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CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish
01/09/2025

CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish

PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.

Another great   chat—this time with Doug Thornell, CEO at SKDK, about the benefit of agencies coming to CES, as well as ...
01/09/2025

Another great chat—this time with Doug Thornell, CEO at SKDK, about the benefit of agencies coming to CES, as well as preparing tech clients for policy changes in 2025.

Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

CES 2025: Behind the Scenes of CES PR
01/08/2025

CES 2025: Behind the Scenes of CES PR

Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.

The Creator Economy: Evolving from Storytellers to Business Advisors
01/08/2025

The Creator Economy: Evolving from Storytellers to Business Advisors

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audience...

Four Probable Client PR Crises for 2025
01/07/2025

Four Probable Client PR Crises for 2025

Our author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.

CES panel experts emphasized AI’s dual role as a powerful tool for enhancing creativity. But they also noted the potenti...
01/07/2025

CES panel experts emphasized AI’s dual role as a powerful tool for enhancing creativity. But they also noted the potential threat to human authorship and consent, particularly in generative AI’s replication of voices and images.

At CES 2025, the panel "AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law" tackled the intersection of AI tech, intellectual property and ethics—something to which the PR industry and communicators, particularly those working with content and content creators, should pay close a...

The 5 Most-Read PRNEWS Stories of 2024
01/06/2025

The 5 Most-Read PRNEWS Stories of 2024

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.

LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
01/06/2025

LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025

In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.

2025 PR Predictions: Internal Communications
01/06/2025

2025 PR Predictions: Internal Communications

As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to internal communications.

PR and Personal Resolutions for 2025
01/03/2025

PR and Personal Resolutions for 2025

We reached out to the PR community, asking for their 2025 resolutions—professional AND personal. The responses bring a renewed sense of hope and excitement for the communications industry, with all of these great ideas and goals being set.

2025 PR Predictions: Content Creation and Storytelling
01/03/2025

2025 PR Predictions: Content Creation and Storytelling

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the evolution of content creation and storytelling.

2025 PR Predictions: Transforming Work Life and Business
01/03/2025

2025 PR Predictions: Transforming Work Life and Business

As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to business and work life in PR.

2025 PR Predictions: Digital PR, Tech and AI Influence
01/02/2025

2025 PR Predictions: Digital PR, Tech and AI Influence

As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to technology and digital PR.

2025 PR Predictions: Media Relations
01/02/2025

2025 PR Predictions: Media Relations

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.

PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption
12/20/2024

PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption

This week's PR Roundup looks at the latest developments in the TikTok ban case, GIPHY's on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content.

Breaking into Podcasts: Media Relations Tools
12/18/2024

Breaking into Podcasts: Media Relations Tools

Where do podcasts reside in the PR pro’s toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?

49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?
12/17/2024

49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?

Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.

5 Ways to Improve Media Relations with Data Support
12/16/2024

5 Ways to Improve Media Relations with Data Support

By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.

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