Heather Elder Represents

Heather Elder Represents Steeped in service; inspired by those who understand the gift that it is to craft moments, to tell stories visually; and who do it for a living.

Because we are all in this together. Representing 11 commercial photographers, publishing a blog about the photography community, host of Dear Art Producer podcast, co-founder of Community Table and Where We Are Now, a founding member of Artist Management Association, and founder of FreelanceArtProducer.com. Consulting with a variety of photographers and directors worldwide.

Working with UBS Financial Services, Sandro Baebler’s role involved translating a complex creative brief made with AI in...
01/09/2025

Working with UBS Financial Services, Sandro Baebler’s role involved translating a complex creative brief made with AI into a series of visually compelling narratives that blend realism and sci-fi. Over the course of a week, he and his team traveled to five locations to create images that balanced practical ideas with the conceptual, including the integration of cutting-edge CGI elements.

https://bit.ly/40oCmTm

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE How Sandro Baebler Translated AI Concepts into Realistic Visuals for the Largest Private Bank in the World Photographer and Director Sandro Baebler, renowned for his dynamic portraits and sports photography, recently collaborated with UBS Financial Services...

Andy Anderson's approach to portraiture lets the individual's unique history help to tell the story. With picturesque Mo...
12/03/2024

Andy Anderson's approach to portraiture lets the individual's unique history help to tell the story. With picturesque Montana landscapes in the background, Andy captures Glenn Close in a way that makes you feel like you're having an intimate conversation with her. The power of Andy's artistry is that he tells a compelling story through imagery, connecting the subject and viewer on a deep level.

A hallmark of Zach Anderson’s photography style is a free spirit nature. His latest personal project takes us to the wat...
11/26/2024

A hallmark of Zach Anderson’s photography style is a free spirit nature. His latest personal project takes us to the waterfront neighborhood of San Pedro in Los Angeles.

Donning their personal clothes and scouting the locations on the fly, the images feature San Pedro’s beautiful scenery and a funky burger joint that also happens to serve enchiladas. Though the location may change, Zach’s ability to capture a blend of character and style that reflects the time remains the same.

https://bit.ly/3ANsmZZ

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Zach Anderson’s Latest: Tapping Into His Freestyle Nature A hallmark of Zach Anderson’s photography style is a free spirit nature. Always ready with a camera in his hand, Zach captures big and small moments of his friends at any opportunity. His lates...

Andy Anderson stands out as a Photographer and Director who is deeply committed to capturing truth and sincerity. His po...
11/19/2024

Andy Anderson stands out as a Photographer and Director who is deeply committed to capturing truth and sincerity. His portraits, whether of an Idaho cowboy, a torero in Pamplona, or a fisherman from Maine, tell authentic stories rooted in the personalities of his subjects and the environments they inhabit. Anderson’s artistic approach is shaped by a desire to honor the unique voices and lives of those he photographs, resulting in images that resonate with honesty.
https://bit.ly/3CIII6s

When Harvard Business Review (HBR) needed imagery that represented the often solitude of a post-pandemic work-life, they...
11/14/2024

When Harvard Business Review (HBR) needed imagery that represented the often solitude of a post-pandemic work-life, they reached out to Dan Saelinger because of his ability to create unique and stand-out visuals using generative AI technologies. Though known for his colorful and whimsical imagery, this project required a more solemn look. And, with a creative that is seemingly impossible to create in-camera, Dan turned to AI as a way to be able to craft the perfect set of images to accompany the article. HBR’s creative director leaned into this approach and trusted Dan’s instinct.

https://bit.ly/4esk47v

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Creative Problem Solving with AI: Dan Saelinger’s Collaboration With the Harvard Business Review When Harvard Business Review (HBR) needed imagery that represented the often solitude of a post-pandemic work-life, they reached out to Dan Saelinger because ...

Andy Glass manages his dual role as a photographer and CGI director to create imagery that seamlessly blends fantasy and...
11/12/2024

Andy Glass manages his dual role as a photographer and CGI director to create imagery that seamlessly blends fantasy and reality. Andy’s ability to effectively communicate and bridge the gap between agency and post-production makes any creative direction realized. When you see his work, it’s hard not to be mesmerized and to question just how he did it. So it’s only fitting that his vision statement be centered on a word that evokes intrigue and allure. We are excited to present Andy’s vision through captivating.

https://bit.ly/48JPmFy

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Andy Glass: A Vision Through Captivation Andy Glass manages his dual role as a photographer and CGI director to create imagery that seamlessly blends fantasy and reality. Andy’s ability to effectively communicate and bridge the gap between agency and post...

Claire and Jeremy Weiss' (Day19) skill in capturing authentic human moments made them an ideal choice for this campaign....
10/29/2024

Claire and Jeremy Weiss' (Day19) skill in capturing authentic human moments made them an ideal choice for this campaign. Each individual featured in the project was a real patient with genuine experiences at HSS; and their recovery journeys were truly inspiring. Claire and Jeremy expertly used their ability to create a comfortable environment, allowing the strength and determination of these individuals to shine through as they shared their stories of resilience and the pivotal role HSS played in their recovery.

https://bit.ly/3NJIDlq

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Capturing Real Moments: Claire and Jeremy Weiss's Dream Job with HSS in New York City A recent collaboration with the Hospital for Special Surgery (HSS) in New York City and the CPB Group was a dream job for Claire and Jeremy Weiss of Day19. Together they c...

Dan Saelinger is known for his ability to bring playful, colorful, and imaginative concepts to life, and his recent proj...
10/24/2024

Dan Saelinger is known for his ability to bring playful, colorful, and imaginative concepts to life, and his recent project with Little Passports demonstrates how that can apply to any product. The result was a vibrant and tactile world that felt as if it had been crafted by the children themselves—something both engaging and authentic.

https://bit.ly/4hg9QK2

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Dan Saelinger Creates Tactile Scenes In Camera for Little Passports Dan Saelinger is known for his ability to bring playful, colorful, and imaginative concepts to life, and his recent project with Little Passports demonstrates how that can apply to any prod...

Kremer/Johnson's project with Progressive Insurance marks a distinct departure from their usual playful and narrative-dr...
10/22/2024

Kremer/Johnson's project with Progressive Insurance marks a distinct departure from their usual playful and narrative-driven work. Known for their comedic and character-rich imagery, the duo embraced a new challenge with this motorcycle parts campaign, designed to promote Progressive's motorcycle insurance.

https://bit.ly/3NDyPtb

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE All In the Details: Kremer/Johnson’s Artistic Approach to Still Life for Progressive Kremer/Johnson's project with Progressive Insurance marks a distinct departure from their usual playful and narrative-driven work. Known for their comedic and character-r...

Zach Anderson's project with Zoetis involved capturing the generational life and day-to-day operations of the farm, show...
10/15/2024

Zach Anderson's project with Zoetis involved capturing the generational life and day-to-day operations of the farm, showcasing the unique balance between tradition and innovation, with a focus on the farm's commitment to sustainability and the struggles they face. Shot over the course of two packed days, Zach’s approach leaned heavily into available light to create the raw, authentic feeling that has become a hallmark of his style. The series of images creates a poignant depiction of what life on a farm looks like:
https://bit.ly/4eFgIig

David Martinez is documenting Alp Sungurtekin, a legendary vehicle designer and land speed racer, who builds and races h...
10/08/2024

David Martinez is documenting Alp Sungurtekin, a legendary vehicle designer and land speed racer, who builds and races his own record-breaking bikes. This project has been an incredible journey of resilience, perseverance, and passion. David has put together an interim edit that offers a raw, behind-the-scenes look at what it takes to chase this dream.

https://bit.ly/3ZPHz6T

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Chasing a World Record: David Martinez's New Documentary "Slowly Going Faster" David Martinez is documenting Alp Sungurtekin, a legendary vehicle designer and land speed racer, who builds and races his own record-breaking bikes. His success on the salt insp...

Check out Day19's latest work from long-term client, Denny's. The duo’s approach was centered on authenticity, a hallmar...
10/01/2024

Check out Day19's latest work from long-term client, Denny's. The duo’s approach was centered on authenticity, a hallmark of their work, especially in family-themed campaigns. They wanted to capture real families in genuine moments of enjoyment. To achieve this, they worked closely with the agency to select talent, focusing on finding a family that naturally worked well together.

https://bit.ly/4domseN

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Day19’s Creative Synergy: Trust, Spontaneity, and Unplanned Magic The Creative Brief: Capturing Genuine Moments Denny’s has been a long-time client of Day19’s and this campaign marked their third collaboration with the brand. “They usually keep us i...

Help us welcome Sandro Baebler to our roster! With a unique background rooted in a tiny Swiss mountain village, Sandro's...
09/26/2024

Help us welcome Sandro Baebler to our roster! With a unique background rooted in a tiny Swiss mountain village, Sandro's stunning portraits and dynamic sports photography reflect his passion for both the visual arts and the great outdoors.

https://bit.ly/4gxUVup

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Help Us Welcome Photographer and Director Sandro Baebler to Our Roster! We are thrilled to announce that we are now representing the talented photographer and director, Sandro Baebler. With a unique background rooted in a tiny Swiss mountain village, Sandro...

Andrei Duman’s love for luxury and speed drives every shot he takeshttps://bit.ly/47Kfr76
09/24/2024

Andrei Duman’s love for luxury and speed drives every shot he takes
https://bit.ly/47Kfr76

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Andrei Duman: Sharing His Love of Luxury and Speed Through Automotive Photography Andrei Duman shares his journey from a childhood fascination with cars in communist Romania to becoming a photographer often specializing in automotive campaigns. Duman discus...

Bringing trust and care to life through the lens with Doug Menuez for Comforcare’s heartfelt campaignhttps://bit.ly/4d9b...
09/19/2024

Bringing trust and care to life through the lens with Doug Menuez for Comforcare’s heartfelt campaign

https://bit.ly/4d9b6vd

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Capturing Trust: Doug Menuez on Creating a Heartfelt Campaign for Comforcare We spoke with Doug Menuez about his creative process for a campaign with Lavidge agency for Comforcare/At Your Side, a home health care service. Doug, known for his ability to capt...

Unleashing the speed and spirit of the world's fastest dogs, where CGI meets real photography in the "Fast & Curious" se...
09/17/2024

Unleashing the speed and spirit of the world's fastest dogs, where CGI meets real photography in the "Fast & Curious" series from POP Creative Studio.

https://bit.ly/4dJDcym

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Fast & Curious We were honoured to collaborate with the esteemed photographer, Alexander Khokhlov, in the remarkable portrait series “Fast & Curious". We bring you a delightful fusion of CGI and real photography, where the four-legged protagonists each wi...

Andy Glass uses CGI to craft a powerful, consistent visual metaphor in Janssen’s campaign, seamlessly blending realism a...
09/12/2024

Andy Glass uses CGI to craft a powerful, consistent visual metaphor in Janssen’s campaign, seamlessly blending realism and digital artistry.

https://bit.ly/3zazNcy

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Seamless Integration: Andy Glass on Realism and CGI in Janssen’s Healthcare Campaign   In this interview, we dive into Andy Glass's photography campaign for Janssen, which targets healthcare professionals in the heart disease field. Andy collaborated wi...

Dan Goldberg captures the heart of Oaxaca through its people and their food—stories of tradition, resilience, and commun...
09/10/2024

Dan Goldberg captures the heart of Oaxaca through its people and their food—stories of tradition, resilience, and community.

https://bit.ly/4e1dV2b

ALL PROJECTS NEWS PODCAST INSIGHTS ARCHIVE Faces of Oaxaca: Dan Goldberg on the Stories Behind the People and Their Food In this interview, Dan Goldberg shares insights into his latest photography project, which delves into the rich culinary and cultural heritage of Oaxaca. His project aims to produ...

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Representing 10 commercial photographers + directors, publishing a blog about the photography community, co-founder of Community Table, founder of FreelanceArtProducer.com, consulting with a variety of photographers worldwide and always looking forward.