)
CCA Santa Fe for a special reception, screening of the film.

Film Production: Graphic Design Santa Fe / Omni Graphic Design
In Association with: Omni Media Group & UTBW

Twenty-five years ago, as news broke about the imminent closure of the iconic Santa Fe Woolworths, Deborah Potter turned to her husband, Earl, with a plea, "...

11/09/2023

Santa Fe International Film Festival presents: A Five & Dime Story
-Directed by Sarah Kanafani

A Five & Dime Story chronicles the closing and miraculous rebirth of the Santa Fe Woolworths. It weaves together archival footage, photographs, and interviews. Centering on the shop originally created to preserve the local authenticity, heart, and purpose of the historic Santa Fe Plaza.

WHEN:
Saturday, December 2nd

WHERE:
CCA Santa Fe, 1050 Old Pecos Trail

Reception at 2:00pm with catering by Santa Fe Chef Film plays at 3:00pm, followed by a Q&A.
Tickets $8.00 at: www.goelevent.com/SFIFF/e/AFiveDimeStory

Your support for the Santa Fe Film Institute, a nonprofit organization, offers various advantages through your generous donations.

11/03/2023

Reception at CCA Santa Fe catered by Santa Fe Chef, followed by a screening of "A Five & Dime Story" directed by Sarah Kanafani, with a Q&A following the film

11/02/2023

Saturday December 2nd at 2pm SFiFF presents A Five & Dime Story at Center for Contemporary Arts of Santa Fe 2pm reception, 3pm the films plays, Q and A following the film.

A Five and Dime Story
In a world where nostalgia meets rebirth, witness the Santa Fe epic tale of 'A Five and Dime Story.' From Woolworth’s closure to revival, it's a journey that celebrates the heart of Americana history, breathing life into forgotten memories, and igniting the spirit of a community once more.

10/27/2023

The Famous Frito pie: Rahm Fahma
https://www.foodnetwork.com/profiles/talent/rahm-fama/bio

10/27/2023

n the rich tapestry of Santa Fe, New Mexico's history, a remarkable chapter unfolds with the birth of 5 and 10 cent stores. In the early 20th century, as Santa Fe emerged as a vibrant cultural hub, these stores, akin to the pioneering F.W. Woolworth, found their way into the cityscape. Offering a variety of affordable goods, these shops transformed the local shopping experience, making everyday items accessible to all residents. This marked a significant shift in retail culture, shaping the way communities shopped and interacted.

10/27/2023

Much older Storefronts.
The concept of 5 and 10-cent stores originated in the late 19th century, popularized by pioneers like Frank Woolworth and S. H. Kress. These stores, often called five-and-dime stores, revolutionized retail by offering a wide variety of merchandise at incredibly low prices. Woolworths, founded in 1879, was one of the first chains to adopt this model, followed by Kress and other competitors. These stores catered to a burgeoning middle-class population seeking affordable goods. Shoppers could find everything from household items to toys, novelties, and candies, all priced at multiples of 5 or 10 cents. This approach democratized shopping, making goods accessible to a broader audience and laying the foundation for modern retailing concepts that continue to influence the industry today.

10/27/2023

The closure of the iconic Woolworth's marked the end of an era, leaving behind a profound sense of nostalgia and a void in the hearts of generations who grew up with this beloved retailer. A once beloved community shopping center was kept alive by the five-and-dime General store, which was its predecessor. The 5 and Dime chain was soon followed by many other stores.

10/27/2023

Closing of Woolworth's and the emergence of the Five & Dime.

10/27/2023

10/27/2023

5 and 10 cent stores have always held a special allure for small children. The colorful aisles packed with an array of inexpensive toys, candies, and trinkets create a mesmerizing wonderland for young minds. For just a few cents, children can indulge their sweet cravings or pick out a tiny treasure, making them feel like savvy shoppers in their own right. The thrill of exploring these stores, carefully choosing items within their limited budget, fosters a sense of independence and excitement. The affordable prices allow children to experience the joy of ownership and the thrill of discovery, making 5 and 10 cent stores a cherished memory of childhood for many.

10/27/2023

10/27/2023

Woolworth's: Store Closing.

Woolworth closed its remaining variety stores in the United States in 1997, thus abandoning its traditional general-merchandise retail business