West Gold Editorial

10/07/2013

Is anybody out there regularly reading a magazine on their tablet or other e-reading device? We'd love to hear from you.

Dedicated magazine apps for tablets may look good, but I fear they’re headed straight to oblivion.

10/01/2013

Is this the future of serious reporting: a la carte journalism? Interesting read on HuffPo http://huff.to/18psQO9

03/12/2013

Politico Pro--an ONLINE product--is launching a PRINT magazine to drive subs. Pretty cool strategy.

http://paidcontent.org/2013/03/12/politico-hits-1000-pro-subscriptions-and-plans-to-launch-a-magazine/

Politico announced subscriber numbers to its premium product, Politico Pro, on Tuesday: 1,000 organizations now pay for the subscription site, with about 7,000 employees a month reading it.

02/08/2013

Congratulations to Barry Boyce, Jim Gimian, and everybody at Mindful magazine! West Gold Editorial is proud to have helped with the launch.

12/10/2012

Here's a hopeful switch: a newspaper that's hiring new editorial staffers and expanding its efforts in print!

The suburban Los Angeles paper is expanding its newsroom and emphasizing print over digital. Trying to dig the Register out of a financial hole, the new owners see promise in an expanded print edition with more color and more content.

11/05/2012

Geeky but important: ReadWrite's helpful translation of this technical discussion clarifies the role of HTML5 in creating "Web apps" for smart phones, tablets, and other such mobile platforms. Digital publishers need to grok this.

Chris Heilmann, principle developer evangelist at Mozilla, aims to bust some of the negative myths that have cropped up around HTML5 on the mobile Web. All the problems can be solved, he says, if Apple, Google, Microsoft and the rest will just stop shutting out HTML5. 

11/05/2012

Musicians versus media organizations--who are you rooting for?

New legislation pressed by Pandora Media and other Internet radio services to reduce their royalty rates has touched a nerve in the music industry.

08/22/2012

Award-Winning Work By Our Students http://bit.ly/O0tLu2 | ContentWise

08/22/2012

West Gold Editorial Consulting: Award-Winning Work By Our Students

04/05/2012

Good news and bad news for the news biz.

They're rich, they're global and they're snapping up A-list journalists—and maybe newspapers, even The New York Times

04/05/2012

Great advice here for business bloggers.

Does your business have a blog?Is it working for you?If you said "no," I wouldn't be surprised.But it doesn't need to be that wa

04/04/2012

Here's some useful background on why and how magazines should be moving into tablet platforms. Despite the embedded commercial for Adobe's DPS, it's probably worth six minutes of your time.

Join Zeke Koch, Director of Product Management, as he discusses the business case for building apps with Adobe Digital Publishing Suite. He discusses how tablets are designed for ease of purchase, reach a premium audience, and are easy to build.

03/31/2012

Pinterest for Publishers, Popular iPad Apps, Pricing Bundled Access | ContentWise Blog

How Country Living taps into Pinterest: The magazine is using it to engage its audience in a number of creative ways, including online contests. (Ragan.com)

03/13/2012

Stett Holbrook for Food & Environment Reporting Network writes about a new study showing that nitrate pollution from California ag affects millions--and it's getting worse.

Nitrate contamination in groundwater from fertilizer and animal manure is severe and getting worse for hundreds of thousands of residents in California’s Central Valley farming communities, according to a study released Tuesday by researchers at the University of Californi …

03/12/2012

Pinterest is driving more traffic to publishers' websites than Google and Twitter, and keeping users on sites longer. How are you using this fun new-ish tool? And how are you avoiding copyright tangles?

Pinterest Outpaces Twitter For Publishers' Referral Traffic - 03/09/2012

03/05/2012

Join Susan on Wed, March 7, at the Exceptional Women in Publishing conference in San Francisco. There's still time to register! Susan's panel will discuss strategies for publishing to women with Barb Newton of Sunset, Jeanniey Mullen of Zinio, Jocelyn Zuckerman of Whole Living, and Elaine K***a of B5Media. Kara Swisher of All Things D is the keynote speaker.

EWIP is a 501(c)(3) non-profit volunteer organization dedicated to helping women in publishing develop leadership skills and balance professional and personal interests.

03/05/2012

Country Living is doing all kinds of experiments with Pinterest, including running contests. From only a few hundred followers a couple of months ago, their Pinterest audience has climbed to more than 6,600. How is your pub or site using Pinterest?

The magazine's editors contribute to various boards on the social media website, and the brand is blazing trails with a few experiments.