Mastering the Omnichannel Experience for E-Commerce Success.mp4
Shure – a leader in the audio space – is celebrating its 100th anniversary with a revamped digital experience.
On today's episode of The Digital Experience 💻, CMSWire’s EIC Dom Nicastro speaks with Rogelio Villanueva, Director of Global Web Marketing at Shure to give us some insights behind the project, including:
▪️How product design informs the digital experience
▪️The details and platforms behind their omnichannel strategy
▪️How they plan to build on the experience with AI-driven personalization
Watch the full episode here: https://ow.ly/zIg550UkQFu
3) The Power of Customer Conversations Why We Listen.mp4
The companies with the most effective Customer Success practices have embedded it deep into their culture. But achieving this level of integration is no easy feat.
Watch today’s Beyond the Call 📞 featuring Melissa Henley, CCO at KeyShot and CMSWire’s Contributor of the Year for 2023 🎉
CMSWire EIC Dom Nicastro explores how she and her team:
▪️Institutionalizes a customer-first mindset across the company
▪️Maintains continuous engagement with customers
▪️Measures success on a comprehensive level, beyond churn
Watch the full episode here: https://ow.ly/BPpU50UaSKz
If you’re an aspiring CMO, this episode of the CMO Circle is for you.
Watch as Michelle Hawley speaks with Jonathan Copulsky, a senior lecturer at Northwestern University and an experienced marketing leader, to learn:
▪️ How to set clear career goals and work backward to build your skills
▪️ The skills beyond marketing you need to develop to be an effective CMO
▪️ The importance of building a strong, reciprocal network
Watch the whole episode here: https://ow.ly/NWKs50U63mp
4) Mastering AI Bots Stay Relevant with Synthetic Emotions.mp4
The AI transformation is coming for our search engines. Are you prepared?
On today's episode of The Digital Experience 💻, CMSWire’s EIC Dom Nicastro speaks with CMSWire Contributor Luis Fernandez with VML to discuss the impact of AI on content discovery and how brands can set themselves up for success.
Tune in to learn:
• The distinctions between AI Visibility Optimization and Search Engine Optimization
• How to position your content for the highly-personalized search experience AI provides
• The new analytics marketers and CX professionals need to learn to evaluate success
Watch the full episode here: https://ow.ly/K1Yo50U1juv
4. Transforming Perceptions Building a Family-Oriented Brand.mp4
How do you get customers to change the way they think about you?
It’s a timeless marketing question, and on today’s CMO Circle 🟠, Michelle Hawley answers it with Ranu Coleman, Head of Marketing at PatPat
Watch this episode, and learn how the children’s clothing retailer successfully repositioned themselves into a family-centric brand, by leveraging:
• The art of storytelling
• A network of influencers, bringing their family lines to life
• Consistent messaging across all channels
Watch the whole episode here: https://ow.ly/RS7350TMBoS
1. Maximize Email Engagement Create Value in Every Message.mp4
“Every email should serve a purpose and offer value.” 👏👏👏
Today's episode of The Digital Experience 💻 is all about email marketing, and Brianna Langley Henderson at Bailey International has a number of expert insights to share on the subject, including:
• How to align email marketing with broader company objectives
• The art of crafting messages that are worthy of customers’ time and attention
• Deciding when the answer is to not create an email (gasp)
Watch the full episode here: https://ow.ly/3OhZ50THP0I
At Aflac, customer service reps continually interact with people who are going through life’s toughest moments. How does leadership ensure they recruit and develop agents to provide this next-level of customer support?
Watch today’s Beyond the Call 📞 to find out.
CMSWire EIC Dom Nicastro speaks with Keith Farley, SVP of Individual Benefits at Aflac to discuss:
• How Aflac empowers agents to balance technology with empathy
• When calls require human interaction and when they don’t
• Their approach to equipping agents to provide this next level of emotional support
Watch the full episode here: https://ow.ly/Mzec50Tq4G8
#CustomerService #Leadership #BeyondTheCall
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