01/17/2025
The Duesenberg set is going to Indiana! I got a call from an interior designer in Indianapolis and she is part of a charity program to do a make-over of a historic mansion (https://showhouseindy.org). The previous owner used to have 2 Duesenbergs and there is a bar area they will be decorating in the basement, of which one of the props will be this framed set.
They will be offered for sale there; a good chance of a sale as the Duesenberg cars were manufactured in India along with the Auburns and Cords. They are also going to see if the Auburn-Cord museum is willing to bring one down for the showing....doesn't hurt to ask.
These framed ads took me several months to acquire and about half came out of the magazine which I researched and purchased in its entirety. They came from 1934/1935 Vanity Fair and Country Life magazines....all original. The series (or campaign) is referred to as the “He Drives…/She Drives…” and never shows any cars or even mentions them, just presenting affluent people in regal settings who are imaginary owners, these were all illustrated by Paul Gerding. The company went out of business and sold to Cord in 1937.
