Amasa

03/18/2022

Working on a product made with an all natural ingredient? Add that to your photoshoot! 🍄

03/15/2022

8 out of 10 people read only the headline of an article, and 55% of consumers read an article for only 15 seconds or less. That's why headline is your single most important copy element!

03/11/2022

What better way to show Honjo-Müller knives than by putting them to use?

Swipe to see some behind the scenes shots!

03/09/2022

Do you feel "stuck" on a presale? Performance stagnant or just simply going downhill?

If so, test more!

03/03/2022

Interactive ads offer a unique opportunity to engage with your audience, allow for brand interaction in your campaigns and create a lasting impression!

03/01/2022

...is to focus on the benefits, NOT the features!

Customers don't care about how your rings are plated in rhodium, or that your online video course took 5,000+ hours to produce, or that your pricey t-shirts are made out of organic handspun linen.

The key to conversion is to transform those features into benefits that customers WILL care about.

Learn how to boost your conversions by simply adjusting your copy. More on this article: https://newsletter.agencyamasa.com/newsletter-lander/

We here at Amasa are on a mission to help YOU improve your marketing game. We’ve put together a few pointers to help you craft more compelling, conversion-focused copy without sounding salesy.

02/23/2022

Have you ever signed a lease without seeing what the place looks like, even if it checks all the boxes?

Neither have we.

How do you convince people to buy a product without them seeing it?

If you have an online store, having images on your website is a way to display your products without showing them in person. It's a chance to sell your product, establish your brand and build trust.

That's why it's important to invest in high-quality product images. In addition, you can offer a professional presentation of your brand, convey the quality of your product, reinforce branding, establish realistic expectations, and of course, strengthen SEO efforts!

02/19/2022

Most marketers can give you great examples of CRMs, but not very many know what it actually is. We all know CRM stands for Customer Relationship Management. eManage is a great example of a CRM software. We use it to process orders and store customer data.

But what is CRM, really, and why do you need it?

Let's take a step back and understand what it is and why it's so important.

02/15/2022

Do you get an instant shot of dopamine when your Amazon order has shipped? When your package is out for delivery? Do you get excited when the doorbell rings, telling you your order is here?

Many of us say yes to these questions. Who doesn't love unboxing a shiny brand new product?

There's a reason why unboxing videos are still one of the most popular genres on YouTube. Everyone craves to see what's inside the package and people experience that feeling through these videos. The curiosity and excitement can influence someone to click that Buy Now button. That's why unboxing videos are a great and easy way to up your campaigns!

Level up your packaging by reinforcing pleasurable experiences like:
✅ Include personalized hand-written thank you notes or stickers
✅ Use unique and aesthetically pleasing packaging that's on brand
✅ Create incentives to shop again by offering coupons or vouchers

02/11/2022

There are over 6 billion smartphone users in the world. What better way to communicate than pushing a notification right to their lock screen? When people have your app or is subscribed to your emails, they are already receptive to getting messages from you. Just be careful not to abuse their trust!

You can notify users of a breaking news story, a chance to win a trip to Hawaii, an offer they can’t refuse, but the key to push notifications is personalization.

Use data like watch history or search history to tailor your message to each individual. The more it's reflected on their interest, the more people will tap the notification.

Utilize geo-targeting and send relevant offers based on location. The more you send general offers for events in other countries, the more people will tap that “turn off notifications” button.

Don’t forget to split test and analyze your strategy to find what performs best for you!

02/10/2022

Playing with water and shadows for this Filorga shoot 🌊💡

Huge shoutout to our Videographer/Photographer, Maddie Lowry, for going above and beyond on each piece, and for constantly impressing us with the quality of her work. Stay tuned. It's only getting better and better! 🌟

02/08/2022

Valentine's Day is less than a week away. Are you ready and is your shop ready? If not, we got you. Get ready with us for Valentine's Day!

02/03/2022

Are your product photoshoot backgrounds too ✨basic ✨? Use the patterns from your counters/tables as the background and make your products pop 📸

01/27/2022

New year, new look. Our new website is here! Visit amasa.co to see more of what Amasa is about and how our services and solutions meet your marketing needs.

We've redesigned our web experience with YOU in mind, but amasa.co doesn't just come with a fresh new look. Check out our newest blog for the latest announcements and strategies on media buying, branding and boosting conversions!

01/26/2022

Customers who always buy new things... are they always helpful for your new business? Read this article by the Hustle: https://thehustle.co/the-customers-who-repeatedly-buy-doomed-products/

‘Harbinger customers’ are really good at picking out things that fail — and in the product marketing business, they can be a kiss of death.

01/11/2022

Microsoft ads have just reached a major milestone and is only getting bigger. Do you use Microsoft ads?

Read more on TechRadar: https://www.techradar.com/news/microsoft-says-its-ads-now-reach-a-billion-people-worldwide

Microsoft advertising reach reaches a mega milestone

01/05/2022

Starting off the new year with some new creatives for ONOXA 📸

01/01/2022

This rollercoaster of a year wouldn’t have been the same without each and every one of our team. 💙

Happy New Year from Amasa to you! Let’s start the new year strong!

12/29/2021

"In 2020, B2B sellers saw a significant increase in demand for digital commerce sales channels from B2B buyers. The global pandemic began to shut down traditional sales channels like distribution branches last spring."

Read more about the 2021 B2B Ecommerce Market Report on DigitalCommerce360: https://www.digitalcommerce360.com/2021/02/24/covid-19-made-b2b-ecommerce-a-2020-roller-coaster-ride/

The 2021 B2B Ecommerce Market Report puts in perspective the turbulence of 2020. While ecommerce sales grew overall, the growth was highly uneven across many industries, depending in large measure upon the impact COVID-19 had on specific markets, the report says. After the market gyrations of 2020,....

12/25/2021

We wish you a very Merry Christmas with your family and friends!🎄☃️

12/23/2021

Be honest, who's pretending to work this week? 😆

12/21/2021

Celebrating this amazing year with our amazing team! To all of our family and friends, we wish you a very happy holiday season from all of us here at Amasa and DFO! 🎄

Cheers to a prosperous new year! 🥂

12/17/2021

The purpose of sales copy is to get your people to take action and purchase. With all the information available on the internet, it's easier for people to be able to see through the hype and know if a product or service is actually beneficial.

Swipe through and learn how to get people to click that Buy button.

Don't forget to sign up to our email newsletters for more detailed info about marketing, copywriting, sales and overall business strategies! www.agencyamasa.com

12/14/2021

The 5 reliable ways to measure brand awareness are: Surveys, Direct Traffic, Recall Tests, Brand Mentions/Reach, and Conjoint Analysis.

Learn more via Practical Ecommerce: https://www.practicalecommerce.com/5-good-ways-to-measure-brand-awareness

12/10/2021

Running out of fun photoshoot ideas? Try using smudges on glass!

12/09/2021

If you want to sell, you need to really understand people and learn how to communicate your products or services to your audience.

If you're not sure how to communicate what you're selling, send us a DM! We've also been sending out weekly emails filled with more valuable information about marketing, conversions, media buying, self-improvement and more. Did we mention they're completely FREE!?

Sign up to our newsletter through our website: www.agencyamasa.com

12/06/2021

It’s all about the angles in this of a product photoshoot for EMstore.com!

12/03/2021

Motion graphics are interactive and engaging. Adding motion or other forms of animated elements on your ads works to capture attention. 🕺

One simple way to apply lightweight motion is by animating elements like brand name, logo or text.

12/01/2021

Warnings about supply chain disruptions have made consumers jumpstart on their holiday shopping sooner than usual. Read more on: https://www.digitalcommerce360.com/2021/12/01/why-this-years-holiday-shopping-season-started-earlier-and-could-last-longer/

31% felt more favorable about giving gift cards as holiday gifts compared to last year; 34% said they are more favorable about getting them.

11/29/2021

Product photoshoot for EMstore.com 📸

Make your creatives look icy this winter with some winter themed props ❄️