Avenir Thinking

09/07/2024

Despite some public outcry, including that of Gustave Eiffel’s great-great grandson, Paris’ Mayor Anne Hidalgo has said that the Olympic Rings placed on the Eiffel Tower for this year’s Olympics will remain on the tower indefinitely. With the blessing and financial support of the International Olympic Committee, the existing 95-foot-wide, 45-foot-tall, 33-ton rings will be replaced with a lighter version.

Is it art?
Is it advertising?
Is it a message of peace?

Will the Eiffel Tower Olympic Rings become permanent? Mayor Anne Hidalgo says yes, but Gustave Eiffel's descendants disapprove of the plan.

07/10/2024

Let's Consider Some Factors:⠀
- An objective third party can help you view your content from a macro lens, helping to reveal potential areas of improvement.⠀
- You do not have to invest extra time, money, or energy into hiring and training a marketing department⠀
- Our expertise means 100% quality, 100% of the time

02/08/2022

In honor of Black History Month, we at Avenir are educating ourselves about significant Black community members throughout in San Diego's history all February long. Even though California was admitted as a free state, its laws often explicitly discriminated against Black people. Here are two Black San Diegans who were able to overcome that discrimination and achieve historic firsts.

As we all know, February is Black History Month. We knew we wanted to honor this, but also knew that we are not well-acquainted with much knowledge beyond the basics. In light of that, we decided to go on a fact-finding mission of our own that we could share with…

01/01/2022

12/15/2021

Let's Consider Some Factors:
- An objective third party can help you view your content from a macro lens, helping to reveal potential areas of improvement.
- You do not have to invest extra time, money, or energy into hiring and training a marketing department
- Our expertise means 100% quality, 100% of the time

12/13/2021

Eliciting feedback is core to any effective marketing strategy. At Avenir, feedback is how we develop trust with our audience and clients, and in turn, create content that feels more genuine to them.

12/08/2021

Avenir Thinking is truly honored to have been nominated for the San Diego Equality Business Association (SDEBA) Business of the Year Award! This nomination is a reflection of the impact that Avenir has had on the greater LGBTQ+ community of San Diego, both personally and professionally. We are proud to be an LGBTQ+ owned and operated business, and to support other LGBTQ+ organizations like the SDEBA and countless others. Congratulations to all of the nominees!

11/19/2021

Avenir Thinking is truly honored to have been nominated for the San Diego Equality Business Association - SDEBA Business of the Year Award! This nomination is a reflection of the impact that Avenir has had on the greater LGBTQ+ community of San Diego, both personally and professionally. We are proud to be an LGBTQ+ owned and operated business, and to support other LGBTQ+ organizations like the SDEBA and countless others. Congratulations to all of the nominees!

Join Us as we celebrate and announce our 2021 Equality Business Award Winners LIVE! at Urban Mo s Presented by Sycuan Casino Resort! Your ticket includes a three course meal, wine, and a special program featuring our very own MC Jeff Gelder, SDEBA Member presenters, and fabulous performances from Mo...

11/09/2021

“Typeface design plays a fundamental role in visual communication: it is crucial to the textual representation of languages and to provide voices for diverse communities.

Yet design histories have largely overlooked the activities of those who contributed to the production of typefaces throughout the industrial era. It is frequently assumed that typefaces are the work of a single designer whereas, as most industrial objects, they result from a series of processes involving multiple skills often carried out by numerous people.

Type-manufacturers employed women as part of departments that were variously known as ‘drawing studios’, ‘type drawing offices’, or ‘departments of typographic development’. These women worked daily on developing and producing typefaces that were, eventually, almost always attributed to male designers. They merit attention as key contributors to the design process of many renowned typefaces that emerged throughout the twentieth century.”

‘Women in Type’ is a research project highlighting the work of these women.

https://www.women-in-type.com/

‘Women in Type’ is a research project highlighting the work of women as key contributors to the design process of many renowned typefaces of the 20th century.

10/21/2021

Avenir Thinking (avenirthinking.com) is an expert digital agency that helps brands thrive in the new digital economy. We are an LGBTQ-owned agency with a diverse clientele in the non-profit and for-profit markets. We have a lot of fun internally and with our clients and have a great workplace in the Banker's Hill neighborhood.

We are looking to grow our team by adding an Account Coordinator. We are a small but mighty team of creative and strategic thinkers and doers with a passion for delivering top-quality branding, technology, and marketing support to our growing list of customers.

This role is great for you if you're interested, smart, detail-oriented, great with technology, quick on your feet, and an individual producer.

Our new Account Coordinator will help support the owner and the team as we grow in capacity and talent. We value independence, creativity, and dedication, taking ownership over assigned projects and making sure client and project objectives are achieved.

Our ideal candidate will have experience supporting a busy business owner and have some experience and/or deep understanding of digital marketing. You may be required to perform administrative tasks, conduct market research, update and organize systems, draft marketing copy, support other experts on our team, etc.

Also, you will assist with special projects; design and produce documents, proposals, reports, and presentations; collect and prepare information for meetings with staff and outside parties; compose and prepare correspondence; maintain contact lists via in-house CRM.

Here are some things you might bring to the role:

- Love working with clients as their peer
- Design-minded and a creative thinker
- A natural networker and a connector
- You know your way around social media
- Facebook and Google ads experience
- Campaign strategy - "the big picture"

A few great-to-haves as well:

- Familiar with WordPress to make updates
- Experience with Wrike, MailChimp, Slack
- A strong communicator and storyteller - can break down a project simply to the team and effectively knows what steps need to happen and in what order
- ... but, more importantly, what's NOT on this list?

1-2 years experience working in a digital agency preferred. Send us a note with your experience, a resume, and salary expectation. Avenir Thinking offers flexible hours, a great office, views of downtown, a block to Balboa Park, and a fun, creative environment.

10/06/2021

Gender identity can be highly personal subject, but that does not mean there isn't room for conversations about it in the workplace. Regardless of your office's demographics, encouraging pronoun sharing can normalize this practice both in the corporate arena, and on a larger social scale. What's more, pronoun sharing gives space for those who identify as transgender, gender non-binary, a-gender and/or gender-fluid to feel less isolated when sharing pronouns that fall outside binary language at work.

09/15/2021

It is officially Hispanic Heritage Month, and we at Avenir want to take this opportunity to celebrate the many Hispanic LGBTQ+ activists, authors, and political figures who have been trailblazers in the fight for q***r liberation. We know that people of color are often sidelined in these conversations, but without their tireless contributions, the strides we have made as a community and as a society would not have been possible.

We invite you to join us in celebrating about these monumental individuals, as we continue to educate ourselves on this robust history of the Hispanic LGBTQ+ community throughout this month.

avenirthinking.com/blog

09/13/2021

We at Avenir will be the first to admit that we spend a bit too much time on TikTok ... and we know we're not the only ones. The addictive app that once infiltrated the lives of the bored and the quarantined now seems like it might be sticking around for the long haul – but is TikTok good for more than just funny memes and dog content?

Through our Avenir for Good division, Avenir supports non-profits by developing strategies to increase audience engagement and raising funds. TikTok has attracted savvy fundraisers in the non-profit sector looking to leverage the platform's reach – it's the social media app with the greatest potential for going viral, and a bigger audience can mean bigger fundraising.

However, among our dozens of Avenir for Good clients, none have adopted a presence on TikTok. With a platform so low-stakes and intuitive to use, what's the hesitation?

We would like to know: would your non-profit org consider starting a TikTok account?

Will TikTok become the next go-to platform for organizations that want to boost online donations and engagement rates?

09/01/2021

Welcome to the Avenir family, Diversity Advisors!

About: Diversity Advisors is a consulting firm with years of expertise helping corporations, municipalities, government agencies, and small businesses, incorporate diversity, equity and inclusion into their daily practices. DA's long-term mission is to enact large-scale systemic changes that will ultimately make society more inclusive and equitable for all people.

We're so glad to be helping them in their mission. Welcome aboard!

08/17/2021

It's National Nonprofit Day! At Avenir Thinking, we work tirelessly to ensure that non-profits have the optimal resources necessary to expand their outreach and give back. As an LGBTQ+ owned company, we are especially passionate about the work we do to support non-profits serving our community.

Today and everyday we feel lucky to work alongside remarkable leaders, organizers, and trailblazers in the non-profit sector, and are proud to have been a part of generating over $1 million dollars across organizations.

Happy National Nonprofit Day to all!

We became involved with our first non-profit clients as volunteers, many years ago. A project here, a design there. It was rewarding to help and the people are amazing to help with. But there are projects that move beyond the volunteer level and are worth working on in a professional…

07/16/2021

Happy Pride San Diego!

As an LGBTQ-owned business, Avenir Thinking is proud to be a part of the community this week and every other week of the year. We feel lucky to be able to serve other LGBTQ-owned businesses by bringing our full authentic selves to every project we work on. In honor of pride, we wanted to reminisce on the many events and partnerships that have brought us closer to our San Diego LGBTQ community. We are grateful to have been involved with so many wonderful community-based companies, organizations and nonprofits and are excited to share our achievements with you!

Happy Pride San Diego! As an LGBTQ-owned business, Avenir is proud to be a part of the community this week and every other week of the year. We feel lucky to be able to serve other LGBTQ-owned businesses by bringing our full authentic selves to every project we work on.…

06/29/2021

We were so fortunate to assist U.S. Bank San Diego in creating a video to celebrate how far they have come in cultivating a supportive and diverse workplace. Here is the Pride 2021 video we created with their amazing team in two iconic San Diego locations. 🏳️‍🌈

06/21/2021

Check out our latest Avenir Short for the typography ☕️ on:

Pinterest Sans. Grilli Type writes about the process behind the design of Pinterest Sans, a custom typeface to be used across all Pinterest’s brand touchpoints for their now 450-million Pinners.

The CIA has rebranded with a trendy new look featuring GT America. (Grilli Type says they had no part in any of this).

Read up on how to optimize web fonts for Core Web Vitals. What are Core Web Vitals? Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role and is an area of site maintenance and SEO we need to be paying close attention to.

And, finally, we’re all here for this ten-minute YouTube video on why you should really STOP USING TIMES NEW ROMAN.

And also, Happy Monday everyone!

https://avenirthinking.com/typography-news/

Typography is a perennial favorite topic among digital marketers and designers, and here at Avenir, our email inboxes are flooded with inspiration every week. We thought we would share a few interesting nuggets we ran across recently: Pinterest Sans. Grilli Type writes about the process behind the d...

06/16/2021

We became involved with our first non-profit clients as volunteers, many years ago. A project here, a design there. It was rewarding to help and the people are amazing to help with. But there are projects that move beyond the volunteer level and are worth working on in a professional capacity, with our first non-profit client 15 years ago. This was such a rewarding experience, we wanted to expand on it. We actively began to research non-profit organizations and found a great need for the services we can provide.

As a creative digital marketing agency, our job is to shine a spotlight on you and your organization, help define your goals, and build your online identity. We have a knack for bringing out your strengths and clarifying your objectives. We’re like Olympic coaches for your business, you might say!

Our team of skilled artisans design stunning brands, build uber-functional websites, create engaging social media campaigns, and write killer copy to drive it all home.

When we realized we could use these skills to positively impact the health, happiness, knowledge, and future of others, it was life-changing. We have the capacity to bring focus and awareness to causes bigger than ourselves. What better way to make a difference?

We became involved with our first non-profit clients as volunteers, many years ago. A project here, a design there. It was rewarding to help and the people are amazing to help with. But there are projects that move beyond the volunteer level and are worth working on in a professional…

05/26/2021

Website accessibility - many of our clients ask us about website accessibility – what’s needed? how much does it cost? does my website need to be accessible? how much is good enough? The UX Collective has recently published a guide intended to take another look at the topic, called “Giving a damn about accessibility. A candid and practical handbook for designers.”

Their bottom line is - yes, it's important. Yes, it'll be hard. No, it isn't an add-on. And accessibility requires designers and developers to be great and to give a damn. Check out the article below - and let us know if you have any questions about whether your site should be evaluated for accessibility.

Many of our clients ask us about website accessibility - what's needed? how much does it cost? does my website need to be accessible? how much is good enough? The UX Collective has recently published a guide intended to take another look at the topic, called "Giving a damn about…

05/11/2021

Avenir Thinking (avenirthinking.com) is an expert digital agency that helps brands thrive in the new digital economy.

We are looking to grow our team by adding an Account Manager + Marketing Strategist. We are a small but mighty team of creative and strategic thinkers and doers with a passion for delivering top-quality branding, technology, and marketing support to our growing list of customers.

This role is great for you if you’re experienced, smart, detail-oriented, great with technology, quick on your feet, and an individual producer.

Our new Marketing Strategist will help us grow in capacity and talent. We value independence, creativity, and dedication, taking ownership over assigned projects and making sure client and project objectives are achieved.

Here are some things you might bring to the role:

Love working with clients as their peer
— Design-minded and a creative thinker
— A natural networker and a connector
— You know your way around social media
— Facebook and Google ads experience
— Do you like Tik Tok?
— Copywriter – blogger – word artist – brainstormer
— An eye for photography
— Event coordination
— Campaign strategy – “the big picture”

A few great-to-haves as well:
— Familiar with WordPress to make updates
— Experience with Wrike, MailChimp, Slack
— A strong communicator and storyteller – can break down a project simply to the team and effectively knows what steps need to happen and in what order

… but, more importantly, what’s NOT on this list?

1-2 years experience working in a digital agency required. Send us a note with your experience, a resume, and salary expectation. Avenir Thinking offers flexible hours, a great office, views of downtown, a block to Balboa Park, and a fun, creative environment.

04/13/2021

We are looking for a talented visual designer with responsive communication style and a clean, minimal aesthetic to take on ongoing work for our agency. The work would range from print design - flyers, postcards, etc., to social media graphics - Instagram, Facebook, LinkedIn.

In addition to some production design, we want you to bring your ideas to the table and wow us and our clients. 😀

Our agency has a specific aesthetic we want to carry through our own work and that of our clients. Please check out our website avenirthinking.com and Insta for samples of our style.

Must haves include; Adobe creative suite, being available in person as well as virtually to chat with our team and sometimes our clients, and providing good turnaround, great communication, and a keen marketing sense.

Bonus points if in addition to creating graphics for social, you’re also skilled at managing social media accounts, designs and strategy.

03/29/2021

Get ahead of your social queues.

Work with a team of creatives to build a strategy for what your business has to say on social media. We provide awesome content that will keep your audience engaged from day one, so you don't have to worry about it. We'll also throw in a comprehensive quarterly report so you can track the growth of your following.

Check out our social media kit package today:

Get ahead of your social queues. Work with a team of creatives to build a strategy for what your business has to say on social media. We provide awesome content that will keep your audience engaged from day one, so you don't have to worry about it. We'll also throw…

03/22/2021

You're an expert at what you do — helping others. Let us do the rest!

Here at Avenir Thinking we have a multidisciplinary team of creatives that are experts in all that they do so you don't have to worry about it.

Learn more about our team on our website:
https://avenirthinking.com/culture/