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04/04/2024
I might regret posting this but I will anyway.
My team and I spent 4 hours untangling (literally) an email automation process for a client who tried to set it up herself. She was very upset because she spent over $5K on ads, getting leads for a webinar that she will be presenting soon. Since the automation was not set correctly, people didn't properly receive the emails or didn't get the promised lead magnet. The ones who received didn't get transferred to the webinar promo emails. She spent days writing the nurture sequence and none of the leads received it.
This process may not make sense to you if you are not using email marketing or automation; but if you are a solopreneur trying to launch your own programs, and courses or selling 1:1 services, at least you will recognize the struggle of getting clients and getting your revenue up with webinars and workshops.
When I took her urgent call, (she was referred by another client), it took me an hour just to find out what actually happened in the backend.
And another 3 hours for a team of 4 email marketing experts to solve it.
As for the client, she didn't even notice over a week that the email was not being delivered. And another 10 days trying to solve it without help. All the while ads ran in the backend and she was busy trying to promote the event on Social.
If you ever tried to DIY a complicated project you'd know this. You end up in a place worse than where you started, costing you double the price to hire the person you didn't want to hire in the first place.
This reminded me of one time years ago when I tried to highlight my own hair and turned it orange and paid triple the price to the hairdresser for a color correction.
But the cost of not fixing it was A LOT higher.
So, if you are launching anything or even remotely planning to go over 6 figures this year, don't try to DIY it.
Seriously. It's not worth it.
Your time should be spent at what you do best and you should hire an expert to do their best and get you where you need to be at least 10 times faster than you ever would.
Instead, you should learn the process enough to "audit" the person/company you are hiring.
Like, don't try to memorize the entire Tax Law but learn how to audit an accountant and what to look for so you don't end up paying IRS penalties.
Better yet, learn enough to train people to do the auditing for you.
That's the bigger game.
And if you want your business to ever become a real business, you need to start acting like a real business owner.
Otherwise, you just have an expensive hobby that you once tried and did everything in your power but somehow(!) failed.
P.S.: I am not selling anything in this post. We are not an email marketing agency, most of you might already know but I own a business coaching company, and I don't take DFY clients anymore. This was just another proof that solopreneurs need more help than they would like to admit to run and scale their businesses. And that's what I do.
