Thomas/Ferrous, Inc.

Thomas/Ferrous, Inc. We are a full-service, consumer packaged goods marketing and communications agency.

We bring awareness to products, cultivate product differentiation, increase brand relevance, and enhance and sustain customer engagement for our clients. From Sacramento, California, Thomas|Ferrous provides services in research, design, marketing, advertising, social media, communications, branding and packaging. Since 2002, Thomas|Ferrous has provided complete marketing solutions by combining ins

ightful, strategic planning with breakthrough content and advertising, and outstanding package and materials design. We use sophisticated tools and strategies to help our clients fulfill critical growth objectives.

Coming soon to your local natural foods stores – Starwest Botanicals functional teas! This is one of seven varieties ran...
09/21/2023

Coming soon to your local natural foods stores – Starwest Botanicals functional teas! This is one of seven varieties ranging from sleep to stress support.

We design product packaging – and product catalogs! This 124-page wholesale catalog contains an extensive product range,...
09/19/2023

We design product packaging – and product catalogs! This 124-page wholesale catalog contains an extensive product range, featuring numerous size and quantity options. Just the type of challenge we love!

Many of our clients use pull up banners as stand alone promotional pieces or part of a larger tradeshow booth. These wer...
09/14/2023

Many of our clients use pull up banners as stand alone promotional pieces or part of a larger tradeshow booth. These were created for Shaft’s Cheese & Co to promote their new blue cheese stuffed olives.

A fun series of drink shots taken for San Francisco Bay Coffee.
09/12/2023

A fun series of drink shots taken for San Francisco Bay Coffee.

This great collaboration between Bako Sweet and DreamWorks series Kung Fu Panda: The Dragon Night promotes healthy eatin...
09/08/2023

This great collaboration between Bako Sweet and DreamWorks series Kung Fu Panda: The Dragon Night promotes healthy eating with one of Po's favorite foods – dumplings! Visit their website for the recipe. https://bit.ly/3ND4Ktb

Newsletter marketing can be a powerful tool for consumer goods companies, as it allows them to reach a targeted audience...
08/03/2023

Newsletter marketing can be a powerful tool for consumer goods companies, as it allows them to reach a targeted audience of potential customers and build relationships with them. By regularly providing valuable, interesting and relevant content, companies can keep their brand top-of-mind. Read more on our blog.

Newsletter marketing is a type of digital marketing strategy that involves sending regular emails to a group of subscribers. Learn more.

08/02/2023

Bako Sweet makes every day sweet with their California-grown sweet potatoes! After being primarily focused on refreshing Bako's product packaging the past few years, we were excited for the opportunity to update their website. We structured it to allow them to edit as much of the content as possible on their own...a must for most marketers without a dedicated web team!

Packaging is the art of presenting a product in a way that makes it more appealing to consumers. Packaging can be as sim...
07/27/2023

Packaging is the art of presenting a product in a way that makes it more appealing to consumers. Packaging can be as simple as enclosing your favorite cereal in a simple bag, or it could involve creating an entire experience around the product itself. Read more on our blog.

If you're looking for some innovative CPG packaging ideas that will help spark your creativity, read on!

Although we specialize in consumer goods packaging, we still love to work on print pieces like this "Consumer Confidence...
07/25/2023

Although we specialize in consumer goods packaging, we still love to work on print pieces like this "Consumer Confidence Report" for the City of Sacramento Department of Utilities.

Market research provides detailed information about customer preferences and buying habits, which helps companies make b...
07/20/2023

Market research provides detailed information about customer preferences and buying habits, which helps companies make better decisions about marketing their products. Market research is also used to identify new markets and opportunities for growth. Read our blog for more information.

Market research for consumer and CPG brands is a critical aspect of the consumer packaged goods industry. Learn more.

New to the portfolio is this blue cheese olive packaging created for Shaft’s Cheese & Co. Shaft's is an emerging player ...
07/18/2023

New to the portfolio is this blue cheese olive packaging created for Shaft’s Cheese & Co. Shaft's is an emerging player in the cheese industry, serving as a wholesale cheese distributor, retail vendor and direct-to-consumer seller. To learn a little more about Shaft's Cheese & Co. and their delicious cheeses, visit our website. https://bit.ly/3OfKmjC

A marketing plan is a document that outlines the strategies and tactics that a business or organization will use to prom...
07/13/2023

A marketing plan is a document that outlines the strategies and tactics that a business or organization will use to promote its products or services. A good marketing plan should be comprehensive, actionable and measurable. Read more on our blog.

A marketing plan is a document that outlines the strategies and tactics that a business or organization will use to promote its products or services.

Our clients are always looking into new packaging materials and types, like this current standup packaging (also called ...
06/27/2023

Our clients are always looking into new packaging materials and types, like this current standup packaging (also called DOY packaging) that San Francisco Bay Coffee is implementing to help keep every bag of coffee fresh.

Graphic design for consumer packaging is a unique challenge. It's all about showcasing products that will appeal to cons...
03/01/2023

Graphic design for consumer packaging is a unique challenge. It's all about showcasing products that will appeal to consumers and stand out on crowded shelves and in digital ad campaigns. Packaging designers are tasked with crafting designs that will attract attention and make the brand memorable. Read more on our blog.

Packaging designers are tasked with crafting designs that will attract attention and make the brand memorable. Learn more.

With so many new video platforms, deciding which video content strategy is best for your business can be overwhelming. T...
02/22/2023

With so many new video platforms, deciding which video content strategy is best for your business can be overwhelming. This will help you understand what types of videos are going viral and how to create engaging content that will get people talking about your brand!

This will help you understand what types of videos are going viral and how to create engaging content that people talking about your brand, Learn more.

It's a new year and a great time to evaluate your marketing strategies.
02/16/2023

It's a new year and a great time to evaluate your marketing strategies.

A great customer experience is the best way to build a loyal consumer base and grow your CPG business. Learn about Online Customer Experience for CPG Products

Connect with your customers while they're actually shopping—in the store or online.
02/08/2023

Connect with your customers while they're actually shopping—in the store or online.

Shopper marketing, which is a mix of consumer marketing and trade/channel marketing, connect with your customers while they're actually shopping

Last Veterans Day, we helped Pandol Bros. create special blueberry and grape packaging in support of the Wounded Warrior...
02/07/2023

Last Veterans Day, we helped Pandol Bros. create special blueberry and grape packaging in support of the Wounded Warrior Project®.

As a consumer brand, you need to think beyond the product. To attract new customers and keep existing ones coming back f...
02/02/2023

As a consumer brand, you need to think beyond the product. To attract new customers and keep existing ones coming back for more, you need to provide compelling content that engages your audience and builds trust through regular engagement. Read more on our blog.

To attract new customers and keep existing ones coming back for more, you need to provide compelling content that engages your audience. Learn more.

SunValley's Finest is making it easier for consumers with handy 1-cup bags of nuts. We designed the line extension with ...
02/01/2023

SunValley's Finest is making it easier for consumers with handy 1-cup bags of nuts. We designed the line extension with the potential for more varieties in the future.

Food packaging information can be a communications challenge and a confusing regulatory landscape. Here's a few tips on ...
01/31/2023

Food packaging information can be a communications challenge and a confusing regulatory landscape. Here's a few tips on getting it right the first time!

Food packaging information can be a communications challenge and a confusing regulatory landscape. Learn more.

The direct-to-consumer (DTC) model is becoming increasingly popular among consumer products brands. While it represents ...
01/26/2023

The direct-to-consumer (DTC) model is becoming increasingly popular among consumer products brands. While it represents a big commitment of resources, DTC can be extremely advantageous for consumer products companies.

The direct-to-consumer (DTC) model is becoming increasingly popular among consumer products brands.

Graphic design for consumer packaging is a unique challenge, and one that we love!
01/18/2023

Graphic design for consumer packaging is a unique challenge, and one that we love!

Packaging designers are tasked with crafting designs that will attract attention and make the brand memorable. Learn more.

As consumers become increasingly aware of the impact our lifestyles have on the environment, a growing number of individ...
01/12/2023

As consumers become increasingly aware of the impact our lifestyles have on the environment, a growing number of individuals are looking for ways to incorporate sustainability via the products they choose to purchase. Read more about eco-friendly packaging in the blog below.

As consumers become increasingly aware of the impact our lifestyles have on the environment, a growing number of individuals are looking for ways to incorporate sustainability via the products they choose to purchase.

Sometimes you need to get outside the studio and shoot some lifestyle shots!
08/31/2022

Sometimes you need to get outside the studio and shoot some lifestyle shots!

Staying on top of the food trends...
08/30/2022

Staying on top of the food trends...

Happy National Banana Split Day! We swapped out the peanuts for chopped Mariani Almonds during this photo shoot. It's ev...
08/25/2022

Happy National Banana Split Day! We swapped out the peanuts for chopped Mariani Almonds during this photo shoot. It's even tastier than the original!

Simple packaging for the Simply Dried fruit line from Maraini Family!
08/24/2022

Simple packaging for the Simply Dried fruit line from Maraini Family!

Address

1900 6th Street
Sacramento, CA
95811

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(916) 440-9600

Website

http://www.linkedin.com/company/thomas-ferrous-inc, https://twitter.com/ThomasFerrous

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Thomas Ferrous, Inc. is a Sacramento-based marketing and communications firm that provides services in marketing strategy, communications, branding, packaging, graphic design, advertising and research.

The principals of Thomas Ferrous bring an extraordinary level of professional experience, previously having served some of the world’s most highly regarded companies. These include Levi Strauss & Company, Apple, Kraft Foods, Frito-Lay, Jimmy Dean Foods, Sara Lee, Intel, HP, Pioneer Electronics, Sprint, Burger King, Wells Fargo and GM.

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