Pika Media

✨ a creative digital marketing agency

💌 get in touch with us

05/07/2024

Instagram is rewarding small and original creators 👏🏽

If you've been thinking of taking content creation seriously, this is your sign 💻

Instagram recently announced that it is developing a new ranking system to ensure fair opportunities for all creators to gain visibility.

But what does this mean? 💭

According to Instagram, eligible content will be shown to both followers and non followers as usual. However, as users interact with the content, the top-performing reels will be gradually showcased to a broader audience, with the best among them reaching an even wider audience.

This is very familiar to an algorithm that already exists but we'll let you make the connection 👀

Instagram also announced that it will be taking originality seriously. This means that if they find identical or reposted content, they will only recommend the original post *unless* it has been significantly edited. 📱

We still don't know what this will look like but we do know that original creators will receive priority when it comes to content being recommended in places like the explore page and the reels tab.

This is a win to both small and known creators putting in the work to create original content and we're here for it. 👏🏽

04/06/2024

Check out our client's results! 📊

A fitness influencer reached out to us for our Cross Platform Management Service. We took their preexisting video content and revamped to post on shorts. After one month, our team came out with some outstanding results. Check them out!

02/13/2024

Proud and honored to be featured by our alma mater Florida State University ! Special thank you to Miranda Daubar and FSU English for the amazing interview.

As always, go Noles!!! ❤️💛

https://english.fsu.edu/article/english-alumna-carelyn-tiburcio-relied-her-marketing-agency-work-experiences-co-found-and

02/12/2024

Here’s the truth: consistency is always harder when no one is clapping for you 👩🏻‍💻

Ensuring a steady stream of high-quality content not only engages your audience but also establishes credibility and fosters growth.

Here's some tips to help you maintain consistency in content creation:

Define Your Niche and Audience: Identify your target audience and understand their preferences, interests, and pain points. Tailor your content to resonate with them, providing value and relevance.

Establish a Content Calendar: Create a detailed content calendar outlining your publishing schedule. This provides structure and helps you stay organized by planning ahead.

Batch Content Creation: Optimize your workflow by batching content creation tasks. Dedicate specific blocks of time to brainstorm ideas, research topics, write drafts, and create visuals.

Maintain Quality Standards: Prioritize quality over quantity in your content creation process. Ensure that each piece of content meets your established standards for accuracy, relevance, and engagement.

Engage with Your Audience: Actively engage with your audience across various channels, including social media platforms, comments sections, and community forums. Building a rapport with your audience strengthens your brand and encourages ongoing engagement.

Analyze Performance Metrics: Regularly analyze performance metrics such as engagement rates, traffic sources, and audience demographics to gain insights into the effectiveness of your content strategy.

Prioritize Self-Care: Establish boundaries, take regular breaks, and allocate time for yourself. A healthy work-life balance is crucial for sustaining creativity and productivity over the long term.

Being a content creator may look easy but if you're in the industry, you know that it is a full time job in and of itself. Stay consistent by setting a schedule and following proven methods. You got this 💪🏼

01/03/2024

Happy New Year! ✨

Throughout the past year, we dedicated ourselves to refining our services and strategically aligning our goals for the upcoming year. Our engagement with numerous business owners, navigation through various learning curves, and securing collaborations with coveted clients have been instrumental in our growth 🌟

As we embark on the journey into 2024, we are officially open to accept new bookings. Whether you are in search of personalized social media management, influencer campaign management, or require a strategic consultation to establish a solid foundation, rest assured, we have your needs covered 👇🏼

Start your journey with us by scheduling a complimentary discovery call here: https://calendly.com/pikamedia/free-discovery-call-1?back=1&month=2024-01

12/26/2023

What challenged you this year? 🤔

#2024

12/20/2023

The Ultimate Last-Minute Gift Guide for Social Media Managers 🎁

If you're still on the hunt for the ideal present, we have you covered! These gifts not only cater to the needs of those working from home, but also serve as thoughtful additions for anyone focused on personal or professional growth.

Here are our top recommendations this holiday season:

- Apple AirPods: A must-have for seamless communication during virtual meetings.

- Apple iPad Pro + Pencil: Ideal for sketching concepts, jotting down ideas, or even managing social media content on the go.

- Coffee Mug: A perfect budget-friendly option that will undoubtedly become a part of their daily routine.

- Blue Light Glasses: A bit of protection from long hours in front of screens can go a long way.

- A Laptop Stand or a Posture Corrector Brace: Contribute to a comfortable and healthy workspace, ensuring productivity without compromising health.

- Wireless Mouse: For increased efficiency and a better workflow.

From cutting-edge technology to thoughtful accessories, these gifts can set the tone for a successful and productive new year. Happy gifting! ✨🎁

12/07/2023

Take a look at the top 3, Pika Media vetted newsletters for social media managers:

Social Media Today 🗞

If you're not following Social Media Today yet, you're missing out on so much insight! Stay ahead of the curve with the latest marketing trends, discover influential brands dominating the social space, and ensure you're always up-to-date with the ever-evolving Instagram updates.

Later 🤳🏽

Later's social media management tool is truly a blessing! ✨ But, did you know that they have a newsletter with all of the latest marketing trends? You should definitely check it out!

Marketing Brew ☕️

Elevate your mornings with Marketing Brew – your daily dose of marketing insights, delivered 5x a week straight to your inbox. It's the epitome of readability, cutting through the fluff to deliver essential marketing news you need to hear.

11/27/2023

🗣 Influencers!

Make sure that you have an email in your Instagram and TikTok bios for brands to contact you. Here's why 👇🏽

Brands and marketers are most likely looking for you on a laptop, not on their mobile phones. This means that we can't see or hit the "email" / "contact" button that's only available for mobile viewers. 😲

Also, if we are looking for influencers manually (instead of using an influencer campaign management platform), we're going through profiles pretty quickly. You may be skipped if your contact information is not front and center.

For more tips on how to increase your social media presence, like our page!

10/18/2023

5 tools to up your social media game 👩🏻‍💻

Having a system in place is essential to being successful online.

There are so many tools out there and it’s hard to know which ones are the ‘right' ones. *Hint* it all depends on how YOU work.

I use many, but these are the 5 I use on a daily basis ⬇️

1. Canva - A great tool to create and collaborate. From templates to brand kits, Canva is a must in every content creator’s toolkit.

2. Google Workspace - Your emails, documents, presentations, and more all in one place AND accessible on all your devices.

3. OpenAI - AI has taken over and while it doesn’t replace human originality, it does help brainstorm and speed projects along.

4. Later - Posting manually has its perks, but consistency comes from creating a batch of content and scheduling early.

5. Adobe Creative Cloud - A great program and investment for all your content creation needs.

Getting started but don’t know where to start? Book our Social Media Strategy Consultation 💌

09/25/2023

POV Fall sneaked up on you and you don't know what to post 🍂

Make Fall your time to shine with these post ideas.

1️⃣ Show off your favorite Fall outfit
2️⃣ Update your beauty products to accommodate the cooler months and warmer tones
3️⃣ Indulge in coziness with your favorite Fall recipe
4️⃣ Share your book recommendations
5️⃣ Look after yourself while sharing with others

Let's make this October the most creative one yet! 📸✨

09/11/2023

3 signs your business needs a social media agency 👇🏼

1️⃣ Lack of a Consistent Presence: Consistency is crucial in social media marketing, and an agency can help create and schedule content that keeps your audience engaged.

2️⃣ Limited Expertise: If you lack in-house expertise in social media marketing, an agency can provide the necessary skills and knowledge to create effective strategies.

3️⃣ Stagnant Growth: An agency can analyze your current strategies, identify areas of improvement, and implement strategies to drive better results.

Click the link in our bio to find out if we're the right agency for you 👩🏽‍💻

08/21/2023

We elevate your brand’s online presence—and love every minute of it! 📲💛

Ready to become our social-savvy creative partner? 👀Book your FREE discovery call by clicking the link below!
https://msha.ke/pikamedia

08/18/2023

Meet the faces behind Pika Media! 👀

Carelyn and Esmeralda met at Florida State University in 2016. Their shared passion for travel and all things creativity led to various trips around the world and ongoing rambles surrounding the marketing space.

During a spontaneous trip to Medellin, the two of them combined their strategic mindsets to create a business that would not only help elevate brands' online presences, but also allow them to do what they love from any location in the world.

Carelyn's strategic insight has allowed her to gain valuable experience in all things social commerce and the vast influencer marketing space. Esmeralda's artistic flair enabled her to become a key visionary for multiple brands and a complete social media guru.

Keep up with Pika Media's founders as they embark on this new adventure together!

08/16/2023

Introducing Pika Media - A creative digital marketing agency that caters to your unique needs.

Our two main services are:
- Social Media Management
- 1:1 Social Media Strategy Consultations

Questions? Feel free to reach out to us at [email protected] for custom inquiries. 💌

Address

7901 4th Street N STE 300
Saint Petersburg, FL
33702

Website

https://msha.ke/pikamedia, http://www.pikamedia.co/

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Videos

PART 2 💖🏝️ Here are my brand partnership predictions for JaNa, Leah, and Nicole. Want to see brand partnership predictions for the guys? Let me know! #loveislandusa #brandpartnerships #fashionbrands #athleisurewear #realityshow #peacock

🎥 Our #1 tip for content creators? CLEAN 👏🏽 YOUR 👏🏽 SCREEN 👏🏽 BEFORE 👏🏽 RECORDING 👏🏽 It's as simple as that, and can go a long way. 🧼 If your feed consists of clear and high-quality videos, brands are most likely to partner with you. They may even extend the partnership for their paid ads, product launches, etc. 💸 Want more helpful tips on your content creation journey? Make sure to give us a follow! ➕ #contentcreator #influencertip #contentcreatortips #marketingagency #socialmediamanager #iphonecamera #contentcreatosofinstagram

Hey everyone, Carelyn here👋🏽! I recently went to @thechampionsburger event in Valencia, Spain and fell in love with the brand activations. Check them out! 🍔📹 #valenciaspain #spain #valencia #espana #thechampioinsburger #doritos #heineken #ubereats #pepsi #guiness #mestalla #burgerevent

To ease your worries, we’ll jump right in and answer these burning questions for you 😉 👉🏽Are you familiar with my brand’s industry? The answer will most likely be YES! Whatever your industry may be, our well-rounded team of experts have probably worked with similar clientele. We have worked with various industries that range from beauty all the way to car filters. So yes, we’ve most likely worked with your brand’s industry. 🤓 👉🏽How do you manage client communication and collaboration? We want to make sure the communication and collaboration are as clear as possible! This is why we require our clients to download @slackhq . It’s extremely easy to use for messages, file exchanges, etc. We also use @google Drive for our content and social media calendars. Clients can easily add their commentary with any edits that they may have. 👉🏽Do you use freelancers for client work? If so, what is their experience level? Yes, we work with freelancers within our network for client work. Note that these are professionals that we trust and have worked with at our previous corporate positions. We will never give our client’s work and/or personal information to a complete stranger on the Internet. Any more questions? Book your free discovery call by clicking the link in our bio. 📱We'd love to learn more about you and your business! #marketing #business #businesscall #discoverycall #marketingagency #socialmediaagency #socialmediahelp