MarTech360, 2400 Broadway, Suite 130, Redwood City, CA (2024)

01/11/2024

Bloomreach And Sonepar To Power Continued Search Relevance For Customers

https://martech360.com/marketing-automation/bloomreach-and-sonepar-to-power-continued-search-relevance-for-customers/

Using rich data to refine search results, Bloomreach Discovery helps customers easily discover the products they want.

01/11/2024

Lily AI Launches Customer-Centric Content Generation To Improve Product Discovery And Drive Sales

https://martech360.com/tech-content/content-marketing/lily-ai-launches-customer-centric-content-generation-to-improve-product-discovery-and-drive-sales/

Lily AI, a retail technology platform specializing in AI solutions for retailers and brands, today announced the launch of AI-powered.

01/11/2024

Sovos Names Dominic Constandi New Chief Customer Officer

https://martech360.com/customer-experience/sovos-names-dominic-constandi-new-chief-customer-officer/

Global compliance technology solutions and services provider Sovos announced the appointment of Dominic Constandi as a CCO.

01/11/2024

Adlook Leads The Way In Cookieless Digital Advertising With New Privacy-Centric Solutions

https://martech360.com/mobile-tech/digital-advertising/adlook-leads-the-way-in-cookieless-digital-advertising-with-new-privacy-centric-solutions/

Adlook, a next-generation brand growth platform, today announced a new suite of privacy-forward, cookieless solutions.

01/11/2024

Firework Launches AVA, The Virtual Shopping Assistant Giving A Face To E-Commerce

https://martech360.com/marketing-automation/e-commerce/firework-launches-ava-the-virtual-shopping-assistant-giving-a-face-to-e-commerce/

Firework, the world's leading video commerce and engagement platform built for brands and retailers, unveiled a powerful AI-generated.

01/11/2024

The mars agency Launches Self-Serve Marilyn Commerce Media Dashboard And Marilyn Commerce Media Benchmark Database

https://martech360.com/marketing-automation/e-commerce/the-mars-agency-launches-self-serve-marilyn-commerce-media-dashboard-and-marilyn-commerce-media-benchmark-database/

The Mars Agency announced the launch of its self-service Marilyn Commerce Media Dashboard and Marilyn Commerce Media Benchmark.

01/11/2024

Creative Group Honored By Event Marketer With Experience Design & Technology Award

https://martech360.com/tech-analytics/people-based-marketing/creative-group-honored-by-event-marketer-with-experience-design-technology-award/

Creative Group is a full-service meeting, event, and incentive agency that delivers business results by inspiring people to thrive.

01/11/2024

Amazon.com Announces Buy With Prime Integration With Salesforce Commerce Cloud

https://martech360.com/marketing-automation/e-commerce/amazon-announces-buy-with-prime-integration-with-salesforce-commerce-cloud/

Amazon and Salesforce will continue to iterate together on Buy with Prime for Salesforce, plan to roll out additional features in the future.

01/11/2024

Webflow Names Rachel Wolan As Chief Product Officer

https://martech360.com/mobile-tech/digital-advertising/webflow-names-rachel-wolan-as-chief-product-officer/

Webflow has continued to expand its product offerings this year, introducing new capabilities to support collaboration for enterprise teams.

01/11/2024

Jellop Elevates 50 Tech Startups To Center Stage At CES 2024

https://martech360.com/digitaltech/jellop-elevates-50-tech-startups-to-center-stage-at-ces-2024/

Jellop, the world's foremost crowdfunding partner, is set to unveil its unparalleled showcase of innovation at CES 2024.

01/11/2024

Tracer Awarded 2024 Innovation Award By Business Intelligence Group

https://martech360.com/analytics/tracer-awarded-2024-innovation-award-by-business-intelligence-group/

Tracer is revolutionizing the modern data stack by radically transforming an organization's influx of digital data into faster.

01/11/2024

Integrate Launches Media Division, Pipeline360, For Holistic Demand Generation

https://martech360.com/marketing-automation/sales-enablement/integrate-launches-media-division-pipeline360-for-holistic-demand-generation/

Integrate, a leading B2B marketing demand management platform, announced the launch of Pipeline360, its media arm.

01/11/2024

TechTarget To Expand Scale And Leadership Position In B2B Data And Market Access Through Strategic Combination With Informa Tech’s Digital Businesses

https://martech360.com/marketing-automation/sales-enablement/techtarget-to-expand-scale-and-leadership-position-in-b2b-data-and-market-access-through-strategic-combination-with-informa-techs-digital-businesses/

TechTarget and Informa PLC, a FTSE-50 UK Group with a leading position in international B2B events, digital services and academic knowledge.

01/11/2024

G2 Winter Reports Names Pivotal IQ Momentum Leader For Sales Intelligence & Marketing Account Intelligence

https://martech360.com/analytics/g2-winter-reports-names-hg-insights-momentum-leader-for-sales-intelligence-marketing-account-intelligence/

HG Insights, the provider of go-to-market Technology Intelligence to 75% of tech companies in the Fortune 100.

01/11/2024

Scorpion Wins 2024 BIG Innovation Award For AI Chat Technology

https://martech360.com/analytics/scorpion-wins-2024-big-innovation-award-for-ai-chat-technology/

Available 24/7, Scorpion's AI innovation is specifically trained on a company's details, unique selling propositions, and industry nuances.

01/11/2024

InfoSum Unveils Private Path, A Breakthrough Technology That Redefines Measurement For The Privacy-First Era

https://martech360.com/analytics/infosum-unveils-private-path-a-breakthrough-technology-that-redefines-measurement-for-the-privacy-first-era/

InfoSum, the world’s leading data collaboration platform, today announced the launch of Private Path. Circana, Experian, ITV.

01/11/2024

Opendatasoft Launches New AI-Powered Semantic Search Engine

https://martech360.com/tech-analytics/customer-data-platforms/opendatasoft-launches-new-ai-powered-semantic-search-engine/

Opendatasoft’s focus is on delivering a data portal user experience that makes sharing, , and reusing data simple and seamless for all.

01/11/2024

Chatmeter Unveils The Future Of Reputation Management With Launch Of Pulse AI: Signals

https://martech360.com/analytics/chatmeter-unveils-the-future-of-reputation-management-with-launch-of-pulse-ai-signals/

Chatmeter, the leader in reputation management and multi-location intelligence, announced the release of Pulse AI: Signals, enabling brands.

01/11/2024

Fast Simon Brings GenAI Similarities And Personalized AI Features To Tapcart

https://martech360.com/marketing-automation/e-commerce/fast-simon-brings-genai-similarities-and-personalized-ai-features-to-tapcart/

Fast Simon, the leader in AI-powered shopping optimization, announced that they have introduced three new widgets.

01/11/2024

Vbrick Unveils Powerful AI Enhancements, Driving The Future Of Video In The Enterprise

https://martech360.com/tech-content/content-management/vbrick-unveils-powerful-ai-enhancements-driving-the-future-of-video-in-the-enterprise/

Vbrick, the leading end-to-end enterprise video solutions provider, unveiled several new AI capabilities within its video platform.

01/11/2024

Inuvo IntentKey AI Powers The Privacy-First, Post-Cookie Era

https://martech360.com/tech-analytics/customer-data-platforms/inuvos-intentkey-ai-powers-the-privacy-first-post-cookie-era/

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc., a leading provider of marketing technology.

01/11/2024

Top 8 Effective Marketing Technology Landscape In 2024

The fusion of trending technologies is changing how businesses interact with their customers in the ever-evolving world of the marketing technology landscape (Martech). As each year unfolds, new trends in martech surface, expanding possibilities, transforming business-audience interactions, and establishing novel standards for marketing achievements.

Read More: https://martech360.com/martech360-trends/top-5-effective-technologies-landscaping-the-martech-sector-in-2022/

Explore how emerging technologies reshape martech. Discover AI, AR, data analytics, and their impact on modern marketing strategies.

01/11/2024

The Rise Of Marketing Podcast Network And Their Benefits To Brands

Podcasting is making huge advances, similar to how Netflix revolutionized the streaming game. The demand for podcasts is undeniable, with over 800,000 active podcasts and over 54 million episodes already available worldwide. Nothing might be able to curb the growth of podcasts since on-demand listening has become the preferred approach to entertainment for people all over the world. With an estimated revenue of $4.02 billion by 2024, the global industry for podcast advertising is expected to increase significantly. Without further ado, let’s delve in and learn everything about a marketing podcast network.

Read More: https://martech360.com/social-media-technology/social-media-platforms/the-rise-of-podcast-network-and-its-benefits-to-brand-marketing/

The growth of podcasts over the years and its benefits to businesses globally in revenue generation and brand marketing.

01/11/2024

How To Create Engaging Interactive Emails In 2024 [5 Practical Tips + Examples]

The digital landscape is witnessing various trends in email marketing. An abundance of information and shorter attention spans have changed how businesses communicate via email. According to research, the average human attention span is just 8.25 seconds, which is even shorter than the 9-second attention span of a goldfish. An emerging trend is the use of interactive emails to enhance engagement and collaboration.

Read More: https://martech360.com/marketing-automation/email-marketing/how-to-create-engaging-interactive-emails-in-2024-5-practical-tips-examples/

Discover 5 tips for creating Interactive Emails that grab attention, plus get free templates to start designing your engaging emails.

01/11/2024

MarTech360 Interview With Andie Dovgan, Chief Growth Officer At Creatio

I have been working at Creatio since its inception and have grown within the company. I spent the majority of my career in sales across multiple regions and functions. About two years ago, I moved into the broader Growth function as started my journey as a Chief Growth Officer. My current role encompasses everything related to brand development, demand generation, sales enablement, and demo engineering.

Read More: https://martech360.com/marketing-automation/crm/martech360-interview-with-andie-dovgan-chief-growth-officer-at-creatio/

Martech360's Interview With Andie Dovgan, Chief Growth Officer At Creatio, where he talks about his role encompassing growth & functions.

01/11/2024

2024 Will Find The Partnership Economy In The Ascendant
impact.com

We live in turbulent, challenging times that are changing consumer behaviours and forcing brands to re-evaluate their marketing strategies. So, as we welcome 2024, impact.com’s Matt Sheppard takes a look back on what have been the key themes for marketers in the past year and how will these affect trends in 2024.

Read More: https://martech360.com/tech-content/content-marketing/2024-will-find-the-partnership-economy-in-the-ascendant/

Matt Sheppard, Customer Success Director at impact.com delves into the insights on marketing trends in 2024

01/11/2024

4 Proven Strategies To Measure The Impact Of Influencer Marketing ROI In 2024

The influencer marketing industry is on a steady growth trajectory, projected to reach $21.3 billion by the end of 2023. Businesses across various sectors and sizes are adopting this strategy to enhance brand awareness, drive sales, and foster genuine connections with their audience.

Read Complete Article:

Discover 4 proven tips to measure influencer marketing ROI. Learn simple strategies to boost engagement and sales with influencer marketing