EM Marketing

09/21/2023

Join us for a virtual lunch and learn! Mike Zawitkowski, CEO and founder of Acorn Analytics, will share his experiences in doing business development on behalf of agencies and technology companies alike.

This interactive discussion will touch on:

▶ Prospecting
▶ Staying motivated
▶ Emotional fortitude
▶ Negotiating
▶ Pricing your services
▶ Presenting proposals and SOWs
▶ How to analyze your own BD efforts and make improvements

Register today! https://community.e-m-marketing.com/c/events/bd-for-consultants-how-to-sell-yourself-1961be

06/08/2023

Molly Parker Tapias shares examples of how EM Marketing matched highly-experienced consultants with growth-stage companies to launch new initiatives. Could one of our experts that can hit the ground running also be the secret weapon your organization is missing?

See more detailed examples here: https://e-m-marketing.com/marketing-blog/when-its-time-to-bring-in-a-specialist-to-achieve-your-marketing-goals

06/06/2023

Uniquely positioned to help clients with product marketing on Amazon, Yvonne Fulchiron Schmidt truly enjoys developing the best strategies to maximize growth on the ever-evolving marketplace.

Read more about Yvonne here:
https://e-m-marketing.com/blog/primed-for-amazon-marketing-meet-yvonne-schmidt/

06/05/2023

As we celebrate EM Marketing’s 20th year, we're excited to show you our new brand! We've come a long way since our humble beginnings in Silicon Valley, and we're proud to have worked with over 400 companies, spanning B2B, B2C, and B2G.

It's been a wild ride, and we're more excited than ever to help our clients navigate the fast-changing world of marketing. We're not just helping Marketing Talent find work anymore, either—we've added Full-Time Search services, a Creative-Forward Agency called The Break, and new services tailored to fit needs and budgets of all sizes to better serve our clients.

With all these changes, it was time for us to refresh our brand and give it a bold, new look. You can check out our new website to get a feel for our new energy and see what we're all about. e-m-marketing.com

We hope you're as excited as we are for this new era of EM Marketing. If it's been a while since we've connected, please reach out—we'd love to catch up and see how our community of over 1,000 expert marketers can help you cut through the noise and focus on what really matters—achieving your goals.

06/01/2023

Planning a new initiative, but wondering if you have the right person with the specific skills and experiences needed to plan, launch, and scale up this new endeavor? You have options: hire a new employee; let existing staff give it a try; or import high-level, short-term talent to get your new project off the ground.

Find out what the missing piece could be and how EM Marketing can help!

https://e-m-marketing.com/marketing-blog/when-its-time-to-bring-in-a-specialist-to-achieve-your-marketing-goals

​​Is your company thinking of trying something new? Maybe it's a new marketing function like demand gen, program management, or community management. Perhaps your company is expanding to new markets or pivoting to a new selling motion. It may be time for a rebrand, a new website, or a new creati...

05/31/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? Check out our blog for a few quotable takeaways from this wide-ranging and illuminating discussion (and watch the full webinar!).

EM Marketing's webinar discussion ranged from what challenges marketers face now to how to decide where to invest marketing dollars.

05/30/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? No worries, we've got a way for you to tune in! But first, discover how Stephanie Peterson at Blurb leverages AI to enhance customer support, providing assistance to users at every step of their book creation journey.

Watch the full webinar to learn from Samantha and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/25/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? No worries, you can still tune in! First, listen to Chris Matthews on the importance of critically analyzing your data for its decision-making value.

Watch the full webinar to learn from Chris and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

Be sure to check out Chris' newly-released book, Start Telling People: The Guide to Marketing Strategy and Brand Building for Future-Defining Startups, here on Amazon: https://www.amazon.com/dp/0989151417/

05/23/2023

Missed our Lunch & Learn last week? Watch below as Mimi Rosenheim explains how marketing and sales work together in an account-based marketing approach.

Read more highlights from the enlightening discussion: https://e-m-marketing.com/for-consultants/consulting-blog/demystifying-account-based-marketing-what-it-is-and-what-it-means-for-you/

05/18/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? Don't worry, we've got you covered! But first, hear how Samantha Wu ruthlessly prioritizes core marketing efforts and maps them to company goals when resources are constrained.

Watch the full webinar to learn from Samantha and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/11/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? No worries, we've got a way for you to tune in. First, hear from Kenny Lee on making the most of your resources and maximizing program efficiency with limited budgets.

Watch the full webinar to learn from Kenny and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/09/2023

Join us Wednesday, May 17 from 12-1pm PT for a virtual Lunch and Learn with expert Mimi Rosenheim as she demystifies the world of Account-Based Marketing.

Sign up today! https://calendly.com/em_marketing/demystifying-abm?month=2023-05

Discover the difference between ABM / Demand Gen / Field Marketing, explore whether an advanced tech stack is necessary for success, understand how ABM is measured vs. traditional marketing, and more. This highly interactive session encourages you to come with questions and engage in lively discussion. Don't miss out on this exclusive opportunity to discuss how you can support your clients’ account-based strategies.

05/05/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? Don't worry, we've got you covered! Listen to these valuable insights from Jessica Gilmartin on how to build trust and manage change in an organization during times of reprioritization.

Watch the full webinar to learn from Jessica and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/02/2023

Want to become a freelancer? Here are some things you should consider before diving in. Thanks to Katherine Gustafson for keeping it real.

Read more: https://e-m-marketing.com/for-consultants/consulting-blog/what-it-really-takes-to-make-it-as-a-freelancer/

04/19/2023

Meet our panelists - swipe through to see these incredibly talented and experienced marketing leaders! Join us on April 25 for a lively and candid discussion about marketing in today's challenging times.

Register today: https://www.eventbrite.com/e/how-marketing-teams-survive-and-thrive-in-2023-tickets-597874768527?aff=EMMarketingSoMe

▶ Samantha Wu is a marketing leader and C-suite advisor. Most recently, she was the CMO of Braintrust, the first decentralized talent network. She has over 20 years of experience holding senior roles across Meta, Visa and American Express.

▶ Jessica Gilmartin is the CMO at Calendly where she leads brand awareness, creative, demand generation, and product marketing. She has nearly 20 years of marketing and leadership experience and most recently was Head of Revenue Marketing at Asana. She also co-founded Fraiche Yogurt, a chain of Bay Area yogurt stores.

▶ Chris Matthews has built and led marketing teams for advanced startups & brands that span the leading edges of robotics, artificial intelligence, climate science, wearables, health technologies, and premium consumer hardware. His upcoming book, Marketing is a Discipline, A Guide to Brand Building for Future-Defining Startups and Scaleups, is being released this spring.

▶ Stephanie Peterson leads brand, growth, and customer retention globally as VP of Marketing at Blurb. With a multi-disciplinary background in product marketing, brand strategy, and audience development, she has led growth for YouTube (Google), Xbox (Microsoft), LeapFrog and several startups.

▶ Kenny Lee is the Vice President of Revenue Marketing for Seismic, a global leader in sales enablement platforms. Kenny has 25 years of experience working in marketing and social data for Zendesk, Lithium Technologies, Revinate Inc, Twitter, Adobe Systems and Dynamic Signal.