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Professional Instruction for Instagram and Facebook Paid Ads for a Church!
Read the full article / training here: https://www.vibrantagency.com/blog/social-media-ads-for-churches/
This is a 10 part teaching series that covers all chapter (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency.
This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community.
If you would like to learn more about Ross, or to contact us, please do so using the following:
Ross Turner Instagram: .turner.official
Vibrant Agency Instagram:
Vibrant Agency Website: https://www.vibrantagency.com
Email: [email protected]
Secret 8: Facebook & Instagram Ads
Why does it have to be so complicated?
I speak with hundreds of church leaders every year, and they all say the same thing. It’s some version of “Ross, I know we need to do a better job with ads on social media and Google and all that…but we really don’t know how to do it.” I am glad they want to be sure it is done right, and I am always happy to help, because the world of Facebook and Instagram ads is a great way to lose money if you don’t know what you are doing.
When I speak to the social media manager at a church about paid ads, most people tell me that they boost posts for their ads. Some people have even set up some custom audiences and use the actual Facebook Business Manager tools. This is a great start! And that might be as far as you have gotten, but we are going to go deeper than that. When you are first starting out with paid ads on social media, it is intimidating. Trying to figure out the structure will take some time. The interface is not very user friendly, and the terms and layout are all new. It’s a challenge at first, to say the least, but if it were easy, then everyone would be a great marketer. If you will invest the time and energy to really learn Facebook and Instagram ads, you will not regret it. Slow down and read this chapter carefully, because this is the single most effective marketing tool for reaching new people that currently exists. I promise you this; it is worth the effort of learning how to use social media ads.
Our team has had years of hands-on practice figuring out what the perfect system is for paid ads for churches. We have designed thousands of church marketing funnels, so we have had the chance to experiment on many different types of ad strategies. With this experience, we have learned the exact system that produces results with Facebook and Instagram ads. Take your time, and after you are done reading this chapter, put it into practice right away while the information is fresh.
When I first started working with paid ads, it was surprising how different it was from managing the content on social media. Paid ads and creative social posts are much more different than they are alike. In our agency, I would do everything I could to teach our social media content managers about paid ads. It was brutal. As much as they wanted to learn, paid ads use a totally different part of the brain, and it is hard to get into that mode. Eventually our content creators became great at putting together ads, it just took some stretching and learning. Now, we’ve adapted. We have separate staff members who are completely responsible for paid ads and don’t manage the creative content at all. It works so much better. It is hard for creative brains to shift over to data and analytical thinking at the same time. Most people are surprised by this contrast. It seems normal that people who specialize in Facebook and Instagram content would automatically be able to run ads on the same platform. They totally can, but it will take hard work.
If you are ready to take the challenge, this chapter is for you. With a little bit of grit and the instructions laid out in this chapter, you will finally understand paid ads and use them to reach new people. This chapter will give you in-depth instruction on all the tools at your disposal with Facebook and Instagram paid ads. There are likely more than you knew existed. Use these new skills to build your funnel and reach new people like you never have before.
This is a 10 part teaching series that covers all chapter (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency.
This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community.
If you would like to learn more about Ross, or to contact us, please do so using the following:
Ross Turner Instagram: .turner.official
Vibrant Agency Instagram:
Vibrant Agency Website: https://www.vibrantagency.com
Email: [email protected]
Watch more videos here: https://www.vibrantagency.com/church-growth/
Secret 7: The Perfect Church Website
Does our church website need help?
Most pastors would love to have an amazing website. One that has all the bells and whistles, and more importantly, one that gets people in the doors on Sunday! But most people don’t have a full-time web developer on staff, nor do they have $15k to drop on a custom-built website. We have had years of experience developing completely custom websites for churches all over the world. With this experience I have been able to identify some areas that can really make or break a church website.
First things first. Who is your website built for? Yes, there are key pages on your website that your current church members need to use. They will want to register for events, give online, or even listen to messages that they missed. But primarily your church’s website is a tool for reaching people who don’t already attend. People who don’t know Jesus. You should be speaking to the non-member when choosing the hierarchy of information, the colors, and the calls to action. Every decision regarding page order, content, and verbiage needs to be pointed towards reaching the lost and those seeking a new church home.
My family and I live on the Central Coast of California. When we first moved here, we knew that we needed to find a church family. What was my first step? I got out my iPhone and did a quick Google search for churches in the area. There were seven or eight results that seemed like a potential fit, so I pulled up each of their websites to check them out. Some of the websites looked like they were built fifteen years ago, which gave the vibe that those churches were totally outdated. Some of the church sites didn’t even work well on my phone, so I couldn’t really see much about them. And some of the websites took so long to load that I just gave up on them.
We did eventually find a church online that seemed pretty good. We visited for a few weeks, and really enjoyed it! We had found our new church. I was very glad we found it, and quite thankful that their website gave us such a good first impression. If it had not, we may have never attended. We didn’t have friends in the area at the time, so searching online was really the only way that we knew how to check out our options. The truth is, I probably missed out on some great churches by only making my judgment based on their websites. I know that. But how many other people were turned away because of their bad websites too? You have to assume that many other people will go through the same exact process that we did when they are looking for a church. This is why your website is a big deal.
Today is different than it used to be, and now first impressions happen online, not when people just show up on a Sunday morning for the first time. That rarely happens. If you are not careful, you could have a first impression of your church that makes you seem unprofessional and sloppy, simply because of your website. This is why it matters. The scary thing is, you can’t measure how many people you miss out on because of your website. All of those six or seven churches that I didn’t visit will never know. There is no box to check or metric to read about how many people were ready to visit, but then were turned off by your website. This is serious business. In this chapter, I am going to give you the knowledge you need to ensure that you don’t miss out on new visitors like those local churches did.
Your church’s website is worth the investment.
Finally, you can hire your church's Communications Director that can do 100% of all of your media needs.
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Secret 6: Understand Facebook.
This is a 10 part teaching series that covers all chapter (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency.
This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community.
Want to read or watch the other training videos? You can here: https://www.vibrantagency.com/church-growth/
If you would like to learn more about Ross, or to contact us, please do so using the following:
Ross Turner Instagram: .turner.official
Vibrant Agency Instagram:
Vibrant Agency Website: https://www.vibrantagency.com
Email: [email protected]
Secret 6: Understand Facebook.
_____
Understand Facebook.
What is the right way to use Facebook as a church?
I love Instagram, and for now it is my go-to, but don’t sleep on Facebook. If you use Facebook the right way, you will see huge impact. You just have to understand people’s state of mind when they are using Facebook. It’s different than Instagram, different than Snapchat, TikTok, or Twitter. Each social media platform has its own user behaviors and mindsets. Facebook also has a totally different audience demographic. Great marketers try to make their strategy unique and tailored for each social platform. They think about what kind of people are on Facebook, and what content they would want to see. There are moments every day when people at work or at home have gaps in their schedules. Little gaps when they have a second to check social media. These gaps are where you win the battle. Gaps between appointments, during commercials, and gaps where there shouldn’t be a gap but your brain just needs a break. This is when we grab our phones and scroll through our social media platforms. Some people instinctively open Instagram, some scroll through Facebook, and many check both. The strategy to win with Facebook is different than anywhere else. It has its unique advantages and challenges, but if done right, you can gain massive amounts of interaction and depth.
It is not just the mindset and functions that are different on Facebook, it is the actual people. At the core, I am a data nerd. I love analytics, charts, and even spreadsheets. Ew, I know. One thing I love about Facebook is that they give you analytics and data on your audience. If you are an admin on your church’s Facebook business page, you will see an Insights button. This is a tab where you can see in-depth details about your specific audience on Facebook. In this Insights page, you can see the top locations of the people who most engage with your page, their ages, gender, and even key times of the day that they interact online. If your church is like most, you will notice that the majority of the interaction you get on Facebook is from 45- to 54-year-old females. This is pretty common across the hundreds of churches that we have evaluated. Taking that statistic into consideration, when you are on Facebook, consider that you might get more traction if you focus your content on family happenings and posts that ask for interaction and comments. These kinds of posts perform very well with this demographic. Know who you are speaking to, and you will deepen your engagement.
When posting Facebook content, think about ways to reach the friends of your current followers. If you can tap into the influence of other people’s Facebook friends, your church will get more of a social reach than you can on your own. A great way to do this is by tagging people in photos whenever possible. When you tag someone in a photo, it appears on that person’s main feed and is shown to all of their friends. By doing this, many that have never been to your church will be introduced to your page just by seeing tagged photos of their friends. Another great tip is to ask your serve team, staff, and everyone you can to “check in” on Facebook on Sundays. When someone checks in on Facebook, it shows up on their feed for all of their friends to see. Many churches will put up a request on their main screens reminding people to check in because of this very reason. By the time you are reading this book, there will likely be more options like this. Use them as much as possible. Anytime you can have something about your church show up on someone’s personal feed, do it. The organic reach of content from others is as good as a personal recommendation to check out your church.
Remember who your audience is, and what they want to see on Facebook.
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God is doing BIG things through Purpose Church in San Antonio! We are so honored to be working as the Communications Directors for Pastor Landon and Kelly Kyker.
It is an honor to be working with such an impactful church. Thank you guys for what you do for the Kingdom! ❤️
If you are in the San Antonio area, be sure to check them out!!
As a church, you can Dominate on Instagram!
How do we crush it on Instagram?
NOTE: This is a 10 part free training series that goes over each of the 10 Secrets of Extraordinary Church Growth. Follow this link to read the full article, and view the other secrets: https://www.vibrantagency.com/church-growth/
Since this book was written in 2020, the strategies outlined here are specific to Instagram’s features as of then, but if you are reading this and the information is outdated, don’t get discouraged. The absolute beauty of marketing is that it is always changing. Some view this as frustrating, but I view it as a great opportunity. As soon as an advertising strategy gets figured out by the masses, it quickly becomes oversaturated. This means that the impact of a marketing strategy that used to work doesn’t work anymore. And that is awesome. Why? Because people get distracted, lazy, tired, or too busy to stay on the cutting edge, so people like you and me who are hungry to find new ways of reaching people can separate ourselves from the pack. Becoming truly great at social media marketing means never giving in to complacency. It means always being willing to try out the new features and ideas that Instagram (IG) puts out. Don’t get comfortable—get creative.
Right now, churches who don’t have a deep Instagram strategy are truly hurting themselves. Every day more and more people are engaging on Instagram than they are on Facebook. This does not mean that you shouldn’t have a content strategy on Facebook, but it does mean that you should be focused on Instagram in a very serious way. Not too long ago my wife was telling me how she didn’t like Instagram, because she didn’t get it. She preferred Facebook. But eventually she set up an Instagram account and gave it a try. Again she told me that she just didn’t like it—at first—but fast forward four more weeks, and she is on Instagram way more than she is on Facebook. Now we can’t go anywhere without her pulling out her phone to take some photo of her coffee or our kids and posting it on her story. This is happening to so many people all over the world, so as a church going into all the world, you should go all in on Instagram.
People are in totally different mindsets while using Instagram than they are while using Facebook. Because of this, IG and Facebook should have completely different types of posts, so don’t make the mistake of posting the same exact content on both platforms. Once people sense that your post is an automated post that got pushed from a different platform, your engagement will drop. Big time. When you have a post on Facebook that has a bunch of hashtags, people are going to know that you just pushed it from Instagram, and they will stop paying attention to your Facebook content.
Instagram is unique. And your church’s Instagram content needs to fit what people are expecting on that platform. Also, avoid the mistake of thinking short term, by only thinking post by post. You want to be planning how your entire feed looks holistically. Is your content balanced? Does it have the right flow of colors? Do you have enough videos compared to photos? Is the vibe pulling out the emotions that you intend?
But let’s be clear, the posts themselves aren’t what attracts a new person in the first place. You won’t reach new people just by posting on Instagram, even if they are really great posts. Yes, you read that correctly. Go ahead and post a hundred times per day, but it is not going to make people come to your church. Your Instagram posts are going to be seen mostly by the people who already follow you on Instagram. It seems obvious, right?
So how does your Instagram content help with marketing? If someone sees an advertisement from your funnel and they want to check you out, what is their most likely next step? They are going to view your profile. Only then will they see all of your creative and unique posts and get a sense of what you are about. That’s why it’s important to understand that your posts are still part of the funnel. The posts themselves don’t attract a person to the top of your funnel, but when someone enters your funnel, you want to make sure your posts fit in with the style and voice from ads they have seen. Use your Instagram content to speak to that one individual whom you are targeting. Show him/her how your church is the perfect fit.
Want to know about an AWESOME church in Minnesota?
We absolutely LOVE working with and Pastor Patrick Herzog. It is an honor to be running the communications for them. ❤️
This pastor has a deep passion for showing people how living the Jesus way changes not only your life for Eternity, but also impacts your life here on Earth, and also the lives of those around you.
This is why we exist at Vibrant Agency...to be able to join the mission of a great church like this.
Thank you Vie Church! Here's to many more years of working together on this mission. 🙏
We were brainstorming for a sermon series called...."Brainstorming". 🧠😏
All of the graphics, social marketing, retargeting ads, and videos all done by our team as we work as the Communications Directors for churches all across the world. 👓
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What would you guess the cost is for your ministry to have a full time Communications Director who does ALL of this:
🧑🎨 Graphic Design
📽️ Video Editing
🤳 Social Media Management
📣 Event Promotion
🌐 Web Design & Management
🧑💻 Paid Ads
📈 Marketing Strategy
📥 Email Marketing
📝 SEO
🏞️ Photo Editing
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Have a question? Schedule a free 1 on 1 consultation with Ross Turner (Author of The Funnel, 10 Secrets of Extraordinary Church Growth) today, and we can discover how we can be a part of your church or ministry.
Appointment link: Calendly.com/VibrantAgency
10 Secrets of Extraordinary Church Growth
Secret 2 - Poor Foundations Yield Poor Results
This is a 10 part teaching series that covers all of the chapters (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency. This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community.
If you would like to learn more about Ross, or to contact us, please do so using the following:
Ross Turner Instagram: .turner.official
Vibrant Agency Instagram:
Vibrant Agency Website: https://www.vibrantagency.com
Email: [email protected]
Secret #2 - Poor Foundations Yield Poor Results
There is a tool that you can use to continuously grow your church with new people, and it is called the funnel. But before I give you the rundown on the funnel and you become a genius at marketing your church, there are some foundational pieces that you really need to get right. You may remember a certain teaching about building your house upon a firm foundation.
The same applies to your church marketing.
Let’s do a deep dive on your marketing foundations. Here is a hard truth: if your church doesn’t have the topics in this blog post dialed in—it doesn’t matter how good your marketing is—your church won’t have long-term, sustainable growth.
However, if you get the foundations described in this teaching right, there is a chance that your church could grow in numbers over the long haul, even without doing any marketing or advertising at all. That’s how important these foundations are. The only thing that marketing and advertising will do is make growth happen more quickly. Countless businesses and ministries have contacted our team to help reach new numerical growth goals, and the very first thing we do is analyze the foundations. I am never surprised to hear when a church has done a lot of marketing and advertising with little to no results, because it almost always means that their marketing and branding isn’t built on a firm foundation.
It is easy to change your marketing. It is nearly impossible to change your reputation.
Good news: nothing is impossible with God. If you focus on the foundational principles of branding and culture, then add the marketing funnel, you will see the fruits that you have been wanting to see. It is hard to go back to the start, but it is worth it!
In this blog post we are going to discuss how to build firm foundations by:
1. Defining your target audience.
2. Setting specific goals.
3. Creating your culture.
4. Celebrating invites.
5. Embracing being digital.
6. Learning your personality.
Through this foundation, your community will learn who and what your church is about. The marketing only helps get the word out.
Pro Tip - Consider having your team read this chapter with you and give their input on your ministry’s foundations. Make it a team collaboration to get an honest evaluation of the strengths and weaknesses of what you are trying to build on.
Define Your Target Audience
JESUS LOVES EVERYONE, SO DON’T WE WANT TO TARGET EVERYONE WITH OUR MARKETING?
Every single person in your city, within a fifty-mile radius…that’s your target audience. Right? If that is your mindset, you have an uphill battle in front of you. Don’t get me wrong, you certainly want to see every man, woman, and child come to know Jesus through your church. As Christians, we love everyone! But here is the crazy truth: to reach more people, focus on fewer people. Your church is going to make a much deeper impact on your community if you tailor the entire experience to a specific demographic. It seems counterintuitive, I know.
Keep reading.
When I started my first marketing company I had no intention of making it an agency specifically for ministries. Sure, I wanted to help churches, but I also wanted to have clients in numerous other industries. The more business types that we would serve, the bigger our company would be. So I thought. Initially I designed our website and our marketing to showcase the great pricing and offers we had, but I never specified what kind of industry we specialized in. I didn’t want to exclude anyone.
We were a marketing agency for any and all businesses.
But unfortunately our marketing was totally failing. I was confused as to why very few people were clicking on our ads, and we were barely getting any sales from our website. It was completely deflating. Why couldn’t I get clients when our prices were cheaper than our competitors, and our service was better?
What the heck?
After some prayer and reflection, I felt that God had put a passion in my heart to help churches. I really didn’t have lasting fulfillment helping the kinds of businesses that I had been serving, so maybe God was leading me into a new thing.
I realized that I was tired of spending all of my time helping businesses that I had no passion for. However, the church is something that excites me—it’s something I do have a passion for. In the past, I had been on staff at a few churches, and both my wife and I grew up in ministry. Ministry has always been our number one thing, so the idea of being able to put everything I’ve learned about marketing into helping churches and being a resource for church leaders sounded incredible! But to be honest, I genuinely felt that it was too niche of a market to be sustainable for a business. I thought that there wouldn’t be enough clients for me to grow a successful agency.
But I went for it.
I launched our new entity called Vibrant Agency and made it 100% focused on exclusively serving the marketing and media needs of churches. I stayed up all night (quite literally) and put together our whole website and set up our social media profiles. By dawn, Vibrant Agency was officially a full-service media and marketing agency for churches, and only for churches. The next day, I opened my computer and launched three different Instagram and Facebook ads exclusively for pastors. It felt so weird having such a small niche audience. I really didn’t think it would work.
I was in for a huge shock.
To my amazement I was getting a hundred times the amount of leads, web traffic, and conversions than I was just two days before. I signed on our first church in less than one week of this new launch. Even though our ads targeted fewer people, we grew exponentially.
Fast forward 10 years later. As of 2023, we are now one of the nation’s leading marketing agencies for churches. How cool is that? Although I greatly reduced the number of people in the target audience I was advertising to, our marketing was now much more effective. Why is that? It’s because we were now the specialist to that niche audience. Our target audience knew we were the right fit for them. We spoke the language of pastors and church leaders, and they felt more comfortable partnering with us because we had their trust. We were their people.
Sometimes you have to become smaller in order to get bigger.
This story goes to show that highly defining your target audience does not mean fewer people, it means more. When you define the exact type of person that you want to tailor your church’s experience for, you are much more likely for that person to feel like you “get” them. They will be proud to be a part of your church, because they feel like they belong. You are their people. Take the plunge and make your whole strategy based on one specific type of person, and become the best for them. You can’t be the best for everyone; just be the very best for one demographic.
But wait, there is good news. Even though you focus on one demographic, that doesn’t mean you will only reach that one person type. Other demographics will also be served by and attracted to your church. I am constantly amazed by how many people don’t fit into our cultural norms. I see people that don’t fit certain stereotypes—wearing brands, attending events, or watching shows that I would have never guessed that they would like. You don’t have to worry that your church will end up only serving a specific type of person, or that everyone else will feel out of place. This is just about making your marketing specific. You will still have a well-rounded congregation, and people will still feel like they belong, even if they are outside of your defined target audience. Don’t be all things to all people, but find who you truly are and go all in with that.
Here are a few examples of a well-defined target audience:
- Young couples with children under ten years old
- Men between the ages of twenty-one and thirty who have a worldly past
- Established professionals in their forties
- Local college-aged students
You need to be prayerful and strategic when deciding who your target audience is. There must be a combination of natural intuition and seeking God’s leading. Sometimes your location makes the choice easier for you. If you live in a college town filled with hip twenty-three-year-olds, that might be who you target. Maybe your area is filled with business professionals or young families. Take your natural demographics into consideration, pray about it, and define your target audience.
If you define, your numbers will climb. (You like that?)
Pro Tip - Whoever you decide is your target audience, use photos of that demographic on your website and social media feed as much as possible.
Set Specific Goals
MORE PEOPLE, THAT’S THE GOAL. PRETTY SIMPLE, RIGHT?
If you want to succeed, you need to know exactly what success means for your church. Without clearly-defined and measurable goals, it will be difficult to know if your marketing is working.
This is not a book on goal setting, but I want to briefly touch on how to set specific goals for tracking numerical church growth. Using the funnel to grow your ministry is a long game, and is not easily measured using short-term metrics. However, there are benchmarks that you should focus on as you monitor your progress.
There are three steps for setting and achieving specific goals within your marketing:
1. Define the growth goal.
2. Track your progress.
3. Adjust the funnel to achieve success.
Define the church growth goal.
The first thing to do is define what your specific goal is, and then reverse engineer it. Your goal may be to increase the weekend service attendance by 15% each year. Or your goal might be to increase your engagement and following on social media. Maybe your goal is to increase your livestream views or to increase the global reach of your ministry, reaching beyond your local community. Each of these goals will have their own unique way of measuring and tracking progress. For the purpose of this section, we are going to focus on the specific goal of increasing weekend service attendance. Churches should define a growth percentage for the year rather than a monthly goal.
As everyone in ministry knows, attendance varies greatly from season to season. Summer is traditionally lower than the fall. Easter is high, spring break is low…you know how it goes.
With weekend church attendance, the biggest goal that you should focus on is the year-to-year growth percentage. Because of the variation of seasons, weather, and local events, you shouldn’t put too much stock in month-by-month numbers.
Quarterly reports are a much better way to track your progress and help you know if you should adjust your marketing to hit your yearly goal. But you have to have a specific percentage goal first. Once you have a specific yearly percentage goal, how do you know if you are growing at the right pace to meet your goal?
Track your church marketing progress.
In order to really track your progress, be sure that you have accurate attendance numbers for each service. It should be someone’s job to take a head count during each service, and further break it down by first-time guests, kids’ ministry, youth ministry, and main service attendance. Log the number of salvations each week so you have something to celebrate later on. Each week, this person should put these numbers into a spreadsheet or database. Although this may seem tedious, these numbers are going to be crucial moving forward in your marketing decisions. You have to know if you need to make any adjustments to your advertising budget to help hit your goals.
It will be very important to have a strong first-time guest system in place at your church. You don’t want to be the kind of church that gets a lot of first-time guests but doesn’t keep them. A common belief is that it takes someone four services in a row for them to stick. So you need to have a strong next-step plan for new guests that helps keep them engaged for the first four weeks. You want to make sure that your emphasis is a great balance between trying to gain first-time guests, and also making sure to fully retain the visitors you have.
Be sure to offer an awesome gift to all first-time visitors. The gift is strategic because it helps get data and contact information, which you need for your follow-up plan. Make it a great gift, and be creative with it. Some churches give hoodies, hats, or coffee mugs. These are great! You can consider giving out small gift cards, or even just a candy bar will do the trick when you’re on a budget.
While you’re connecting with first-time guests, ask them where they first found out about the church. This is incredibly helpful! Statistics say that it takes at least seven impressions before someone takes action on an advertising campaign. Most of the time, new visitors will have had multiple “touches” of your church before they take action. Some people will first see you on social media, and then maybe hear about you at work, and then see some Facebook ads, then finally they will be invited by someone personally. The hope is that they will see your church all over the place. If your first-time guest says that the reason they came is because they were invited by a friend, it is likely that they said “yes” not just because of the invitation, but also because they have been seeing marketing on other platforms as well. It takes more than an ad or a mailer. When everything works together, that is when the magic happens.
This is why marketing is a long game, and is best measured from a year-to-year metric. It takes a lot of touches before a decision happens.
Adjust the funnel.
What should you do if you get through the first two quarters of the year and you are behind the pace of your annual growth goal? This is the beauty of the funnel—it is scalable. Once you understand the funnel, you will know how to adjust it to better meet your goals. The funnel will show you how many advertising dollars it costs to get one new guest, and you can increase or decrease the marketing budget to achieve your annual goal. If you are needing to boost your growth by an additional ten guests per weekend, you can increase your budget and speed up your funnel. However, if you are growing rapidly, you can slow down the funnel if you want. This does actually happen! We recently had a church in Ohio ask us to stop running the funnel ads because they were growing too quickly, and they needed to slow down the pace.
Whether you have a large marketing budget or nearly no budget at all, you can still use the funnel to attract new guests, but you will only know to make adjustments if you diligently track your numbers. If your goals are not specific and measurable, then you won’t know if the marketing is working.
Set specific goals. Measure your progress. You’ll thank me later.
Pro Tip - If your first-time guest gift is really great, people will be willing to give you their contact information. Ask them if they saw your ads on social media and have an intern or volunteer follow up with them by sending a direct message inviting them to an upcoming event. If the relationship started online, they might feel comfortable taking next steps that way too.
Create Your Culture
AT OUR CHURCH, WE’RE DIFFERENT. NOBODY ELSE SAYS THAT, DO THEY?
We’ve talked about setting strategic goals, and how valuable it is. Part of understanding how to set your goals is to know what the culture of your church really is. What are the benefits of being unique and different as a church? Every church I have consulted says they are “different,” and in many subtle ways they certainly are, but being unique and different only helps if it has an intentional strategy behind it.
A church on a specific mission is attractive. People don’t want to come to church just to be spiritually fed, but they want to be a part of something big. Your church will become known in the community for something, and it is really hard to change that perspective once it is developed. How people feel about your church is what the industry calls your brand. I’m not talking about your logo, I am talking about your brand—who people perceive you to be.
There is good news. You can control the narrative if you are careful.
You need to pick a specific purpose. Of course all churches have the same big-picture goals. At least they should. We all want to see people give their lives to Jesus, and be changed by the Gospel. That’s what we want. We are not talking about changing that part. The purpose and cultural uniqueness that you should focus on within your church is much more subtle. Most people who have been touched and changed by Jesus want to give back. They want to make an impact on others.
If your church has a special mission, it helps to establish your culture and your community perspective. People usually don’t become deeply rooted in a church simply because they enjoy the worship or the teaching. They stay when they believe in the mission of the church, and they feel like they are a part of the culture. They want to be proud to be a part of your church, and this happens when you intentionally establish your culture. A joint mission builds culture.
Let me break it down by giving you some examples. It will be tempting to say that you want to have all of these missions, but try and find a specific one. A clearly-defined mission helps people buy in. Certainly you can serve and minister in all of these areas, but have just one of these focus points be the primary ministry. Trust me when I say, you want to narrow your focus to one primary mission. This is how to build a uniform culture.
Here are some examples of key missions that help build the culture in your church:
1- Focus on the poor and homeless.
Deciding that your church is going to put extra emphasis on the poor and homeless is a great way to help the community and establish a culture that people can really get behind.
Creating ministries to help shelter the homeless and programs to help get them back on their feet is a great idea. You could buy buses and start shuttling in people to your services each
Sunday from areas of town that have a large homeless population. Sometimes having special offerings where people can give to a specific homeless shelter is a great idea too. These are all things that people get excited about and help them know what your church stands for. If this is on your heart, make it a special point of emphasis for your church, and people will be eager to make a difference.
2- Focus on your community.
Being a church that is in love with your city and local community is a great way to get people to really connect. Having a presence at local farmers’ markets, city-wide events, rallies, and festivals are some great ways to build this culture. Most people love where they live and have a heart to help improve their city and reach the lives of the people who live there. You could have part of your tagline be something like “We Love San Diego” or make frequent references to your city on social media. To be a part of a church that pours into their community can really mean a lot to people. Many churches will spend an entire week, or even month, putting on “serve days” where the church goes into the community to show love to their city. This builds culture in a strong and deep way. If this is your focus point, people should know without a doubt that joining your church means they are going to be asked to give back to the community in some way. Through your church, your community will be impacted, and people will feel deeply fulfilled.
3- Focus on families.
Having a church that has a special emphasis on a strong family life can be one of the healthiest missions possible. Having frequent message series revolving around marriage, parenting, and family dynamics helps build a culture that people can really embrace. Make this your church’s special mission by putting your resources into the kids and youth areas of your facility.
Make it great.
Put on special events for kids and teens, and even date nights for couples. When your church focuses on being the church for families, you will let first-time guests know that they are making a wise move for their family if they join your church. People will know that your church is a place that grows healthy families.
4- Focus on art & creativity.
This one might surprise you to be on this list. It doesn’t seem as altruistic and spiritual as the others, and I get that.
Some of the largest and most globally influential churches that I have worked with have services that are incredibly artistic,
and creativity is celebrated. If I started listing them, you would instantly know who I was talking about. The music is unique and really high quality. The decor of the church is beautiful and unlike traditional churches. The graphics and videos are also so unique and compelling. If your church has a celebration of a creative culture, you will attract like-minded people. People who come to your church will know that it is a great place for them to express themselves.
This list is not in any way meant to be an exhaustive list, and there are probably a hundred different focus missions that you could choose. But it is important to think about your community and what matters to them. Whatever God has built your church to be, that is what your unique culture should be.
Be about something, or you are about nothing.
All of these areas are great and are needed, and your church can still serve multiple missions, but when you choose one specific area to be your key focus point, you will see a culture start to develop. It takes intentionality to create a culture within your church, and once that catches on, it will become known in the community as well.
Decide what you are known for, or it will be decided for you.
Or worse, you won’t be known for anything.
Pro Tip - Redo your tagline to include what your mission is all about.
Learn Your Personality
HOW MUCH DOES THE PASTOR’S PERSONALITY ACTUALLY AFFECT OUR CULTURE?
What people think of your church is deeply tied to what they think of the lead pastor. In fact, it is not often that churches fully survive a change of lead pastors, because the culture of the church is so closely tied to that one person. People will always trust the person more than they will trust the logo. It’s part of your job, if you’re the lead pastor, to work on your personality, because it affects your ability to reach new people.
It is hard to follow a leader who is not likable.
Obviously, right?
Many pastors whom we have worked with want to create working systems, marketing campaigns, and a Sunday experience that all flow well together, but it just doesn’t seem to catch on. Why not? If these same systems work for many others, why does it not work for them? The bailout answer is to blame it on your city and local culture. But sometimes there is a bigger problem, and it is the leadership.
If your church is new or small, you do not have the luxury of hiding behind systems. In smaller churches, almost everyone in the church will need a personal connection to the pastor at some level. Simply put, if you are the lead pastor, your church members have to like you personally before they are going to receive from you spiritually. You need to build up the relationship equity with people, which takes work.
You may ask, why is this relevant in a book about church marketing? It is because everything works together, whether you realize it or not. As a pastor, you should think of it like this: a lot of the people who follow your church’s Instagram account, will then follow your personal account as well. In fact, many of the posts on your personal profile will actually get more engagement than the posts on the church’s profile. This is because people long to know you personally. By being a lead pastor, you have given up the right to be antisocial, at least in the beginning phases of your church.
The next time you are thinking about content to put out on social media, don’t just think in terms of posting on the church’s profile. There should be content also coming directly from your personal account. And if you don’t want to film videos because you are uncomfortable in front of a camera, then you might be in the wrong job. I implore you to not just work on marketing systems and strategies, but to work on yourself.
I know it will be hard for some of you who are not naturally social, or are highly introverted. But get in the trenches and be involved in people’s lives. Go to birthday parties with other families. Have people over to your house for barbecues. Go to kids’ baseball games. Have coffee with someone, and be real about life. Be vulnerable. Be a leader not just behind a desk, but be a friend to as many people as you can. People have to know you, and people have to like you. It is part of the job of expanding the influence and reach of your church. It is part of building your culture and your brand.
Pro Tip - Block off two times per week to meet with families from your church for coffee or some social activity. If it is on the calendar, it will be more likely to happen.
Celebrate Invites
PEOPLE KNOW THAT THEY SHOULD INVITE OTHERS TO CHURCH. DON’T THEY?
You can have all of the marketing in the world, get the culture right, and even have the best sermons and the most lovable pastor ever, but until your people start inviting their friends, co-workers, and family to church, you will be disappointed at the pace of your church growth. There is nothing like good, old-fashioned word of mouth to foster growth, and to do that, you need invites.
You need to make a big deal about invites. You need to celebrate invites. You even need to preach about the value of invites. It really is that important. For some reason, people don’t remember to invite people unless they are asked. So ask. And then ask again. Your whole church should know that they are in this to reach people, and inviting people is a huge part of growing God’s Kingdom.
There are many ways that you can build a precedent that emphasizes inviting people. You should treat first-time guests like royalty. Talk to them, introduce them to people, have someone take them out to lunch. Make sure your church members know that each guest should feel welcomed, celebrated, and comfortable. This makes the guest have a pleasant experience in what normally might be an uncomfortable one. But even more importantly, this also sets a standard that makes members comfortable and confident in bringing their guests to church. If they know that their guests are going to be treated like royalty, they will want to invite people.
Since you are tracking your numbers, share these victories with the congregation. Every month you should share the great news of how many new people came to the church. Celebrate even more when you follow it up with how many of them were invited by a friend! Make it exciting. Positive reinforcement will cause an increase in your invite numbers over the long haul.
If you celebrate the invites, the invites will increase.
Pro Tip - Make a quarterly video of a family whose lives were changed once they started coming to your church. And make sure that the person who invited them for the first time is a part of the video so others can see how big of an impact they can make in the church and in people’s lives.
Embrace Being Digital
I HATE IT WHEN PEOPLE STAY HOME TO WATCH OUR LIVESTREAM, SHOULDN’T THEY JUST COME TO A SERVICE?
Before social media and iPhones came around, your church could simply put all the focus on having an awesome Sunday service. If someone missed it, bummer for them. But even though inviting guests and attending church on-campus is great, times have changed, and church attendance looks differently than it used to. These are exciting times!
Like it or not, people are connecting with their “home church” differently now. You should stop trying to fight it. Now more than ever, people are getting spiritually fed by podcasts, YouTube messages, and social media content. Not just on Sunday mornings. And maybe that’s ok.
This could be an advantage for your church, not a problem.
Wait, what?
You might be thinking, I want people to show up on Sundays, and instead they are staying home and watching our livestream. This is not what we wanted. Our real church family are those who come in person.
I get it, but you are dead wrong.
The local church is never going away, but the way you deliver your message needs to adapt.
Adapting isn’t compromising.
Adapting is smart.
Jesus wasn’t preaching on a stage with an LED wall behind him, with the perfect amount of haze in the air. We adapted to current technologies, and now we use all of the technology we can in church. It is not bad, it is great!
Why then are we so often resistant to change?
When I first wrote this book, our planet had just been completely turned upside down. Almost every restaurant, school, and even church has been mandated by the government to temporarily close its doors. I originally wrote this chapter in the middle of the COVID-19 pandemic that has changed our world—a virus so contagious that we have been forced to have church exclusively online, work from home every day, and parents have now stepped into the world of homeschooling. And worst of all, it happened right before Easter. As terrible as this situation has been, I know there are going to be some lasting impacts for the church. For the first time, we are going to fully focus on doing ministry online. Our primary ministry is going to happen with cameras and phones. I believe this season is going to be a catalyst that changes us and helps us realize that church is much more than a building.
In the secular business world, the companies that make it the easiest to buy their products, win. The path of least resistance will always succeed in the end. Would you rather spend two hours in Walmart buying groceries and home goods, including impulse buys that will break your perfectly planned budget, or would you rather order everything you need from Amazon and have it delivered to your front door? Would people rather get dressed up, drive to church, drop off their kids, and then hear your message, or would it be easier if they could just grab their phones and listen at home?
I know I just made all of you mad, so here is the disclaimer: gathering together as believers is both highly important, and very biblical. Mature Christians get that. But what about the people who are just testing the waters? It is for them that we adapt. Once someone matures in their faith, they will then understand why we are called to physically gather together. But until then, let’s make receiving the Gospel message as easy as possible.
Adapt.
The value of your church is much deeper than where the person is physically sitting when they listen to your message.
It is about the joint mission, the community and relationships, and the gathering of the saints, but it is not doing you any good to be nostalgic about where the people are when they hear your message.
You need to shift your perspective.
Your church doesn’t just meet on Sundays at a single defined physical location anymore.
I believe that God would have you be faithful to reach people with the tools that you have at your disposal during this period in history. There will still be many people who will prefer to come and join the service live on Sundays, and we love that.
There will also be many people who prefer to join in the message from the convenience of their homes. Yet these same people will be active participants in Bible studies, outreach events, home gatherings, and more. The wrong thing to do is to fight it. You will not win. The right thing to do is to embrace this reality, and adapt your strategy. You should be creating videos and message content throughout the week on social media and your website. Not just on Sundays. If convenience is what people need, deliver the Gospel to them right where they are at. Soon, you should be putting your very best stuff online instead of just focusing on the in-person experience.
As an example, I’d like you to think of your church as if you were the executive director of the TV show Saturday Night Live (SNL). It’s a pretty raunchy show, so this is not an endorsement…but it is a great analogy. It would be a pretty cool experience to sit in the Saturday Night Live audience and experience the music and entertainment in person. But how many seats are in that studio? Right under two hundred. The whole experience is primarily built as a TV program for the at-home viewer, not the live audience. Even though they only have two hundred seats, their audience can be measured in the millions. If SNL was primarily an in-person show, they would not have nearly the reach that they have now. The directors of SNL tailored the content for the people sitting in their living rooms eating Doritos.
Your church should be thought of in a similar way. Yes the in-person Sunday services should be powerful and a great experience. However, as more and more people get used to being spiritually fed through online channels, your church needs to be producing your best media for those people. This does not replace community and relationships; it simply changes where they consume the message. If you think I am crazy, just go check your livestream stats. Almost all the churches we work with are already experiencing more people online than in person.
Community, relationships, and gatherings will still happen. But your online members should no longer be considered second-class citizens.
Pro Tip - Make a short, candid video that releases on Facebook and Instagram one hour before your service that welcomes viewers and gives an overview of what you are teaching on. If you do this every week, it will remind people to tune in.
View the entire teaching / training series on church marketing here: https://www.youtube.com/playlist?list=PLYXG_UDp-tdpd-uKuWyzbsarliAwCRqm-
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Different is GOOD! Our church communications team had so much fun promoting this sermon series, and we love how this custom promo video turned out for the church! ❤️ Ready for us to join your ministry? Sign up for a 30 Day Free Trial today!
Professional Instruction for Instagram and Facebook Paid Ads for a Church! Read the full article / training here: https://www.vibrantagency.com/blog/social-media-ads-for-churches/ This is a 10 part teaching series that covers all chapter (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency. This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community. If you would like to learn more about Ross, or to contact us, please do so using the following: Ross Turner Instagram: @ross.turner.official Vibrant Agency Instagram: @vibrantagency Vibrant Agency Website: https://www.vibrantagency.com Email: [email protected] Secret 8: Facebook & Instagram Ads Why does it have to be so complicated? I speak with hundreds of church leaders every year, and they all say the same thing. It’s some version of “Ross, I know we need to do a better job with ads on social media and Google and all that…but we really don’t know how to do it.” I am glad they want to be sure it is done right, and I am always happy to help, because the world of Facebook and Instagram ads is a great way to lose money if you don’t know what you are doing. When I speak to the social media manager at a church about paid ads, most people tell me that they boost posts for their ads. Some people have even set up some custom audiences and use the actual Facebook Business Manager tools. This is a great start! And that might be as far as you have gotten, but we are going to go deeper than that. When you are first starting out with paid ads on social media, it is intimidating. Trying to figure out the structure will take some time. The interface is not very user friendly, and the terms and layout are all new. It’s a challenge at first, to say the least, but if it
This is a 10 part teaching series that covers all chapter (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency. This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community. If you would like to learn more about Ross, or to contact us, please do so using the following: Ross Turner Instagram: @ross.turner.official Vibrant Agency Instagram: @vibrantagency Vibrant Agency Website: https://www.vibrantagency.com Email: [email protected] Watch more videos here: https://www.vibrantagency.com/church-growth/ Secret 7: The Perfect Church Website Does our church website need help? Most pastors would love to have an amazing website. One that has all the bells and whistles, and more importantly, one that gets people in the doors on Sunday! But most people don’t have a full-time web developer on staff, nor do they have $15k to drop on a custom-built website. We have had years of experience developing completely custom websites for churches all over the world. With this experience I have been able to identify some areas that can really make or break a church website. First things first. Who is your website built for? Yes, there are key pages on your website that your current church members need to use. They will want to register for events, give online, or even listen to messages that they missed. But primarily your church’s website is a tool for reaching people who don’t already attend. People who don’t know Jesus. You should be speaking to the non-member when choosing the hierarchy of information, the colors, and the calls to action. Every decision regarding page order, content, and verbiage needs to be pointed towards reaching the lost and those seeking a new church home. My family and I live on the Central Coast of Cal
Finally, you can hire your church's Communications Director that can do 100% of all of your media needs. Full time remote employee....professionally managing all of your marketing, socials, videos, graphics, web, Google....all of it. 🎉 Name your own price by submitting your job offer, and let's work together to reach more people for the Lord! 🙏 Start your 30 day free trial today!
Secret 6: Understand Facebook. This is a 10 part teaching series that covers all chapter (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency. This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community. Want to read or watch the other training videos? You can here: https://www.vibrantagency.com/church-growth/ If you would like to learn more about Ross, or to contact us, please do so using the following: Ross Turner Instagram: @ross.turner.official Vibrant Agency Instagram: @vibrantagency Vibrant Agency Website: https://www.vibrantagency.com Email: [email protected] Secret 6: Understand Facebook. _____ Understand Facebook. What is the right way to use Facebook as a church? I love Instagram, and for now it is my go-to, but don’t sleep on Facebook. If you use Facebook the right way, you will see huge impact. You just have to understand people’s state of mind when they are using Facebook. It’s different than Instagram, different than Snapchat, TikTok, or Twitter. Each social media platform has its own user behaviors and mindsets. Facebook also has a totally different audience demographic. Great marketers try to make their strategy unique and tailored for each social platform. They think about what kind of people are on Facebook, and what content they would want to see. There are moments every day when people at work or at home have gaps in their schedules. Little gaps when they have a second to check social media. These gaps are where you win the battle. Gaps between appointments, during commercials, and gaps where there shouldn’t be a gap but your brain just needs a break. This is when we grab our phones and scroll through our social media platforms. Some people instinctively open Instagram, some scroll thro
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As a church, you can Dominate on Instagram! How do we crush it on Instagram? NOTE: This is a 10 part free training series that goes over each of the 10 Secrets of Extraordinary Church Growth. Follow this link to read the full article, and view the other secrets: https://www.vibrantagency.com/church-growth/ Since this book was written in 2020, the strategies outlined here are specific to Instagram’s features as of then, but if you are reading this and the information is outdated, don’t get discouraged. The absolute beauty of marketing is that it is always changing. Some view this as frustrating, but I view it as a great opportunity. As soon as an advertising strategy gets figured out by the masses, it quickly becomes oversaturated. This means that the impact of a marketing strategy that used to work doesn’t work anymore. And that is awesome. Why? Because people get distracted, lazy, tired, or too busy to stay on the cutting edge, so people like you and me who are hungry to find new ways of reaching people can separate ourselves from the pack. Becoming truly great at social media marketing means never giving in to complacency. It means always being willing to try out the new features and ideas that Instagram (IG) puts out. Don’t get comfortable—get creative. Right now, churches who don’t have a deep Instagram strategy are truly hurting themselves. Every day more and more people are engaging on Instagram than they are on Facebook. This does not mean that you shouldn’t have a content strategy on Facebook, but it does mean that you should be focused on Instagram in a very serious way. Not too long ago my wife was telling me how she didn’t like Instagram, because she didn’t get it. She preferred Facebook. But eventually she set up an Instagram account and gave it a try. Again she told me that she just didn’t like it—at first—but fast forward four more weeks, and she is on Instagram way more than she is on Facebook. Now we can’t go anywhere wi
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10 Secrets of Extraordinary Church Growth Secret 2 - Poor Foundations Yield Poor Results This is a 10 part teaching series that covers all of the chapters (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency. This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community. If you would like to learn more about Ross, or to contact us, please do so using the following: Ross Turner Instagram: @ross.turner.official Vibrant Agency Instagram: @vibrantagency Vibrant Agency Website: https://www.vibrantagency.com Email: [email protected] Secret #2 - Poor Foundations Yield Poor Results There is a tool that you can use to continuously grow your church with new people, and it is called the funnel. But before I give you the rundown on the funnel and you become a genius at marketing your church, there are some foundational pieces that you really need to get right. You may remember a certain teaching about building your house upon a firm foundation. The same applies to your church marketing. Let’s do a deep dive on your marketing foundations. Here is a hard truth: if your church doesn’t have the topics in this blog post dialed in—it doesn’t matter how good your marketing is—your church won’t have long-term, sustainable growth. However, if you get the foundations described in this teaching right, there is a chance that your church could grow in numbers over the long haul, even without doing any marketing or advertising at all. That’s how important these foundations are. The only thing that marketing and advertising will do is make growth happen more quickly. Countless businesses and ministries have contacted our team to help reach new numerical growth goals, and the very first thing we do is analyze the foundations. I am n
The Funnel - 10 Secrets of Extraordinary Church Growth Secret Number 1 - Get Your Mind Right Written by Ross Turner, CEO and Founder of Vibrant Agency, Foreword by Dino Rizzo, Founder of ARC This is a 10 part teaching series that covers all chapter (all 10 secrets of extraordinary church growth) from the influential book, The Funnel, written by Ross Turner, CEO & Founder of Vibrant Agency. This book shows the proven methods for using digital marketing for churches. Using branding, team leadership, social media, website, and paid ads to help a church bring their message to their community. If you would like to learn more about Ross, or to contact us, please do so using the following: Ross Turner Instagram: https://www.instagram.com/ross.turner.official/ Vibrant Agency Instagram: https://www.instagram.com/vibrantagency/ Vibrant Agency Website: https://www.vibrantagency.com Email: [email protected] Secret #1 - You Have to Get Your Mind Right WE ARE A CHURCH, NOT A BUSINESS.... WE DON’T REALLY NEED TO CHANGE EVERYTHING, DO WE? Every year, I speak with hundreds of church leaders all over the world who want to reach more people in their local community with the Gospel. They know the marketing tools are out there, but they don’t know the first thing about how to use them. And with the demanding and busy lifestyle of ministry, church leaders don’t have the time to teach themselves how to market their church. Maybe this sounds like you? Marketing, advertising, sales funnels—these are all secular business terms. Large corporations and advertising agencies have spent countless hours studying exactly what works to compel someone to make a purchasing decision. I should know; I was one of them. I am the CEO and founder of Vibrant Agency, an international church media company. However, when I first started, I was working on the branding, online marketing, and sales funnels of corporate businesses. We quickly rose to be a national competitor in our indust
New church videos coming hot off the press here at Vibrant Agency! This is a custom bumper video for Deep Creek Church in Florida, for an awesome series coming up called Did You Know...love to be a part of this church! 🎉
We just finished up an onboarding call with a new church in TX called Purpose Church - that hired their new Communications Director! This church had been struggling to find the right fit of someone who can handle all of the marketing, graphics, videos, social media, and department leadership....and now that problem is solved! We are so honored to be a part of this ministry. ❤️ After a 30 day free trial, we are fully onboarded and excited for this next chapter of ministry. 🎉 Congrats Purpose Church! Let's pressure excellence together.
New Sermon Series bumper video, artwork, and social media promo....can't lie, we are proud of our work here at Vibrant Agency!
Why do we care about social media as a Christian ministry? We are called to be a light in the darkness. God's love, joy, and peace are so countercultural to what is frequently pushed on people as they scroll through social media. But with effort, creativity, and a little bit of hard work, we can share the life changing power of Jesus through this powerful tool called social media. This is more than a fun job, this is a calling. Let's partner together and reach more people with the Good News! @madisibleycast _____ #ChurchMarketing #FaithBasedMarketing #DigitalMinistry #ChristianMedia #ChurchPromotion #ChristianBusiness #ChurchCommunications #ChurchDesign #ChurchStaff #crtvchuch #ministrylife #trust #motivation #faith #leadership #christianleaders
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vi·brant / ˈvībrənt / adjective "full of energy and enthusiasm."
When people click on your church's website or social media account, you have 14 SECONDS for them to create a first impression. If you win them from the start, you may actually have a shot at conversion. So why not make it VIBRANT?
At the Vibrant Agency, we have a long history with marketing. Our CEO, Ross Turner, and the team have spent over a decade working with corporations, non-profits, and churches - helping them succeed in their ventures.
Our goal is to “WOW” our clients with 100% custom websites and personalized marketing activity. We want to work with your church to reflect your culture and spread the good news in a way that is beautiful, bold and brilliant.
Schedule a free preview of what your custom website can look like today! Flick us a message and our team will get right back to you.
