SonicRim Founded in 1999, SonicRim is a global design research company.

We help clients identify opportunities to transform, innovate, and align their business with the needs of customers through co-creation.

09/12/2021
The October Whiteboard session is this Friday! It's not too late to RSVP... michael@sonicrim.comhttp://bit.ly/R8MSoC
10/23/2012

The October Whiteboard session is this Friday! It's not too late to RSVP... [email protected]

http://bit.ly/R8MSoC

The next Whiteboard will be on Friday, October 26th from 2:00-5:00 p.m. Uday Dandavate of SonicRim and Emily Ulrich of Steelcase will co-facilitate. The first hour will be spent in networking, and then we'll begin whiteboarding. This month's theme will be 'catalysts of change.' As alway...

Check out Uday's blog post about the September Whiteboard session here: http://bit.ly/T991j2
10/23/2012

Check out Uday's blog post about the September Whiteboard session here: http://bit.ly/T991j2

Enthusiasm for Whiteboard is increasing. The September Whiteboard session was attended by 25 people-- a mix of industry representatives, design research consultants, and students-- the majority of whom were new participants. The topic of the session was the future of design education.

It's not too late to RSVP for Whiteboard this Friday! 2-5 pm at our San Francisco office: http://sonicrim.com/2012/08/jo...
09/26/2012

It's not too late to RSVP for Whiteboard this Friday! 2-5 pm at our San Francisco office:

http://sonicrim.com/2012/08/join-us-at-the-whiteboard-7/

Due to the Labor Day holiday weekend, we will not have a Whiteboard session at the end of August. The next Whiteboard will be on Friday, September 28th from 2:00-5:00 p.m. To learn more, read on!

Hy Mariampolski's review of "The Age of the Unthinkable," by  Joshua Cooper Ramo, is up on our website! Read it here:htt...
08/16/2012

Hy Mariampolski's review of "The Age of the Unthinkable," by Joshua Cooper Ramo, is up on our website! Read it here:

http://bit.ly/OlnUwP

By Joshua Cooper Ramo Book Review by Hy Mariampolski Small things can have big impacts. Seemingly unrelated events can accumulate, causing bubbles to burst, dikes to disintegrate and, suddenly, turn well-laid plans and their anticipated payoffs into vain dreams. These are among the ideas that li...

For the July Book Club, Lisa Handalian reviewed "Designing for Social Change," by Andrew Shea. Read her book review here...
08/16/2012

For the July Book Club, Lisa Handalian reviewed "Designing for Social Change," by Andrew Shea. Read her book review here:

http://bit.ly/NonG9R

By Andrew Shea Book Review by Lisa Handalian This book got its start as author Andrew Shea’s masters thesis from the Maryland Institute College of Art, after he was unable to find social change/design toolkits specific to the graphic arts. Although the examples he provides are mainly visual in n...

Uday's article about designing for a convivial future was published in the 24th issue of Pool Magazine. Read the piece h...
08/14/2012

Uday's article about designing for a convivial future was published in the 24th issue of Pool Magazine. Read the piece here:
http://sonicrim.com/2012/08/future-of-design/

SonicRim CEO Uday Dandavate was published in the 24th issue of Pool Magazine. Click here to read his article about the future of design, and how the participatory model will challenge the traditional, top-down model.

Pictures from the July session of Whiteboard  are up! Check them out on Flickr: http://flic.kr/s/aHsjBoj22b
08/14/2012

Pictures from the July session of Whiteboard are up! Check them out on Flickr:

http://flic.kr/s/aHsjBoj22b

sonicrim's Whiteboard July 27 set

Sign up for the next session of Whiteboard -- on Friday, July 27th from 2-5 pm: http://sonicrim.com/2012/07/join-us-at-t...
07/12/2012

Sign up for the next session of Whiteboard -- on Friday, July 27th from 2-5 pm:

http://sonicrim.com/2012/07/join-us-at-the-whiteboard-6/

Due to the Memorial Day Holiday, we will not have a Whiteboard session in May. We are now accepting RSVPs for the next Whiteboard on Friday, July 27th from 2:00-5:00 p.m. Please email [email protected] if you are interested in joining us at our San Francisco office for another relaxed aft...

Friday's Whiteboard  saw the biggest turnout yet! Check out some of the pictures: http://flic.kr/s/aHsjAnL5jw
07/02/2012

Friday's Whiteboard saw the biggest turnout yet! Check out some of the pictures: http://flic.kr/s/aHsjAnL5jw

June 29, 2012

Remember, Whiteboard  is this Friday! There's still time to RSVP: http://bit.ly/IvtYpk
06/27/2012

Remember, Whiteboard is this Friday! There's still time to RSVP: http://bit.ly/IvtYpk

Due to the Memorial Day Holiday, we will not have a Whiteboard session in May. We are now accepting RSVPs for the next Whiteboard on Friday, June 29th from 2:00-5:00 p.m. Please email [email protected] if you are interested in joining us at our San Francisco office for another relaxed aft...

The titles for July Book Club are up! Sign up to review one of the books by Wednesday, June 27th:http://sonicrim.com/son...
06/21/2012

The titles for July Book Club are up! Sign up to review one of the books by Wednesday, June 27th:

http://sonicrim.com/sonicrim-book-club/

To engage the expertise of our larger community, we are piloting a new initiative– the SonicRim Book Club. If you’re in any way associated with the design research industry, as a practitioner, client, or academic, we invite you to be a voice in our monthly book club. We’ll send you a book– it’s on u...

05/21/2012

There is no Whiteboard this week, but read about our client person collage activity during April Whiteboard here:

http://sonicrim.com/2012/05/building-client-personas/

And join us on Friday, June 29th for the next Whiteboard !

On April 27th, SonicRim hosted our fifth Whiteboard event at our SOMA office. This time we did things a little differently. Rather than continuing with the open format of previous Whiteboard events, the April attendees participated in a persona building exercise—with the objective of creating perso...

Read Arvind's new post, breaking down levels of "social action": http://sonicrim.com/2012/05/levels-of-social-action/
05/16/2012

Read Arvind's new post, breaking down levels of "social action":
http://sonicrim.com/2012/05/levels-of-social-action/

‘Social’ is a hot word in technology circles; new startups crop up everywhere promising social experiences, the term ‘social fabrics’ crops up in the strategy statements of Google and the like. ‘Collaboration’ shows up in business magazines, web technology conferences, activist manifestos. However, ...

The books for May Book Club are up! Check out how you can be a reviewer for our website:http://sonicrim.com/2012/05/soni...
05/16/2012

The books for May Book Club are up! Check out how you can be a reviewer for our website:

http://sonicrim.com/2012/05/sonicrim-book-club-may/

We have selected two new titles for the May Book Club. Submit a request to review one of them by May 21st! Read more here.

Great Whiteboard session on Friday! We whiteboarded, chatted, and collaboratively created collages of client personas. C...
04/30/2012

Great Whiteboard session on Friday! We whiteboarded, chatted, and collaboratively created collages of client personas.

Check out the slideshow here: http://bit.ly/IkBOC4

sonicrim's Whiteboard April 27 set

04/26/2012

Whiteboard is tomorrow at the SF office. If you're in the area, stop by between 2-5 pm!

Second book review for SonicRim Book Club is up! Read about "The Innovation Secrets of Steve Jobs," by Carmine Gallo: ht...
04/24/2012

Second book review for SonicRim Book Club is up! Read about "The Innovation Secrets of Steve Jobs," by Carmine Gallo: http://bit.ly/IQ93tg

Carmine Gallo’s book, “The Innovation Secrets of Steve Jobs” promises to be an inspiring and useful tool to help ignite your business and your career, “to propel you further than you ever thought possible.”

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