Makiaris Media

01/17/2025

As discussions about a U.S. TikTok ban continue into the weekend, it’s crucial for advertisers to understand the possible impact. Here are some key takeaways:

- Prepare for the app’s possible shutdown by saving any TikTok content you may want to repurpose on other platforms and by directing your TikTok followers to your other social media accounts.
- Have a backup plan for your advertising efforts, such as reallocating funds to Meta, YouTube, CTV, OLV, Snapchat, or other video platforms. Makiaris Media is monitoring the situation closely and will adjust as necessary.
- While there’s a chance the ban could be delayed, it’s always wise to have a "just in case" strategy.

For more information and tips on how to prepare for the potential TikTok ban, check out this insightful article.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

12/10/2024

With 103.6 million US listeners, Spotify leads the digital audio space, with 30.3% of the US population tuning in. 🎧 As streaming audio and podcasts continue to grow with an engaged and diverse audience, these tactics offer advertisers significant scale and reach, making them an integral part of effective marketing strategies through exclusive content partnerships and targeted audio ads.

Check out the article to learn more!

Spotify has nearly twice as many US listeners as the next most popular digital audio platform, Amazon Music, at 103.6 million compared to 53.1 million, per our September 2024 forecast.

12/03/2024

This , we celebrate some of the non-profit partners, whose hard work reminds us why we do what we do. Your support helps us continue to empower incredible organizations like these and your generosity makes progress continue to be possible.

11/26/2024

LinkedIn’s latest research underscores the transformative potential of Connected TV (CTV) in reaching professional audiences. By integrating LinkedIn's precise targeting with cross-platform alignment, CTV is emerging as a critical tool in the evolving marketing landscape. Check out the article to learn more.

LinkedIn's audience is increasingly engaging with connected TV content.

11/22/2024

As we celebrate this season of giving, Makiaris Media is collecting non-perishable food items to support those in need at the Women & Families Center in Meriden and making a positive impact on our community. Wishing everyone a happy and safe Thanksgiving! 🦃🍂

11/13/2024

Jessica Heberlein, former Media Coordinator, has been promoted to Assistant Media Buyer! Jess has been at Makiaris for just over 2 years and uses her well-rounded knowledge of media to ensure our campaigns are executed flawlessly. With a passion for digital media, Jess has her finger on the pulse of upcoming trends, tactics and targeting capabilities to make our clients' campaigns more robust and efficient. She also has a Bachelor's in Business & Management focused on Analytics & New Media, a Master's in Strategic Communications, and several certifications from Google and LinkedIn.

Please join us in congratulating Jess in her new role!

11/11/2024

On National Education Day, we honor our clients in the education sector who are working tirelessly to make quality learning accessible and impactful. Their commitment to empowering students and fostering growth is truly inspiring.

11/07/2024

We’re excited to share our newly updated website! With a fresh look, sleek design, and enhanced features, exploring Makiaris Media has never been easier. Visit us and see the new look at MakiarisMedia.com.

Discover Makiaris Media's media strategy and analytics services—data-driven solutions to elevate your brand across all channels.

10/31/2024

Happy Halloween from the MM team! 🎃 👻

10/23/2024

Big thanks to the Wilkins Media team for including us in their Elevate 2024 Conference in Park City, Utah. We enjoyed all the educational sessions, professional development seminars, and fun themed events. We can't wait to put the new ideas and strategies into action for our clients!

10/17/2024

What a night to remember! A special thanks to Connecticut Broadcasters Association for welcoming the Makiaris Media team to the 1st Annual CBA Awards Dinner & Hall of Fame Induction. It was a celebration of the incredible talent shaping our industry. Huge congrats to all the winners! 👏

10/09/2024

YouTube is expanding access to pause screen ads, allowing brands to reach audiences in a more engaging way. This new feature can enhance viewer experience and increase ad effectiveness. Check out the article to learn how to leverage this opportunity!

A new ad consideration for your YouTube campaigns. 

09/13/2024

Donna Staples and Sara Smith attended the annual Gala at The Maritime Aquarium at Norwalk, CT. This major fundraiser supports the aquarium’s crucial mission, “Ignite a connection to the Long Island Sound and the ocean to enrich the lives of all people and inspire action to protect our blue planet” enabling the nonprofit to continue its important work.

09/06/2024

Last night was a beautiful night at the Hartford Yard Goats game ⚾️. Big thank you to the iHeartMedia Inc. CT team for hosting us!

09/05/2024

📊 YouTube has hit a major milestone as the first streaming platform to account for over 10% of TV viewing in the U.S.! This achievement highlights the growing dominance of digital media in our entertainment habits and illustrates the importance of including YouTube within advertising media plans. Check out the article for the full story.

YouTube's audience continues to grow.

08/29/2024

According to a study from the Interactive Advertising Bureau and Advertiser Perceptions, 38% of US marketing decision-makers will increase DOOH spend in 2024. We have done just that for our amazing client, Franklin School in Jersey City, NJ. Here you can see some of the PATH DOOH platform screens that we secured for Franklin School's Fall Admissions campaign, expanding the New Jersey market into Manhattan and connecting PATH commuters to information, engaging them with branded experiences.

08/15/2024

🚀📺 Dive into the latest trends in OOH CTV advertising! Discover how these dynamic strategies are reshaping the marketing landscape and what it means for your brand's reach and engagement. Don't miss out on the future of advertising—check out the full article!

The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between.