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Humble & Hustle Studios

Humble & Hustle Studios helps visionaries and changemakers find their voice and tell their story in

Humble & Hustle Studios is a digital presence agency with the goal of helping small businesses find their place online. Social media and digital marketing shouldn't be a mystery, but every day small business owners are overwhelmed by ever-changing algorithms and the amount of work involved. We bring proven strategies and tactics to social media, cutting through the confusion to get results. Whethe

r it is web design, social media management, education and skills building, or building your presence, we can help you to find your voice online.

04/18/2024

Thanks so much to the Women's Business Center of Utah for awarding a grant to Humble & Hustle Studios! We're proud to be a women-owned business in Utah!

11/21/2021

Thanks for following along with our ! Which tip was your favorite? Are you ready for your holiday marketing campaigns?

11/19/2021

You did it! Your pixel is correctly installed. You’ve collected emails from your best customers and your lead magnet and used those emails to create new audiences and lookalike audiences. You created dynamic ads with strong calls to action, and you became your own customer to ensure their experience is nothing short of excellence.

Now what?

Now you get to let your ads run (while you keep an eye on those analytics and engagement!) and enjoy serving your customers, old and new, through the holidays. Congratulations!

We loved sharing these tips with you.

If you have any questions, or need some help with your holiday marketing, visit humblehustle.studio or just send us a DM.

11/18/2021

Become your own customer, and click through your purchasing process to make sure it runs smoothly. Start from your own ad -- make sure you are in an incognito (private) window -- and click through your entire process. Was it easy? Did the process flow and make sense from a customer’s perspective? Identify any roadblocks in your process and remove them ASAP.

For example, does your ad call out a specific product or service, but go to a generic services page? This is a roadblock to your potential customers. Many times, people will not take the time to find the product or service that was being advertised if they are directed to a generic page.

Or, does your ad entice potential customers with a coupon code or discount, but then the coupon code isn’t easily identifiable? Roadblock! Your offering should be front and center, and easily accessible.

The easier your purchasing process, the more likely new customers are to follow through.

Pro Tip: Your process doesn’t end with a purchase! It ends with your customer receiving their product and follow up emails asking for feedback on their experience or new products they might be interested in. As we discussed in Day 16, you want to build relationships with everyone in your email list (as long as they have opted-in to your marketing emails) and turn those one-time buyers into loyal customers.

11/17/2021

Your ads are finally running! Now it’s time to watch how well they perform.

Facebook Business Manager has a wonderful analytics tool where you can see everything from the scope or your ads’ reach and who (gender, age, etc.) is seeing your ads, to how many people have clicked through the link or clicked all the way through to purchase. Monitoring your ads is directly related to how your Facebook Pixel has been set up on your website (which is why our Day 1 and Day 2 Tips focused on your Pixel and website).

Even if you are not seeing results right away, give your ads time! Especially if this is your very first Facebook ad campaign. Audiences can take time to perfect, but the more information you have, the better you can adjust if need be. Our current rule of thumb is to let your ad run for at least 7 to 10 days before making any drastic changes. This will give you enough data to make smart adjustments rather than guessing and hoping for the best.

On top of monitoring your ads through Facebook Business Manager, watch for engagement on your ads themselves (as well as on all of your organic content). Respond to any comments and invite new customers to like your page. Engagement is always a wonderful tool, not just so your potential customers can see that you care about them and will take time to respond, but also because Facebook and Instagram both incentivize engagement in their algorithms.

11/16/2021

You now have all the elements of your ad campaign in place, and it’s time to set up your campaigns! We walked you through this process briefly on Day 12, so refer back to that day if you need a refresher. For today, here are a couple of tips for things to look for in your ads:

Daily vs Lifetime Budget: You only make the mistake of setting your lifetime ad budget as a daily spend once. (It’s not a fun mistake to make!) Since you know when your sales will start and stop, keep this metric in mind and set up your ad accordingly!
Type of Campaign: What type of ad campaign do you want to run? A Dynamic Creative ad might give you more flexibility, but an A/B test ad will give you more insights into the difference between campaigns. A click-through ad will send people to your website, but an ad that asks people to send you a message on Messenger will not. Know what your goals are, and choose the options that get you to that goal.
Placement: Your ad won’t show up the same on all of the platforms that Facebook sends ads to. And your audience won’t respond the same to ads that appear in their Facebook feed vs ads that appear in their Instagram Stories! Experiment with this, and don’t assume you know exactly where your audience is going to respond.

Once your ad is all set up, hit publish! Keep an eye out for a notification that your ad has been approved; Facebook’s algorithms are very sensitive this year and we’ve seen innocuous ads get denied. If this happens to you, either fix the problem or request a review within your ad campaign.

11/15/2021

Once you have created your ads, do not skip the Edit and Review process!

We have all seen -- or made 🙋‍♀️ -- the dreaded spelling or grammatical error, and we don’t want your ad to go viral for the wrong reasons. Make sure you check the spelling and grammar on all of your ad text, headlines, and copy. If you have written the text yourself or don’t have anyone else who can help you proofread, try starting at the bottom of the ad copy and reading each sentence backwards, or try reading the text out loud. This will help you catch minor errors that you might have missed since your brain already knows what the ad is supposed to say and look like.

Are you using inclusive language? Your potential customers are everywhere and could be anyone. Use language that is representative of this fact. Customers who feel like a brand is speaking to them are more likely to follow through with a purchase.

And last, but maybe most important, do your ads align with your brand? Every ad is an opportunity to get your brand and branding message out to potential customers. Your brand personality should be front and center in every interaction with your customers. This includes everything from your images to your calls to action. Review all your holiday ads to make sure they fully embody your brand.

11/14/2021

Last but not least, include a strong Call to Action on your ads! Facebook allows you to include a button that reads “Learn More”, as well as a list of variations on that. But you shouldn’t forget to include a Call to Action in your ad copy!

One of the biggest mistakes we see people making is that they don’t tell people what action to take from their ads. If you want people to schedule a call, tell them do so in your ad copy! If you want them to make a purchase or buy a gift card, say so!

People are inundated with marketing messages this time of year. Make sure that your messaging is crystal clear.

11/13/2021

When you scroll through your feed and see ads in your timeline, you might notice something about how you read the ads. The first thing you see is the photo, the next thing you look at is the headline, because your eyes are still traveling down before they consciously absorb the ad image. One of the last things you look at is the ad copy section above the ad image (which I’m of the opinion is why Instagram ads are structured the way they are).

So your headline should be strong! We’ll talk tomorrow about Calls to Action, but this is a great place to inspire your audience to take action, and to be very clear about what next step you want your customers to take after looking at this ad.

Don’t be afraid to be creative! Remember, this is the second thing people see, so something that hooks your audience and brings in their attention can be really key to moving potential customers to becoming actual customers.

11/12/2021

This is the part where you get to describe your products and services! The primary ad text is the big block of text that goes along with your ad. Make sure your ad copy is consistent with the voice of your copy on your website, so your customers don’t find any difference between your ad and your website.

The length of your ad copy can make a difference as well! Short ads and longer ads both resonate with different audiences, but if you aren’t sure which is going to work with your audience right now, try a test where you vary the length of your ad.

What about emojis? Emojis can be fun and can break up the ad copy, but just be careful not to use too many. (Unless you already do so in your brand voice, or unless it really resonates with your audience.) One easy way to include emojis can be to use a checkmark on a bullet point list of items in your ad.

11/11/2021

You’ve planned out your campaigns, now let’s start building your ads! First, let’s talk about your images.

We’re starting with the images because often, people stop to look at your ad initially because of the image first. Before they read ANYTHING, they have subconsciously absorbed the image attached to your ad. So make sure that it’s eye-catching, as well as relevant to your ad copy. Yes, images of cute animals will get people to stop and look, but if it doesn’t have anything to do with your product or services, then you’ll lose people.

We’re talking about images here, but don’t forget about videos! Try a combination of videos and static images to see which your audience responds to more. You might be surprised!

Videos don’t have to be very complicated. You can just record a short video talking into the camera on your phone. Keep the video short -- under 2 minutes, if you can -- and you should try to hook the audience in the first 5 to 10 seconds of the video.

11/10/2021

Yesterday, we talked about the different Facebook Campaign Objectives. Today, we’re going to talk about two different ways in Facebook’s system to test which ad image or copy your audience responds to best.

A/B Ads: You probably already know what an A/B test is! You can run two to four ads alongside each other, and see which performs best. In each campaign, you can vary the audience targeting, the ad creative, and the locations where the ads appear. This is great if you don’t have a lot of good data on which audience will respond best to your ads, or if you have a couple different versions of ads and you aren’t sure which will resonate with your customers better.

Dynamic Creative Ads: These are a personal favorite of the Humble & Hustle Studios team, because unlike A/B ads, these ads let Facebook’s algorithm mix and match your ad creative in the best combination! Just make sure you toggle the button that sits right above your audience building before continuing into adding your ad creative.

11/09/2021

When you start setting up your Facebook ads, you’ll find that Facebook offers an overwhelming number of options! Remember how on Day 12 we said not to boost your posts? One of the reasons we always advise that is because Facebook offers so many better options for getting your products and services in front of people. We’re going to go over a couple of different Facebook Campaign Objectives today to help you plan your ad campaign.

Traffic: When you set this to be your campaign objective, Facebook will put your ad in front of people who are likely to click on your ad and visit your website. These people may or may not end up purchasing or becoming a lead, because that’s not what Facebook is looking for here. However, if you have the Pixel set up on your website, you can teach it what type of person is likely to become a lead, and set up a retargeting campaign.
Conversions: We almost always use this objective with retargeting campaigns. If you are running an ad to drive traffic to your website, and you’ve set up your Pixel to recognize what a conversion is, this campaign objective will tell Facebook to go find the people who are most likely to make a purchase or become a lead.
Leads: This is very different from a Traffic or Conversions objective, because the people who click on this ad never leave Facebook and come to your website! However, what people are prompted to do is click on the ad and put in their email address. We often use this for free downloads or to call on people to sign up for a newsletter.
Messenger: Similar to Leads, people who engage with this ad never leave Facebook’s system. Instead, they are prompted to send you a message through Messenger. This campaign objective is great if you are using Messenger to schedule appointments or give people a place to ask questions.

Each objective has its pros and cons. For example, ads that take your customers to your website get people on your Pixel and right in the mix of things, but Facebook loves keeping people on their platform all the time. Consider what your audience would want and how you can create the best customer experience for them!

11/08/2021

You have all the groundwork set for your holiday marketing push, and now it’s time to create your ads! Let’s start planning what your ads are going to look like, who they are going to reach, and what the call to action is going to be.

When we are planning an ad campaign, we always start with understanding who the audience is. If you start with the audience in mind, you’ll be able to create better ads that target your customers’ needs and pains and drive them to purchase.

Remember: We think we are making purchasing decisions based on rational decision making, but in reality, most purchasing decisions (95%) are based on emotional reactions.

Sit down and outline your target customer. Answer these questions:
Who are they? (Job, relationship status, even name them)
Where do they live and work?
When do they need your product? (Holiday gift, urgent need, long-term consideration)
What problem does your product solve for them?
Why should they purchase from you, instead of a competitor?

Tomorrow, we’ll talk about the different Facebook ad campaigns you can set up, and why you should consider both your audience and the Facebook algorithms when putting together your ad campaign.

11/07/2021

You’ve planned your holiday sales schedule, but there’s no reason to keep it a secret! Customers will be looking for deals and sales this time of year, but if they really want to purchase something from you, they will wait for you if they know you’re going to hold a sale soon.

You’ve also been driving a lot of traffic to your website lately, and you know that not all of those people have actually made a purchase. If someone is waffling or on the fence about buying from you, announcing that you have a sale coming up might push them over into making that purchase once it starts.

So just like you did with your lead magnet on Day 10, share your sales schedule with your audience! Let them know when your holiday sales start and end, and what kind of discounts people can expect to see. And this year especially, if they know a sale is coming, they can plan and budget for it, whereas people caught off guard by a sale may not have the cash on hand in time.

Announcing holiday sales can build anticipation and excitement, which leads to larger purchases during the sale itself! Hiding sales and surprising your customers with them can be fun every now and then, but in the long run, it can hurt you, because people who may want to buy products will just wait until they see a sale from you come up (and in the meantime, how many forget about your product or find another solution entirely?)

11/06/2021

On Day 7, we talked about why even bother collecting email addresses -- email is one of the only places you can build a digital following that isn’t on rented land. If you nurture and respect your customer list, you can turn email marketing into a gold mine.

If you’re stuck on what to use as a lead magnet, consider using your email list itself as a lead magnet! Tell your customers that you’ll open sales to people on your email list a few days in advance, with a special, subscribers-only code. Or, like we mentioned in Day 9, tell potential customers that they will get a coupon code if they sign up for your newsletter.

But don’t just make this a one-time thing. Remember to update your subscribers regularly -- tell them stories about the people behind the company, announce new products, etc -- and really focus on building that relationship with them.

11/05/2021

Now that your lead magnet ad campaign is running and people are signing up, it’s time to send an email to your list. This is especially true if you haven’t emailed your list in a while! People forget they have signed up for things, so if you wait months to email them after they sign up, they might report you as spam. That’s not what you want.

If your email marketing platform allows, set up an automated email that goes out to people a few days to a week after they sign up for your lead magnet. This is important to build a relationship and get people used to seeing you in their inbox. If you can’t do this, then make sure you are sending out a regular newsletter to your list, or that your first email in a while isn’t overly promotional.

Building a relationship with your email list now is really important, because you need that relationship when you announce your holiday sales are opening up. If people are used to seeing you in their inbox already, they will open that promotional email, and they’ll be more likely to click through and make a purchase.

(By the way, if you’re stuck on what to use as a lead magnet, check out tomorrow’s post for an idea of how to use your email list as a lead magnet!)

11/04/2021

You know what retargeting ads are. They’re the ads that follow you around the internet after you click on a website and leave without making a purchase. Have you ever found yourself being reminded that you did want that product, and you go back to make a purchase after seeing one of these ads?

Retargeting ads can be extremely effective in reaching potential or current customers, and getting conversions from your ad campaigns. I almost always see higher conversion rates on marketing campaigns that include a retargeting ad than campaigns that don’t. The trick is to make sure the audience you are retargeting is seeing the right message.

For example, you might not want to show the same ad campaign to your best customers that you are showing to people who have rarely or never purchased from you. The language that will get each type of those audiences to come back and purchase from you will be very different; longtime customers might even be insulted if you show them an ad that was meant for someone who isn’t as familiar with the brand! At the very least, it’s wasted ad dollars.

Your ads campaigns will be more effective if you try to micro-target a little bit more, instead of just throwing mud against the wall and hoping something sticks. Facebook ads give small businesses so much access to infinite amounts of data -- take advantage of it!

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