initiate-it

initiate-it An Advertising Communication Agency

Instagram's grid officially got a makeover! Here is what you need to know:πŸ”΄ New grid preview is taller (3:4), but upload...
01/21/2025

Instagram's grid officially got a makeover! Here is what you need to know:

πŸ”΄ New grid preview is taller (3:4), but upload in 4:5 ratio for optimal display.

πŸ”΄ Max dimensions: 1080px wide x 1350px high.

πŸ”΄ Don't forget to leave padding to text and key elements to prevent cropping.

πŸ”΄ Stories and Reels remain 9:16.

While our production room sees most of the action, we sometimes venture through the office for the right shot. And yes, ...
01/15/2025

While our production room sees most of the action, we sometimes venture through the office for the right shot.

And yes, we've already dusted off our Easter gear for some of our latest projects! 🐰

Trends can really redefine how brands connect with their audiences, so staying in touch and embracing trends can be MAJO...
01/06/2025

Trends can really redefine how brands connect with their audiences, so staying in touch and embracing trends can be MAJOR.

Take a look at the trends our creative team as been keeping an eye on for 2025:

Exploring some of the key design trends we anticipate will shape advertising, marketing, branding, and beyond in 2025.

What a year 2024 has been, and we are so thankful for those who were on the journey with us. Wishing you all an incredib...
12/20/2024

What a year 2024 has been, and we are so thankful for those who were on the journey with us.

Wishing you all an incredibly joyous holiday - we can't wait to keep this momentum rolling into 2025!

Instagram's latest hashtag update is official starting TOMORROW. For years, many users relied on hashtags to discover ne...
12/12/2024

Instagram's latest hashtag update is official starting TOMORROW.

For years, many users relied on hashtags to discover new content, connect with like-minded individuals, and stay updated on specific topics. However, starting December 13th, you can no longer follow hashtags directly.

Stay up-to-date on the latest social media development: https://bit.ly/3D96j0w

Starting December 13th, you can no longer follow hashtags directly on Instagram. Learn how this will affect your social media strategy.

The holidays are merely the tip of the iceberg when it comes to factoring seasonality into your marketing strategy. Chec...
11/19/2024

The holidays are merely the tip of the iceberg when it comes to factoring seasonality into your marketing strategy.

Check out our latest blog to learn how to align your marketing efforts with seasonal trends and support your business year-round:

Learn how to align your marketing efforts with seasonal trends and boost your business with a well-crafted seasonal marketing strategy.

Had a great start to the week in Baltimore with Arborgold Software and Quality Landscaping Inc! Great laughs, great comp...
11/07/2024

Had a great start to the week in Baltimore with Arborgold Software and Quality Landscaping Inc! Great laughs, great company, and great content. What more could we ask for?

Many B2B clients are curious about ABM, but success hinges on aligned sales and marketing. Our new blog dives into key a...
10/23/2024

Many B2B clients are curious about ABM, but success hinges on aligned sales and marketing. Our new blog dives into key alignment strategies for a seamless approach:

Account-based marketing (ABM) is a highly targeted B2B marketing approach most effective with alignment between sales and marketing teams.

Work hard, play hard β€” our Boss’s motto for work and life! We follow it everyday. Thank you for all that you have done t...
10/17/2024

Work hard, play hard β€” our Boss’s motto for work and life! We follow it everyday. Thank you for all that you have done to support the people you love, !

Looking to engage your audience this spooky season? Check out Pinterest's 2024 Halloween Trend Report for inspiration: h...
10/11/2024

Looking to engage your audience this spooky season? Check out Pinterest's 2024 Halloween Trend Report for inspiration: https://bit.ly/47ZTCAv

Pinterest is the ultimate destination to discover the hottest trends for the spooky season.

Cancer has touched all of us - let's fight it together. On behalf of the Richmond Cattle Baron's Ball in support of the ...
10/10/2024

Cancer has touched all of us - let's fight it together.

On behalf of the Richmond Cattle Baron's Ball in support of the American Cancer Society, we are committed to raising $20,000 in honor of a dear friend who recently lost their mother to cancer.

Your support would mean the world to us! Please join us in donating here: https://e.givesmart.com/events/EPF/c/:F52sKFrY3rw/

Social media engagement is on πŸ”₯! Sprout Social reports that 48% of users are experiencing increased brand interactions.T...
10/07/2024

Social media engagement is on πŸ”₯! Sprout Social reports that 48% of users are experiencing increased brand interactions.

Time to join the conversation and level up your social media game!

From production set to party space, our office can do it all. Today, it's a recording studio!
10/02/2024

From production set to party space, our office can do it all. Today, it's a recording studio!

Our team LOVES a good cup of coffee. β˜• But what do we love even more? A well executed, successful marketing campaign. No...
09/29/2024

Our team LOVES a good cup of coffee. β˜• But what do we love even more? A well executed, successful marketing campaign. Now that we mention it... the process is actually quite similar!

Another successful event in the books! Thrilled to see our strategic mixed media campaign contribute to record-breaking ...
09/24/2024

Another successful event in the books! Thrilled to see our strategic mixed media campaign contribute to record-breaking success for VIRginia International Raceway!

We love working with this amazing team and, of course, experiencing the thrill of the raceway firsthand. 🏁

Is your marketing hitting the mark? Measuring marketing ROI can be tricky, but we help you navigate the complexities in ...
09/19/2024

Is your marketing hitting the mark?

Measuring marketing ROI can be tricky, but we help you navigate the complexities in our latest blog:

Unravel the secrets of measuring marketing ROI, including essential metrics, challenges, and best practices.

Christmas... in September? πŸŽ„ It's never too early for a little holiday magic! Here's a peek behind the scenes. 🀫 Can't w...
09/09/2024

Christmas... in September? πŸŽ„

It's never too early for a little holiday magic! Here's a peek behind the scenes. 🀫 Can't wait to see our holiday campaigns go live!

Anyone who's dealt with Meta Business Suite knows the struggle... What's the difference between profiles and pages? How ...
08/13/2024

Anyone who's dealt with Meta Business Suite knows the struggle... What's the difference between profiles and pages? How can I have access to a page and not the business portfolio? How do I gain control of my company's portfolio if I don't know who owns it?

We always strive to help our clients navigate the platform as painlessly as possible. With another update, we're bracing ourselves:

An easier way to manage multiple business Pages via different accounts.

Address

6724 Patterson Avenue
Richmond, VA
23226

Alerts

Be the first to know and let us send you an email when initiate-it posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to initiate-it:

Videos

Share