09/19/2025
ROLEX X CARTIER - Fascinating Friday
For a few weeks now, we've had some fun creating the thought experiment of what a SWATCH X ROLEX collab would look like. Time and time again, though, we heard the comments and DMs that told us some variation of: "Rolex would NEVER collab with Swatch or any other brand, it's not in their DNA to do so."
While that might seem reasonable to the uninitiated, seasoned watch nerds will recall when Rolex did, indeed, collaborate with Cartier in the form of dual-signed dials. Now, you can also find Lincoln Town Cars which carry the "Cartier" trim as well, so this isn't necessary something that is out of place for Cartier as a whole. What's interesting is that they were able to do it with Rolex, for whom today they are the main competitor for watch market share in that segment. Yes, Apple is the top watch producer and seller worldwide, but that's another animal to unpack for another day.
The mainstream watch media has covered this ad nauseam and since Instagram is usually just for photos and not necessarily intense history lessons, we'll let you see these photos from around the web and bask in the glory of what can be when two powerhouses of design, manufacture, and style meet.
📸 from around the web, including from Hodinkee, various blogs, individual pages, and sales areas. These are easy to find, so go look up the main stories if one strikes your fancy.
