Key Ideas

Key Ideas We are passionate about telling relatable, simple, yet compelling stories through a cinematic lens
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We are storysmiths passionate about telling relatable, simple, yet compelling stories through cinematic-style video that inspire action.

Today marks 9 years since our Production Director  joined our team! From editing documentaries and feature films to rock...
07/03/2024

Today marks 9 years since our Production Director joined our team! From editing documentaries and feature films to rocking out with two bands on evenings and weekends, your talent and dedication inspire us every day. We couldn’t be more grateful to have you on the team!

02/27/2024

Be the Pigeon, friends.

Be the Pigeon.

If not at least go see the pigeon at Magik Theatre.

Welcome to our team Adriana, our new Production Coordinator. You might recognize her from a few months ago when she was ...
11/13/2023

Welcome to our team Adriana, our new Production Coordinator. You might recognize her from a few months ago when she was the lead actress in our short film for The Nonprofit Council.

Adriana, a self-proclaimed TexaRican, began her passionate journey for the arts at the ripe age of 5. Her curiosity, attention, and support from her family allowed her to explore many forms of it, two of which she kept close to her heart: music and film.

After graduating from Texas State University with a BA in Communication Studies (Interpersonal Comm), she began pursuing her acting career professionally. During this time, she acted in an inspirational and deeply moving Non-Profit PSA that the crew of Key Ideas was producing. Lucky for me, excuse me, third person, "her," she was brought back, but to work in all the behind-the-scenes productions.

09/18/2023

In our city, many nonprofits in town provide services to fight generations of financial disparity and discrimination led by Redlining. In this government-endorsed practice, maps color-coded neighborhoods based on race, effectively dictating who could access housing loans. Communities marked in red, predominantly non-white neighborhoods, were deemed "risky" for lenders.

With this in mind, Texas A&M University-San Antonio approached us last year with the idea of creating a short documentary about the history of redlining in our city. Our 6-month project led us through the heartbeats and backstreets of San Antonio, unearthing stories of resilience, displacement, and transformation. It became more than just a film; it was a profound journey of appreciation for the indomitable spirit of this city's residents. Dive into this narrative and join us as we unpack the lasting impact of redlining on our community and, most importantly, the unwavering hope for a brighter, more inclusive future. Watch now; link in bio.

09/13/2023

10 years, countless stories, and over $40 million raised for nonprofits across South Central Texas. As we gear up for the 10th anniversary of the Big Give, a 24-hour giving marathon on September 20th, we are reminded of the incredible power of collective goodwill.

Do you ever wonder what life would be without the unsung heroes of the nonprofit world? The Nonprofit Council and Key Ideas have come together to produce "The Influencer: A Day Without Nonprofits," a film that delves deep into that very thought. Unraveling a world where the nonprofit workforce, larger than our national airline industry, could vanish.

This short film challenges us to recognize the magnitude of this sector's daily change. Let's cherish, support, and double our impact during . Here's to a decade of giving and to the undying spirit of nonprofits.

Imagine waking up in a world suddenly stripped of the unsung heroes, the very heartbeat of our community: the nonprofit ...
09/07/2023

Imagine waking up in a world suddenly stripped of the unsung heroes, the very heartbeat of our community: the nonprofit sector. A day without the tireless efforts of those who dedicate their lives to causes that shape our tomorrow. As the days grow longer and the world around us changes, the value of the nonprofit world becomes ever more evident.

This Monday, we invite you to journey with us through the lens of our short film, 'The Influencer: A Day Without Nonprofits.' Crafted with passion by The Nonprofit Council in collaboration with Key Ideas, this film aims to spotlight the often overlooked significance of these organizations. Dive deep into the narrative, reflect on the profound impact, and ask yourself: Where would we be without them? "

09/05/2023

In San Antonio, one in every seven people faces the daily reality of living with a disability. Today, we invite you on a heartfelt journey to understand the challenges and triumphs of our community members. Hear from Sophie, who, despite a life-altering accident, finds strength in her resilience, and Mason, whose youthful spirit shines through despite the barriers he faces.

Their stories echo the need for thoughtful accessibility in community events and spaces. The solution? disABILITYsa's Mobile Changing Unit – a trailblazing initiative that's the first of its kind in the U.S., designed to cater to diverse toileting needs at outdoor events.

As September marks the Big Give month, we spotlight pioneers like disABILITYsa, who tirelessly work towards creating an inclusive San Antonio. Dive deep into these moving stories in our video feature release today. Together, let's envision and champion an Alamo City where everyone can join in celebrating life's vibrant events regardless of their abilities.

Unseen barriers often stand in the way of inclusivity for those with disabilities. disABILITYsa's Mobile Changing Unit a...
08/31/2023

Unseen barriers often stand in the way of inclusivity for those with disabilities. disABILITYsa's Mobile Changing Unit aims to break one such barrier, ensuring individuals with special needs can engage more freely in community experiences, free from the worries of basic necessities like private spaces for diapering. It is a testament to the power of community-driven innovation, ensuring individuals with special needs can engage more freely in community experiences.

Last year, charged Key Ideas with creating the video component of a grant application that could make their vision of the Mobile Changing Unit a reality.

As September is Big Give month, we're spotlighting organizations like disABILITYsa making waves in our city. Tune in next Monday!

Last year UTSA's College for Health, Community, and Policy entrusted us with a mission: to capture the essence of their ...
08/24/2023

Last year UTSA's College for Health, Community, and Policy entrusted us with a mission: to capture the essence of their graduate programs through testimonial videos. Over the course of a few months, we went on an inspiring journey, shadowing phenomenal individuals making tangible differences in our city.

🤙 for next Monday, when we'll share one of these stories, giving you a glimpse into the heart and soul of UTSA's transformative programs. Stay tuned!

08/21/2023

Stepping into the hallways of Texas A&M University-San Antonio is a testament to perseverance and tenacity for many. But for Jesse, these hallways symbolize not just an educational journey but also a life that has braved Iraq's battlefields and been honored with a Purple Heart. His story, rife with challenges and triumphs, epitomizes the very essence of the Dream Maker Scholarship – an initiative that champions the educational aspirations of students, turning dreams into tangible realities.

The Dream Maker Scholarship and Award Ceremony has been a beacon of hope, annually spotlighting and financially supporting those determined souls at A&M-San Antonio. The ceremonial celebration isn't merely an event but a tribute to those who've significantly impacted the education and lives of students at A&M-San Antonio.

Behind the scenes, ensuring that these dreams are actualized is the unwavering support of the A&M-San Antonio Foundation’s Board of Directors. Established in 2010, the Dream Maker Society is a testament to their dedication. With champions from various sectors joining, this annual celebration has become the Foundation’s hallmark fundraising event. Over $3 million has been raised in philanthropic support, and more than 6,700 scholarships were awarded, paving the way for students like Jesse.

Jesse's story marks our fourth time narrating the tale of a scholarship recipient. We stand proud of our collaboration with Texas A&M University-San Antonio and the Foundation. Each story we tell renews our commitment and belief in the transformative power of education. Dive deep into Jesse's journey, and join us in celebrating his story and the collective effort that makes such stories possible.

Jesse's journey is one of profound resilience and tenacity. From facing life-threatening challenges as a Marine Corps ve...
08/17/2023

Jesse's journey is one of profound resilience and tenacity. From facing life-threatening challenges as a Marine Corps veteran, being recognized with a Purple Heart, and seeking an education at Texas A&M San Antonio, his story is a testament to the human spirit.

It reminds us that no matter the circumstances or how late in life, it's always possible to forge a new path and chase our dreams. We are honored to have captured his story and invite you to join us in celebrating his incredible journey. Mark your calendars for next Monday.

08/14/2023

Happy First Day of School!

Diving into the heart of the Young Women's Leadership Academy () to craft their 'About Us' video has been remarkable. Since its inception, YWLA has been championing a unique blend of academic rigor, STEAM fields focus, and genuine leadership development for young women. This all-girls public school prepares its students for college. It instills in them a deep sense of responsible leadership and well-being.

From the hallways echoing with history at the former Horace Mann Junior High School to the state-of-the-art classrooms encouraging innovative thinking, every corner of YWLA has a story to tell. We're deeply honored to have been entrusted with capturing this narrative. We can't wait for you to witness how YWLA is cultivating the leaders of tomorrow.

At the heart of what we do lies a deep respect for education. We believe in uplifting educators and celebrating the triu...
08/10/2023

At the heart of what we do lies a deep respect for education. We believe in uplifting educators and celebrating the triumphs of students. As the architects of tomorrow, every lesson learned, and milestone achieved deserves the spotlight. Come back on Monday to see how we celebrated educators' and students' stories for the Young Women's Leadership Academy.

08/07/2023

Founded in 1987, Overland has become a beacon of design excellence, integrating technology, art, and craft in their projects that span from San Antonio to Shanghai, from art museums to urban renewal projects. Their diverse portfolio, recognized with over 150 awards, is a testament to their commitment to innovative sustainable solutions and sensitivity to environmental and aesthetic contexts.

At the heart of their philosophy lies The Embedded Potential™, a belief in the unseen potential in every project that can bring about meaningful change. This led to The Human Handprint™, a framework that not only represents their commitment to positive transformation but also acts as a guide to measure the profound impact of their projects, both quantitatively and qualitatively.

Our collaboration with Overland Partners wasn't merely a project; it was a journey of discovery. We are immensely proud to have been instrumental in visualizing and showcasing the transformative essence of The Human Handprint™. We invite you to witness a synthesis of architecture, storytelling, and purpose, and see firsthand how Overland's impactful designs are reshaping communities.

Overland Partners (  )isn’t just about architecture and urban planning; they're about unlocking the Embedded Potential i...
08/03/2023

Overland Partners ( )isn’t just about architecture and urban planning; they're about unlocking the Embedded Potential in every project and harnessing it to bring about positive transformations.

Stay tuned next Monday and see how they're reshaping their industry one project at a time by using the Human Handprint methodology.

It’s been so great seeing CHEF - Culinary Health Education for Families continue to grow the past six years. Check out t...
07/28/2023

It’s been so great seeing CHEF - Culinary Health Education for Families continue to grow the past six years. Check out their recipes and free culinary videos at CHEFSA.org

"This is Marlena." Last December, we embarked on an unforgettable journey, capturing a day in the life of an incredible ...
07/27/2023

"This is Marlena." Last December, we embarked on an unforgettable journey, capturing a day in the life of an incredible human service worker in NYC! From the bustling streets of Queens to hopping on a bus, we braved curious glances while lugging our full camera equipment and filming in a mind-blowing anamorphic aspect ratio, a first for us!

The adventure was exhilarating as we delved into the heart of Marlena's world, witnessing her dedication and passion for action! Can't wait to share a sneak peek with you next Monday! Stay tuned!

07/24/2023

This is CompassionateUSA, an extensive (and 8-month-long) project done in collaboration with the Alamo Colleges District and the City of San Antonio, which uses the transformative power of storytelling to promote personal growth, healing, and a more compassionate society.

We've poured our heart and soul into every frame, from concept to creation, including designing the logo and website and producing six deeply engaging video lessons. Each one centers around a major life skill in the journey towards compassion, brought to life by experts in each field.

Filmed in a Volume with an extensive LED wall, we have transported our host to different locations, making each narrative a vibrant and immersive experience.

CompassionateUSA was officially launched in June when presented it to mayors nationwide as a free resource for their communities.

This has been a meaningful journey for us at Key Ideas, and we are honored to work on projects that have a lasting positive impact. We believe every person and every story matters, and we are privileged to share these narratives through film.

Check one of the videos here, and watch all six at compasionateusa.org. Let's all make a difference through the power of storytelling. We welcome you to join us in this healing, growth, and compassion journey.

We're so grateful for all the people that joined us to make CompassionateUSA a reality. For us this was project born out...
07/20/2023

We're so grateful for all the people that joined us to make CompassionateUSA a reality.

For us this was project born out of collaboration, innovative tech, and a profound belief in the power of stories. Come back Monday for one of the lessons, and a bit more on all that went into this project.

07/17/2023

Our 2019 video for the Erin Popovich Endowment was a cherished project - one that unfolded stories of strength, resilience, and unwavering support for those battling Interstitial Lung Disease (ILD). At a gala where this video was shown, an incredible $1.4 million was raised, creating a beacon of hope for those living with ILD.

It's heartening to know that the silent battles fought by Erin Popovich inspire an endowment that extends helping hands to those who need it most. Her spirit of compassion reverberates in every effort made towards enabling a more hopeful and fulfilling life for ILD patients.

Here's to the visionaries, Greg and Jill Popovich, whose commitment to honor Erin’s legacy is truly creating a difference. Thank you for letting us be part of this journey of hope. We invite everyone to support this noble cause - because together, we can ensure a breath of relief for many.

Pop's here to stay and we couldn't be more thrilled! In light of Gregg Popovich's contract renewal with the Spurs, we're...
07/13/2023

Pop's here to stay and we couldn't be more thrilled! In light of Gregg Popovich's contract renewal with the Spurs, we're throwing it back to when we had the incredible opportunity to work with the Erin Popovich Endowment. Grateful for these unique moments that remind us why we love our work and our city.

Tune in next Monday for the full video

07/11/2023

Congratulations Dr. Sukh for District 1, the first South Asian council member for San Antonio's District 1. Your victory is a symbol of diversity, strength, and the power of representation. At Key Ideas, we're immensely proud to have been part of your historic journey by producing your campaign videos.⁠

To watch the full video, check our link in bio

A few stills from our short film for The Nonprofit Council Excited to debut very soon!
04/22/2023

A few stills from our short film for The Nonprofit Council Excited to debut very soon!

Excited to welcome our new storysmith . Nick has 25 years experience working as a creative director leading teams in vid...
08/12/2022

Excited to welcome our new storysmith . Nick has 25 years experience working as a creative director leading teams in video production, live product & marketing and branding initiatives. He also spent time as a digital journalist for You may catch Nick working as a troubadour in and around San Antonio. Please tip him well if you do!

With dr_ellen_marmur from Marmur Medical
03/09/2022

With dr_ellen_marmur from Marmur Medical

Today we Interviewed a brother and sister with a rare skin condition called Ichthyosis. Every year  fully funds a week l...
03/08/2022

Today we Interviewed a brother and sister with a rare skin condition called Ichthyosis. Every year fully funds a week long summer camp called Camp discovery for children with the same diagnosis.

Talking community outreach with our new friends
02/22/2022

Talking community outreach with our new friends

02/16/2022

This February marks a major milestone for Key Ideas. In this video, Carlos shares what it feels like to be celebrating 20 years and delivers a special announcement. .io .maestas .pictures 🎉

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San Antonio, TX
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