EM Marketing

09/21/2023

Join us for a virtual lunch and learn! Mike Zawitkowski, CEO and founder of Acorn Analytics, will share his experiences in doing business development on behalf of agencies and technology companies alike.

This interactive discussion will touch on:

▶ Prospecting
▶ Staying motivated
▶ Emotional fortitude
▶ Negotiating
▶ Pricing your services
▶ Presenting proposals and SOWs
▶ How to analyze your own BD efforts and make improvements

Register today! https://community.e-m-marketing.com/c/events/bd-for-consultants-how-to-sell-yourself-1961be

06/08/2023

Molly Parker Tapias shares examples of how EM Marketing matched highly-experienced consultants with growth-stage companies to launch new initiatives. Could one of our experts that can hit the ground running also be the secret weapon your organization is missing?

See more detailed examples here: https://e-m-marketing.com/marketing-blog/when-its-time-to-bring-in-a-specialist-to-achieve-your-marketing-goals

06/06/2023

Uniquely positioned to help clients with product marketing on Amazon, Yvonne Fulchiron Schmidt truly enjoys developing the best strategies to maximize growth on the ever-evolving marketplace.

Read more about Yvonne here:
https://e-m-marketing.com/blog/primed-for-amazon-marketing-meet-yvonne-schmidt/

06/05/2023

As we celebrate EM Marketing’s 20th year, we're excited to show you our new brand! We've come a long way since our humble beginnings in Silicon Valley, and we're proud to have worked with over 400 companies, spanning B2B, B2C, and B2G.

It's been a wild ride, and we're more excited than ever to help our clients navigate the fast-changing world of marketing. We're not just helping Marketing Talent find work anymore, either—we've added Full-Time Search services, a Creative-Forward Agency called The Break, and new services tailored to fit needs and budgets of all sizes to better serve our clients.

With all these changes, it was time for us to refresh our brand and give it a bold, new look. You can check out our new website to get a feel for our new energy and see what we're all about. e-m-marketing.com

We hope you're as excited as we are for this new era of EM Marketing. If it's been a while since we've connected, please reach out—we'd love to catch up and see how our community of over 1,000 expert marketers can help you cut through the noise and focus on what really matters—achieving your goals.

06/01/2023

Planning a new initiative, but wondering if you have the right person with the specific skills and experiences needed to plan, launch, and scale up this new endeavor? You have options: hire a new employee; let existing staff give it a try; or import high-level, short-term talent to get your new project off the ground.

Find out what the missing piece could be and how EM Marketing can help!

https://e-m-marketing.com/marketing-blog/when-its-time-to-bring-in-a-specialist-to-achieve-your-marketing-goals

​​Is your company thinking of trying something new? Maybe it's a new marketing function like demand gen, program management, or community management. Perhaps your company is expanding to new markets or pivoting to a new selling motion. It may be time for a rebrand, a new website, or a new creati...

05/31/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? Check out our blog for a few quotable takeaways from this wide-ranging and illuminating discussion (and watch the full webinar!).

EM Marketing's webinar discussion ranged from what challenges marketers face now to how to decide where to invest marketing dollars.

05/30/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? No worries, we've got a way for you to tune in! But first, discover how Stephanie Peterson at Blurb leverages AI to enhance customer support, providing assistance to users at every step of their book creation journey.

Watch the full webinar to learn from Samantha and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/25/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? No worries, you can still tune in! First, listen to Chris Matthews on the importance of critically analyzing your data for its decision-making value.

Watch the full webinar to learn from Chris and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

Be sure to check out Chris' newly-released book, Start Telling People: The Guide to Marketing Strategy and Brand Building for Future-Defining Startups, here on Amazon: https://www.amazon.com/dp/0989151417/

05/23/2023

Missed our Lunch & Learn last week? Watch below as Mimi Rosenheim explains how marketing and sales work together in an account-based marketing approach.

Read more highlights from the enlightening discussion: https://e-m-marketing.com/for-consultants/consulting-blog/demystifying-account-based-marketing-what-it-is-and-what-it-means-for-you/

05/18/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? Don't worry, we've got you covered! But first, hear how Samantha Wu ruthlessly prioritizes core marketing efforts and maps them to company goals when resources are constrained.

Watch the full webinar to learn from Samantha and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/11/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? No worries, we've got a way for you to tune in. First, hear from Kenny Lee on making the most of your resources and maximizing program efficiency with limited budgets.

Watch the full webinar to learn from Kenny and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/09/2023

Join us Wednesday, May 17 from 12-1pm PT for a virtual Lunch and Learn with expert Mimi Rosenheim as she demystifies the world of Account-Based Marketing.

Sign up today! https://calendly.com/em_marketing/demystifying-abm?month=2023-05

Discover the difference between ABM / Demand Gen / Field Marketing, explore whether an advanced tech stack is necessary for success, understand how ABM is measured vs. traditional marketing, and more. This highly interactive session encourages you to come with questions and engage in lively discussion. Don't miss out on this exclusive opportunity to discuss how you can support your clients’ account-based strategies.

05/05/2023

Missed our webinar on How Marketing Teams Survive & Thrive in 2023? Don't worry, we've got you covered! Listen to these valuable insights from Jessica Gilmartin on how to build trust and manage change in an organization during times of reprioritization.

Watch the full webinar to learn from Jessica and our other amazing panelists: https://e-m-marketing.com/webinar-how-marketing-teams-survive-thrive-in-2023/

05/02/2023

Want to become a freelancer? Here are some things you should consider before diving in. Thanks to Katherine Gustafson for keeping it real.

Read more: https://e-m-marketing.com/for-consultants/consulting-blog/what-it-really-takes-to-make-it-as-a-freelancer/

04/19/2023

Meet our panelists - swipe through to see these incredibly talented and experienced marketing leaders! Join us on April 25 for a lively and candid discussion about marketing in today's challenging times.

Register today: https://www.eventbrite.com/e/how-marketing-teams-survive-and-thrive-in-2023-tickets-597874768527?aff=EMMarketingSoMe

▶ Samantha Wu is a marketing leader and C-suite advisor. Most recently, she was the CMO of Braintrust, the first decentralized talent network. She has over 20 years of experience holding senior roles across Meta, Visa and American Express.

▶ Jessica Gilmartin is the CMO at Calendly where she leads brand awareness, creative, demand generation, and product marketing. She has nearly 20 years of marketing and leadership experience and most recently was Head of Revenue Marketing at Asana. She also co-founded Fraiche Yogurt, a chain of Bay Area yogurt stores.

▶ Chris Matthews has built and led marketing teams for advanced startups & brands that span the leading edges of robotics, artificial intelligence, climate science, wearables, health technologies, and premium consumer hardware. His upcoming book, Marketing is a Discipline, A Guide to Brand Building for Future-Defining Startups and Scaleups, is being released this spring.

▶ Stephanie Peterson leads brand, growth, and customer retention globally as VP of Marketing at Blurb. With a multi-disciplinary background in product marketing, brand strategy, and audience development, she has led growth for YouTube (Google), Xbox (Microsoft), LeapFrog and several startups.

▶ Kenny Lee is the Vice President of Revenue Marketing for Seismic, a global leader in sales enablement platforms. Kenny has 25 years of experience working in marketing and social data for Zendesk, Lithium Technologies, Revinate Inc, Twitter, Adobe Systems and Dynamic Signal.

04/14/2023

Looking for a new job and need to update your resume? Swipe through to see what's trending so you can capture the attention of a hiring manager. Stay tuned for a new resume review service we'll be offering soon!

03/30/2023

As a marketing leader, you are being asked to do more with less everyday. How do you juggle priorities and workloads when faced with limited resources and a shrinking team? Join us for a lively and candid discussion with marketing leaders as we address:

▶️ How do you prioritize projects and deliverables? What do you stop doing?
▶️ Which activities do you keep in-house and which do you outsource?
▶️ How do you motivate your team and nurture enthusiasm?

RSVP HERE: https://buff.ly/3nArVuX

03/21/2023

When a client asked for "pixel-perfect visuals" in a fast-paced environment, Kyle Courtright understood the assignment and delivered exactly what was needed.

Reach out if you're in need of creative talent or marketing experts!
e-m-marketing.com/lets-talk

03/14/2023

With a passion for cooking and eating, Ali Čargonja landed her first social media consulting role at Toast. During her down time, you’ll likely find her cozying up to a new book or ideating new baking recipes with her husband.

With a passion for cooking and eating, Ali Čargonja landed her first social media consulting role at Toast. During her down time, you’ll likely find her cozying up to a new book or ideating new baking recipes with her husband.

03/02/2023

When Branca Ballot called on us to find a product marketing consultant to "get stuff done" while she conducted an FTE search, we drew from our deep bench, presented highly-qualified candidates, and promptly delivered the resource she needed.

Thank you for coming to us to help fill your resource gap, Branca! It was a pleasure working with you.

12/22/2022

Season’s greetings from the very merry team at EM Marketing! ❄️ ☃️ ✨

Shout out to Electric Sol for the music behind the video.

06/04/2022

Burnout is a hot topic in the business world today, and is especially relevant to self-employed workers like contractors.

Recently, Keshawn Hughes NeuroCoach & Consultant, certified Neurocoach & Leadership Consultant, led an eye-opening talk for EM on burnout. We learned the tell-tale signs of burnout, and ways to identify and cope.

If you missed it, not to worry! Here's a write-up of some key takeaways: https://buff.ly/3xizf0N

06/08/2021

Meet EM's June Consultant of the Month, Maggie Colby. Juggling responsibilities in senior marketing roles at tech companies such as Intuit, Intel and Autodesk, Maggie had hired consultants to do the “fun” work and realized that’s what she’d rather do. In her spare time, she grows grapes commercially in Napa Valley.

In senior marketing roles, Maggie Colby had hired consultants to do the fun work and realized that’s what she’d rather do.

03/03/2021

We recently profiled videographer and EM Consultant Bud Anderson of Dangerbrain, and Bud made this short video to go along with. Watch as Bud takes us behind the scenes to see the creative process of a dangerous brain at work

10/20/2020

09/04/2020

Have you taken the leap and changed your look during SIP? Swanson is back and forth on which of these new hairdos frame his face best.

09/03/2020

EM's September Consultant of the Month, Kelly Saturno has deep expertise in non-profit leadership. But, she realized that even if she were leading a $20 million nonprofit, she would not have the level of impact compared to that of a large corporation with great resources and reach. As an EM consultant for Facebook's Community Accelerator Program, she's making the transition into corporate social responsibility.

With her extensive leadership experience, from nonprofits to an adventure travel company, Kelly Saturno wants to make an even greater impact in the world.

08/28/2020

Have you been feeling a bit off since the beginning of the pandemic? Not identifiably bad, but some mixture of anxious and listless.

Your ‘surge capacity’ (a collection of adaptive systems that humans draw on for short-term survival in acutely stressful situations, such as natural disasters) is depleted.

This article sheds light on the reason for this slump, and suggests some ways to help cope.

https://elemental.medium.com/your-surge-capacity-is-depleted-it-s-why-you-feel-awful-de285d542f4c

Here’s how to pull yourself out of despair and live your life

08/21/2020

Happy Friday! Swanson is patiently waiting to drink his weight in coffee, hoping it will power him through the work day. ☕️

Any recommendations for a brand he should try?

08/06/2020

New on our blog: Meet our August Consultant of the Month, Jim Conley. Jim has found balance and stability working as a product management consultant with Intuit, his previous employer of nine years. From the day he graduated high school, he’s followed his own path, teaching himself whatever he needed to know. By developing the right skills and attitude, acquiring deep domain expertise and insider knowledge of the workings of one big company, he’s carved out a consulting career that leaves him plenty of time for his many passions -- climbing mountains, chasing storms, and photographing beautiful landscapes (check some of his photos out at the end of the blog!).

Having deep domain expertise and insider knowledge of one big company, Jim Conley has carved out a consulting career that leaves time for his many passions.