Kellen McAvoy Consulting

01/31/2023

Thinking about outsourcing your social ads? Do this first. 👇

I've heard so many horror stories of people who have had a poor experience working with social media advertisers. They feel like their campaigns weren't successful and they wasted a ton of money. And well, that just sucks.

That's why I put together a guide on how to hire a social ads consultant. You'll learn:
1️⃣ The Different Types of Ad Consultants Available
2️⃣ Pricing Structures & Packages
3️⃣ Questions to Ask In The Interview Process
4️⃣ Ways to Evaluate Advertising Performace to Ensure Success for BOTH the Advertiser & the Business

👉 Click here to learn more:

Social ads can be complicated, but hiring a Social Advertising Consultant shouldn't be. Use this guide to learn about the different types of advertisers and the right questions to ask when hiring or evaluating performance.

12/14/2022

A Social Media Strategy should be unique to your business, goals, target audience, and channel opportunities.

If you're looking to level up your social media marketing strategy in 2023 and want a specific action plan to achieve your goals, here's a sample of what's included in the my Social Media Strategy service:

✅ Industry & Competitor Audit
✅ Target Audience Data
✅ Goals & KPIs
✅ Suggested Channel Optimizations
✅ Content Calendar Template
✅ Content Pillars
✅ Creative Ideas By Channel
✅ Repurposing Strategies
✅ Giveaways & Sweepstakes
✅ Opportunities for Influencer Marketing
✅ Social Media Best Practices
✅ Social Media Tools
✅ Social Media Advertising Recommendations
✅ Timeline + Next Steps for Ex*****on

Apply to work together now at: kellenmcavoy.com/services. *Hurry, only 1 spot left for January and 2 for February!

12/03/2022

🎉Client Win🎉 By focusing on garnering UGC from influencers and repurposing their photos into Reels, we were able to help our client increase Engagements by 164% and Impressions by 262% on Instagram this year (and we're still growing!). While most of the videos had a few thousand views, this simple before and after photo reveal received 103K Views!

➡️ Bottom Line: You don't need super professional video clips to create Reels. Leverage your existing content, add animation, get creative, and have a little fun.

11/09/2022

🛑Your ads shouldn't be about you, they should be about your customer.🛑

Instead of: "Here's what I can offer you" address their primary pain points and show them the 'after' result: Go from being exhausted and overwhelmed to a confident, supported new mom with...

Instead of: "Stop putting your health on the backburner" address the underlying issue they are facing -- time: Finally, you can squeeze in a kickass, effective workout without having to spend hours at the gym.

For more tips on how to create high-performing ad copy that speaks directly to your ideal customer -- taking them from mindless scrolling to instant interest, grab the Activate My Ads Toolkit + Masterclass now at courses.kellenmcavoy.com.

10/27/2022

For anyone who needs to hear this👇 I received an email a while back from a client that had just started their online business and was 2 months into posting social media content that said:

"I have worked hard to keep up the posting consistency, make the branding congruent and vary posts/stories/reels each week. I just don't understand how we can work this hard and get so little engagement."

➡️ Organic growth and engagement on Instagram is a marathon, not a sprint -- it can take a very long time to see results and requires a lot of patience and consistency. It also takes a while to understand what's working, optimize your efforts, and start to see an impact.

Don't give up, and keep showing up because there are people who need to hear your message -- even if they haven't found you yet.

10/19/2022

The Best Facebook & Instagram Targeting Audiences to Leverage This Holiday Season⤵️

① REMARKETING - Reach your warmest potential customers which include: Website Visitors, People who have taken an action on your site (Add to Cart, Initiate Checkout, etc.), Customer + Subscriber Lists, Engaged Fans (Facebook & Instagram), People who have engaged with your Catalog + Shopping, Video Viewers, and Leads.

② BEST PERFORMING PROSPECTING AUDIENCES - Use the best audiences from your 2022 campaigns. If you are new to advertising, start broad (IE: People in the US 18-65+) and then start adding 1-3 interests based on performance.

③ LOOKALIKE PURCHASERS - If you have a large amount of data for purchasers onsite, create a lookalike audience so Facebook can find people similar to those already buying from your business.

④ DYNAMIC PRODUCT ADS - Let Facebook find the best audiences for you by showing your products to people who might be interested in them.

For more tips on how to create high-performing ads this holiday season, grab my Activate My Ads Toolkit + Masterclass now at courses.kellenmcavoy.com.

10/13/2022

Have you started planning your holiday campaigns yet? If not, don't worry! I've got everything you need to prepare for a successful holiday sales season.

Grab these goodies at Courses.KellenMcavoy.com ⤵️:

✅ FREE Social Media Content Calendar Template
✅ FREE Facebook & Instagram Advertising Checklist
✅ FREE Webinar on How to Promote Posts with Facebook & Instagram Ads
✅ Audience Targeting Swipe File
✅ Activate My Ads Toolkit
✅ Accelerate My Ads Masterclass
✅ The Complete Guide to Grow on Instagram

Have questions about your holiday marketing strategies? Send me a message and I'm happy to help.

10/06/2022

4 Quick & Simple Ways to Repurpose Your Existing Content⤵️

First, start by choosing one of your most engaging topics or most frequently asked questions. Let's try: "How much should I spend on Facebook Ads?"

① Create an Instagram Feed Post with a simple text-based graphic that says "How to Determine a Facebook Ads Budget". Include how to do this in the caption. (Bonus points if you animate the graphic & turn it into a video!)

② Take the caption from the post above and turn it into an Instagram Carousel Post. For example, Image 1 would be the title: Here's How Much You Should Spend on Facebook Ads. Image 2+ would include the exact steps you shared in the caption above but now on an image. Change the caption to short copy that says something like, "Wondering how much you should actually spend on Facebook Ads to see results? Swipe above."

③ Talk through the steps from the caption in step 1 an Instagram Reel Video. Save the raw video file to share again on other placements.

④ Share the raw video file that was used in the Reel to Instagram Stories. Then save this to a highlight so others can see!

WHY IT WORKS👇:
① Not everyone sees your posts the 1 time you share it...
② You have more opportunity to reach people where they prefer to consume content
③ You get your most valuable message, offer, and story in front of more people

Want more tips like this? Subscribe to my email newsletter for more social media + ads tips sent straight to your inbox. https://bit.ly/2VoAZBn

09/29/2022

Pumpkin spice season is back and that means the holiday shopping wars are on. ☕️ Amid increased inflation and rising costs, many consumers will likely start their holiday shopping earlier this year to make the most of discounts and spread their spending over several months. This means brands should start planning their holiday marketing campaigns earlier and consider launching discounts, bundles, and promotions well in advance of Black Friday + Cyber Monday.

Here are my top tips for running a successful holiday campaign on social media + ads in 2022.

09/22/2022

One not so fun part of social media -- addressing complaints, customer service, and negative online reviews... 😳 However, managing your online reputation and receiving testimonials is vital to successfully growing your business online. Here are a few best practices to keep in mind:

① Respond to all reviews, comments, and messages -- both positive and negative.

② After an issue has been resolved, reach back out to customers to update the review or leave a comment letting them (and others) know what actions were taken to provide a resolution.

③ To gather new testimonials, implement an online review initiative where asking for testimonials and feedback is integrated into your community management, customer service, email marketing, and sales/onboarding processes.

④ Make it easy for fans by providing concise, specific instructions on how they can leave a review for your business.

As these strategies are implemented, monitor customer feedback and adjust your strategies accordingly.

09/15/2022

🎉Client Win🎉 Love seeing reviews from client customers like this! While Social Ads don't always get direct credit, they are an extremely effective way to generate product discovery, interest, and sales for your business.

Get my step-by-step method for creating high converting ads with the Activate My Ads Toolkit + Masterclass! Grab it now at courses.kellenmcavoy.com.

09/07/2022

When to DIY vs. Outsource your Facebook & Instagram Ads⤵️

💻 DIY:
• If you haven't run Facebook Ads before, it might seem faster to hire an expert, but it could also cost a lot of money with few results. Start with a course or a Social Ads VIP Day so you can learn the basics of what goes into setting up Facebook Ads and how you can use them for your business.

• If you don't have clearly defined, realistic goals, wait to hire an expert. The person you outsource to will be building your ad campaigns according to your goals so if your goals are vague or unrealistic, you could be wasting money on both the ads and their fees.

• If the cost to hire an expert is more than your monthly ads budget, try the DIY route first so you can spend more money on ads and less on management. (In my Social Ads VIP Day, I help set up your ad funnels and show you how to manage them after launch. This way, you still get expert support but can save on a monthly management fee!)

💸 OUTSOURCE:
• If you're familiar with Facebook Ads and have done some tests before, but you need help scaling your growth, an experienced professional can deliver strategic insights and strategies.

• If you have defined, realistic business goals with a set advertising budget, hiring an expert can help you achieve your goals faster. Outsourcing is also a great option for more advanced campaign set up, audience testing, and creative testing.

• If you're already bringing in sales, can afford the monthly management fees, and want to leverage more of Facebook's diverse ad features, it's time to hire an expert.

→ Whether you decide to DIY or Outsource is up to you and your business goals, but I hope this helps save you time and money determining when it might be the right fit.

Learn more about my social advertising trainings, courses, and services here: https://kellenmcavoy.com/services/

09/02/2022

Celebrating 3 Years while enjoying our last few weeks as a family of 3. 🖤 Thank you for supporting me, my goals, and my growth -- both personally and professionally. Excited for what this next adventure has in store.

06/30/2022

5 Ways to Highlight Your Product Benefits or Solution in Your Ads: ⤵️

✨ Share Your Story & Why You Do What You Do
✨ Share 2 - 3 Unique Selling Features about your Product
✨ Add Credibility with Testimonials, Reviews, or Number of Products Sold
✨ Address the #1 Problem and Solution Your Product or Service Solves
✨ Add Product Claims + Guarantees

Want to see how these can be easily implemented into your own ad campaigns? Grab the Activate My Ads Toolkit which comes with fill-in-the-blank high performing ad copy templates! Available now at: kellenmcavoy.com/ads-toolkit.

06/28/2022

I've got something sweet comin' in hot just for you! 🎉 NEW social media + advertising resources have been added to my course library!

Visit Courses.KellenMcavoy.com to snag these goodies:

✅ FREE Social Media Content Calendar Template
✅ FREE Facebook & Instagram Advertising Checklist
✅ FREE Webinar on How to Promote Posts with Facebook & Instagram Ads
✅ Audience Targeting Swipe File
✅ Activate My Ads Toolkit
✅ Accelerate My Ads Masterclass
✅ The Complete Guide to Grow on Instagram

Want more 1:1 support? Let's book a strategy session -- only 3 spots left for July!

06/20/2022

✨NEW FREEBIE✨ Grab this step-by-step guide to review your Facebook & Instagram ad campaign setup before hitting publish! From pre-launch pixel implementation to post-launch reporting, this free checklist will help ensure your ads are set up correctly. Download now at: courses.kellenmcavoy.com/advertising-checklist

06/16/2022

Quick Tips to Increase Instagram Engagement⤵️

1. Create a Favorites List

2. Add People, Brands, or Influencers that you want to work with or who have similar audiences to your ideal audience.

3. Check their posts + stories daily.

4. Like their most recent content, leave a genuine comment, and reply to their stories.

This will help increase awareness for your brand, and they'll likely start to notice that you're regularly engaging with their content -- helping to develop a better relationship.

As a bonus, their audience may also see your comments and discover your brand.

06/14/2022

Writing good ad copy takes a solid understanding of who your ideal audience is and what will resonate with them.

Facebook Ad Copywriting Tip of the Day: Use superlatives such as⤵️

- Best / Bestselling - Our best-selling [product]

- Fan-favorite - Our fan-favorite [product]

- Biggest - Our biggest sale of the year.

- Most Popular - Our most popular service for [describe your audience]

🙌 Want more tips like this? The Activate My Ads Toolkit comes with a High Converting Ad Copy Template to help you quickly create high-performing ads that deliver better results on every ad you run! Grab it now: https://bit.ly/3NERov2