All the benefits of Reels while only putting together a carousel post?! It seems too good to be true but I noticed it and had to SPEAK UP 🗣️
📌 FIRST UP — make sure to SAVE this reel for easy reference.
As I was doom scrolling my feed (digital marketing professionals are guilty of this too), I noticed more and more carousel posts that were showing up in my Reels tab and seemed to be leveraging all the benefits of Reels.
And we all know that:
📼 Reels = great for organic discovery to new audiences
📸 other feed posts = great for community building/engagement among your existing audience
So this just might be the power combo to leverage both format benefits for max organic engagement AND reach 🔥
So here’s how you can experiment with this:
→ find a trending audio
→ simply add it to the next high value carousel post you create
🚩 The same best practices for a high performing post apply, so don’t expect this tactic to carry a poorly conceived post to high engagement.
💬 Have you tried this Instagram format before? Let me know your thoughts in the comments!
👋 If you found this helpful, make sure to SHARE + FOLLOW for more simplified social media advice.
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#socialmediamarketingtips #contentcreationtips #smallbiztips #smallbizlife #creativepreneur #smallbusinesswomen
🗣️ ”DO I NEED TO USE LINKTREE FOR MY INSTAGRAM LINK IN BIO?”
NOPE — those third party tools are unnecessary, especially if you have an easy-to-build platform like Squarespace to host it for you.
Here’s why you SHOULD create your bio link page on your website INSTEAD of using a third party tool:
📈 SEO → Directing social referral traffic straight to your website is incredibly valuable for your site’s SEO. Over time, this can lead to Google referring more organic traffic, further boosting your online presence and visibility.
👨👩👧👧 AUDIENCE INSIGHTS → Directing all social media traffic to your website provides valuable data like your user demographic data, preferred device, website behavior insights and more.
🎨 FULL CUSTOMIZATION → With a third-party tool, you’re typically limited to preset layouts, design elements, fonts, and color placements. But when you build on your own site, you have complete freedom for customization.
💰 NO EXTRA COST → Many third-party tools charge for the level of customization and audience insights that are readily available on your own site. Why pay extra when you already have access to these features?
💬 Do you currently use a tool like LinkTree? ↓
If you like the way I teach & want to learn more, follow for more non-fluff social media news & advice 🔥
#linktree #linktreeinbio #biolink #smallbiztips #smallbizlife #socialmediamarketing #smallbizmarketing #latermedia #creatortools
📌 SAVE THIS POST for planning your April content calendar ⬇️
🗓️ APRIL FOOLS DAY (4/1)
→ a splashy, funny or mini-controversial announcement
🗓️ EARTH MONTH
→ World Health Day (4/7)
→ Sustainable practices you/your biz has implemented + outcomes
→ Eco-friendly practices your audience can easily start
→ Unsustainable practices in your industry + solutions
🗓️ SPRING CLEANING
→ things you’re keeping + getting rid of (e.g., wardrobe, office, tech, makeup, home, relationships, habits)
→ Auditing your online presence (site, social accounts)
🗓️ WARM WEATHER
→ getaway/trip ideas
→ Transitional outfit ideas
→ Favorite products for outdoor activities/events
→ Spring day in the life vlog
→ #Denim Day (last Wednesday of April)
→ skincare/beauty
🗓️ Q2 GOALS
→ Reflection on your 2024 goals after Q1
→ April mood or vision board
→ Re-introduce yourself + your goals to new followers
🗓️ TAX DAY (4/15)
→ limited time, 4/15 themed discounts
→ Bundles or curated products to buy with your refund
If you like the way I teach and want to learn more, follow @robeandsignet for more non-fluff social media news and advice 🔥
Is your growth strategy missing out because you’re not investing in an Instagram broadcast channel?
Before you dive in headfirst to start one, here’s a list of pros and cons that’ll help you decide if it’s the right choice for your account based on:
→ what you’re selling
→ your niche or category
→ your account size/engagement
→ you or your team’s bandwidth
🤷 “What the heck is a broadcast channel?”
Here’s the TL;DR ⬇️
Think of it like a group chat with your followers. It shows up in your follower’s DMs AND also notifies them of any new messages as a DM, which is a major benefit thanks to its direct access to your audience.
As a channel owner, you can:
→ share voice notes
→ promote it in your Stories and pin it to your profile
→ add a collaborator to message/moderate
→ share polls, question prompts, your IG posts, messages, and external links
🧐 If you’re still not sure if it’s a good fit your strategy, drop your account and thoughts in the comments for our advice.
If you like the way I teach and want to learn more, follow @robeandsignet for more non-fluff social media news and advice 🔥
🧐 Did you know about this “Add Mentions” feature for Instagram Stories?
Almost every one of us, social media veteran or small business owner alike, has made the dreaded mistake of forgetting to tag certain accounts in your Stories after you’ve already hit “POST.” That’s where this not-so-obvious Instagram feature comes in.
📝 All you have to do is:
→ go to your Story and tap the three dots in the bottom-right corner
→ tap the “Add Mentions” option in the menu
→ type + add the accounts you wanted to originally tag in your Story (Instagram allows up to 20 accounts)
→ …and you’re done!
Did you know about this feature? 💬
If you found this helpful, follow @robeandsignet for more non-fluff social media news and advice!
Quality and frequency in touch points > post virality 🔥
One of the takeaways from my expensive traditional marketing degree was this principle that I remember being applied to print advertising at the time. Who remembers newspapers? 😮💨😂
Our marketing medium may have drastically changed but who we’re trying to reach hasn’t — humans 👋
📼 Tiktok stitch: @wfhdani
New "Stop Motion" Instagram Carousel Feature
Here's the gist of this hidden Instagram Carousel feature 👇
→ If you just hold down on the dots and move your finger to the right, you'll see the new "stop motion" effect.
→ Brands and creators are experimenting with this feature by adding a text overlay call-to-action on their carousel posts.
Instagram rewards accounts that encourage users to engage with posts and stay on the app for as long as possible. This new feature adds a playful twist to your visual storytelling, opening up more opportunities to keep your audience hooked until the very end.
🚨 DON'T FORGET to add a graphic or text overlay on the first image of your carousel to direct people to "hold the dots and scroll" or else they won't experience this new "stop motion" effect.
💬 Did you know about this Carousel feature? Do you think you'll be testing it out with your account?
💬 thanks for the Q, @el_venter — this is for you!
📌 SAVE THIS for setting up your first paid social campaign on Instagram or Facebook:
1️⃣ START SMALL: This is important especially if you’re on a very limited budget. You don’t need to be spending hundreds of dollars a day to move the needle toward your goals, but you have to be crystal clear with your goals, your messaging, and your audience targeting.
2️⃣ SHIFT TO A DATA COLLECTION MINDSET RATHER THAN CONVERSIONS: The more you post, the more you begin to understand what content styles and topics perform best. Take the same approach with your objective, audience targeting and ad creative.
3️⃣ FOCUS MORE ON SHORT SPRINTS RATHER THAN MONTHS-LONG CAMPAIGN TIMELINE: this will help you stretch your ad dollars to get the most data as possible while also sticking to your limited budget.
Like I mentioned in the video, this is only the tip of the iceberg. Drop your questions in the comments to be answered in a future post 👇
😮💨 Life happens to all of us: burnout, health issues, unexpected significant changes in your personal life or business that takes you away from social media much longer than you anticipated.
And sometimes the best thing for us is to take a step away for as long as needed. Reaching my 7th year now in the social media business, I understand that feeling very well.
If a social media consultant or manager ever told you that they've never experienced burnout in this profession, they're probably lying 🤥
Getting back into the groove of creating and posting content again can be ROUGH on our time and especially on our mental health, when we see performance dwindling compared to the metrics we used to see back when we were active.
Let this be your reminder to just keep posting so you can learn, re-engage with your followers, optimize and eventually reach your goals.
If your posts flop, it's not the end of your business. And what else are we going to do, give up? 👎 Of course not.
What's your biggest struggle right now when it comes to showing up on social media for your business or personal brand?
#contentcreationtips #contentstrategy #contentcreationtips #smallbiztips #smallbizlife #creativepreneur #smallbusinesswomen #socialmediabreak #burnoutrecovery
😮💨 Do you struggle with remembering your lines, staying on script and not saying “um” when recording talking head, informational videos/tutorials?
Then you’ll want to try these EASY tips for looking like a pro on-camera (without the stress) 👇
→ write out a video script and have it in front of you
→ break down your lines into bite-sized pieces based on when you naturally take pauses
→ keep the camera recording the whole time while you recite your lines
→ cut out the errors and pauses between lines in your video editor
Follow us for more practical social media tips and news! 🙋🏻♀️
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talking head video ideas | how-to videos | content creation tips | UGC creator
#contentcreationtips #creativejourney #femalefounder #founderlife #smallbizlife #smallbusinessstruggles #creativebiz
If you find yourself with time to spare but lack the energy and focus needed to create content for your business...
It could be a sign of an energy management issue 💡
Ask yourself these questions to help you restructure your day according to your energy patterns:
1️⃣ What does your energy level and mood look like throughout the day?
→ When are you most creative and productive?
→ What types of tasks should be allocated to these peak hours?
2️⃣ Which environments enhance your productivity and creativity?
3️⃣ What activities replenish your energy?
→ When and how often should you do these activities to maintain and refresh your energy levels?
⚠️ It’s important to remember that your energy patterns can fluctuate from day to day, influenced by various factors such as unexpected stressors and life events. Stay flexible and adaptable to optimize your productivity and well-being accordingly.
#contentcreationtips #energymanagement #creativejourney #femalefounder #founderlife #smallbizlife #smallbusinessstruggles #creativebiz
Remove Fake Followers with This New Instagram Feature
Because audience quality > quantity, every time.
Instagram recently rolled out a fake follower detection and moderation feature that will highlight a list of potential spam followers that you can either remove individually or in bulk.
If you don't see this show up above your "Followers" list, check your settings to see if your "Filter spam followers" setting is toggled on 👇
📝 go to Settings and Privacy >> Follow and invite friends >> Toggle on the "Filter spam followers" setting.
