CEMO & CO.

10/09/2013

Shout out to CEMO & CO. for providing the bags and shirts production for the second year in a row for the -This years product was even better than last and it's always a breeze working with Steph. If you are in need of t-shirts, bags, hats or anything else promo or brand related, check them out and tell them Targa Trophy sent you!

08/09/2013

HG Motorsports | Logo Revision

07/23/2013

Our client Griffin Motorwerke looking stellar with EZ-UP the we produced for them. Contact them at www.g-werke.com if you are in need of performance parts in Fairport, New York or Berkley, CA.

Hello from Waterfest! Take a look at our booth featuring Milltek Sport Exhaust and RECARO seats.

07/06/2013

Baily Sonier | Final Logo

07/06/2013

Baily Sonnier | Logo v.2

01/09/2013

New Logo | JR Competition

01/09/2013

Apple Logo / Steve Icon provided by Jonathan Mak . Steve Jobs was himself a revolution. His...

11/07/2012

CEMO & COMPANY AT SEMA!
https://www.youtube.com/watch?feature=player_embedded&v=_RZR0LO0-S4

This 1969 Chevy Camaro with a European themed look and this Chevy Corvette ZR1 that has a Carbon Fiber Cold Air Kit just now available, are two of the cleane...

09/07/2012

09/07/2012

NEW HGMS APPAREL! Ladies V-Neck, Baby Onzie's and HGMS Softball Team Hats.

06/04/2012

Our newest logos for HG Motorsports. These boys are going to be dominating real soon!

05/24/2012

Thanks to all the new people who have "liked" Cemo & Co. For those of you that do not know about us ... we are a full service marketing company that provides all types of media solutions. We also do apparel, decals and promotional items of any kind. You dream it up and we will make it happen! We look forward to helping your get your company noticed.

05/09/2012

SEO for Dummies ...

Search Engine Optimization (SEO) is the process of optimizing the content of your website in order to achieve better results in the popular search engines (e.g., Google, Bing, etc.). As the number of sites on the Internet has continued to exponentially grow over the past few years, it has become harder for companies' websites to get "to the top" of the various search engines. This has created an entire industry of companies that claim to be able to increase your rankings on the search engines. Here's what you need to know about SEO:

1. Does SEO really work?
To some degree, absolutely. It is true that search engines look at a variety of aspects of the content of your site and use the findings to order the results when a visitor is searching. If you do not have proper description and keyword meta tags, for example, your site will probably not be properly categorized and ranked in the search engine. That being said, there are many SEO companies that claim to "get you to the top of Google" or make similar statements. Our recommendation is to avoid these companies. Anyone who is claiming to guarantee a particular placement on a search engine is not being honest with you. Most modern search engines use a variety of factors to determine rankings, and content is only one piece (and a relatively small one at that). Popularity of the site is the main way that Google and others determine rankings these days. Therefore, you can make whatever changes you want to your content, but it's not going to necessarily get you where you want to be in a search engine. It's just a good starting point.

2. Can I change the content of my site to become #1 in the search engines?
No. See the answer above for more details. It used to be a lot easier to manipulate the search engines through your own content. Then the search engines smartened up to the trickery that was going on with site content and they developed ranking methods that the site owner is not in direct control of -- such as the popularity of the site. Content is only one small piece of determining search engine placement.

3. Can I pay the search engine to be ranked higher?
No. Search engines will take your money for sponsored links, keyword ads, and the like. But none of the popular search engines determine placement of your site in the results list based on whether you advertise or how much you advertise.

4. Can I trick the search engines into thinking my site is something that it isn't?
No. There was a time when you could use things like hidden text, repetitive keywords, and similar methods to achieve "better" rankings. That was back in the 1990s. These days, the algorithms that the search engines use are extremely sophisticated. Not only will they detect sites that are "playing games" to try to get better rankings, but many of them will actually lower your ranking to penalize you if you try to do it. Therefore, be wary of SEO companies that purport to know "secrets" to getting better placement or that openly use schemes to try to achieve better results. There is really nothing "secret" about SEO these days. The information on how to properly setup your site for optimum (at least as much as you can) SEO is widely available and widely known.

5. Do I have to pay a company to get good results with SEO?
No. While many people choose to engage reputable SEO companies to assist with setting up their site for good exposure on the search engines, it's also possible for you to read up on how to set up your site properly and do it yourself.

6. What should I do to improve my ranking?
First, adjust your keyword and description meta tags. This is a good first step in achieving a good ranking. Do not play games -- make sure your keywords are good and that they actually describe your site. These meta tag fields can be adjusted directly by you for WebExpress and WebExpress Pro through the administration area.

Second, try to get other sites to link to your site. As mentioned above, many of the search engines use popularity as a key driver in search engine rankings. The more OTHER sites that link to your site, the better your positioning will be.

Third, be unique. The more common your description and keywords are, the more other sites there will be with the same information. It's clearly not possible for everyone to be "at the top" of the search engines. So, instead of trying to be at the top of a long list, you can also help your visibility by making the entire list shorter.

Fourth, advertise and market your site through other means. Even though SEO is a big topic these days, the reality is that in our industry most people do not buy promotional products from random websites. Your website and WebStore product research interface are very important parts of your business -- but in general you're probably going to have more success driving business to your website through traditional marketing mechanisms (emails, newsletters, local Chamber of Commerce, referrals, etc.) than you are through the website search engines.

I hope that was helpful to all of you interested in getting noticed on the web!

05/01/2012

Trailer for one of my FAVORITE clients, HG Motorsports in La Jolla.
http://www.youtube.com/watch?v=1mQiAKoC12g&feature=relmfu

05/01/2012

Top Ten Branding Mistakes

Ten Ways to Kill your Company Branding
Sometimes a company will spend lots of time and money to get a brand established — they create a name, put a tag line with it that makes a great promise. They build the brand name awareness into their company culture and do the right things to ensure they fit with their core values. They do this to make sure they can honestly deliver what the brand promises. They even wrangle over the colors to make sure they are right and reinforce the name and tag line. They launch a big branding announcement with a flurry of advertising activities and soon it begins to work. The bottom line is going up. Time to relax right? Far from it. The best branding is an ongoing unified effort that should never stop.

Even the most popular brand in the world can be killed. It can be done deliberately or mistakenly. Below are the most common mistakes that kill brands. Memorize all ten and if you catch yourself doing any of them, turn it around fast.

1. INCONSISTENT CORPORATE IDENTITY
A company must use the same name, logo and tag line in every contact inside and outside the company. The company name on the sign out front must match what is on your business card and website. How the phone is answered is important and every way a customer might hear about you should be consistent. Consistent means go wide with your efforts. Branding won’t be achieved if you choose to use only one or two marketing avenues to get the word out (like only radio, or newspaper ads). Your customer must hear and see your name, logo, tag line and colors consistently over and over and over in many different ways before you are imprinted on your customer's mind map.

2. POOR VISUALS (or no visuals)
If you want your company name to pop into someone's mind be aware that pictures are more sticky than words. We think in pictures. Have a consistent visual picture and logo that comes to represent your company. For instance when you see the golden arches you know you can get that same consistent hamburger and fries. Create a strong company visual image (logo) and make it known.

3. NOT TRAINING EMPLOYEES
Think of your employees as potentially walking, talking billboards. Pump them up about the name, logo and tag line - train them to be community ambassadors in your marketing campaign. Reward them when you find them doing it right.

4. FAILURE TO TRACK BRANDING EFFORTS
Every time someone calls your company (or franchise, branch office, etc.), the person on the phone should gently probe for how they came to call your company (saw your ad on TV or heard it on the radio, attended a seminar last fall, a friend said this was the best place, etc.). Record the answers and keep a master list. This data should direct future marketing.

5. NOT USING EXISTING CONSUMERS, CLIENTS, PATIENTS FOR BRANDING
The best marketing tool in your arsenal is WOM (word of mouth advertising). Ask your customers, clients or patients if they will join you in getting the word out — ask for their opinion about your ads or seminars; ask them what they think your company’s greatest strength is — and ask if you can quote them in brochure or ad.

6. LETTING MARKETING MATERIALS GET STALE
Many businesses make this marketing mistake but it’s particularly true for small businesses. They decide to have a company brochure and pay for design and then order 10,000 copies which takes them seven years to use up — but they refuse to get a new brochure until all those are gone! Order smaller amounts and re-do them more frequently (even if much of the same information is used with new graphics). Don't use the same television or radio ad for three years — when your materials are stale, people ignore them and tune out your message.

7. FAILING TO FOCUS BRANDING ON THE CORE SERVICE
If you want your branding to be successful, decide what your one core service is and target your marketing to that primarily. This is why Blockbuster stayed #1 in their field. Their core service is renting movie videos/DVD. They also rent video games, sell candy and have a line or merchandise that goes with the movies (Scoobie-Doo Video can be purchased and so can a stuffed Scoobie-Doo dog). But their marketing is mainly about renting movies -- not candy and popcorn sales.

8. NOT HAVING A TAG LINE THAT IS BELIEVABLE
If you go to J.C. Penny's three times and each time could not find what you are looking for, then you aren't going to believe their tag line: It's all inside. If the tag line doesn't match the reality for you consumer, they will not believe it and they will kill your marketing efforts with negative word-of-mouth comments.

9. FAILING TO "GRAB" THE PUBLIC WITH YOUR TAG LINE
Good tag lines are usually three to six believable words that match your core services AND has great appeal. When Avis came up with "We Try Harder" they were telling the world we know we aren't #1 in the business but man we are going to really try to beat those big guys out. It made American consumers smile because we have all been in the position of trying to beat someone out in one way or another and we support a hard charging underdog. When Wal-Mart came up with "Always lower prices. Always" they were telling us we were going to save money every time we shopped in their store … not just during a sale or blue light special ALWAYS. And then they made sure we did. When Nike came up with "Just Do It" they were telling us to get off our lazy bums and get out there and just do it (in their shoes) — we all know we "should" get out there and do it — they prodded us nicely. When Precision Intermedia came up with "Imagine No Limits" they were telling marketing consumers to think outside of the boundaries of money, location, history, or any barrier you might perceive in your marketing endeavors .. Because if you can imagine it — it can be done.

10. NOT KNOWING WHERE SUCCESSFUL BRANDING STARTS
Successful branding starts inside your company. Only you know your core service. Only you and your staff deliver the message. Talk to your consumers often. Only you can catch an employee being a good ambassador and reward them for it. Only you can ensure consistency in use of name, logo, and tag line. Successful branding starts inside your company — it's nurtured there and you can take all the credit for its success — we provide the tools and tell you precisely how to use them for the most successful branding. We accept no limits and invite you to imagine no limits to making your brand known in your community and beyond.

04/25/2012

I am all about supporting my clients ... Below is the lastest Shift-S3ctor event. These guys throw well organized and fun events!

Registration Officially Open For June 9th Road Course/Side By Side Event

Last year, we had our first Road Course, Side by Side Racing event and it was a huge success. We come back to Willow Springs Raceway, Saturday, June 9th to do it all again! Those that sign up for the whole day will get 4 road course sessions (20 cars maximum per run group), and in the afternoon, we will do some side by side racing down the front straight.

Early registration will be open for 2 weeks and then the price will go back to standard pricing. We also present the option for those only interested in participating in the Side by Side racing, however we are only taking a handful of SBS only spots.

We look forward to seeing past and new faces for another badass day with Shift-S3ctor. More info and registration can be found at www.shift-s3ctor.com under the “Upcoming Events” tab.

Shift-Sector hosts multiple track days including Road Course, Drag/Side by Side Roll Runs and Drift events in socal. Not only will we have dedicated Road Course, Drag/Side by Side, Drift events, but we will also have days including various combinations of the three.