A recording of moving visual images.
A multimedia masterpiece that conveys meaning.
A broadcasting tool to share your message at scale.
An engaging way to share your why.
The number one tool for connecting with your audience.
How do you define video?
Are you using video to spice up your statistics?
If you’re looking to launch a new product or service, industry numbers and stats can be a powerful way to show its value.
Here’s the thing though – numbers are historically unappealing. Math, statistics, and analytics can be downright boring to the non-mathematically inclined.
So how do you present statistics so they’re not only visually appealing - but easily digestible?
You knew where we were going with this. V-I-D-E-O.
Motion graphics, energizing video, and animation are just a few of our favorite ways to make statistics something your audience will be excited to see.
Read more on the VIP blog this week!
B-roll footage is supplemental or alternative footage – or extra shots and snippets – that’s aside from primary footage. But we hate calling it ‘extra’ because it can end up being the key piece that really brings your video to life.
B-roll can give context to the story you’re telling, add entertainment value, and break up primary footage to really give your video life.
Plus, it can end up being great for repurposing on social media and your websites.
Moral of the story? Don’t sleep on your B-roll footage.
Video is the present (and future) of digital marketing.
How are you utilizing video for your organization in 2022?
Remote recording has never been easier than with our cloud-based recording studio.
Professional quality footage that’s 100% convenient for you - recorded using your camera, your lighting, and your audio - from wherever you are.
When you have a video budget, sticking to it is part of project success. Keep these three tips in mind to make sure your video budget stays in the black.
1. Assess Your Needs
What major events or changes are coming up in the next year that require video? You’ll burn valuable dollars when you’re not clear on exactly what you want out of a video project.
2. Use Past Experiences
Have you used video in the past? Take a good look at past projects: performance, where they attributed to growth, and - most importantly - what you would have done differently. Bring those experiences into your planning.
3. Put Money Where it Matters
Is a strong voice-over the potion that will make your video the most powerful? Then don’t skimp on the scriptwriting (or the voice-over artist, obviously). Already have a killer office space? Then you probably don’t need to spend on a venue. Allocating your budget in all the right ways makes all the right differences for your video project.
Film your company’s next video from wherever you are.
Our new Cloud-Based Production offering means studio-quality videos are filmed remotely, edited to perfection, and delivered to you in one multimedia masterpiece.
Here’s How it Works:
● We’ll send you a link to our Cloud-Based recording studio prior to filming
● We’ll consult you on lighting, audio, and video settings for optimal quality
● You’ll get tips, tricks, and best practices for how to present naturally, how to read from your script (we can provide that, too!), and how to bring your best to filming
Then..
● You’ll record at a time completely convenient for you
● We’ll send transcripts from filming and help you select the best soundbites for your video
● We download all the chosen cuts, add custom graphics, treatment, logos, music, your call to action… anything your video requires.
Then we deliver the magic.
Find out more at visualimpactprod.com.
