Wondering what type of results you can expect when working together? Here's a look at some of the results one of our clients achieved after just 5 months.
OUR PROCESS:
Month 1️⃣: Social Media Strategy - We do a deep dive into your business and the competitive landscape. Then we present a comprehensive social media strategy with tactics, timelines, and 'to-do's' designed to achieve your goals.
Month 2️⃣+: Execution - We complete the deliverables and recommendations outlined in the initial strategy and monitor key social media metrics. We adjust the strategy based on performance.
Ongoing 👉: Learning, Optimizing, and Reporting - Social Media changes and so do our tactics! We keep our clients informed of the latest updates, new features, and strategy optimizations. We also check in regularly to review your reporting benchmarks and make adjustments as needed to ensure we're on target to achieving your goals.
Interested in learning more? Find out how you can get results like this. https://kellenmcavoy.com/services/
164% Increase in Engagements with Reels
🎉Client Win🎉 By focusing on garnering UGC from influencers and repurposing their photos into Reels, we were able to help our client increase Engagements by 164% and Impressions by 262% on Instagram this year (and we're still growing!). While most of the videos had a few thousand views, this simple before and after photo reveal received 103K Views!
➡️ Bottom Line: You don't need super professional video clips to create Reels. Leverage your existing content, add animation, get creative, and have a little fun.
4 Quick & Simple Ways to Repurpose Your Existing Content⤵️
First, start by choosing one of your most engaging topics or most frequently asked questions. Let's try: "How much should I spend on Facebook Ads?"
① Create an Instagram Feed Post with a simple text-based graphic that says "How to Determine a Facebook Ads Budget". Include how to do this in the caption. (Bonus points if you animate the graphic & turn it into a video!)
② Take the caption from the post above and turn it into an Instagram Carousel Post. For example, Image 1 would be the title: Here's How Much You Should Spend on Facebook Ads. Image 2+ would include the exact steps you shared in the caption above but now on an image. Change the caption to short copy that says something like, "Wondering how much you should actually spend on Facebook Ads to see results? Swipe above."
③ Talk through the steps from the caption in step 1 an Instagram Reel Video. Save the raw video file to share again on other placements.
④ Share the raw video file that was used in the Reel to Instagram Stories. Then save this to a highlight so others can see!
WHY IT WORKS👇:
① Not everyone sees your posts the 1 time you share it...
② You have more opportunity to reach people where they prefer to consume content
③ You get your most valuable message, offer, and story in front of more people
Want more tips like this? Subscribe to my email newsletter for more social media + ads tips sent straight to your inbox. https://bit.ly/2VoAZBn
5 Ways to Highlight Your Product Benefits or Solution in Your Ads
5 Ways to Highlight Your Product Benefits or Solution in Your Ads: ⤵️
✨ Share Your Story & Why You Do What You Do
✨ Share 2 - 3 Unique Selling Features about your Product
✨ Add Credibility with Testimonials, Reviews, or Number of Products Sold
✨ Address the #1 Problem and Solution Your Product or Service Solves
✨ Add Product Claims + Guarantees
Want to see how these can be easily implemented into your own ad campaigns? Grab the Activate My Ads Toolkit which comes with fill-in-the-blank high performing ad copy templates! Available now at: kellenmcavoy.com/ads-toolkit.
Good vs. Bad Ad Copy
Writing good ad copy takes a solid understanding of who your ideal audience is and what will resonate with them.
Facebook Ad Copywriting Tip of the Day: Use superlatives such as⤵️
- Best / Bestselling - Our best-selling [product]
- Fan-favorite - Our fan-favorite [product]
- Biggest - Our biggest sale of the year.
- Most Popular - Our most popular service for [describe your audience]
🙌 Want more tips like this? The Activate My Ads Toolkit comes with a High Converting Ad Copy Template to help you quickly create high-performing ads that deliver better results on every ad you run! Grab it now: https://bit.ly/3NERov2
We Love Our Clients
One of my favorite things about running this business for the past 5 years is the clients we've had the opportunity to work with. 🖤 From local businesses to new product launches, to national client campaigns -- I'm so appreciative of the incredible client partners I get to work with and support every day.
Cheers to 5 Years🎉
This week we're celebrating a BIG milestone at Kellen McAvoy, Inc. -- 5 YEARS🎉 I wouldn't be where I am today without the support of my incredible mentors, colleagues, clients, friends, family, and YOU! To celebrate, I thought it'd be fun to host a giveaway and THANK YOU for all of your support!
1 Winner Will Receive:
🎉 1:1 Power Hour Strategy Session with Me ($297 Value)
🎉 Accelerate My Ads Masterclass ($97 Value)
🎉 Activate My Ads Toolkit ($37 Value)
HOW TO ENTER👇
1️⃣ Follow instructions on this post on Instagram @kellenmcavoy: https://instagram.com/kellenmcavoy
Giveaway ends 6.2.22 at 12PM PST. Winner will be announced 6.3.22. This giveaway is not sponsored or endorsed by Instagram.
Good luck!!
How to Create Amazing Reels Without Dancing
You don't have to dance on camera to be successful with Reels. 🛑 Here are a few other ways you can create AMAZING Reels with minimal effort.
Achieve Your Goals with a Social Media Strategy
A social media strategy does NOT guarantee specific results. It's a guide to support your business in getting from point A (where you're currently at on social media) to point B (achieving your goals).
🛑 Because if you don't have a plan, you won't have anything to measure.
✨ More importantly, a strategy is also meant to evolve based on key learnings, new channel updates & features, and overall performance. It should be revisited regularly.
Do you have a strategy in place? If not, I'm happy to help. https://bit.ly/3IFGZfH
MY TOP SCHEDULING TOOLS 👇I first started using Hootsuite to schedule posts in 2011... Since then, I've tried just about every scheduler around. These are a few of my favorites for automatically scheduling your posts.✨ Sprout Social (my personal favorite): I started using this in my agency days and though it's one of the more expensive tools, it's still the most comprehensive tool for engaging, publishing, and (my favorite feature) reporting.✨Creator Studio (aka, Facebook & Instagram's scheduler): It doesn't have as many features as the others, but if you're looking just for Facebook & Instagram scheduling and don't need extensive reporting, this is a great free option.✨Later: If you're a fan of beautifully curated Instagram feeds, you'll love Later. You can preview your feed, easily move days around & schedule your stories in advance. (They also offer TikTok publishing! You'll get a notification when it's time to post.)✨Planoly: Think Later, but enhanced for eCommerce businesses. Planoly makes it easy to plan, schedule, AND tag your shoppable products all in one place. With an upgraded plan you can even track product conversions and respond to comments.✨ Hootsuite & Buffer: Good affordable options if you want to schedule to multiple channels including Facebook, Instagram, Twitter, and LinkedIn. The reporting is limited and somewhat glitchy (based on my experience) though.Ultimately, the tool you choose comes down to which channels you're prioritizing, what features you want out of it, and cost.Which is your go-to scheduler or scheduling tool feature? 💛
How Our Clients Feel After A Social Ads VIP Day
✨IMAGINE THIS✨
➡ You get a personalized ad strategy that's created strategically for your business and implemented in just ONE DAY.
➡ Your ads are set up, running, and already bringing in better results.
➡ You're finally feeling confident that your ads are reaching the right people, bringing in sales, and growing your online business.
➡ Plus, you've learned how to leverage Facebook’s data to optimize your campaigns and continuously improve performance.
This is all possible. Seriously😉
In my Social Ads VIP Day, you get:
✅ 6 Hours of Dedicated Support on Your VIP Day so we can get your ads up and running in just one day!
✅ Custom Ads Strategy
✅ Ad Set Up: Targeting Audiences, Ad Creative Concepts, and Ad Copy Done-For-You
✅ Access to Additional Ad Resources
✅ 30 Days of Email Suppor
✅ Follow-Up Call 2-4 weeks after the VIP Day for Additional Questions
Ready to finally get Facebook & Instagram Ads off your to-do list? Book a Social Ads VIP Day with me and let's fast-track your results. (Only 1 spot left for April!) https://kellenmcavoy.com/social-ads-vip-day/
267% ROAS
🎉Client Win🎉 Launching an Influencer Marketing Campaign and seeing results doesn't happen overnight. It takes planning, strategy, coordination, trial + error, and patience. Together, we worked with Eterno Skincare to start 'a beauty revolution' by introducing their revolutionary collection of cutting-edge anti-aging technology products to a mix of micro and macro influencers.
The results:
✨ 267% ROI
✨ 110+ Influencer Partners
✨ 300+ Instagram posts + Stories
✨ 15K+ Engagements
✨ 4.5M People Reached
How to Work with Content Creators
To be clear, I'm ALL FOR regular photoshoots and video shoots with professionals. That's often the best way to get high-end content that's on-brand, in line with what you're looking for, and requires very minimal editing.
But sometimes when you're just starting out, this kind of shoot isn't in the budget.
So when clients come to me for help with social media, but they don't have a lot of photos or videos to use, we create a plan to gather more content -- one that doesn't include stock images.
First, we create a photography guide that includes the brand style, tone, audience, colors, do's + don'ts for imagery, and examples of shots we want to take.
Then we identify content creators who may be a fit to capture photos and videos featuring the brand's products.
While these creators could also be 'influencers', the biggest difference is in the 'ask'. The goal of the partnership is to capture quality content that the brand can share on their social media pages. The quality of images and videos is the most important factor when selecting these individuals -- not the number of followers or engagement rate. The creator is also not asked to post anything on their social pages. (Though sometimes they do anyway which is always a bonus!)
Once we've agreed to the terms including the number of images + videos, compensation, due dates, and revisions, the products are sent to the creator to complete the request.
Because the creators or not necessarily 'professional photographers', the brand might not be able to use every single image they receive. BUT they do get a large number of images to choose from at a price they can afford at the time.
Have more questions about this process or interested in doing it for your business? Send me a message for more info.
Accelerate Your Growth With Organic + Paid Strategies
📣 REMINDER: When you advertise on Facebook & Instagram, you're advertising from your organic social media profiles.
Therefore, your social ads and organic social media content shouldn't feel disconnected. They should support one another in achieving your goals.
What does this look like?
First, make sure that your organic social media page is optimized -- you have a clear bio, profile image, link to your website, highlights that provide more information about your business, and a consistent content strategy. (Grab my guide to Grow Your Gram if you need help with this -- https://bit.ly/3LPdmva).
Next, focus on tactics that add trust and credibility to your page. This includes responding to all comments and questions or sharing customer experiences, reviews, tags, and more.
When setting up your ads, consider using your best-performing organic content as part of your funnel.
You may or may not get a sale the first time your Facebook & Instagram Ads reach your intended customer (it usually takes multiple interactions anyways). But if you can capture their interest enough that they follow your page, you have more opportunity to engage with them outside of paid ads which gets them closer to becoming a customer.
Have questions on how to bring your organic and paid social strategies together to accelerate your growth online? Send me a message and let's chat.
Reason #1: Why You Shouldn't Share the Same Copy On All Channels
Please don't share the exact same social media post to every channel.
🚩 You don't need to click the "link in bio" on Facebook. You can include a clickable link directly in your Facebook posts.
🚩 You don't need 30 hashtags in your Facebook posts. 1-3 Hashtags are sufficient as they are not used the same way as they are on Instagram.
🚩 When asking people to 'Save' this post, the button is 👇 on Instagram and 👆 on Facebook.
Instagram and other auto-publishing tools make it easy for you to share your posts directly to Facebook with the simple click of a button. But that doesn't mean you should.
Making small changes to your copy based on the user experience of each channel will help improve your business results as well as the experience for your audience.
