The Hoffman Agency

The Hoffman Agency The Hoffman Agency helps corporate, technology, telecommunications, consumer electronics and travel companies communicate compelling messages across the globe.

🚀 Big news! We’re in the running for 20 awards in the PRCA APAC Awards 2025. Being recognised among the best in the indu...
03/03/2025

🚀 Big news! We’re in the running for 20 awards in the PRCA APAC Awards 2025. Being recognised among the best in the industry is a win in itself—but our story doesn’t stop there.

Huge thanks to our amazing team and clients who make bold storytelling happen every day. 🏆

We're growing and so is our creativity! Meet our newest faces. 📌Kendra, who joins us as an account manager, and Ally, o...
02/28/2025

We're growing and so is our creativity! Meet our newest faces.

📌Kendra, who joins us as an account manager, and Ally, our newest digital senior account executive, joined our Boston team, bringing a wealth of industry knowledge!

Ally loves photography and concerts, while Kendra enjoys baking and true crime documentaries. What do they have in common? Spending time with their cats. 😽

From intern to insider! 🎉 Taylor’s time at The Hoffman Agency started with big lessons and plenty of unforgettable momen...
02/27/2025

From intern to insider! 🎉 Taylor’s time at The Hoffman Agency started with big lessons and plenty of unforgettable moments. Now, she’s looking back on the journey that shaped her and ahead to what’s next.

Want a peek behind the scenes of her internship experience? Check it out here. https://bit.ly/4bjjkl2

Our culture at The Hoffman Agency thrives on Microsoft Teams, spontaneous snack breaks and debating what to get for lunc...
02/24/2025

Our culture at The Hoffman Agency thrives on Microsoft Teams, spontaneous snack breaks and debating what to get for lunch. Oh, and teamwork ... can’t forget that! 😆🤝

All jokes aside, join us in celebrating Ragan Communications naming us a Top Places to Work in Communications for 2025! See the full list here. https://bit.ly/4aYxE2i

Today’s world demands speed, agility, and real-time collaboration. Success isn’t about dots on a map — it’s about chemis...
02/20/2025

Today’s world demands speed, agility, and real-time collaboration. Success isn’t about dots on a map — it’s about chemistry, collaboration, and teams that click and think fast together. 🤝

Our Chief Global Officer, Caroline Hsu, breaks down the “Hive Jive,” our fresh approach to multimarket PR campaigns built for today’s reality. https://bit.ly/4gThCrE

02/19/2025

“Did she buckle under pressure? Not a chance.” 💪

Congratulations to Rachel Yang, our February Buzz Lightyear Award winner! Since returning from maternity leave, Rachel has stepped back into her accounts effortlessly, handling every challenge with confidence and grace. Whether managing key transitions or leading her team, Rachel consistently goes above and beyond to keep things running smoothly. 🌟

"27". That’s how many awards The Hoffman Agency took home in 2024! And every single one of us was part of this incredibl...
02/17/2025

"27". That’s how many awards The Hoffman Agency took home in 2024! And every single one of us was part of this incredible achievement❤️

As we ready our popcorn for the 2025 award season, let’s relive some highlights from .

We see some familiar Hoffman faces from across our three markets✨ https://bit.ly/4gLdgDd

💘 Forget the cliché Valentine’s Day lines — PR pros deserve something better! So, we put together some PR-approved love...
02/14/2025

💘 Forget the cliché Valentine’s Day lines — PR pros deserve something better!

So, we put together some PR-approved love notes, sure to make any comms pro swoon. 😉

At this point, there’s no “right” way to implement — but not incorporating it into workflows and embracing the technol...
02/12/2025

At this point, there’s no “right” way to implement — but not incorporating it into workflows and embracing the technology now could be detrimental down the road.

As such, here’s a recap of our current approach — we:
✅ Formed a Global AI Council to give our teams clear guidance, best practices and ongoing trainings
✅ Developed internal AI guidelines for our internal teams to follow
✅ Are hosting training to ensure our teams can leverage this incredible technology responsibly and with confidence

It’s an exciting time to be in the communications industry, and we look forward to what’s to come.

As Southeast Asia's supply chains transform and tech innovation accelerates, the Trump 2.0 era adds new layers of comple...
02/10/2025

As Southeast Asia's supply chains transform and tech innovation accelerates, the Trump 2.0 era adds new layers of complexity with rising U.S.-China tensions. The key to thriving? Agility, strategy, and bold communication. 🔑

🔍 Discover how businesses can navigate uncertainty and thrive: https://www.hoffman.com/blog/balancing-the-trump-2-0-era/

In 2025, tech companies face a rapidly changing landscape — one where the ability to control your narrative is more cruc...
02/07/2025

In 2025, tech companies face a rapidly changing landscape — one where the ability to control your narrative is more crucial than ever.

Chief Global Officer Caroline Hsu explores 5️⃣ communication trends that can help tech brands navigate everything from geopolitical tensions to the evolving role of AI. https://www.hoffman.com/blog/tech-in-2025-five-comms-trends/

02/05/2025

The PRWeek Awards are nearly here, and we secured TWO spots on the shortlist!

We’re up for Outstanding Technology Agency of the Year, and our very own Brooklynn Loiselle is a finalist for Outstanding Young Professional.

There’s no better feeling than seeing our team’s hard work recognized and celebrated. 💙 See the full finalist list. https://www.prweek.com/article/1899217/prweek-us-awards-2025-shortlist-revealed

Calling all storytellers! ✍ We’re looking for an account director to join our team. If you’re someone who thrives in a p...
02/04/2025

Calling all storytellers! ✍ We’re looking for an account director to join our team. If you’re someone who thrives in a positive, fun team environment, enjoys driving new biz, and isn’t afraid to show your sense of humor, consider applying. Learn more here. https://www.hoffman.com/job/ad-us/

Welcoming Margaret Carpo as our newest Senior Vice President! She most looks forward to connecting with the global Hoff...
02/03/2025

Welcoming Margaret Carpo as our newest Senior Vice President!

She most looks forward to connecting with the global Hoffman team, winning new clients and then doing amazing work with those clients.

Learn more about her ⬇️ and her role ➡️: https://bit.ly/42GKBMa

We’re hosting the “A Day in the Life: PR and Marketing” event by the The American Chamber of Commerce in Japan (ACCJ) at...
01/28/2025

We’re hosting the “A Day in the Life: PR and Marketing” event by the The American Chamber of Commerce in Japan (ACCJ) at The Hoffman Agency's Japan office in Tokyo! 🐍💼

Join Shingo Nomura, Vice President North Asia at The Hoffman Agency, Gabrielle Chen, Senior Director at Tory Burch Japan, and Leo Liwag, Co-Founder and CEO at Hashi Media to explore the dynamic world of and .

Whether you’re just starting out or considering a career pivot, this event will give you the inside scoop on:

✨ How PR and marketing intersect in today’s fast-changing world.
✨ The differences between and roles.
✨ Actionable tips for career growth in communications.

📅 Don’t miss this opportunity—click here to register: https://bit.ly/3CmLYVv

01/28/2025

🐍 Cheers to the Year of the Snake! 🧧
Snakes symbolise wisdom and growth, and we’re embracing it all in 2025. Let’s leave the old behind and focus on bold ideas and fresh stories. Here’s to a happy, healthy and prosperous year ahead! 💡

Only a few weeks into 2025, we already tackled one of the year’s biggest highlights: ! 🚀 This year, we helped make CES ...
01/24/2025

Only a few weeks into 2025, we already tackled one of the year’s biggest highlights: ! 🚀

This year, we helped make CES a success by bringing together nearly 30 scholarship journalists from Hong Kong, Taiwan, China, Japan, Korea, Singapore, and India to experience the show in person. 🌍

💡 Fun facts about this year’s show:

📸 6,000+ media and creators captured the magic

🎤 1,200+ speakers shared game-changing ideas
📰 27,000+ stories hit the headlines

Check out the photos and videos for highlights from the show and our Asia Media Program! 🎉

01/23/2025

Shining a spotlight on our social media queen and January Buzz Lightyear winner, Quinn! ✨ Since taking the reins on the Agency’s social initiatives, she’s been a powerhouse of fresh ideas and boundless inspiration. As her teammates say, “Quinn has truly reinvigorated the team.” 👏

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Videos

“Did she buckle under pressure? Not a chance.” 💪 Congratulations to Rachel Yang, our February Buzz Lightyear Award winner! Since returning from maternity leave, Rachel has stepped back into her accounts effortlessly, handling every challenge with confidence and grace. Whether managing key transitions or leading her team, Rachel consistently goes above and beyond to keep things running smoothly. 🌟

There’s so much more to PR than just press releases! Step into a day in the life of Associate Account Executive Victoria from our Boston office for a behind-the-scenes look. 🎥

The PRWeek Awards are nearly here, and we secured TWO spots on the shortlist! We’re up for Outstanding Technology Agency of the Year, and our very own Brooklynn Loiselle is a finalist for Outstanding Young Professional. There’s no better feeling than seeing our team’s hard work recognized and celebrated. 💙 See the full finalist list. https://www.prweek.com/article/1899217/prweek-us-awards-2025-shortlist-revealed

🐍 Cheers to the Year of the Snake! 🧧 Snakes symbolise wisdom and growth, and we’re embracing it all in 2025. Let’s leave the old behind and focus on bold ideas and fresh stories. Here’s to a happy, healthy and prosperous year ahead! 💡 #YearOfTheSnake #LunarNewYear #TheHoffmanAgency #TheHoffmanDifference

Shining a spotlight on our social media queen and January Buzz Lightyear winner, Quinn! ✨ Since taking the reins on the Agency’s social initiatives, she’s been a powerhouse of fresh ideas and boundless inspiration. As her teammates say, “Quinn has truly reinvigorated the team.” 👏

We tell the stories that matter. ❤️ Discover the "why" behind The Hoffman Agency in our new "HAllo USA" video, featuring our dedicated teams in Portland, San Jose, and Boston.

2025 is already shaping up to be an exciting year! As CEO Lou Hoffman looks back on 2024, he highlights a year of transformation and progress. From new leadership to global training initiatives, we focused on strengthening our team and delivering impactful, integrated work. Read more via Ishmael’s Corner: https://bit.ly/3WfoYOK

🎆 Here’s to an Incredible 2025! 🎆 A massive thank you to our amazing team and clients for making 2024 so special. Let’s make 2025 even more memorable, filled with wins, storytelling, growth, and of course, lots of fun! 🙌 Happy New Year!

A “professional glow-up,” you ask? Look no further than this month’s Buzz Lightyear Award recipient, Jack! His dedication to personal growth and genuine desire to support his teammates makes him an invaluable asset to any team. 💫

As 2024 comes to a close, we extend our warmest wishes for the holiday season. This year, we continued to embrace challenging the status quo, collaborating with purpose and always keeping our clients at the center of everything we do.

How do you crack the code of APAC's diverse markets without falling into the cookie-cutter trap?🌏🔓 In a recent PRCA panel session, our Chief Global Officer Caroline Hsu brought together industry leaders to unpack the art of local #storytelling and nuanced strategies that truly move the needle. Big thanks to the incredible voices who cut through the noise and shared game-changing insights, showing us what it really takes for global brands to connect across a region as complex as APAC🚀 Psst: Stay tuned for part 2! #TheHoffmanDifference #CrossCulturalMarketing #APAC

Our November Buzz Lightyear Award winner is ... Kendra Young! 🎉 Loved and appreciated by her teammates and clients alike, Kendra is a PR superstar and two-time Buzz-winner. Described as a “strong leader and skilled PR professional,” Kendra is very deserving of this recognition. Congratulations, Kendra!

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