11/06/2023
We’ve been trying some new approaches to our storytelling lately - breaking free of the one-on-one in interview format.
It’s crazy to think how less than 5 years ago we didn’t touch audio at ALL🫣 it felt like an art form we just couldn’t master.
But the more we started splicing snippets from interviews or ambient sounds from filming into our edits we noticed an authenticity that just spilled over into the videos and it totally shifted our perspective.
Fast forward to today, we’ve been getting a kick out of just roaming around with a recorder. Catching people off guard with an impromptu question or two seems to give our editors more insight into the overall vibe of the room - which is aaaaalways what we’re looking to do at the end of the day.
The minute we bring out the big lights, or we start hooking people up to lav mics, it seems like the nervousness gets the better of em and we loose out on the real-ness.
By experimenting with what equipment we can dial back has really shifted our storytelling. What clips ACTUALLY serve the story best? What elements push the story forward?
9/10 it’s less than what you think 👌