Ciente

01/21/2025

What is Event Marketing Automation?

Can product event marketing automation simplify the process and negate the need for multiple hands?

https://ciente.io/blogs/product-event-marketing-automation/

Product events are tedious and difficult to manage. Can product event marketing automation simplify the process and negate the need for multiple hands?

01/03/2025

pen source or proprietary software? Decision-makers often grapple with this question.

There are usually two schools of thought- why pay for something that is free, or go for a version that may not give us all we want?

It's easy to get trapped between deciding what fits your organizational needs the best.

Here’s our short piece that will help you choose the right fit:
https://ciente.io/blogs/open-source-or-proprietary-database-management-what-should-you-go-for/

If your business database is not structured, you may lose crucial information or struggle to retrieve them. How do you decide which DBMS is the best?

12/24/2024

Advertising is a creative endeavor intended to make you ask for more. It is a system that draws its audience in.

And lately, the areas where companies can advertise have increased. Ad spaces are divided into premium and basic tiers. The advertising race was fierce, but now it has become a nonstop intense ad battle.

The fire is only fueled by the rise of programmatic ads. Advertisers and sellers are locked in automated bidding for buyers' attention.

It is easy enough to want a piece of the programmatic cake, but having it will prove challenging.

However, there is a way to differentiate. You can find it here in our programmatic ad strategy guide – https://ciente.io/blogs/programmatic-advertising-strategies-journeying-beyond-the-obvious/

And these programmatic advertising strategies go way deeper than the obvious.

12/23/2024

Fortinet has acquired Perception Point.

With this acquisition, Fortinet extends its end-to-end cybersecurity protection by including the modern workplace —a vital tech for today's cloud-powered architectures.

Perception Point will now enable Fortinet to provide innovative tools to protect browsers, emails, cloud storage apps, collaboration platforms like Slack and Teams, and more.

This acquisition brings to life the two organizations’ mission of consolidating security from disparate tools into one unified platform.

12/19/2024

It was a great experience interviewing Allyson for this op-ed piece! For all marketing teams and individuals out there, this short interview will help you understand the nuances of brand trust!

Thank you for your insights, TrustRadius!

How can you gain buyer trust? Through 🤩 customer-centricity, authenticity, and gaining mindshare.

Of course, those are only a few ways, but they're some of the topics our CMO, Allyson Havener, shares insights on in her interview with Ciente

She talks about:
🔹 The impact of content from AI in marketing
🔹 Authentic reviews bridging the gap between buyer understanding and purchase decisions
🔹 Strategies for staying (or becoming) authentic as a company
🔹 How brands can gain mindshare beyond traditional marketing tactics
🔹 Plus more...

Read the interview to learn the value of each: https://bit.ly/3De8bFn

12/19/2024

Advertising is a creative endeavor intended to make you ask for more. It is a system that draws its audience in.

And lately, the areas where companies can advertise have increased. Ad spaces are divided into premium and basic tiers. The advertising race was fierce, but now it has become a nonstop intense ad battle.

The fire is only fueled by the rise of programmatic ads. Advertisers and sellers are locked in automated bidding for buyers' attention.

It is easy enough to want a piece of the programmatic cake, but having it will prove challenging.

However, there is a way to differentiate. You can find it here in our programmatic ad strategy guide – https://ciente.io/blogs/programmatic-advertising-strategies-journeying-beyond-the-obvious/

And these programmatic advertising strategies go way deeper than the obvious.

12/18/2024

A consistent brand voice is imperative for marketing messages to generate trust. And this should be your priority while working with channel partners.

Automating the repetitive aspects of channel marketing enhances the overall experience of your partnership.
But what are the possible use cases of TCMA for an efficient campaign?

Here’s our comprehensive guide to help you achieve maximum ROI with through-channel marketing automation: https://ciente.io/.../the-ultimate-guide-to-through.../

Discover how Through-Channel Marketing Automation (TCMA) can amplify your brand's reach and drive sales.

03/07/2024

Data analytics is a fundamental skill for marketers, providing insights into markets, products, consumers, and competitors. AI leverages that data to enhance visibility, predict churn, and optimize the marketing funnel.

But how can marketers leverage AI to optimize the customer journey and revolutionize marketing’s impact on the bottom line?

Join Michael Benjamin (Director of Marketing, Intuit) and Suruchi Bhargava (CMO, Ciente) in this podcast exploring modern marketing dynamics. From essential skills like data analytics to the transformative power of AI- discover the shift from marketing as a cost center to a growth driver.

Here you go!
https://lnkd.in/gSEVaag9

02/01/2024

From insightful machine learning to engaging bots – explore how AI is reinventing customer experiences and supercharging sales strategies for businesses today.

Read this Article here https://lnkd.in/dB_VGAMY

Get some more insightful articles here: https://ciente.io/

Follow for more Blogs Update https: //lnkd.in/dZt8FEms

From insightful machine learning to engaging bots – explore how AI is reinventing customer experiences and supercharging sales strategies for businesses today.