12/01/2025
"Kind of embarrassed to admit this, but I think I sort of cheated on my wife today." With this line, exactly one decade ago today, Dec. 1, 2015, our family had our first viral post, right here on my Facebook Entertainer Page.
Had I known that was the trick to getting people to read my content or click on a video, I would have done more provocative lines earlier in my career.
Within a day, we had thousands of likes, comments, and shares. Within a few days, we were turning away offers for our own reality show and being featured in People, The Today Show, and everywhere.
An estimated 150 million people have now seen that post due to being a headline in countries around the world.
That simple post went everywhere, going from a beloved story of husband and wife, to eventual internet trolls coming out of the woodwork to rip me to shreds and even death threats.
The View hated it, whereas Manny Pacquiao, Zooey Deschanel, and celebrities reposted it. My name was trending higher than the Kardashians at the height of their fame and when Kim had her second baby with Kanye that same week.
That weekend I was asked to audition for AGT, and upon performing for the judges who gave me a pass through to the semi-final auditions, they said I was already probably too popular, due to the post they had all read that morning, and wondered if they could craft a sadder story about my life to have me on the show and win the audience's sympathies, and we came to the conclusion I had nothing negative enough for them to share. LOL. They told me to hold the dates in case they could bring me in, and eventually it all fell apart. TV = mess with you emotionally.
It has been fascinating for the last decade to have experienced viral moments with other posts, and my kids have even had more hits than me now, which is awesome to see their talents shared and admired.
The point of the post was to share my love of my wife in a new way. The Promise was born out of this post, as within a month I was relaunching my career as a Speaker all in on The Promise messaging. Thank you to the millions who read that post and were inspired to live and love their favorite person in a whole new light.