San Diego Magazine

San Diego Magazine From beaches to breweries, mountaintops to museums, we seek and share the best of San Diego.

From beaches to breweries, mountaintops to museums, we seek and share the best plates, pours, faces, and places in San Diego. With a curious spirit and a deep love for our city, we give you all you need to experience the best of San Diego life.

California is home to more women-owned businesses than any other state in the country. And since March is Women’s Histor...
03/06/2025

California is home to more women-owned businesses than any other state in the country. And since March is Women’s History Month, it’s the perfect time to take advantage of that bounty and explore local restaurants, shops, and companies led by women entrepreneurs. To get you started, we’ve rounded up 30 of our favorites, including:⁠

🌸 ⁠
Natalie Gill and Meg Blancato co-own the wild and whimsical Native Poppy. The two lead operations for three locations: two full-service flower shops in South Park and Solana Beach, and a hub-style studio space in Mission Valley.⁠

🍺 ⁠
Owner Carmen Velasco-Favela opened her Barrio Logan brewery, Mujeres Brew House, during the pandemic with an all-woman leadership team. The business takes inspiration from Mexican culture and offers fruit-forward beers and cocktail seltzers.⁠

🏺 .isiko⁠
Janna Barker is the owner and ceramicist behind Isiko Ceramics. Every six months, Barker identifies a deserving organization and donates five percent of Isiko’s proceeds. She also designs her own jewelry, curates home goods, and offers occasional group and private classes.⁠

🍷 ⁠
Woman-founded and Black-owned brand Sipwell vends its single-serving, organic canned wines online and in shops all over California, but its headquarters is in Encinitas. Founder Hilary Cocalis started the company for folks who’d like to celebrate with bubbly without having to pop a whole bottle.⁠

🛍️ ⁠
Joon is a curated gift shop co-owned by sisters Ashley and Kristin Villatuya. They carry a little something for everyone, with a focus on BIPOC- and woman-owned brands. You’ll find dumpling-shaped cat toys, planners for the hyper-organized, and board books for the little one in your life.⁠

🍫 ⁠
Iris Meyers started her Tierrasanta-based chocolate shop out of her home kitchen in 2015. Since then, she’s built a business (using her MBA in marketing) while managing recipe development, and her chocolates ship nationwide.⁠

To see the full list, click here: https://sandiegomagazine.com/everything-sd/women-owned-businesses-san-diego/

Story by .bogen⁠
First photo (Native Poppy) by Megan Guerrero

Have you voted yet? Our polls are OPEN for Best of San Diego and Best Restaurants!We received over 25,000 nominations, t...
03/05/2025

Have you voted yet? Our polls are OPEN for Best of San Diego and Best Restaurants!

We received over 25,000 nominations, tallied up the top picks, and now it’s time to crown the Reader's Choice winners.
Vote now to make sure your local favorites–restaurants, bars, people, places, and things–take home the gold this year.

Vote through March 24: https://bosdvote.sdmag.com/

No disrespect to Punxsutawney Phil or the Gregorian calendar, but as far as we’re concerned, the official end of winter ...
03/01/2025

No disrespect to Punxsutawney Phil or the Gregorian calendar, but as far as we’re concerned, the official end of winter is the day the Flower Fields open. And Carlsbad’s 55-acre ranunculus wonderland unlocked the gates and fired up the tractor this morning, so it’s spring in our books.

’ season runs through Mother’s Day; peak bloom is typically in April.

How many individual flowers do you think there are? Drop your best guess in the comments. Here’s a hint: it’s double what Leo DiCaprio made from Titanic.

📸: last year’s fields, shot by

Here. We. Go. The newest Major League Soccer team in the country is now in SD and we’ve got everything you need to know ...
02/28/2025

Here. We. Go. The newest Major League Soccer team in the country is now in SD and we’ve got everything you need to know about ahead of the team’s first-ever home match tomorrow. The players, the coaches, the fans, the owners, the stadium, the jerseys, the Right to Dream Academy, and the history of how it all came to be in our March mega-feature. Live on sdmag.com right now for your reading pleasure. Get your print copy with the link in our bio or look for the March issue on newsstands this weekend.

📸
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Four-time Grammy Award winning Los Lobos has defined the East Los Angeles sonic landscape for fifty years–and now they’r...
02/28/2025

Four-time Grammy Award winning Los Lobos has defined the East Los Angeles sonic landscape for fifty years–and now they’re hitting North County with their classic blend of pop and Chicano rock. On Saturday, March 29, at the Moonlight Amphitheatre (Moonlight Stage Productions) in Vista, you can dance and bop the night away to all of Los Lobos’ hits, including the one and only "La Bamba." (Pause to sing it in your head.) What other band can tout all original members, spanning half a century of 30+ albums, myriad tours, and countless bangers? Get your tickets now:

https://www.moonlightstage.com/events-tickets/moonlight-concert-series/los-lobos

Run, don't walk–voting is officially OPEN for Best of San Diego and Best Restaurants 2025.We received over 25,000 nomina...
02/26/2025

Run, don't walk–voting is officially OPEN for Best of San Diego and Best Restaurants 2025.

We received over 25,000 nominations, tallied up the top picks, and now it’s time to crown the Reader's Choice winners.

Make sure your local favorites–restaurants, bars, people, places, and things–take home the gold this year.

Vote through March 24: https://bosdvote.sdmag.com/

Breaking marsupial news: the first koala joey in two years just debuted at the . And she’s a peach. The face! The ears! ...
02/18/2025

Breaking marsupial news: the first koala joey in two years just debuted at the . And she’s a peach. The face! The ears! The two opposable thumbs!

Inala (which translates to place of peace) turned seven months old on Valentine’s Day. Until now, she’d been snug as a bug in her mom’s pouch, growing and developing. (At birth, koalas weigh less than a jelly bean. So she had her work cut out for her.)

Inala’s timing is impeccable–this year marks 100 years since the first koalas arrived in San Diego. It’s said they were a gift to our city’s children, from the children of Sydney, Australia. (Thanks, mates!) And over the last century, the San Diego Zoo and have collaborated on koala conservation efforts. Deforestation, disease, and brushfires continue to threaten the species, so every new joey is a big deal.

Photos: San Diego Zoo Wildlife Alliance

It’s where you’ll see some of the city’s most gorgeous sunsets—and lots of full moons. No comedian has ever done a set i...
02/18/2025

It’s where you’ll see some of the city’s most gorgeous sunsets—and lots of full moons. No comedian has ever done a set in San Diego without mentioning it. And even if you haven’t been there, you know someone who has. It’s Black’s Beach, San Diego’s infamous clothing-optional locale.

Of course, we know that, despite the destination’s outsize role in local lore, not every San Diegan has stepped a bare foot (and a bare everything else) on those secluded shores. So, writer Sean Burch stripped down and braved sunburn in strange places to offer a dispatch from the scene.

“Yes, with the exception of my off-white, low-top Vans, I did take off all of my clothes,” Burch writes. “I had to. Because like the old saying goes, ‘When visiting a n**e beach for the first time, do as the nudists do’—even if it’s 59 degrees outside and the ocean breezes sting like a cold, wet towel slapping your bare ass.”

Read his full report here. https://sandiegomagazine.com/features/n**e-sunbathing-blacks-beach/

And let us know in the comments: have you tried it? Would you try it?

(Oh, and don’t worry—this is a stock photo. No n**e beachgoer was harmed in the making of this post.)

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C’mon. No way. One avid restaurant fan says she spends four times less at her favorite spot now that she’s on Ozempic. A...
02/17/2025

C’mon. No way.

One avid restaurant fan says she spends four times less at her favorite spot now that she’s on Ozempic. A local food photographer says he goes to restaurants 80% less because of it.

Sounds wild, and, sure, inflation shoulders some blame.

But the common sense is there. The U.S. is experiencing the biggest weight-loss trend in decades. Ozempic and other GLP-1 drugs are designed to make people eat less food and drink less alcohol. So businesses who sell eating and drinking (ie, your favorite restaurant) are going to take a hit.

“Everyone I know who takes it eats less—that’s the point,” says Scott Slater, the restaurateur who created Slater’s 50/50 and co-owns the cocktail bar, Understory. “So if 10 percent of my market is taking it, then I’m sure 10 percent of my market is not spending with me like they used to. But I also think the new gen is drinking less and turning to other vices… and that’s a bigger threat. Still, common sense says it’s nibbling at my bottom line.”

So the real question is: how big of a hit?

At a recent symposium in San Diego, a leader from one of the largest fast-casual restaurant chains said one of his biggest competitors right now… was Ozempic.

The impact is relatively small now. Most credible sources estClaire Trageserent of Americans are currently taking a GLP-1. In 2024, the global market for Ozempic-like drugs was $47.1 billion.

But… analysts say it will be $471.1 billion in 2032. That’s a massive, massive jump.

So what happens to restaurants if 10, 15, or even 20 percent of the U.S. is taking Ozempic?

For her story, Claire Trageser talked with restaurateurs, diners, doctors, and restaurant fans who are taking Ozempic to get a grasp on what’s real.

It’s easy to fall in love with San Diego (a single 70 degree day in winter usually does it). But falling *in* love in Sa...
02/14/2025

It’s easy to fall in love with San Diego (a single 70 degree day in winter usually does it). But falling *in* love in San Diego requires a potent cocktail of courage, chemistry, and kismet. 

Last summer, we asked our readers to tell us their tales of right person, right place, right time. In honor of Valentine’s Day, we’re sharing these 10 swoon-inducing local meet-cutes again. If you’re happily coupled, we hope these love letters inspire you to record your own tale for posterity. If you’re searching for your soulmate, may they serve as a reminder that rom-com-worthy stories can start anywhere… even in PB.
 
Read all the love stories—compiled by editor —at the link in our bio.

It begins innocently enough. You exchange numbers. You start to text. You ask about siblings and their hometown and send...
02/14/2025

It begins innocently enough. You exchange numbers. You start to text. You ask about siblings and their hometown and send a flirty selfie or two (after 26 takes). And, finally, you decide the beige flags outweigh the pink ones. (This is modern romance, after all.) Now, you’re ready to ditch your digital correspondence and go 3D—it’s time for a date.⁠

To give Cupid’s arrow some tailwinds, we’ve devised 20 stellar ideas to get you and your boo (or bestie, if you prefer to enjoy the city without sweaty palms and will-we-won’t-we pressure) out and about all over the county. All we ask for in return is an invite to the wedding—or at least some kiss-and-tell intel on that first smooch.⁠

So, go for it. Ask them out. At the link in our bio, we’ve got you covered with everything from first dates to anniversary adventures. All you gotta do is bring the charm.⁠

Dial up the romance—or solidify a friendship—with these fun date ideas in San Diego across the city, from Oceanside to the South Bay.

In honor of Museum Month (half-price admission at dozens of museums across the county), heres quick guide to the city’s ...
02/14/2025

In honor of Museum Month (half-price admission at dozens of museums across the county), heres quick guide to the city’s top institutions featuring collections for every type of art lover, enthusiast, or connoisseur.

What's your favorite museum in San Diego?

A quick guide to the San Diego's best museums featuring galleries and exhibits for every type of art lover, enthusiast, or connoisseur.

“My brain was full of bees,” writes SDM Art Director  of her state of mind post-holiday season. “My heart ached for peac...
02/11/2025

“My brain was full of bees,” writes SDM Art Director of her state of mind post-holiday season. “My heart ached for peace, snow, fresh air… the blank slate of a solo trip.” But to achieve this state of mind, crowds are the enemy. So where to go? One weekend destination fit the bill: the quietly luxurious Wasatch Front of Utah.⁠

Just a few hours from San Diego by plane and car, the idyllic area is home to charming hotels, less-touristy slopes, and a once-debaucherous small town turned artists’ refuge. From Salt Lake to the Snowbasin Resort, we broke down our full itinerary–link in bio.⁠

Photos courtesy of Visit Utah, Visit Ogden, Snowbasin Resort, The Grand America Hotel

Ever fantasize about being turned into human marmalade? Executive Editor  does. So he set out to answer a big question: ...
02/11/2025

Ever fantasize about being turned into human marmalade? Executive Editor does. So he set out to answer a big question: Can a day of consecutive massages—hot stones, gua sha scrapes, and all—erase years of bad posture, toddler tackles, and existential tension? Enter the All-Day Massage, where a day of luxurious bodywork at The Lodge at Torrey Pines () turns into a surreal odyssey of ego death and postural redemption.
 
Read the full story with the link in our bio.
 

Collage by Casiel Sanchez (); images courtesy of The Lodge at Torrey Pines

Thankfully, for all the procrastinators out there, San Diego is inherently romantic. You could pull together a Sunset Cl...
02/06/2025

Thankfully, for all the procrastinators out there, San Diego is inherently romantic. You could pull together a Sunset Cliffs picnic in about ten minutes that would rival any meticulously planned wooing happening elsewhere. But, because your Valentine deserves the full shebang—and because Sunset Cliffs is hardly an under-the-radar spot—it’d be wise to map out your V-Day now if you haven’t already.

We compiled a list of 29 romantic restaurants to dine in San Diego, from the classics (Bob’s Steak & Chop House, Island Prime, Moe’s, Mister A’s) to more cozy-and-candlelit gems (Trust, Solare, Pomegranate, Black Radish, Café Sevilla) to views-for-days spots (Rumorosa, Vintana, The Prado, Garibaldi).

Whatever you’re craving, the city has just the place. Link in bio to check out the full guide.
 
Story by
Photo by

Drinks built Carlsbad, if water counts. In 1882, Captain John Frazier dug a well near the coast and found spring water h...
02/05/2025

Drinks built Carlsbad, if water counts. In 1882, Captain John Frazier dug a well near the coast and found spring water he claimed cured his tummy. Labs in Chicago and New York confirmed that his H20’s mineral count was nearly identical to the magic waters at the international wellness destination Karlsbad, Bohemia (now the Czech Republic)—thus the name.
 
Nowadays, thanks to increased tourism, the city’s booming golf gear industry, and the Michelin-star power of , the thirsty and hungry in Carlsbad have much more than H2O to heal what ails them. For our January issue, reporter Beth Demmon () rounded up 10 of the city’s top dishes and drinks, including:
 
🍕 Honey Bear
The perfectly charred Honey Bear gets three cheeses (ricotta, moz, provolone), a drizzle of honey, hunks of sausage, Calabrian chile, and a sprinkle of bee pollen.
 
🌮 Rainbow Cauliflower Taco
This vegetarian delight comes stuffed with charred rainbow cauliflower and eggplant, avocado mousse, shaved almonds, cilantro, salsa, and raisins. Oddly delicious.
 
🍦 Strawberry Oat Crumble
When we’re not seduced by the flavor of the month, this is the always-there flavor we can’t quit: a base of sweetened oat milk blended with strawberries and woven with crumbly oats.
 
🍜 Red Ramen .japan
The spicy miso broth of GONZO!’s red ramen boasts mouth-tingling Sichuan pepper and an optional hit of Carolina Reaper.
 
Visit the link in our bio to check out the full list (or just comment “Link” and we’ll send via DM). Then, tell us: What did we miss in Carlsbad?
 

Photography by and courtesy of GONZO! and Stella Jean’s

The time is now to lock in your Super Bowl plans. The big game kicks off on Sunday, February 9 in New Orleans with the P...
02/04/2025

The time is now to lock in your Super Bowl plans. The big game kicks off on Sunday, February 9 in New Orleans with the Philadelphia Eagles (14-3) facing off against the defending champs, the Kansas City Chiefs (15-2). Plus, fresh off his five Grammy award–wins, Kendrick Lamar is set to take the stage for the halftime show alongside four-time Grammy-winner SZA. If you’re even a little into sports, this is a can’t-miss.

But playing QB for your friends’ and family’s game-day plans can be tiresome, so we compiled a list of the ultimate San Diego bars and restaurants throwing watch parties. Roaring tailgates; scenic rooftop shindigs; lively sports bars with drink specials; 100-feet LED screens; and platters filled with fried pickles, cheesy garlic parmesan fries, carne asada fries, and calamari—whatever your jam is, the city’s got you covered. Check out our full list of restaurants and bars ready to host you this Sunday with the link in our bio, and get to planning.

Story:
Photo:

Where are you dining on Valentine's Day? (Assuming you already have a reservation. If not, better hustle–we rounded up 2...
02/03/2025

Where are you dining on Valentine's Day? (Assuming you already have a reservation. If not, better hustle–we rounded up 25 restaurants with prix fixe menus, sommelier-selected wine pairings, and romantic atmospheres across San Diego.)

Book a table at one of these 26 San Diego restaurants featuring Valentine's Day dinner specials, prix-fixe menus, wine pairings, and more.

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