The Hoffman Agency

09/13/2024

From securing quality coverage to going to infinity and beyond for all of her accounts, there is nobody more deserving of this month’s Buzz Lightyear Award than Sophia! 💫 Her teammates describe her as having a “can-do” attitude while always raising her hand to help out when needed. Congratulations, Sophia!

09/04/2024

In today’s B2B landscape, influencers aren’t just marketing tools, but also key collaborators for value creation. Treating influencers as partners of your organization and creating mutually beneficial outcomes are key to unlocking impactful results. 💪

Swipe for insights from the team on how to get started on B2B influencer marketing. ➡️

08/30/2024

Our Portland crew had a fun afternoon trading the office for the zoo! 🦁🌞

08/28/2024

What are you doing this fall? An opportunity has come to your door! Apply here for our fall internship in San Jose, CA: https://bit.ly/3ATSfXm.

08/26/2024

Meet Hoffman Japan's Momoko Ishida, a true artist in both her communications role and makeup! What began as a university hobby has blossomed into a passion, with each look telling its own story. Watch the video to see how she works her magic!

08/23/2024

Intern Mona El-Haddar reflects on her first experience with The Hoffman Agency after submitting her internship application. “The response, clearly positive, felt personal. With such a warm first interaction, I needed to find out more.”

Read her blog here: https://bit.ly/3Xgz5UE

08/20/2024

🎉 We’re on a roll! Thrilled to share that The Hoffman Agency has been shortlisted for the 2024 APAC Tech Consultancy of the Year at the Asia-Pacific SABRE Awards by — marking our sixth consecutive nomination! 🏆✨

But that’s not all! We’re also celebrating three campaign nominations. Shout out to our amazing Hoffman Taiwan and Korea teams for their exceptional work!

These recognitions are a testament to our relentless pursuit of excellence, creativity, and impactful storytelling for our clients.

Here’s to continuing this winning streak and pushing the boundaries of what’s possible in . Keep your fingers crossed for the final results! 🤞

08/16/2024

A fun night at Fenway! Our Boston team hit a home run with a night out cheering on the Red Sox!

08/14/2024

Breakdancing🕺🏼Gymnastics🤸 Ping Pong🏓 As the 2024 Paris Olympics come to a close, we went around asking our global Hoffmanites to share their favorite sport from this year’s games🏅🏋️🤺🏊‍♂️

08/13/2024

🌟 Join Us as an Art Director! 🌟

Are you a creative mastermind looking for your next big opportunity? We’re hiring an Art Director to join our team in Boston, MA, San Jose, CA, or Portland, OR. If you're ready to lead creative projects and push boundaries, we want to hear from you!

Discover more and apply here: https://www.hoffman.com/job/art-director-us/

08/09/2024

Digital Intern Julia Hess discusses how she felt during her transition from college student to starting a career. “As much as I’d like to rewind four years and be a college student again, I’m ready for the professional world, and the professional world is ready for me.”

Read Julia’s blog here: https://bit.ly/3yC8RlR

08/07/2024

Ever wonder how to help your company stand out at a "white-hot" local solar photovoltaic (PV) tradeshow? China's solar PV industry is at the forefront of global renewable energy, thanks to its exceptional performance and continuous technological innovation. In such a competitive environment, it can be challenging to distinguish your company. Scroll through for some handy tips from our team to help you maximize your impact at these events!🗒️

08/05/2024

“As I transition from college to post-grad life, I expect some adjustments and the need to step out of my comfort zone. However, being in the vibrant atmosphere of the Boston office and interacting with my coworkers in person has already made me feel more at ease about the journey ahead.” Intern Victoria Luo shares her experience as an intern at The Hoffman Agency.

Read here:

Boston PR intern Victoria Luo describes the important role content creation and storytelling play in her day-to-day life and her internship.

08/02/2024

After visiting The Hoffman Agency London office on a study abroad trip, things became clearer for intern Sophie Wollmuth. “It was at the end of this day that I decided what I wanted to do with my PR degree: work for an agency like Hoffman.”

Read about how Sophie became an intern at Hoffman: https://bit.ly/3SASoFr

07/26/2024

Intern Logan Moscatelli shares her first experience with The Hoffman Agency while visiting the London office in 2023 during a study abroad program. “Fast-forward to today, where I am now sitting at the Portland office starting the internship program.”

Learn more about Logan’s internship so far: https://bit.ly/3WkAjMW

07/26/2024

Happy National Intern Day! We’re excited to introduce our summer interns: Julia Hess, Jennifer Rodriguez, Mona El-Haddar, Sophie Wollmuth, Victoria Luo, and Logan Moscatelli. We’re thrilled to have you all on the team. Here’s to an incredible summer! 🌟

07/22/2024

Are you a finance whiz who loves a challenge?

We're looking for an Asia Pacific Finance Controller to oversee our financial operations and reporting in the region. You'll be a strategic business partner to our leadership team, providing financial guidance and insights to drive business performance. You'll also manage a talented regional finance team and collaborate with corporate finance on global initiatives.

If this sounds like you, apply now and join our dynamic and diverse company. We promise you won't be bored! - 🔗 https://lnkd.in/gCB3gbXC

07/22/2024

Are you an experience people coach with ambition and a plan? Can you assess, nurture, and grow talent like Ted Lasso? We'd love to talk! - 🔗 https://lnkd.in/gXM_sZ43

07/19/2024

At Hoffman, we’re committed to creating an inclusive and flexible work environment for all staff, including parents. With Georgie’s recent return from maternity leave, we had an opportunity to review our approach and ensure the right levels of support are available for new parents. Here are a few tips to consider:

Take stock of existing processes:
Why not carry out an audit of your practices? This may seem obvious, but the first question to ask is what has already been implemented? If you’re starting from 0, fine, you’ve got a long way to go. On the other hand, if you’ve already put processes in place, this might be a good time to take stock and identify what’s working and what’s not.

Involve all team members:
Of course, the manager’s role is vital, but the whole team needs to be involved to ensure an optimal return to work. Beyond communicating when someone is coming back to the office, it can be useful to encourage colleagues to help the re-joiner by taking the time to get them up-to-speed on what has happened in recent months, for example.

Adopt a smooth return strategy:
The arrival of a child is a life-changing event, and new parents are often faced with the unexpected. It’s important to accept that this will be a period of adjustment and flexibility needs to be built into the step-by-step plan for returning to work. Setting up a process over several months, with clearly identified objectives, can make it easier for the new parent to adjust to their new work-life balance.

Read the blog: https://www.hoffman.com/blog/supporting-new-parents-in-the-workplace/

07/17/2024

🌟 on the rise! Excited to announce that our very own Aginaya Mae Abbugao was a recipient of the Telum Media - Singapore Press Club Rising Stars Young PR Professional Award! Congratulations, Aginaya! So proud to have you as a member of our agency!

07/15/2024

HA-ID’s Ferally Mahardhika is no stranger to interviewing renowned deejay’s or meeting musicians - he is after all, a about music festivals! Whether it’s in his hometown or 5,000 km away in Thailand, news of a music festival is music to Ferally's ears.

Watch the video to join Ferally on his adventures and discover his top recommendations for fellow music lovers eager to catch good vibes and great beats.

07/12/2024

Brennan Furber reflects on his quick three months as an intern at The Hoffman Agency. “Now, here I am at the end of the road, miles ahead of where I was, and I can honestly say that I learned more during this brief period than four years of college ever could have taught me.”

Learn more about his time as an intern at Hoffman: https://www.hoffman.com/blog/my-journey-as-a-data-analyst-intern/

07/10/2024

“As I move forward, I carry with me not just new skills and experiences but also a reinforced belief in the power of data to drive effective communications strategies.” Data and Insights Intern Alex Kramer shares what he learned from his internship at Hoffman.

Learn more about what Alex’s internship meant to him: https://bit.ly/3zytEXM

07/08/2024

From intern to Associate Account Executive! Helen McKnight shares what she learned during her time at Hoffman, “As an intern, not everything you do will be perfect on the first draft, but the goal is to take feedback with grace, ask questions, and learn.”

Read her blog here: https://bit.ly/3VZ9c9Q

07/05/2024

Just a fortnight ago, our HA-SG superstars Jia Yi Lim and Bernice Tay flew halfway across the globe for the prestigious Cannes Lions Festival of Creativity 2024 in France following their win at the PRCA APAC’s local Young Lions PR competition.

Plenty of networking sessions, cocktails, and macarons after, they elevated their experience by proudly representing Singapore with an innovative PR plan crafted in just 24 hours.

Catch the highlights of their incredible journey above, and stay tuned for part 2 as they reflect on the whirlwind last two months. You won’t want to miss their insights and behind-the-scenes stories!

07/05/2024

Curious about building up or transforming your corporate website and making it fit better under the current digital trends? Our team put their heads together and developed some tips for you to start with ✍️

Check out the original post on Hoffman China’s official WeChat account:
https://bit.ly/3RXXBa2

07/03/2024

We're delighted to welcome Dina Mahmoud to our team as a Senior Account Manager! Her expertise and energy are a fantastic addition.

07/01/2024

Join us in welcoming Evan Harvey! Evan will support the digital team as our newest Digital Account Executive.

06/28/2024

“If I were to give some advice of my own about starting in PR, I’d encourage you to get excited about your clients and the externalities of what they do — it’s the most fun way to tell their stories,” shares intern Riley Nicholas, as his internship comes to a close.

Check out his blog to hear more about his time at Hoffman: https://bit.ly/4cCZrow