Izzard Ink Book Publishing

Izzard Ink Book Publishing Izzard Ink Publishing Self-Publishing is No Longer Publishing By Yourself! Writing is personal and we are here with you every step of the way.

We collaborate with serious authors to edit, publish, market, and distribute their books, while empowering them with full control and ownership of the project.

Are your characters doing a lot but not really changing? That’s usually why the middle of a book sags.In our latest craf...
11/19/2025

Are your characters doing a lot but not really changing? That’s usually why the middle of a book sags.

In our latest craft article, we walk through:
• Why some leads should be dynamic (clear internal change)…
• …and when a static but rich lead actually serves the story better (think Holmes, Reacher, long-running sleuths)
• How to map your cast on a simple 2×2 matrix so you can see, at a glance, where emotional momentum is missing
• A practical checklist you can run on your manuscript tonight to strengthen your character arcs

If you want readers to care enough to keep turning pages, character change can’t be an afterthought.

Dive into the guide:
https://izzardink.com/dynamic-vs-static-characters/

Address

PO Box 522251
Salt Lake City, UT
84152

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+1 415-889-6100

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