Fell Creative

08/01/2024

This anniversary hits home – on August 1st, 2021, I quit my corporate marketing job to go work for myself.

I’d like to share a bit about my reality on this path and some realizations that helped me keep going.

In Fall of 2021, I started building out my own design business – deciding what services to offer, learning new platforms to use for design, admin, finances, etc., and reaching out to every adult / business owner / professor I knew for advice and work. I designed a very basic logo and got a website up as fast as I could.

✧ I launched Fell Creative in January of 2022 ✧

I poured all my energy into creating a sustainable business every [week]day since (setting boundaries has been tough but critical to sustain this solo).

It has been exciting, terrifying, fulfilling, exhausting, stressful, and rewarding. I considered quitting and going back to a corporate job almost every single day.

A flip switched for me when I made these two mindset shifts:

⋆⟡ I realized had to become [very] comfortable with uncertainty. I had to overcome the *fear of uncertainty* because it’s the only way to allow opportunities to come your way.

⋆⟡ I learned about Holistic Success ~ the idea that success can be found in all aspects of life, not just in career and finances. It’s up to you to define what that is for yourself. Holistic Success to me means feeling happy, confident, and fulfilled by what I spend my time doing. I did not feel “successful” or confident in what I was doing with my life until I realized this (last month lol).

This helped prove to myself that even though I haven’t yet achieved every goal I’ve set for myself (impossible in the short term), I am still successful currently – and I CAN continue down this path I’ve built for myself.

I hope some of this resonates with you even a little as I believe it’s applicable to all life paths.

Ok soap box over xx

05/21/2024

Hi:)) I’m excited to finally share the project I’ve been working hard on with these last few months ~ the mobile app design for 🥲

I’ve been attending Lightning in a Bottle as a fan since 2017, so it’s an honor to contribute this year on the design side.

The LIB app is live on the app store with all 2024 programming to help attendees navigate the festival & plan their experience. The app highlights every artist, performer, workshop, etc. filtered by stage/area - over 600 folks sharing their creations at LIB this yr! :0

I’m incredibly grateful for this opportunity to work with , an organization I’ve been inspired by for years. Thank you & team for trusting in me!

I’ll be sharing more BTS of this project soon. Heading onsite tonight ⚡️

05/15/2024

Brand Design for record label & immersive art collective 🪞

Thank you for trusting in me to curate the visual identity of his label CONDU||T 🖤

Stoked to see my designs on Bandcamp and SoundCloud, two platforms I regularly frequent and love. Grateful for this opportunity to combine my passions for music and design!

04/05/2024

Brand Style Guide for Lujo, a Social Media Marketing company based in Austin, Texas. Designing this bright and bold brand was a fun one; perfect to match the personality of founder Lexi Elder 🌞

More on my work BTS here: www.fellcreative.com/lujo-media-co-branding

Booking new Branding projects for May and June now!

04/01/2024

A sneak peak at one of my brand style guides showcasing the branding I curated for Driftwood Digital Marketing!

Each of my branding clients leave with a final Brand Style Guide that serves as a guidelines for all their future marketing projects.

03/28/2024

In this portfolio piece, I talk a bit about the work behind the scenes that went into the full rebrand for Driftwood Digital Marketing. This project included both Brand Design and Website Design.

It was exciting to design a website for a business I had previously designed the branding for! It was a gratifying experience selecting and designing each element of the brand - the color palette, the typography, and the logos - and then getting to translate that all into a cohesive final product on the web.

I hope to work on more full rebrand projects like this in the future. Shoot me a message to inquire :-)

Complete Brand Design and Website Design for Driftwood Digital Marketing. Showcasing my work designing their color palette, typography, logo design, and web design.

02/06/2024

2024 marks the start of my 3rd year running Fell Creative full-time! I am now booking new projects for 2024 📩

I've spent these last few months focusing inwards and working hard BTS on business development — refining my processes, enhancing each of my offerings, and taking a branding course. All my 2023 projects are live on my website at fellcreative.com/portfolio!

Hit my line for:
~ Web Design [Full Design, Redesign, or Maintenance]
~ Brand Design [Logo, Typography & Color Palette]
~ Graphic Design [Event Posters, Cover Art, EPKs, etc.]
~ Social Media Management [IG, FB, LI, Blog]

Feeling organized and ready to start creating again! Let's get your project booked on my calendar for the coming months ☎️

12/19/2023

Film from the trip I gave myself to celebrate two years in business working for myself :’)

I gave myself the gift of traveling solo to my favorite city in the world - Berlin. It's been 5 years since being back when I lived and studied here for 4 months in the Fall of 2018. This city is where I got a lot of my artistic inspiration early on.

On this trip, and these last few months, I finally gave myself the headspace to reflect on how far I've come in the last 5 years; from graduating college in 2020, to navigating “real life” for the first time amidst a pandemic, to deciding to pursue a creative career and start my own design business alongside music.

I push through tons of second-guessing and self-doubt to get here, but I am so grateful I trusted there would be a greater purpose in this line of work. I am incredibly proud of my growth and the finished designs I’ve taught myself to create. And I am especially grateful for the folks that have trusted in me to create designs for their businesses!

I am creating the life I want to live.

12/19/2023

Cover art series I’m curating for music releases 🧚‍♀️

Musicians ~ I’d love to create more cover art designs for releases! Hit my line ☎️

12/15/2023

Cover art & track list design for a recent dj set release 🦋

For Felly Fell's mix: soundcloud.com/fellyfell805/pretty-weird-sf-112223-support-for-nikki-nair-chloe-robinson-dj-adhd

12/14/2023

Branding & Logo Design for Lujo Media! One of my favorite projects from this year 🌞

Bright and bold for Lexi Elder of Lujo Media Co. 💛

10/06/2023

I'm proud to share the custom-coded website I helped build for Lost Films - a boutique motion-picture advertising agency that creates movie trailers in Santa Monica.

The Home Page displays their trailers with a horizontal slider from left to right instead of a typical top-to-bottom scroll. Each trailer image will turn from black and white to color as you hover your mouse over it. You can then play each trailer directly on the page, where a modal pop-up displays the trailer on vimeo. The Print Page displays their poster designs in a masonry stacking grid layout. I enjoyed partnering with Planted Sky Web Design & Marketing to design this custom web experience.

I suggest taking a look at this website on a desktop for the full experience!

Lost Films is a boutique motion picture advertising agency specializing in creating dynamic trailers, spots, motion graphics and fully integrated marketing campaigns for the entertainment industry.

07/10/2023

Final Branding & Logo Design for Anderson Aquatics in Santa Barbara!

Anderson Aquatics provides wellness and rehabilitation services at local and clients' home pools, including Aquatic Body Work, Physical Therapy, Yoga, and Personal Training in the water.

I designed two symmetrical waves where the negative space resembles a heart to signify the founders' care for their client's health and wellness.

Thank you, Breanna and Travis, for trusting me to redesign the Anderson Aquatics Brand!

04/27/2023

Cover art for one of my music releases ✴️

04/19/2023

Branding & Logo Design for Driftwood Digital Marketing 🌊

I am now offering Branding and Logo Design packages! We work together to create a Color Palette, Typography Kit and Logo Design based on your vision.

I first invite my clients to go through an in-depth Discovery Phase I've curated for Brand Design projects to understand your business goals and dream design aesthetic.

Website Design can be added on for a full Brand & Web Package. DriftwoodDM.com coming soon 🖥️

Thank you, Liz Ramstad, for trusting me with your vision!

03/06/2023

Event poster design for local Arts & Music Collectives .Sessions & 🎨🎶

I would love to design more graphic posters for events as well as cover/album art for musicians!

Let’s bring your vision to life 🖌️

01/25/2023

Had fun with this graphic warp!

Feel free to use the fullscreen version for a wallpaper :)

01/06/2023

Hi hello! I’m proud to say this week officially marks 1 year in business for Fell Creative 🥳

This was my first year working full-time as a freelance designer. I’m taking some time to acknowledge this huge accomplishment and be proud of myself. There were many times in the first half of 2022 where I wanted to give up due to fear of uncertainty and the struggles of freelancing - this was not easy, but the fulfillment of working towards something greater than myself kept me going. I learned to focus more on long-term fulfillment rather than short-term gratification, and I finally feel my success coming to fruition.

Since taking Fell Creative full-time, I’ve worked with 25 different clients & small businesses! This has ranged from web design (I worked on 12 different websites this year!!), graphic design, blog and social media management. I’ve learned SO much about providing these services and running a business entirely on my own.

Seeing my clients experience transformation within themselves and their business is what makes the challenges of freelancing and working for myself 100% worth it.

I’m excited to continue growing my business in 2023 and see what new areas of design I can tap into to help others while creating my own type of “art”. 🎨

Cheers y’all! Thanks for following along :)