Marketable Media

03/19/2024

Are you struggling with procrastination? Do you find yourself consistently putting off things that you know you should be doing?

Why do we procrastinate even when we know the thing that we should be doing is going to help us create a better outcome in our life?

Here are two simple tips to help you overcome procrastination.

Be blessed.
Kenneth.

03/16/2024

In a world of too much information and an endless work cycle, implement these tips to dissolve being overwhelmed.

Be blessed.
Kenneth

02/15/2024

Are you still unsure about AI? This video was created by SORA, a new text-to-video AI tool from OpenAI.

The video below has not been modified and is absolutely incredible. The questions we may have are:

1. What will our role as creators be in the future?

2. How will we know what is real and fake?

3. Where do we end up?

These questions are exciting and frightening. AI is impacting your business and your life quicker than you think and realize.

Without sounding like the fear-mongering messenger, I would start equipping myself, especially as a business owner. Otherwise, you will be left behind.

Be blessed and enjoy the journey. Jump in and start learning.
Kenneth

Credit: https://openai.com/sora

02/13/2024

Can robots ever be as creative as humans in making ads? What do you think?"

02/08/2024

Transform Challenges into Stepping Stones: Mastering the Art of Resilience

Your path to success is going to be filled with challenges and obstacles. That is not a negative thing; in fact, it can be an absolute blessing. Each hurdle is an opportunity in disguise.

Here are four simple yet powerful strategies to not just navigate through challenges but to actually thrive while in the midst of your "chaos":

🟣 Cultivate a Growth Mindset: Embrace every setback as a lesson. Learning from failures allows you to grow and make micro resets on your path. It is only a failure if you quit and don't learn. So see each "failure" as a necessary step on your ladder to success.

🟣 Self-Care is Your Secret Weapon: Prioritize your mental, emotional, spiritual, and physical well-being. This is not something you do when you have time, but it is a priority. It is non-negotiable.

🟣 Harness the Power of Your Network: You do not have to do this alone. Seeking out guidance from mentors and peer support isn't a sign of weakness but a strength on your journey.

🟣 Set Goals with Flexibility: Set big, audacious goals, but also make sure that you adopt the ability to be flexible and to be able when life throws you different curve balls along the way. View every challenge as a chance to grow stronger and more capable.

Remember, resilience is not an innate quality but a skill that can be developed. Start reminding yourself about these simple strategies and start seeing life in a different way. It is the little things and how we choose to "view" life and all its ups and downs that allow us to grow in all areas.

Be Blessed.
Kenneth

02/07/2024

The #1 Secret to Success?

Systems!

Your financial state is a product of your systems around income and spending.

Your relationship with your partner is a product of your systems about building and growing a relationship.

Your health is a product of the systems around your lifestyle.

Your mental health is a product of the systems you have in place to protect and maintain mental well-being.

Systems result in certain behaviors. That behavior determines your outcomes.

So place your willpower not on changing the outcomes but on building systems in your life that, once in place, will bring the desired outcome.

Small daily changes, over time, lead to significant positive outcomes.

Be Blessed.
Kenneth

01/27/2024

01/25/2024

If Mastery is the result of practice, focus, consistency, and devotion...

Then ask yourself this.

What am I mastering every day?

🥵 Am I consistently complaining and judging others?
🥵 Am I focusing on everything that is wrong or missing in my life?
🥵 Am I practicing blame and excuses?
🥵 Am I devoting my days to being distracted and wasting?

Or

😍 Am I consistently seeing things and people in a positive light?
😍 Am I focusing on the good and opportunities and making a positive impact?
😍 Am I practicing being great at what I do?
😍 Am I devoting my days to becoming a better version of myself and contributing to the world through my work?

Everything is a choice.
It starts with you!

Be blessed.

Kenneth

01/21/2024

A Business Without a Vision is an Airplane Without a Destination

It all starts with a Vision. This may sound cliché, but it is 100% accurate. If you don't have a vision, how do you know the direction you are going?

A vision clarifies where you want to go - even if it is a distant dream. Your Vision should bring about an equal mix of excitement and fear.

The Vision and potential should excite you, yet getting there should make you a little nervous and scared because you'll need to step out of your comfort zone to realize it.

Here are some tips for achieving your Vision:

✅ Your Vision should be your 3-5 year goal for your business. Dream big and make it bold.

✅ Make sure you align your Vision for your business with your personal life. You want to build something that is 100% in alignment with your dream life.

✅ Align your Vision with your values and mission.

✅ Make it measurable. Dream big, but ensure that you can measure your success along the way.

✅ Be flexible and open. Life is dynamic, and so is business. Sometimes, you will have to take a different course than planned. Keep your eye on the summit and be ok with change.

✅ Share your Vision with your loved ones and anyone who works for you. They need to know your direction, too, so they can help you build.

✅ You can build it with others. Along the way, you will find the right people, aligned with your Vision, who will want to help you and will get you there quicker.

Be blessed.
Kenneth

01/15/2024

The quality of your results...
is a direct proportion to the quality of your practice.

Doing the work = challenging yourself + discipline + systems + habits + rest.

Your genius is within you. Commit to the work.

Be blessed
Kenneth

01/14/2024

What is the #1 thing to guarantee success with your product sales?

Not a good product
Not a good location
Not good branding...

A STARVING crowd.

01/10/2024

Create Contrast - To Help Connect Emotionally With Prospects + Elevate Your Marketing.

What is contrast? A clear distinction between two paths or options.

How do you use contrast in your marketing?
Here are just 4 ways you can use it today.

✅ Step 1 - Results - Create a clear distinction between where they are now and where they want to be.

✅ Step 2 - Emotional State - Highlight the differences in their current emotional state vs. their future state once they use the product.

✅ Step 3 - The Path - Show them the clear difference between the status quo approach to solving their problem, which is keeping them stuck, vs. your method, which gives them that breakthrough they are looking for.

✅ Step 4 - The Market - Ensure your prospects can see and understand a clear distinction between your competitor's product and yours and why your product is the favored choice.

Without applying contrast to your marketing, you are missing out on huge opportunities.

If you enjoyed this thread, pls share and let me know in the comments.

Be Blessed
Kenneth

01/09/2024

Your client is not buying your product - they're buying you!

Do they trust you?
Why should they listen to you?
Why are you different?
Why are you the missing piece?
What is your story, and how does it connect to theirs?
Why are you the right person to get them where they want to be?
How confident are they that you'll get them to their outcome?

It's all about perception.

Remember these questions before you go selling!

Be blessed.
Kenneth

01/08/2024

3 Quick Strategies for Cultivating a Positive Mindset

1. Practice gratitude daily

This is the first thing I do every morning, followed by meditation, journaling, and exercise. I then study or read for 45 minutes.

I wake up at 5.00 am, which is my morning ritual to set my energy and focus for the day.

2. Challenge negative thoughts and replace them with positive affirmations

Every time you become aware that you are in a negative state - with your thoughts and how you feel - ask yourself this.

How do I want to feel? How do I want my life to be?

Then, start to focus your thoughts on what will bring you the desired feeling and the life outcome you desire.

3. Surround yourself with positive and supportive people

Audit your life. Who are the people in your life (this applies to work, clients, friends, family, etc) that are draining you and pulling you down?

Remove them from your life. That is harsh, but it is the hard truth. If it's a client, fire them. If it is a boss or work environment, get to work on moving to a new environment.

Friend circles? Pull back or move on.

Family is difficult, but you can limit your time with those who are negatively impacting your life, and you can also stop communication. There is NEVER a reason to feel guilty if it's for your own well-being.

This is your life; control the things you can.

Be blessed.
Kenneth

01/06/2024

Trust your gut. Your intuition.

There is no need to overthink everything. In literally every situation, your gut will be right...

Rather than your "rational" mind.

Be blessed
Kenneth

01/06/2024

4 Quick Tips to Create Attention-Grabbing Headlines:
🧵

1. Use numbers or statistics to make your headline more specific and compelling.

Example: 5 Proven Strategies to Increase Your Website Traffic by 150%

2. Use power words that evoke emotion and create a sense of urgency.

Example: Hurry! Discover the Revolutionary 3-Step Formula to Double Your Productivity Overnight!

3. Address a specific pain point or problem that your target audience is facing.

Example: Struggling to Lose Weight? Discover How Our 30-Day Plan Can Change Your Life

4. Create curiosity by leaving some information out and making the reader want to learn more.

Example: Millionaires Swear by This Morning Routine—Discover Their Secret!

Enjoy and keep practicing and testing until you get your headlines popping.

Be blessed.
Kenneth

01/01/2024

2024 truth #1: You may be sabotaging your success with your marketing, even though you have great intentions.

You have great intentions and a big vision for your business. You take a course, do plenty of research on the best software, and maybe even hire a company to help you.

You decide you want to sell an evergreen online program.

You determine that having a webinar will be the best marketing funnel to sell your program.

You build all the funnels, script out the webinar, build out your members area, record all your videos, create a beautiful webinar, write all the emails, record the webinar, and launch it with the help of paid ads.

It flops! The numbers are horrible.

Worry, doubt, frustration, blame, anger, finger-pointing, etc.

You speak to someone else or see another online leader doing a VSL (short-form video), and you decide that is the route.

Funnel page redesign, new ads, new creatives, new video script, new platform, new emails...maybe even a new team.

You rationalize that this approach and team is better than the old one. You have to justify your old decision, right?

It flops.

Worry, doubt, frustration, blame, anger, finger-pointing, etc. They all return and typically with a greater vengeance!

You again speak to another expert. You see another influencer crushing it with Groups.

Ah, this is what I have been missing, you tell yourself.

You start again, creating the new funnel, building the community, the strategy, the content, and the team. Heck, you may have even purchased a new course or hired a new team.

Again...You rationalize that this approach and team is better than the old one. You have to justify your old decision, right?

Surely, this has to work now.

You get excited and launch it again.

It flops.

Worry, doubt, frustration, blame, anger, finger-pointing, etc.

The same cycle is being repeated over and over again.

You're not fixing ANYTHING...and it is a blindspot you're oblivious to.

It's not the funnel; it's not the strategy, and it's not the design.

It's your messaging. Your message is 'meh instead of Wow. Your offer is not connecting at all with your audience.

The webinar, the VSL, the groups, the ebook, the book, and a sales call funnel ALL work.

But they ONLY work if you have the right message that resonates with your audience.

So this year, instead of committing to jumping from one strategy to the next, commit to KNOWING your audience. Interview them, research them, study them, attend the conferences they attend, and hang out with them.

Then, create an offer and message that THEY want, NOT what you THINK they want.

That should be your sole focus until you have an offer that sticks.

Be blessed.
Kenneth