InMobi

01/16/2025

🥳 It's here! Your blueprint for success in : https://hubs.li/Q032Bb3b0

Watch this 💥 video for a peek into The Ramadan Marketing Guide 2025, Malaysia. Get mind-blowing insights into Malaysia's Ramadan shoppers, and download the for strategies to engage them.

01/15/2025

, , and privacy-first technology have transformed , paving the way for a power-packed 2025. 💥 In this Adgully article, hear from InMobi's Vasuta Agarwal and other leaders on how these developments shape the future:

Road ahead for Programmatic in 2025: An AI-Powered Odyssey – Part 1

01/14/2025

A 13x RoAS and a 288% increase in monthly revenue from a campaign?! 🤩 This is the inspiration we present today. Discover 홈플러스(Homeplus)'s incredible with InMobi Performance Solutions, powered by and : https://advertising.inmobi.com/case-study/homeplus-achieves-13x-roas-with-remarketing-campaigns

Learn how the leading retailer in combined precision targeting, smart budget strategies, personalization, and continuous creative optimization to reignite the interest of inactive shoppers.

01/13/2025

calling! 📞📲 With immersive videos on mobile featuring iconic entertainers, Truecaller's was a big hit. 🔥 This , learn how the brand's campaign with Wirality Media Pvt Ltd and InMobi Advertising raised scam call awareness, reaching 3.6 million Indians in just a week and recording a 3.8x engagement rate than industry benchmarks. Watch the . ▶️

01/10/2025

What were 2024's biggest marketing trends and how do they set the stage for this year?💡 InMobi's Vasuta Agarwal covers this in conversation with Adgully: https://www.adgully.com/quick-commerce-s-momentum-translated-into-increased-ad-spends-in-2024-vasuta-agarwal-154220.html

👆🏼 From the transformative role of in to the ever-growing importance of strategies, discover the highlights of the year. Also, learn how InMobi Advertising has embraced these trends.

Quick commerce’s momentum translated into increased ad spends in 2024: Vasuta Agarwal

01/06/2025

This , discover how Unilever's Knorr made home cooking exciting again with InMobi Advertising and Mindshare Philippines. 🔥 Employing to serve content at the perfect time and place, the brand witnessed a 1.86x higher click-through rate than industry benchmarks, and 1 in 2 viewers reported brand awareness! Read all about it here: https://advertising.inmobi.com/case-study/knorr-rekindles-home-cooking-with-weather-targeting-on-mobile

12/26/2024

Lodha Group’s collaboration with Microsoft Advertising, InMobi Advertising, and iProspect led to an impactful campaign in Asia-Pacific, setting new benchmarks. 🤩 Read how the partnership maximized value and engagement among high-net-worth audiences with a 77% lower cost per completed view: https://about.ads.microsoft.com/en/resources/discover/case-studies/lodha-success-story

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12/24/2024

To a memorable holiday season with real connections. ✨ Wishing you, your colleagues, and your family happy holidays and a new year full of exciting possibilities.

#2025

12/23/2024

🎮 This , watch how UltraTech Cement (Aditya Birla Group) proved that gaming advertising is a winning move, achieving a 3.3x higher click-through rate than the industry standard. Know more about their campaign with InMobi Advertising and Mindshare below! ⚡️

12/17/2024

As Kia India gears up for a new car launch in India next week, here is a campaign from one of their previous launches that made waves: For KIA Carens! 🚙 Find out how the brand drove impact with on , reaching 4.5 million unique users and achieving 2x higher engagement than industry benchmarks. 😲 Read how KIA created this success with INNOCEAN Worldwide and InMobi Advertising: https://advertising.inmobi.com/case-study/kia-carens-boosts-brand-engagement-with-gamified-mobile-experience

12/16/2024

is here, unveiling a game-changing campaign by Globe Telecom's TM in ! With over 1.7 million taps and a 22.22% boost in purchase consideration among ad viewers, this gamified strategy is one for the books. Watch how the leading cellular network partnered with InMobi Advertising, EssenceMediacom, and Xaxis to make this happen. 🔥

12/11/2024

: Glimpses of the unforgettable Microsoft Advertising Casual Connect in ! 🚀 From diving into -powered solutions to strategizing for omnichannel excellence, we envisioned the future of together. 💡

We are grateful to 's vibrant advertising community for making this event truly exceptional. Excited to unlock new opportunities and define what is next in this ever-evolving space! 🌟

12/10/2024

How can you optimize your Performance Max campaigns to boost conversions and achieve success? 🤔 Find out with this insightful blog by our partners at Microsoft Advertising: https://about.ads.microsoft.com/en/blog/post/november-2024/how-to-increase-conversions-with-performance-max-campaigns

Performance Max is an omnichannel campaign type that uses AI to dynamically assemble ads, driving conversions across Microsoft Advertising Network.

12/09/2024

ARe you ready for a special? 🤩 Find out how Unilever POND'S, Mindshare Philippines, and InMobi Advertising created an AR filter-based mobile experience that addressed Filipinas' skincare woes. 🥳 With a 1.47 times higher click-through rate and 31% of surveyed ad viewers having reported a consideration to purchase, this innovative campaign was a big hit.✨ Watch the video to see how it took shape.

12/05/2024

As part of the exclusive masterclass series for AppsFlyer by InMobi Performance Solutions, the team conducted another insightful session at AppsFlyer Bangkok. 💡 The session covered the history of the partnership and the end-to-end app growth solutions available for marketers. Big thanks to the AppsFlyer team for their support in making this happen! ✨

12/04/2024

We are geared up for all the insightful discussions and exciting conversations that await us tomorrow! 🤩 At the exclusive Microsoft Advertising Casual Connect - , the best marketing minds are gathering to discuss all things in . Eager to explore the future of this dynamic industry together. 🔥

12/03/2024

This December, we have wins to remember! 🥳 InMobi Advertising shines at MMA SMARTIES Philippines 2024, winning two bronze awards for campaigns with Unilever's Knorr and TM by Globe Telecom. A huge shout-out to these brands and our partners, Mindshare, EssenceMediacom, and Xaxis for co-creating these memorable campaigns. ✨

MMA Global

12/02/2024

This , discover how Tata 1mg partnered with InMobi Advertising to redefine e-healthcare adoption. 💊⚡️ With a mobile-first strategy, the leading platform achieved a 29% month-on-month purchase boost and a remarkable 5.4x return on ad spend, driving higher lifetime value (LTV) and greater sales diversity.